# SalonHQ

A commerce platform built for salon owners / stylists and distributors / brands

## Elevator pitch
Ecommerce as a service for the beauty industry. Our platform enables distributors / brands a way to create a digital marketplace and/or join existing marketplaces to sell their products online. Salon owners/stylists are able to create a customized digital storefront, fully loaded with a catalog of leading products, and earn commissions on each sale + deepen their client relations. We open new channels of revenue for both distributors / brands and salons / stylists.

- Canonical URL: https://wefunder.com/salonhq
- Entity ID: wefunder:company:118220
- Last updated: 2026-02-17T00:59:24Z
- Generated at: 2026-06-14T01:58:45Z

## Quick facts
- Ecommerce as a service for the beauty vertical
- Massive Salon / Stylist customer footprint with Sally Beauty - 1.2 Million stylist customers
- Sally Beauty represents addressable market of over 425 million consumers globally
- SalonLofts marketplace is 9k corporate owned salon suites with retail/wholesale orders processed
- Deep pipeline including 5 of top ten Suite Salon providers several distributors/brands
- Forecasting 150,000 live Storefronts in 24 Months
- SalonHQ processes all transactions
- Year 1 Gross Revenue forecast of $50+ million

## Story
Brands / Distributors SalonHQ connects to inventory management of DistributorDistributor to power a free ecommerce storefront to Stylist customersOne Distributor = thousands of stylistsStylists Promote storefront via social, email/text, in-salon, online, via appointment reminders and more.One Stylist = 250+ consumer clientsTransactions that payExample: Consumer buys $100 of beauty supplies from their local stylist storefront:Gross SalonHQ Collects 100% transaction of $100Pay Stylist Stylist receives 15-25% commissionPay DistributorReceives 50-65% to pay Brand for product and shippingNet SalonHQNets 10-15% of total transaction after COGS** If product is purchased direct from Brand additional 25-30% marginSalonLofts Marketplace for 9,000 corporate-owned suites Launching August 2022 Year 1 forecast - $20+ million. Wholesale and retail purchasingSally Beauty Holdings (NYSE: SBH) Largest beauty products distributor in world Launch September 2022 Addressable market 425 million consumers globally Year 1 revenue forecast - $30+ millionProjected forecast $200 million+ annually at full scale NOTE: The projections and forecasts mentioned above are forward-looking and cannot be guaranteed. Only $1.07M of the $3M listed on this slide will be offered on Wefunder. Also, the growth projections listed are forward-looking and cannot be guaranteed.

## Team
- David Grohol (Founder)
- Mark Porter (Founder)
- Rachel McFarland (CMO)
- Graham Edwards (Chief Product Officer)