Company Profile (AI Text)
Name: Saranac Lake Community Store
Canonical URL: https://wefunder.com/saranac.lake.community.store
Updated at: 2026-07-10T05:00:13Z

Tagline: The first & only community-owned department store in the Northeast
Elevator pitch: We are a small, independent department store in downtown Saranac Lake, NY. In 7 strong years of business, we've focused on selling apparel for all family members, home essentials (tabletop, kitchen, linens, bathroom, etc.), crafts, yarns, locally made products, local interest books, and more to the residents and visitors of our beautiful town.

Key claims:
- Total raised on Wefunder: 75150 | citation: https://wefunder.com/saranac.lake.community.store#claim-total-raised
- Total investors: 122 | citation: https://wefunder.com/saranac.lake.community.store#claim-total-investors

Verified facts:
- Total raised on Wefunder: 75150 | observed_at: 2026-07-10T05:00:13Z | expires_at: 2026-07-11T05:00:13Z
- Total investors: 122 | observed_at: 2026-07-10T05:00:13Z | expires_at: 2026-07-11T05:00:13Z

Computed metrics:
- total_amount_raised: 75150
- total_investors: 122
- team_size: 1
- featured_investor_count: 0
- faq_count: 3
- recent_post_count: 10

Quick facts:
- Raised $541k from 750 NY State residents during the financial crisis. | citation: https://wefunder.com/saranac.lake.community.store#claim-fact-1
- Featured story on front page of the NY Times' Sunday Business Section on Nov. 12, 2011 and in their daily video coverage. | citation: https://wefunder.com/saranac.lake.community.store#claim-fact-2
- Have established ourselves as a vital resource to the community by meeting the needs of local residents and organizations. | citation: https://wefunder.com/saranac.lake.community.store#claim-fact-3
- Signed up 1,800 people for our Customer Rewards Program since May 2017, plus 500 more in our Yarn Club. | citation: https://wefunder.com/saranac.lake.community.store#claim-fact-4
- Established ourselves as the source of a wide selection of locally produced products that already generate $50k in annual revenues. | citation: https://wefunder.com/saranac.lake.community.store#claim-fact-5
- Our customer conversion rate (the percent of those who buy once they enter) is more than 40%, very high for a brick and mortar store. | citation: https://wefunder.com/saranac.lake.community.store#claim-fact-6
- Opened our doors in Oct. 2011 after a largely volunteer-driven renovation of a 4,000 square foot former restaurant. | citation: https://wefunder.com/saranac.lake.community.store#claim-fact-7

FAQ:
- Q: Why aren't all the original investors listed?
  A: Hi Beryl: Thanks for your question. They're not listed because this is a separate offering that's been filed with the SEC. I hope that makes sense. Let me know if you'd like to talk more about it. Melinda
- Q: Can you reveal a little more about the rebranding campaign you alluded to? I am very interested in investing, but it's hard to identify whether your target market is the local community or tourists. Much of what I see on the video (low prices, layout, building facade, design o...
  A: Hi Thomas: Thanks a million for your interest and your thoughtful question that clearly identifies the need to refine our brand. Given our market and demographics, we actually need to appeal both to tourists and local shoppers. Tourism drives our economy in the summertime but for the rest of the year, it’s the local population that our downtown merchants depend on. The e-commerce dimension, focused on local products, will allow us to appeal year-round to tourists and seasonal residents who ha...
- Q: Several questions; So you guys are the Green Bay Packers of Sarnac Lake Stores? You state you received funding during the recession, the last big recession was appx. 2008-2010, you've been open since 2011, I am not sure which recession since then you are referring to? As far a...
  A: Hi Joseph: Thanks for your questions. In regards to the recession question, we opened the offering for our first raise of $541,700 in July, 2007 and completed that offering at the end of 2011 just after we opened the Store so our raise did span this last recession. The money we raise in this offering will be used for a rebranding effort, the establishment of an e-commerce site, and the development of an exclusive product line. Our e-commerce site will be focused on local products rather than ...

Recent posts:
- Updates Re: The Community Store Campaign, Branding & More (2018-10-04T19:44:52Z) https://wefunder.com/feed/95532
- Why I live in Saranac Lake | Saranac Lake, Adirondacks (2018-08-22T15:14:08Z) https://wefunder.com/feed/93437
- Saranac Lake lands $10 million grant to revitalize downtown (2018-08-08T16:54:25Z) https://wefunder.com/feed/92659
- Spotlight on Artisan Peter Katz (2018-07-17T18:36:09Z) https://wefunder.com/feed/92173
- Spotlight on Earth Girl Designs (2018-07-02T20:44:16Z) https://wefunder.com/feed/92100
- Spotlight On Birch Boys Adirondack Chaga (2018-06-17T21:35:18Z) https://wefunder.com/feed/92029
- Meet Our Cheerleaders (2018-06-12T17:19:00Z) https://wefunder.com/feed/92012
- Our campaign is now officially public. I hope you'll check out the article in the Adk Daily Enterprise (2018-06-04T21:01:48Z) https://wefunder.com/feed/91970
- Here's a sneak preview.... (2018-05-29T01:02:49Z) https://wefunder.com/feed/91955
- A Big Thank You to our Early Investors! (2018-05-23T12:44:53Z) https://wefunder.com/feed/91937