{"data":{"type":"company_profile","id":115122,"entity_id":"wefunder:company:115122","attributes":{"canonical_url":"https://wefunder.com/safe-esteem","generated_at":"2026-06-16T23:13:49Z","updated_at":"2026-06-16T05:02:49Z","entity_ids":{"company":"wefunder:company:115122","slug":"wefunder:company_slug:safe-esteem"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-16T23:13:49Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-16T05:02:49Z","as_of":"2026-06-16T23:13:49Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-16T05:02:49Z","as_of":"2026-06-16T23:13:49Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-16T23:13:49Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-16T23:13:49Z","confidence":"medium"}}},"company":{"id":115122,"entity_id":"wefunder:company:115122","slug":"safe-esteem","name":"Safe-esteem","tagline":"Your Personal Safety Barometer","elevator_pitch":"Our mission is to improve people's safe-esteem - which refers to our awareness and judgment of personal risks. We are developing the world's first personal safety barometer - a mobile app that gives you highly personalized, real-time scores of health, accidents, and crime risks. Using Big Data, human and Artificial Intelligence (AI), the app offers tips, highlights, alerts, and trend analyses, empowering you to make smarter, safer everyday decisions at home or while traveling.","story":"Humans abhor uncertainty - which is a leading cause of stress and anxiety and fueling the growth of quantified-self technologies. All the scores\u0026nbsp;we get from sleep, fitness, and mindfulness apps are ultimately helping us reduce such uncertainty and feel more in control of our lives. But the most consequential and universal domain of uncertainty is our personal safety - our ability to survive and thrive - and this is where Safe-esteem comes in.Safe-esteem is laying the foundation of a new data and communication ecosystem to improve quality of life, personal resiliency, and safety awareness.\u0026nbsp;The app\u0026nbsp;insights and information will help reduce preventable injuries, accidents, and disease for millions around the world. Millions of consumers use and pay for\u0026nbsp;apps to receive safety and security alerts or\u0026nbsp;track their\u0026nbsp;family members' location and activities. All of these\u0026nbsp;are sidestepping the real questions and needs all humans are hardwired to\u0026nbsp;resolve: \"How safe am I?\" and \"Is my family safe?\"\u0026nbsp;Safe-xplore Personal Edition User FeedbackRather than exploiting and\u0026nbsp;amplifying fear, Safe-esteem is the first personalized risk\u0026nbsp;measurement solution committed\u0026nbsp;to leveraging behavior design and user\u0026nbsp;profiles based on\u0026nbsp;humane technology principles.By augmenting our situational awareness, judgment, and decision-making with big data, analytics, and human + Artificial Intelligence (AI) we can measurably improve personal health, safety, and resilience.Bob Duggan | Executive Security InternationalSafe-esteem is poised to benefit from an enormous commercial opportunity in quantified-self technology trends and personalized solutions. We have a first-to-market advantage and intellectual property protection in this growing movement focused on well-being quantification, awareness, and personal resilience.InsureTech unicorn Root achieved a\u0026nbsp;$1B valuation based primarily\u0026nbsp;on the projected value of personalized risk pricing data in the narrow domain of driving and car insurance. The Safe-esteem business model and\u0026nbsp;patent extend that measurement domain to a much broader spectrum of personal lines insurance,\u0026nbsp;\u0026nbsp;adding a much richer and\u0026nbsp;more compelling value proposition for consumer adoption and retention.\u0026nbsp;Forward-looking projections are not guaranteed. Millions of consumers already have shown strong interest in apps and tools relating to wellness, fitness, and other aspects of self-monitoring.Our Total Revenue projections for upcoming operating years 3 – 5 reflect the growth potential inherent in these trends and the multiple revenue stream models.We are already disrupting the Travel Risk Intelligence industry with our recently-released Safe-xplore Professional and the free Safe-xplore Personal Edition (SXPE) featuring\u0026nbsp;the most advanced Violent Crime\u0026nbsp;Global City Index and personalized risk metrics.\u0026nbsp;We recently onboarded our first Fortune 500 customer to Safe-xplore Pro and started seeing double-digit outreach growth with our current SXPE release and early marketing efforts.Safe-xplore.com AnalyticsSafe-esteem’s next steps focus sharply on customer outreach, growing our core team, and fine-tuning our technology to deliver an outstanding user experience.\u0026nbsp;Join us on this journey as we bring our personal safety barometer to market and\u0026nbsp;help people around the world\u0026nbsp;achieve higher safe-esteem and live unafraid lives!","location":"Miami, FL","website":"https://www.safe-esteem.com","total_amount_raised":360600,"total_investors":25,"is_funded":true,"is_active":true,"quality_score":3,"related_urls":["https://wefunder.com/safe-esteem","https://www.safe-esteem.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/115122/xxl_cropped_Safe-esteem_Moments_a.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/115122/large_cropped_safe_esteem_icon_colour_no_border.png","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/115122/standard_cropped_Safe-esteem_Moments_a.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/115122/standard_cropped_Safe-esteem_Moments_a.jpg","profile_video_url":"https://wefunder.wistia.com/medias/w62nwdqs4d"},"links":{"company_url":"https://www.safe-esteem.com"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"🏆 Leadership team has 100+ years of combined risk intel experience + entrepreneurial track record"},{"index":2,"claim_id":"claim-fact-2","value":"💪🏻 Improves health, safety, and security awareness | Will reduce preventable injuries + disease"},{"index":3,"claim_id":"claim-fact-3","value":"💥 Currently have over 600 test users from multiple industries beta testing product"},{"index":4,"claim_id":"claim-fact-4","value":"💰 1st to market on a $5B+ opportunity size"},{"index":5,"claim_id":"claim-fact-5","value":"💡 Obtained comprehensive patent for personal risk scoring"},{"index":6,"claim_id":"claim-fact-6","value":"💯 Long term goal is to establish InsureTech equivalent of the FICO score"},{"index":7,"claim_id":"claim-fact-7","value":"🎯 Revenue generating | Already closed 1st Fortune 500 customer"},{"index":8,"claim_id":"claim-fact-8","value":"🤖 Web3 - Blockchain - DAO data economy/ecosystem champion | Architecture design in progress"}],"team":[{"id":2711879,"entity_id":"wefunder:company_role:2711879","user_entity_id":"wefunder:user:2604689","role":"founder","name":"Filippo Marino","title":"Founder, CEO","bio":"Nearly 30 years of international experience protecting people and operations for some of the world's largest brands. Former head of McDonald's Global Risk Intelligence and Protective operations. Lifelong entrepreneur and industry innovator.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2711879/square_cropped_Filippo_Marino.jpg?1656465771","profile_url":"https://wefunder.com/filippo.marino","linkedin_url":"https://www.linkedin.com/in/riskintel/","related_urls":["https://wefunder.com/filippo.marino"]},{"id":2748870,"entity_id":"wefunder:company_role:2748870","user_entity_id":"wefunder:user:2615330","role":"employee","name":"Alexander Alfimov","title":"Software Development Lead","bio":"Serial Entrepreneur with 20+ years of experience in IT, Software, and Hardware development for multiple industries including AI \u0026amp; Neural Networks, e-commerce, Agritech, etc. Results-driven, with proven business development and management skills.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2748870/square_cropped_Alexander_V1.jpg?1656522123","profile_url":"https://wefunder.com/alexander.alfimov","linkedin_url":"https://www.linkedin.com/in/alexander-alfimov-b410892/","related_urls":["https://wefunder.com/alexander.alfimov"]},{"id":2711954,"entity_id":"wefunder:company_role:2711954","user_entity_id":"wefunder:user:2605314","role":"founder","name":"Van Wilberding","title":"Co-founder, Advisory Board Lead","bio":"Global Head of Safety \u0026amp; Security of SOS Children’s Villages International. Former Head of The Coca-Cola Company Global Security Intelligence program.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2711954/square_cropped_Van.jpg?1652302705","profile_url":"https://wefunder.com/vanwilberding","linkedin_url":"https://www.linkedin.com/in/vanwilberding/","related_urls":["https://wefunder.com/vanwilberding"]},{"id":2748866,"entity_id":"wefunder:company_role:2748866","user_entity_id":"wefunder:user:2613934","role":"employee","name":"David Wiencek","title":"Risk Intelligence Lead","bio":"Global affairs specialist and manager with over 30 years of experience in risk intelligence, reporting and information services, and leading analytical and project teams.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2748866/square_cropped_Dave_W_bw.jpg?1652124268","profile_url":"https://wefunder.com/david.wiencek","linkedin_url":"https://www.linkedin.com/in/david-wiencek-5513b8/","related_urls":["https://wefunder.com/david.wiencek"]},{"id":2758305,"entity_id":"wefunder:company_role:2758305","role":"employee","name":"Teo Georgiev","title":"Data Science Lead","bio":"Developed the dynamic, personalized risk estimation model for Safe-esteem's COVID-19 Personal Risk Explorer leveraging U.S. county-level data and legacy actuarial models.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2758305/square_cropped_Teo.jpg?1654527987","related_urls":[]},{"id":2861183,"entity_id":"wefunder:company_role:2861183","role":"employee","name":"Serhii Nadtochii","title":"Senior Product Manager","bio":"10+ years experience in product development, dev teams coordination, and digital product roadmap design and management.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2861183/square_cropped_Serge_V1.jpg?1656522921","related_urls":[]},{"id":2861189,"entity_id":"wefunder:company_role:2861189","role":"employee","name":"Val Kholod","title":"Software Engineering Lead","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2861189/square_cropped_Ukraine.jpg?1656535221","related_urls":[]}],"featured_investors":[{"id":4807,"entity_id":"wefunder:company_investor_profile:4807","investor_profile_id":2099049,"investor_profile_entity_id":"wefunder:investor_profile:2099049","subject_entity_id":"wefunder:user:2623637","name":"Mr. Carlo Squicciarini","avatar_url":"http://uploads.wefunder.com/uploads/user/avatar/2623637/medium_blob.jpg","profile_url":"https://wefunder.com/new.instruments.and.research.for.analysis.srl","investment_total":314000,"investment_info":"Invested $264,000 this round \u0026 $50,000 previously","is_lead_investor":true,"related_urls":["https://wefunder.com/new.instruments.and.research.for.analysis.srl"]}],"investor_memos":[],"tab_counts":{"posts":0,"ask_questions":3,"featured_investors":1,"faq_entries":2},"active_fundraises":[{"id":62854,"entity_id":"wefunder:fundraise:62854","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"safe","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":250,"max_purchase":9,"funding_target":350000.0,"funding_started_at":"2022-07-01T22:21:54Z","funding_closed_at":"2023-02-01T05:01:28Z","auto_close_at":"2023-02-01T04:59:59Z"},{"id":62855,"entity_id":"wefunder:fundraise:62855","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"equity","currency":"USD","testing_the_waters":true,"min_purchase":250,"max_purchase":9,"funding_target":750000.0,"funding_started_at":"2022-05-06T19:32:49Z"}],"latest_fundraise":{"id":62854,"entity_id":"wefunder:fundraise:62854","state":"successful","offering_type":"4(a)(6)","structure":"safe","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2022-07-01T22:21:54Z","funding_closed_at":"2023-02-01T05:01:28Z","terms":{"eb":"$15M","nb":"$20M","txt":"valuation cap"}},"recent_posts":[],"q_and_a":[{"id":211295,"entity_id":"wefunder:comment:211295","question":"Hi Filippo, Thank you for the replies! On your team, I see such dichotomy between seasoned security \u0026amp; intelligence professionals such as you, Van Wilberding and David Wiencek vs. much less stellar software development professionals. It is your software development side that made me hesitate to invest. I wonder if they can translate the vision and experiences of the seasoned security \u0026amp; intelligence professionals’ side into software effectively and thoroughly. The Risks section listed in the Details section of your web page is very well written – probably one of the best among the WeFounder startups. They are not hastily put together, but rather thoughtfully and genuinely – reflecting the true risks of your company – especially risks 1, 4, 6-8. Regarding risk #6, have you started working with potential insurance companies for piloting your app? What are their feedbacks? The “Financial projections ($M)” slide in your presentation – Year 2 revenue is around 15x of Year 1 and Year 3 is around 9x of Year 2. Why such big jumps in Year 2 and 3? Thanks, John Hwung","author_name":"John Hwung","votes":1,"created_at":"2022-07-12T05:49:55Z","canonical_url":"https://wefunder.com/safe-esteem#question-211295","answers":[{"id":211340,"entity_id":"wefunder:comment:211340","answer":"Hi, John. Again, you offer kind feedback and very thoughtful questions. You are correct to assume that our goals would not be achievable without a robust and experienced software engineering team, but if we appeared to you to be 'less stellar' here, I can only take personal responsibility for failing to communicate what a privileged position we hold in this regard. After developing an MVP and a full-blown commercial application (Safe-xplore) we built such a strong working relationship, communication, and alignment of intent with our outsourced engineering team, that a partnership became a natural next step. The experience and talent pool that Alexander has brought into the fold of our company far exceed the near-future demands and challenges. Beyond their technical competencies, the team demonstrated a degree of courage, integrity, and business continuity competency under extraordinary circumstances (the war in Ukraine) which have earned our unwavering commitment to them. With this campaign, we will, at last, be in a position to tap into the remainder of the resources this organization already employs or contracts. We have a true insurance innovation 'guru' on our board, who helped us understand the opportunity space and navigate several conversations with insurers (and their incubators). We registered their immediate interest and the astounding value that they (and the VC market) are placing on personalized risk data/pricing (see Root insurance et al). That experience led us to the decision to develop our core platform, algorithms, and data independently (with the strength of our patent) to avoid limiting our market to a single insurer/underwriter. With merit to your last question, the reason for the drastic uptick is that we expect to have to work with pilot/limited user communities and only in selected geographies first - to complete the data models, the UI/UX, and the baseline data collection - before making a significant marketing and customer acquisition effort that can generate those numbers with the mobile app. I hope this addresses some of your questions and concerns, and that you'll join our stakeholders and investors community after all. Cheers, Filippo","author_name":"Filippo Marino","votes":0,"created_at":"2022-07-12T19:43:33Z"}]},{"id":211139,"entity_id":"wefunder:comment:211139","question":"Hi Safe-esteem team, Very innovative idea and products! How will upcoming or already-here recession affect your business plan and revenue projections? How will high inflation with reduced discretionary spending affect your B2C and B2B models? I fully agree what you stated in one of your risks, “Many large, competent, and well-funded organizations have suffered significant customer data breaches and losses in recent history… The Company recognizes such risks and has established the protection of its users' privacy as a central business tenet, yet any such breach or incident may carry severe and unpredictable commercial consequences.” When you have time, please take a look at NanoVMs (https://nanovms.com/learn/docker-vs-unikernels). This can save your cloud hosting costs, speed up your software, allows your stack to scale up even more and also enhance your security with greatly reduced attack surface area. I am not paid by NanoVMs to tell you this. If it looks good to you, at least do some evaluations to test it out yourself. Best regards, John Hwung","author_name":"John Hwung","votes":1,"created_at":"2022-07-10T07:02:11Z","canonical_url":"https://wefunder.com/safe-esteem#question-211139","answers":[{"id":211237,"entity_id":"wefunder:comment:211237","answer":"Hello, John. Thank you for the kind feedback, your very sensible questions, and your recommendation. My thinking on the effects of a national economic downtrend - or even a recession - on our projections is that they will be inconsequential, at least during the foreseeable future. Allow me to clarify: First, revenue projections of most seed-stage technology startups such as ours rely heavily on gross/imperfect estimates of critical indicators such as customer acquisition costs, churn, operating costs, etc. They typically include such wide uncertainties that one can expect those margins of error to be significantly greater than those associated with changes in consumer discretionary spending practices over a 12 to 24-month timeframe. A second point would be that our initial (consumer) target market may not be among the most affected by a recession - at least not vis-a-vis a $5 to $8 monthly service subscription cost. Finally, there is evidence that challenging economic times are associated with an increase in health, safety, and security incidents and concerns - potentially creating more favorable market conditions for Safe-esteem, which is specifically aimed at elevating personal resilience. With merit to your recommendation - I promise you we'll review it carefully as we explore our options to adopt the most effective solutions to our data protection objectives. Thank you again for your outreach. Filippo","author_name":"Filippo Marino","votes":1,"created_at":"2022-07-11T20:24:23Z"}]},{"id":225845,"entity_id":"wefunder:comment:225845","question":"We are putting together an “South Florida Crowdfunding Summit\", specifically for SoFlo based WeFunder campaigns. Your founder Filippo should have just received an email from justin@arkhaus.miami. Can you please check and confirm if you would like to participate? We are finalizing the partners in the next week.","author_name":"Sam Payrovi","votes":0,"created_at":"2022-11-17T16:49:18Z","canonical_url":"https://wefunder.com/safe-esteem#question-225845","answers":[]}],"faq":[{"question":"Hi Safe-esteem team, Very innovative idea and products! How will upcoming or already-here recession affect your business plan and revenue projections? How will high inflation with reduced discretionary spending affect your B2C and B2B models? I fully agree what you stated in o...","answer":"Hello, John. Thank you for the kind feedback, your very sensible questions, and your recommendation. My thinking on the effects of a national economic downtrend - or even a recession - on our projections is that they will be inconsequential, at least during the foreseeable future. Allow me to clarify: First, revenue projections of most seed-stage technology startups such as ours rely heavily on gross/imperfect estimates of critical indicators such as customer acquisition costs, churn, operati..."},{"question":"Hi Filippo, Thank you for the replies! On your team, I see such dichotomy between seasoned security \u0026amp; intelligence professionals such as you, Van Wilberding and David Wiencek vs. much less stellar software development professionals. It is your software development side tha...","answer":"Hi, John. Again, you offer kind feedback and very thoughtful questions. You are correct to assume that our goals would not be achievable without a robust and experienced software engineering team, but if we appeared to you to be 'less stellar' here, I can only take personal responsibility for failing to communicate what a privileged position we hold in this regard. After developing an MVP and a full-blown commercial application (Safe-xplore) we built such a strong working relationship, commun..."}]}}}