{"data":{"type":"company_profile_ai","id":149190,"entity_id":"wefunder:company:149190","attributes":{"canonical_url":"https://wefunder.com/ruck.sox","retrieval_urls":{"canonical":"https://wefunder.com/ruck.sox","json":"https://wefunder.com/ruck.sox.json","markdown":"https://wefunder.com/ruck.sox.md","ai_json":"https://wefunder.com/ruck.sox.ai.json","ai_text":"https://wefunder.com/ruck.sox.ai.txt","changelog_json":"https://wefunder.com/ruck.sox.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-24T05:01:24Z","generated_at":"2026-06-25T02:35:54Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":149190,"entity_id":"wefunder:company:149190","slug":"ruck.sox","name":"Ruck Sox","tagline":"The First Performance Rucking Sock. Made in the USA with 100% American Materials \u0026 Labor. ","location":"Sanford, NC","website":"https://rucksox.com","total_amount_raised":124000,"total_investors":48,"is_funded":true,"is_active":true},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 124000","citation":"https://wefunder.com/ruck.sox#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-24T05:01:24Z","as_of":"2026-06-25T02:35:54Z","confidence":"high"},"observed_at":"2026-06-24T05:01:24Z","expires_at":"2026-06-25T05:01:24Z"},{"claim_id":"claim-total-investors","text":"Total investors: 48","citation":"https://wefunder.com/ruck.sox#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-24T05:01:24Z","as_of":"2026-06-25T02:35:54Z","confidence":"high"},"observed_at":"2026-06-24T05:01:24Z","expires_at":"2026-06-25T05:01:24Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 124000","citation":"https://wefunder.com/ruck.sox#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-24T05:01:24Z","as_of":"2026-06-25T02:35:54Z","confidence":"high"},"observed_at":"2026-06-24T05:01:24Z","expires_at":"2026-06-25T05:01:24Z"},{"claim_id":"claim-total-investors","text":"Total investors: 48","citation":"https://wefunder.com/ruck.sox#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-24T05:01:24Z","as_of":"2026-06-25T02:35:54Z","confidence":"high"},"observed_at":"2026-06-24T05:01:24Z","expires_at":"2026-06-25T05:01:24Z"}],"company_claims":{"tagline":"The First Performance Rucking Sock. Made in the USA with 100% American Materials \u0026 Labor. ","story":"At Ruck Sox, we're tired of two things: blisters \u0026amp; American manufacturing jobs going overseas. We've set out to change both of those things, but we need your support to effectively accomplish both missions. Together, we'll be part of providing service members and first responders with the highest-quality, American-made socks on the market while simultaneously revitalizing the American textile industry. We believe the sock of choice for service members, law enforcement, firefighters, nurses, and EMTs should come from a company that actually has their back. We encourage you to research the company that makes the socks you're currently wearing to see where they stand on issues facing our country, and you may be surprised at what you read. Simply making socks in America does not inherently mean you love this country. One thing is for certain: we'd die for this country. At Ruck Sox, a Disabled Veteran Owned Company, we're committed to readiness. This is why we've created The First Performance Rucking Sock® to make the demands of our customers' jobs a little bit easier. Our socks are designed to reduce blisters and hotspots which helps heroes stay in the fight longer. We believe painful blisters should be the last thing someone should be worried about in a stressful situation.We're involved with very exciting companies and partnerships, and we're seeking investors primarily to enter into these partnerships and meet the demand for our socks. In our first 8 months, we had $19k in revenue with just a $250 digital advertising budget. The growth potential for our company is encouraging, as most of our sales came from word of mouth by interacting with our customers at events. When we create more engaging content for our following of 86k on Instagram, we believe the sales will undoubtedly follow. Strategic partnerships also add credibility to our brand, further expanding our reach and enabling us to have conversations with larger retailers.According to Statista, globally the TAM for socks is $23.39B, growing at 2.72% annually through 2027. Apart from the military and first responder market, we see growth potential in the outdoor and hunting space as well. We believe on any given weekend during the fall, a service member should be able to go into their local sporting goods store to buy their hunting license, a box of ammo, a pair of Ruck Sox, and their favorite Veteran-founded coffee brand for an enjoyable and warm weekend hunt. There is also growth potential via government contracts as well, since our socks are Berry Amendment compliant. Since our products are made with 100% American labor and materials, they aren't cheap to make. Under no circumstances will we be pressured by investors to offshore manufacturing for better profit margins. We'll sheer the sheep, comb the wool, spin the yarn, and knit the socks ourselves by hand if we have to before we ever consider offshoring. We look forward to this journey, and we hope you'll be part of it. Thank you for your consideration.Respectfully, Killian Nowrey, CEOUS Army Vet.","quick_facts":["Special Operations Disabled Veteran-Owned Company.","Social media following of over 85k.","Total Addressable Market is $23.39B globally, growing at 2.72% annually through 2027.","$19k in revenue through the first 8 months.","5 retailers outside of Ft. Bragg/Liberty carry our products. All have made several reorders.","CEO is finishing the MBA program at UNC, then starting the Master of Textiles program at NC State.","We use Shopify e-commerce \u0026amp; POS sales channels.","GovX discount is fully integrated into the online checkout process for military \u0026amp; LEO discounts."]},"computed_metrics":{"total_amount_raised":124000,"total_investors":48,"team_size":4,"featured_investor_count":2,"faq_count":1,"recent_post_count":3},"quick_facts":[{"claim_id":"claim-fact-1","value":"Special Operations Disabled Veteran-Owned Company.","citation":"https://wefunder.com/ruck.sox#claim-fact-1","observed_at":"2026-06-24T05:01:24Z","expires_at":"2026-07-01T05:01:24Z"},{"claim_id":"claim-fact-2","value":"Social media following of over 85k.","citation":"https://wefunder.com/ruck.sox#claim-fact-2","observed_at":"2026-06-24T05:01:24Z","expires_at":"2026-07-01T05:01:24Z"},{"claim_id":"claim-fact-3","value":"Total Addressable Market is $23.39B globally, growing at 2.72% annually through 2027.","citation":"https://wefunder.com/ruck.sox#claim-fact-3","observed_at":"2026-06-24T05:01:24Z","expires_at":"2026-07-01T05:01:24Z"},{"claim_id":"claim-fact-4","value":"$19k in revenue through the first 8 months.","citation":"https://wefunder.com/ruck.sox#claim-fact-4","observed_at":"2026-06-24T05:01:24Z","expires_at":"2026-07-01T05:01:24Z"},{"claim_id":"claim-fact-5","value":"5 retailers outside of Ft. Bragg/Liberty carry our products. All have made several reorders.","citation":"https://wefunder.com/ruck.sox#claim-fact-5","observed_at":"2026-06-24T05:01:24Z","expires_at":"2026-07-01T05:01:24Z"},{"claim_id":"claim-fact-6","value":"CEO is finishing the MBA program at UNC, then starting the Master of Textiles program at NC State.","citation":"https://wefunder.com/ruck.sox#claim-fact-6","observed_at":"2026-06-24T05:01:24Z","expires_at":"2026-07-01T05:01:24Z"},{"claim_id":"claim-fact-7","value":"We use Shopify e-commerce \u0026amp; POS sales channels.","citation":"https://wefunder.com/ruck.sox#claim-fact-7","observed_at":"2026-06-24T05:01:24Z","expires_at":"2026-07-01T05:01:24Z"},{"claim_id":"claim-fact-8","value":"GovX discount is fully integrated into the online checkout process for military \u0026amp; LEO discounts.","citation":"https://wefunder.com/ruck.sox#claim-fact-8","observed_at":"2026-06-24T05:01:24Z","expires_at":"2026-07-01T05:01:24Z"}],"latest_fundraise":{"id":105108,"entity_id":"wefunder:fundraise:105108","state":"successful","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":false,"funding_started_at":null,"funding_closed_at":null},"investor_memos":[],"team":[{"id":4071831,"entity_id":"wefunder:company_role:4071831","name":"Killian Nowrey","title":"CEO","role":"founder","profile_url":"https://wefunder.com/killian.nowrey"},{"id":4155793,"entity_id":"wefunder:company_role:4155793","name":"Joe Martingale","title":"CFO","role":"founder"},{"id":4155811,"entity_id":"wefunder:company_role:4155811","name":"Emily Nowrey","title":"President","role":"employee","profile_url":"https://wefunder.com/emily.nowrey"},{"id":4155815,"entity_id":"wefunder:company_role:4155815","name":"Megan Compton","title":"Vice President","role":"employee"}],"featured_investors":[{"id":7914,"entity_id":"wefunder:company_investor_profile:7914","name":"Greg Jones","profile_url":"https://wefunder.com/greg.jones.5","endorsement_quote":"Ruck Sox is an amazing performance clothing product made right here in America by special operations veterans! Anyone that has ever had to walk, march, hike or run over long distances knows how invaluable a good performance sock is and this product exceeds all the requirements! Additionally, it is filling a market segment that has historically not had many performance options - I'm excited to be a part of such a great company and see where the owners can take the brand in the future."},{"id":8241,"entity_id":"wefunder:company_investor_profile:8241","name":"Incolo Life","profile_url":"https://wefunder.com/incolo.life","endorsement_quote":"Enjoyed the conversation Killian! Awesome to see we have a lot of interwoven connections we can grow related startups together through the collective network. Happy for Incolo to invest in y'all's traction at this stage. Cheers Will Founder/CEO, Incolo.io"}],"relationships":[{"source_entity_id":"wefunder:company:149190","relation":"has_team_member","target_entity_id":"wefunder:user:4193543","target_url":"https://wefunder.com/killian.nowrey"},{"source_entity_id":"wefunder:company:149190","relation":"has_team_member","target_entity_id":"wefunder:company_role:4155793"},{"source_entity_id":"wefunder:company:149190","relation":"has_team_member","target_entity_id":"wefunder:user:4221556","target_url":"https://wefunder.com/emily.nowrey"},{"source_entity_id":"wefunder:company:149190","relation":"has_team_member","target_entity_id":"wefunder:company_role:4155815"},{"source_entity_id":"wefunder:company:149190","relation":"has_featured_investor","target_entity_id":"wefunder:user:4223424","target_url":"https://wefunder.com/greg.jones.5"},{"source_entity_id":"wefunder:company:149190","relation":"has_featured_investor","target_entity_id":"wefunder:notable_investor:11715","target_url":"https://wefunder.com/incolo.life"},{"source_entity_id":"wefunder:company:149190","relation":"has_recent_update","target_entity_id":"wefunder:feed_item:172103","target_url":"https://wefunder.com/feed/172103"},{"source_entity_id":"wefunder:company:149190","relation":"has_recent_update","target_entity_id":"wefunder:feed_item:171492","target_url":"https://wefunder.com/feed/171492"},{"source_entity_id":"wefunder:company:149190","relation":"has_recent_update","target_entity_id":"wefunder:feed_item:170614","target_url":"https://wefunder.com/feed/170614"},{"source_entity_id":"wefunder:company:149190","relation":"has_latest_fundraise","target_entity_id":"wefunder:fundraise:105108"}],"faq":[{"question":"What is the total investment amount you are seeking?","answer":"Ms. Stewart, we're seeking to raise $124k. Thank you for your interest in Ruck Sox!"}],"recent_posts":[{"id":172103,"entity_id":"wefunder:feed_item:172103","title":"Q2 Investor Distributions","preview":"Q2 investor distributions have been wired to Wefunder and should be distributed in about 2 weeks. In Q2, we celebrated having socks on the market for a year, purchased 1200 lbs of high-quality custom wool from Kentwool, and shattered last year's sales numbers. So far in July, historically our slowest month for sales, we're already up 212% compared to last year. Things are certainly trending in the right direction as retailers continue to order more frequently and in larger quantities. Additio...","published_at":"2024-07-22T12:25:19Z","canonical_url":"https://wefunder.com/feed/172103"},{"id":171492,"entity_id":"wefunder:feed_item:171492","title":"A Little Bit About Ruck Sox","preview":"We're happy to share with y'all a short video we recently finished working on that briefly tells our origin story, linked below.We also are VERY excited to share that we're the platinum sponsor of The North Carolina Tactical Games in Maxton, NC June 22-23. Platinum sponsors for The Tactical Games in other states include Magpul, Vortex, Nightforce, Daniel Defense, and Blackhawk. It's safe to say we're in good company, and this is us beginning to make a lot of noise in preparation for SHOT Show...","published_at":"2024-03-13T19:28:29Z","canonical_url":"https://wefunder.com/feed/171492"},{"id":170614,"entity_id":"wefunder:feed_item:170614","title":"🇺🇸 Confirm Your Reservation (action needed) 🇺🇸","preview":"Ruck Sox Investors - Thanks to all of you, we’ve done it. The paperwork has all been filed and our Reg CF crowdfunding campaign has now entered the final phase and will be closing soon. We're so thankful to have such dedicated patriots backing our company.\u0026nbsp;There’s one more step we need y’all to take before we’re able to withdraw funds.🚨 Per regulations, all investors need to login and re-confirm their investment. More details below. 🚨Re-confirmation Details:You may have already received ...","published_at":"2024-02-12T17:16:56Z","canonical_url":"https://wefunder.com/feed/170614"}],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-25T02:35:54Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-24T05:01:24Z","as_of":"2026-06-25T02:35:54Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-24T05:01:24Z","as_of":"2026-06-25T02:35:54Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-25T02:35:54Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-25T02:35:54Z","confidence":"medium"}}}}}}