# RYSE USA 

RYSE: Smart Home Devices To Automate Window Shades & Save Energy ⚡🌎 

## Elevator pitch
We design and sell smart home devices that motorize window coverings - from blinds, to shades, to curtains!

- Canonical URL: https://wefunder.com/ryse
- Entity ID: wefunder:company:63926
- Last updated: 2026-06-13T05:00:25Z
- Generated at: 2026-06-14T02:56:41Z

## Quick facts
- Receive 10% of our net revenues until you earn 1.75x your investment (2x for early birds) 💰🤑
- Over $2.3 million in sales revenue in the last 2 fiscal years! 💸💲
- 4 Patents, including an Amazon Court Judgement win, preventing the sales of copycats! 🏆📃
- We save cooling and lighting costs by up to 24% and 74%, reducing GHG emissions. ⚡️🌎
- Signed agreements with Home Depot and over 700 dealers & resellers. 🛍️🤝
- Smart Shade market expected to grow 55% annually, within a $158B smart home industry! 🚀🏠
- Questions? Email us at wefunder@helloryse.com or call us at 1-855-770-1787
- 💸 Interested in our Equity (Reg A+) investment? Visit invest.helloryse.com

## Active fundraises
- wefunder:fundraise:51955: 4(a)(6) successful (USD)
- wefunder:fundraise:51956: 4(a)(6) successful (USD)

## Story
As the first and most affordable retrofit solution to automate your existing window shades, RYSE USA Inc. is offering investors an opportunity to potentially make up to double their investment. We've already sold over 35,000 devices to date, and generated over $4 million in lifetime revenue - we are expecting huge growth as we launch our V2 device and a brand new SmartDrape device in the coming months. We are the sales arm of RYSE Inc., our Canadian parent company responsible for all R&D activites.💸 Visit invest.helloryse.com for our Equity investment Raising The Bar For Automated Shade Solutions Our mission is to create the most advanced yet simple and affordable devices to motorize your existing blinds & shades, so more of us can experience the magic of smart shades.  RYSE creates products that focus on four key criteria: 🛠️⚙️ Retrofit. RYSE is the only retrofit/after-market device designed to motorize window shades that are manually operated with a corded loop or beaded chain. You can setup and automate your shades in less than 5 minutes!🤖🔗 Smart Home Integration.RYSE SmartShades can be controlled by smartphone, by voice, or set to a schedule. They can also be automated based on sensors, weather conditions, and can integrate with leading smart home platforms, including Apple HomeKit, Amazon Alexa, and Google Home.😁😁 Affordable Luxury. RYSE SmartShades is a premium device that retails for only $149, compared to alternative brands, such as Lutron or Somfy, which can retail for more than $1,500 per window! This opens the window of possibility to consumers who were previously priced out of the Smart Shade market.☀️⚡ Energy Savings. In addition to providing greater comfort and convenience to consumers, RYSE can play a big part in bettering the environment by reducing energy use. By automating window shades, homes and buildings can passively cool and reduce HVAC loads by 24%, as well as harvest natural daylight to reduce indoor lighting by 70%.An Investment In Our Planet & A Greener Future🌎The automation of existing window shades is an enormous opportunity to generate energy savings for residential and commercial properties.With new laws and regulations, and the Green New Deal’s goal of having all new buildings be net-zero in carbon emissions by 2030 and older buildings retrofitted for net-zero emissions by 2050, RYSE Smart Shades has the potential to be installed in every home and building.RYSE SmartShades Saves Energy In Two Ways:☀️😎 Solar Heat Gain Management - automatically lower shades to block direct sunlight, and reduce indoor cooling by up to 24%💡🌤️ Harvest Daylight - automatically open shades during overcast or bright weather, reducing indoor lighting by up to 74%Companies Are Betting Billions On The Smart HomeThe Smart Home industry is expected to grow at an impressive compound annual growth rate of 7.5%, growing from $158 billion in 2018, all the way to $262 billion by 2025. The industry has seen some spectacular exits, with big tech giants acquiring many start-ups resulting in large payouts for investors.Google acquired Nest, the makers of the Smart Thermostat, for $3.2 billion, making investors a 22X return on invested capital – read more.Remember Ring? They got rejected on Shark Tank, and ended up selling to Amazon for $1.2 billion. Ring’s founder then became a guest Shark on the show, with the last laugh!Other exits in the smart home industry include LeGrand acquiring Netatmo, Somfy acquiring MyFox, and Assa Abloy is a $260+ Billion company who dominates door locks, acquiring August, the makers of the Smart Lock to expand into the smart home!A Huge Opportunity Worth Billions Across Residential Homes & Commercial BuildingsThe Smart Shade market itself is experiencing an explosive growth rate of over 55% annually (CAGR)! The market is still in its early days, expected to grow from $162 million in 2019, all the way to $1.47 billion by 2024 - $1.22 billion of which will come from retrofits and replacements which is where RYSE focuses on!Think about how many windows are out there. There are over 550 million manual shades that have the potential to be motorized in the residential space. And there are over 780 thousand commercial buildings with Building Automation Systems, designed to improve energy efficiency and comfort for occupants. This results in a potential $60 billion opportunity for RYSE to automate the windows of these homes and buildings! Forward-looking projections cannot be guaranteed.Global Smart Shade Marketas reported by Technavio, (in US$ millions)Forward-looking projections cannot be guaranteed.The First Retrofit Smart Shade With Patents To Prove ItBecause we are the inventors and pioneers of this retrofit device, we have gone to great lengths to protect our technology. RYSE Inc. has a strong portfolio of patents, including four issued patents and another four patents pending. Through Amazon’s Neutral Patent Evaluation Program, we are also able to prevent any copycats and knockoffs from selling on Amazon.com.RYSE has extremely strong patents, with an Amazon Court Judgement win35,000 Devices Sold, $4.5 Million in Sales, and MoreRYSE launched in 2017 and has since established a solid supply chain network. In 2018, our first-generation device, AXIS, received the Mark of Excellence Award for Motorized Product of the Year from the Consumer Technology Association, presented at CES.  🏆 Watch our CNET review of our 1st-gen device, AXIS, at CES: Successfully Pitched On Dragons Den (The Canadian Shark Tank)In 2018, RYSE Inc. successfully pitched its first-generation SmartShade, AXIS, on Dragons Den® (the Canadian Shark Tank). Watch the pitch below! 🐉🐉A Strong Pipeline of Commercial B2B CustomersIn 2019, RYSE partnered with The Avery, a 56-story residential tower in San Francisco, to deploy their first-generation SmartShades across 90 units in the building. RYSE is currently in a pilot with the Annex Hotel, QuadReal ($44 billion commercial real estate developer), and Eureka Hub (co-working space). RYSE Inc. was also awarded a CDN $4 million cleantech grant to begin scaling into the commercial B2B markets. Watch what our partners have to say! 🏨🏢Raised Over $3.5 Million From Top Tier InvestorsRYSE Inc., our Canadian parent company, has raised over $3.5 million in angel and VC funding, including from Shawn Doughtery (co-founder of Mophie, acquired for $100 million) and Anthony Lacavera (founder of Wind Mobile, acquired for $1.2 billion). Hear from some of our investors below!A High-Margin & Scalable Business ModelWe sell hardware for RYSE SmartShades at an affordable price that still allows for high-profit margins. Our current line of products have the following retail prices and COGS:📦 Hardware RevenuesRYSE Smart Shades: $149 (COGS: $50)BatteryPack: $49 (COGS: $20)SmartBridge: $59 (COGS: $40)(integrates SmartShades with Google Home, Amazon Alexa, or Apple HomeKit) 💻 Service & Software Revenues ($50/year/device)Extended warranty & premium supportBattery replacement plans, including servicingCustom software integrations (i.e. BAS & Slack)Weather-based automation & energy efficiencyWe Want To DOMINATE The Smart Shades MarketA majority of our sales to-date have been Direct to Consumer. Given the huge market potential of this product, we have been expanding our sales efforts to over 700 signed dealers and big-box retailers including Home Depot. We are also working with a number of large commercial real estate developers and landlords, a channel we plan on scaling into by 2023.Forward-looking projections cannot be guaranteed.💻 RYSE has been focused on selling into the online / eCommerce channels, representing only 7% of industry revenues.🛍️ By 2022, we will be selling thru dealers / retailers, which account for 33% of industry revenues. 🤝 The largest and most lucrative channel for us is B2B / wholesale, which accounts for 60% of industry revenues.What New & Exciting Things Are Next For RYSE? Our product pipeline over the next five years will see us build out retrofit shading solutions for every type of window covering in the market, cementing our position as the undisputed leader in the retrofit shading industry and vastly expanding our client base.Our vision is to own the smart shades space. We want RYSE to be synonymous with smart shades— just like what Nest is to the thermostat, Ring is to the doorbell, or Dyson is to the vacuum.Forward-looking projections cannot be guaranteed.What Makes This Revenue-Share Deal Unique? This WeFunder deal pays out 10% of net revenue every quarter until you earn 1.75x your investment back (or 2.0x if you were an early-bird investor)! We project to be able to pay this back in ~2 years, which means you can earn up to 50% as an annual return. Take a look at our payout projections below:Questions? Email us at wefunder@helloryse.com or call us at 1-855-770-1787

## FAQ
1. **Is RYSE selling on Amazon? Can you share the ASIN/ASINs? It seems this would be an important market to control given your patent judgment win. Let us know. Thanks - Stanton**
   - RYSE SmartShades begins shipping this week from sales on our website. The challenge we have is inventory - we don't have enough inventory to sell through (which is the use-of-funds for this campaign). Our plan is to list on Amazon likely by November when we receive our next inventory batch to test the channel.
2. **RYSE I have a product question. Do you have a solution or a roadmap item for shade actuation when you don't have enough clearance between the wall and the shade (or behind the shade) to mount your current box? IE a narrow version. In my case, I have 3/4 of an inch from shade t...**
   - Hi Stanton - we actually designed a bracket that will install on a narrow window frame if it does not have enough depth. This would require the device to be installed protruding slightly outward. Take a look at my setup: https://www.screencast.com/t/Obo7QwNOo
3. **Where can I find the form C?**
   - The Form C is being drafted once we hit our $50k minimum and will then be filed for you to review.
4. **what are the investment terms? rev share? convertible?**
   - Hi Patrick - this is a revenue-share deal in which you earn 10% of revenue, paid out every quarter until you get 2X your money back! We also have a Reg A+ offering coming online very soon on WeFunder for equity in the company.
5. **What quarter would you expect investor distributions to begin?**
   - It will be for sales generated during the first full fiscal quarter after the close of this round. For example, if we close by January 2022, the first disbursements will be for revenue generated from Q2-2022 (April-June), with payments made in July.

## Team
- Trung Pham (Founder & CEO)
- Manu Menon (Chief Operating Officer)
- Marc Bishara (Chief Technology Officer)
- Alan Cheng (Chief Design Officer)

## Q&A
- Q: Smartblinds are a great idea, particularly for energy savings and Ryse is clearly a leader and makes sense for you to be chasing the B2B market. However, how much of your 200% margin do you think you can maintain when there are already cheaper alternatives such as Chinese firm Zemismart's similar device at $50-60 vs $150 for Ryse (or $250 with battery pack and no discount) or IKEA's integrated smartblinds Fyrtur, which start at $130?
  - A: Great questions. (1) Let's address the Chinese knock-offs. Zemismart would only be able to sell online and through their own online channel. They cannot sell on Amazon due to our patents (I've seen them already on there and we were able to immediately remove them). They will not be able to sell in high-volume channels like retail (i.e. Home Depot, Best Buy) which accounts for 33% of industry revenues, nor can they sell B2B which accounts for 60% of industry revenues. While the technology is similar, the "business" is much different - they are going for a low margin, low customer support model, not necessarily building a brand like Dyson or Nest or Ring. You can have a cheaper product, but if Amazon, Costco, Home Depot doesn't pick you up, you won't be able to tap into their customer base. All the biggest consumer electronic brands in the market will have a much cheaper Chinese knock-off, but they still dominate the market. (2) IKEA is limited in terms of fabric, color, and size. If you look at their largest width, you may need to purchase 2 shades to cover one large window (i.e. a 9ft x 9ft window). At the same time, IKEA also has a hub that you need. IKEA may be a great alternative if you don't have window shades installed, but many of our customers already have beautiful window shades installed that they simply want to automate. Additionally, IKEA shades cannot be installed in commercial buildings due to the building code requirements (on fire retardant fabric, colors, etc.), also limiting their market. Hope that helps, and happy to elaborate!
- Q: Hello Trung. This is a great concept that I feel will do well. I just need some clarification because I have never invested under the terms of a Revenue Share Loan before. I noticed in your last response to a previous investor, you stated, "You earn 10% of our net revenue, paid out quarterly until you earn 2x your initial investment. " Does that mean when the company nets funding, the investors get 10% quarterly until we reached 2x the amount that we invested then that is the end of everything? No future equity, no future quarterly payments, etc.....everything is done?
  - A: Hi Darlene - yes that is correct. This deal is for those who are interested in receiving a cash return sooner than later, as most equity deals are long-term investments of 5-7 or more years. In this deal, if we return the funds back in 3 years, your return is approximately 33% per year as an example. We do have an equity offering you can look into at https://invest.helloryse.com - this is for those who don't mind investing long-term and letting their cash sit for a while. Let me know if that helps explain the deal structure!
- Q: Where can I find the form C?
  - A: The Form C is being drafted once we hit our $50k minimum and will then be filed for you to review.
- Q: More and more people are buying cordless shades. How do you intend to address this moving forward.
  - A: We are creating this solution as well. If you scroll towards the bottom of our campaign page you will see a device for cordless motorization in the works. Also the large opportunity in our type of control system is commercial office, hotels, and multi-family with large floor-to-ceiling windows which will continue to use beaded chains.
- Q: Hello, great business idea and congrats on your traction so far. I'm an impact investor, so believe this company fits my criteria profile. A couple of questions I don't believe I saw answered: 1. You mention there's no competition to retro fit blinds, but can you discuss Tilts (https://www.tiltsmarthome.com/products/mysmartblinds-automation-kit)? 2. What percentage is B2B vs B2C in the past year and what do you think is going to be the driver of growth in the future?
  - A: Hi LD! Tilt is for blinds with slats and its for tilting only. We create a device for lifting/lowering your shades that are controlled via a looped-cord or beaded chain. So the difference is in the type of window covering! We do have a suite of products launching for curtains, cordless blinds/shades, and more in the future however! In terms of sales, the majority of sales (99%) have been B2C. However, we believe the large driver of growth will be B2B and have hired a Direct of Sales who was a former sales manager at one of the largest global window blinds company.
- Q: Ok thanks for quick response. One last question would you consider solargaps a competitor? Thanks
  - A: Hi John - no, SolarGap is an exterior shade and they sell the actual shade. We only do motorization of existing installed window shades (we are a retrofit) that are installed indoors. We do not sell the blinds or shades - we are only the retrofit solution!
- Q: Hi is this a dividend investement.
  - A: Hi no, its a "revenue-share" - similar but different. You earn 1.75x your initial investment (2.0x for the first $400k of investors), with payments made quarterly based on 10% of net revenue. So for example, if you invest $1,000, you have the potential to earn back $2,000, with cash paid quarterly.
- Q: Right now the campaign is only accepting reservations. 1) Till when are you offering the 2.0x payback instead of 1.75x and 2) how do I make sure I lock on to it as we are currently only in reservation period and I don't see a way to confirm the investment. Apologies if you have already addressed this earlier. Thanks
  - A: The first $400k will earn 2x return. We will be launching next week where you can confirm your investment and lock in the 2x return!
- Q: Hi Trung, Is there a plan for drapes or vertical shades in the future or does this product already work on those?
  - A: Hi Christi! Vertical shades will work with RYSE SmartShades as most have a beaded chan and cord looped. If you scroll to the bottom of our campaign page you will see our product roadmap, in which Drapes are next ;). In fact we will be making a launch announcement in the near future!
- Q: I'm not able to download the contract
  - A: Hi Hip, you should reach out to wefunder support directly and they can send it. However, I've also reached out to our account manager to have this issued looked into.
- Q: I invested with you guys a few months ago. Invested through the other site to get equity shares. Still having problems being able to register etc to view my shares. They said they don't have my email associated with ryse. Even though my only email and the founder has emailed me. I should have never wasted my money.
  - A: Hi John - I understand you spoke to our IR team about this. Unfortunately, the broker-dealer decline the application on the equity side. However, we are opening a new equity round in the coming weeks with a new team in place and can notify you when we launch. Again we apologize for the issue here.
- Q: good stuff i can see huge things. i invested on the other site, to be in it for the long term. be glad when i get the stuff,proof of ownership etc,stuff it said in email. i have a quick question on the radio i always hear a company that sells shades i guess say that they customers can setup a certain time for their shades to open up and said the benefits of it. that is something we can do too right?
  - A: Hi John I apologize for missing this. Please do reach out to us at invest@helloryse.com for a faster response. To answer your question, yes this is definitely possible. Have you tried our device yet?
- Q: You want to use my money to expand/grow but dont want to reward me with equity going forward. That's too bad.
  - A: We had a live equity deal on invest.helloryse.com - feel free to leave your email and we will notify you when a new round opens.
- Q: I was actually about to invest on the other part to get more long term benefits. You guys ask so many questions and I didn't have my driver's license number etc to confirm my identity, therefore, I ran out of time. Good luck. Was focused on other investments,didn't think about yours until the last minute.
  - A: Apologize for this long process John - its required by our broker-dealer for KYC/AML checks (FINRA & SEC rules). We'll keep you updated on future rounds as well!
- Q: This is a great product and the patents are very reassuring. My question is, when I go to search on Amazon(US/CA) or Google, Ryse, unfortunately, doesn't show up. What's going on there and what's your action plan to make the product more visible. I'm in fact seeing some other similar products.
  - A: Hi Monoj, try taking another look on Amazon.com - we got all the copycats removed because of our patents. We are actually setting up a new account with Amazon Launchpad to get listed when our next batch of inventory arrives in March. Right now we do not have enough inventory to list on Amazon.