# ROVR Products

We make the world's best wheeled coolers.

- Canonical URL: https://wefunder.com/rovr.products
- Entity ID: wefunder:company:193071
- Last updated: 2026-06-25T05:03:00Z
- Generated at: 2026-06-25T06:40:56Z

## Quick facts
- Sold in Dick’s Sporting Goods, Home Depot, REI and in over 2,500 total store locations
- $10m in projected 2026 sales and profitability in 2026
- 2025 Global Innovation Award Winner for RollR 45 Wheeled Cooler
- Featured in HGTV, Home & Garden, Gear Junkie, Forbes, Outside Online and More
- Kokopelli is an award winning paddlesports company leading the packraft category

## Active fundraises
- wefunder:fundraise:167446: 4(a)(6) open (USD)

## Story
We’re here so you’ll actually use your gearWe’re building the next generation of outdoor brands across land and water, from wheeled coolers that move with you, to packrafts that unlock remote waterways.Outdoor participation continues to reach record levels, with more than 181 million Americans engaging in outdoor recreation in 2024, driving a growing outdoor economy that now exceeds $1.3 trillion annually in the U.S. Beach recreation drives hundreds of millions of annual U.S. visits, creating consistent demand for outdoor gear as consumers trends have shifted toward higher-quality products for outdoor, travel and everyday use. As a result, the global cooler market is projected to grow at approximately 10.8% annually through 2030.People want to be outside more than everThe company is experiencing rapid, multi-channel scaling, growing from $4.0M revenue in 2024 to more than $10M projected in 2026. In just two years, retail distribution grew from less than 100 retail stores carrying ROVR to more than 2,500 — driven by strong sell-through, award-winning product design, and accelerated wholesale partnerships. This trajectory reflects a transition from a niche outdoor brand to a nationally recognized brand.Forward-looking projections cannot be guaranteed.ACTIVE RETAILERSBeyond this, the opportunity is significantly larger: with a fast-growing outdoor and portable cooler market projected to expand by billions of dollars globally, ROVR is positioned to continue scaling through door expansion, product line growth, and international distribution in order to capture a meaningful share of a multi-billion dollar category.Forward-looking projections cannot be guaranteed.Engineering-Led Innovation: 7 Patents Powering a Thoughtfully Designed, Product EcosystemROVR — If you can’t get your cooler to where it needs to be easily, then what’s the point?With ROVR we design products to help you gather and make the most of everyday adventures. We focus on easy-use design, durability, and the kind of details that actually matter in real life. Accessories that hold things….wheels that roll, storage that’s functional.Kokopelli — For 14 years, Kokopelli has been a steadfast fan favorite in the adventure and paddling sports...by redefining outdoor adventure with the most packable, lightweight and portable watercraft. With 13 different boat options that span the spectrum of what we call, mild-to-wild.Awards & RecognitionCompany AwardsInc. 5,000 Fastest Growing Company (2022)Colorado Companies to WatchISPO Brand New Award – Finalist (2017)ROVR AwardsGlobal Innovation Award (Inspired Home Show, 2025) – ROLR 45 Wheeled CoolerGear of the Year (Men’s Journal, 2018) – ROLR 45 Wheeled CoolerNational Hardware Show Award (2017) – ROLR 45 Wheeled CoolerKokopelli AwardsBest in Show (GearJunkie, Outdoor Retailer 2022) – Chasm-Lite PaddleboardPaddlesports Product of the Year Finalist (2022) – Chasm-Lite PaddleboardGear of the Year (Men’s Journal, 2018) – Rogue-Lite PackraftBest Compact Inflatable Raft (Men’s Health, 2024) – Rogue-Lite PackraftBest in Show (GearJunkie, Outdoor Retailer 2016) – Nirvana Self-Bailing PackraftISPO Brandnew Award (2017) – Nirvana Self-Bailing PackraftMost Durable Whitewater Packraft (Treeline Review, 2025) – Nirvana Self-Bailing PackraftEditor’s Choice (Outdoor Life, 2025) – Nirvana Self-Bailing PackraftBest Backpacking Packraft (Treeline Review, 2025) – Hornet-Lite PackraftBest Lightweight Packraft (Outdoor Life, 2025) – Hornet-Lite PackraftBest Budget Packraft (GearJunkie, 2025) – XPD PackraftCommunityIt’s is at the heart of everything we do. It starts internally in how we support one another as a team, and extends beyond our walls. We actively invest in the places and people that make our lifestyle possible, from participating in river cleanup with the American Packraft Association and Protect Our Rivers, to advocating for responsible public land access and use, and donating time and energy to non-profit partners like the High Fives Foundation. Our community isn’t just a value, it’s something we live, build, and celebrate every day.Investment DetailsWe are raising capital through a Y Combinator SAFE (Simple Agreement for Future Equity), providing a streamlined path to participate in future equity upside.Total Raise: $3.2 millionKey Terms:Post-Money Valuation Cap: $15MDiscount: 20%Structure: Y Combinator SAFEPost-Money Valuation CapHow We'll Use the FundsSales & Marketing — 40%Scaling brand awareness, retail support, and customer acquisitionProduction Molds & FF&E — 26%Investing in tooling, manufacturing capacity,and product scalabilityTeam Expansion — 18%Hiring across key functions to support growth and operationsWorking Capital — 16%Supporting inventory, logistics, and day-to-day operations

## Team
- Patrick Smith (founder)
- Kyle Rajaniemi (Director of Marketing)
- Reid Goldstein (EVP Sales)
- Zach Patterson (employee)
- Nate Etter (Director of Sales)
- Emilie Holland (Sales Coordinator)
- Erik Barkeloo (Finance Coordinator)