{"data":{"type":"company_profile","id":12285,"entity_id":"wefunder:company:12285","attributes":{"canonical_url":"https://wefunder.com/ridgemontoutfitters","generated_at":"2026-06-23T21:16:38Z","updated_at":"2026-06-23T05:01:12Z","entity_ids":{"company":"wefunder:company:12285","slug":"wefunder:company_slug:ridgemontoutfitters"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-23T21:16:38Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-23T05:01:12Z","as_of":"2026-06-23T21:16:38Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-23T05:01:12Z","as_of":"2026-06-23T21:16:38Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-23T21:16:38Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-23T21:16:38Z","confidence":"medium"}}},"company":{"id":12285,"entity_id":"wefunder:company:12285","slug":"ridgemontoutfitters","name":"Ridgemont Outfitters","tagline":"Footwear designed for style and adventure","elevator_pitch":"When we couldn’t find the perfect adventure footwear for people like us, we set out to design it ourselves. Ridgemont is all about form and function. It's great quality, good looking footwear that performs when you're walking the dog or conquering the trail—but also feels comfortable enough to wear at work or out for dinner. We combine the best materials and construction techniques but with a modern aesthetic. Our mission is to move the outdoor footwear market forward to the 21st century.","location":"Signal Hill, CA","website":"https://ridgemontoutfitters.com/","total_amount_raised":195272,"total_investors":342,"is_funded":true,"is_active":true,"quality_score":3,"related_urls":["https://wefunder.com/ridgemontoutfitters","https://ridgemontoutfitters.com/"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/12285/xxl_cropped_Screen_Shot_2018-07-12_at_11.37.39_AM.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/12285/large_cropped_249314_416110111828431_2039276935_n.jpg","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/12285/standard_cropped_Screen_Shot_2018-07-12_at_11.37.39_AM.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/12285/standard_cropped_Screen_Shot_2018-07-12_at_11.37.39_AM.jpg"},"links":{"company_url":"https://ridgemontoutfitters.com/","facebook_url":"https://www.facebook.com/ridgemontoutfitters/"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"100% revenue growth year on year"},{"index":2,"claim_id":"claim-fact-2","value":"56k visitors to website in last 12 months up 50% on previous 12 months"},{"index":3,"claim_id":"claim-fact-3","value":"Founders started three other apparel and athletic brands prior to Ridgemont"},{"index":4,"claim_id":"claim-fact-4","value":"Website converts 4% of visitors"},{"index":5,"claim_id":"claim-fact-5","value":"Now offering worldwide delivery to Japan, Australia, Europe \u0026amp; South America"}],"team":[{"id":70636,"entity_id":"wefunder:company_role:70636","role":"employee","name":"Stephen Tims","title":"Head of Operations","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/70636/square_cropped_stephen.jpg?1474644934","linkedin_url":"https://www.linkedin.com/in/stims","related_urls":[]},{"id":106684,"entity_id":"wefunder:company_role:106684","role":"employee","name":"John LaCroix","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/106684/square_cropped_johnlacroix.jpg?1492018824","related_urls":[]},{"id":70628,"entity_id":"wefunder:company_role:70628","user_entity_id":"wefunder:user:83538","role":"founder","name":"Alex Hall","title":"CEO","bio":"Former CEO of DuFFs. Founder of Jackal Distribution. Over 20 years experience of managing and directing all aspects of the introduction, marketing and distribution of outdoor lifestyle brands.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/70628/square_cropped_Alex-Hall.jpg?1493420148","profile_url":"https://wefunder.com/alexhall2","linkedin_url":"https://www.linkedin.com/in/alex-hall-b07a7129","related_urls":["https://wefunder.com/alexhall2"]},{"id":70631,"entity_id":"wefunder:company_role:70631","role":"founder","name":"Stacy Lowery","title":"President","bio":"A retired professional skateboarder, Stacy has been designing and developing shoes for core skateboarding, the action sports lifestyle, and most recently the outdoor industry for the last 8 years.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/70631/square_cropped_StacyLowery.jpg?1493420162","linkedin_url":"https://www.linkedin.com/in/stacy-lowery-10a09251","related_urls":[]}],"featured_investors":[],"investor_memos":[],"tab_counts":{"posts":1,"ask_questions":101,"featured_investors":0,"faq_entries":5},"active_fundraises":[{"id":8050,"entity_id":"wefunder:fundraise:8050","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"revenue_share","security_type":"debt","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":100000.0,"funding_started_at":"2017-04-29T00:00:48Z","funding_closed_at":"2017-10-21T03:59:00Z","auto_close_at":"2017-10-21T03:59:00Z"}],"latest_fundraise":{"id":8050,"entity_id":"wefunder:fundraise:8050","state":"successful","offering_type":"4(a)(6)","structure":"revenue_share","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2017-04-29T00:00:48Z","funding_closed_at":"2017-10-21T03:59:00Z","terms":{"eb":null,"nb":"2.0X","txt":"payback multiple"}},"recent_posts":[{"id":100523,"entity_id":"wefunder:feed_item:100523","type":"FeedItem::Update","visibility":"public","title":"Where's An Update Ridgemont?","preview":"We invested and trusted in you and now where are you?\u0026nbsp; There's been no word for many months on the state of this business and as investors we deserve to be kept in the loop on how things are going.\u0026nbsp; I have no other reasonable conclusion to come to other than this is going downhill given the lack of communication.\u0026nbsp; Alex, do you care to respond?","published_at":"2019-02-19T17:42:39Z","author_name":"Nick Daniels","url":"/feed/100523","canonical_url":"https://wefunder.com/feed/100523"}],"q_and_a":[{"id":273751,"entity_id":"wefunder:comment:273751","question":"Why have we not been paid back if you are still in business?","author_name":"Michael Cumming","votes":4,"created_at":"2024-01-12T17:17:12Z","canonical_url":"https://wefunder.com/ridgemontoutfitters#question-273751","answers":[]},{"id":236077,"entity_id":"wefunder:comment:236077","question":"Hello Ridgemont,Any update on our investments?Its been 5 years since we invested and haven't heard anything back in a while.Appreciate you breaking the silence!","author_name":"Ganapathi Vedula","votes":4,"created_at":"2023-02-23T19:58:11Z","canonical_url":"https://wefunder.com/ridgemontoutfitters#question-236077","answers":[]},{"id":211380,"entity_id":"wefunder:comment:211380","question":"Many years have passed, but I am still yet to receive any payment from the revenue share. I am wondering what had happened?","author_name":"Effendy Effendy","votes":3,"created_at":"2022-07-12T22:16:07Z","canonical_url":"https://wefunder.com/ridgemontoutfitters#question-211380","answers":[]},{"id":174375,"entity_id":"wefunder:comment:174375","question":"When are we supposed to hear from the advisor group? I want to use the tax write off on this.","author_name":"Brad Kell","votes":2,"created_at":"2021-10-16T11:44:42Z","canonical_url":"https://wefunder.com/ridgemontoutfitters#question-174375","answers":[]},{"id":95712,"entity_id":"wefunder:comment:95712","question":"When is the next quarterly update? It should have been posted and with results and answers by now. I have not heard back from any of my past questions either.","author_name":"Edward Chan","votes":2,"created_at":"2020-06-29T16:47:02Z","canonical_url":"https://wefunder.com/ridgemontoutfitters#question-95712","answers":[]},{"id":64201,"entity_id":"wefunder:comment:64201","question":"I am wondering if we can get a meaningful update about repayments.\u0026nbsp; I have perused the \"update\" section, my emails, and this site for the May 30th update.\u0026nbsp; However it is now 4 months later and I am unclear about the updated timetable for repayment.\u0026nbsp;\u0026nbsp;","author_name":"Nikhil Ramnaney","votes":2,"created_at":"2019-09-24T23:23:35Z","canonical_url":"https://wefunder.com/ridgemontoutfitters#question-64201","answers":[]},{"id":16608,"entity_id":"wefunder:comment:16608","question":"Any news on when the perks for the investors will be available?","author_name":"Jody Bedwell","votes":2,"created_at":"2017-12-20T23:37:53Z","canonical_url":"https://wefunder.com/ridgemontoutfitters#question-16608","answers":[{"id":17423,"entity_id":"wefunder:comment:17423","answer":"Thanks for the investment. Apologies for the radio silence but we are still patiently waiting for WeFunder to give us the final list of fully subscribed investors before we write to everyone about the perks. However we can see that your investment has gone through and if you wish to choose your perks we can process your perks now. Please have a look on the website and make a selection and send us an e-mail at wefunder@ridgemontoutfitters.com and we'll get your perks processed. We have more stock arriving next month and throughout the year so if your size or colour choice isn’t showing you can obviously wait until a suitable time. Please also don’t forget to send us your t-shirt size for your Supporter tee too. We also ask that you send us $12 per pair for shipping. You can send to our PayPal at usweb@ridgemontoutfitters.com or we can take a card payment. I know it may seem trivial but as we have over x500 free pairs to send out it becomes a substantial cost if we ship them all for free too.","author_name":"Alex Hall","votes":0,"created_at":"2018-01-22T15:35:56Z"}]},{"id":163416,"entity_id":"wefunder:comment:163416","question":"I think it's time for another update. There was a public notice of auction last December (https://www.dailydac.com/public-notice-of-auction-ridgemont-outfitters-inc/). But the store still appears to be online and selling products. What is going on? Is the company still solvent or has it been sold? Even if our investments are worthless now, it's time for an official update, so at least we can write it off.","author_name":"Eitan Frachtenberg","votes":1,"created_at":"2021-08-13T22:53:15Z","canonical_url":"https://wefunder.com/ridgemontoutfitters#question-163416","answers":[]},{"id":108134,"entity_id":"wefunder:comment:108134","question":"I get sales emails for ridgemont all the time, so I know you’re still selling shoes. I have not been able to claim my perk of a pair of them and would really love some help with that please. I have tried emailing Wefunder@ridgemontoutfitters.com twice and never received a response. Any help would be greatly appreciated Mary Beth","author_name":"Mary Beth Langkamp","votes":1,"created_at":"2020-09-28T03:38:08Z","canonical_url":"https://wefunder.com/ridgemontoutfitters#question-108134","answers":[]},{"id":105976,"entity_id":"wefunder:comment:105976","question":"It's been forever since I've heard anything from you guys. What gives? When do investors get repaid?","author_name":"Erik Meisner","votes":1,"created_at":"2020-09-12T02:23:34Z","canonical_url":"https://wefunder.com/ridgemontoutfitters#question-105976","answers":[]},{"id":105723,"entity_id":"wefunder:comment:105723","question":"Why has there been no communication for over six months now? What is the status of company and our loans?","author_name":"Colin Thomson","votes":1,"created_at":"2020-09-10T12:13:50Z","canonical_url":"https://wefunder.com/ridgemontoutfitters#question-105723","answers":[]},{"id":104432,"entity_id":"wefunder:comment:104432","question":"Any updates for investors would be appreciated","author_name":"David Sanchez Martin","votes":1,"created_at":"2020-08-30T20:11:36Z","canonical_url":"https://wefunder.com/ridgemontoutfitters#question-104432","answers":[]},{"id":103704,"entity_id":"wefunder:comment:103704","question":"I\u0026nbsp;haven't heard anything about my modest investment - I know its not a lot of money but there were promises made - Will there be a repayment in the future ?\u0026nbsp;","author_name":"Mike Sloggatt","votes":1,"created_at":"2020-08-25T15:46:34Z","canonical_url":"https://wefunder.com/ridgemontoutfitters#question-103704","answers":[]},{"id":67273,"entity_id":"wefunder:comment:67273","question":"what is the timeline for the payments?","author_name":"Herbert Pagan","votes":1,"created_at":"2019-10-27T23:55:33Z","canonical_url":"https://wefunder.com/ridgemontoutfitters#question-67273","answers":[]},{"id":57496,"entity_id":"wefunder:comment:57496","question":"Where is the repayments ? It is long overdue.","author_name":"Adam Cox","votes":1,"created_at":"2019-07-19T12:02:28Z","canonical_url":"https://wefunder.com/ridgemontoutfitters#question-57496","answers":[]},{"id":52996,"entity_id":"wefunder:comment:52996","question":"Hi Alex,can I get an update on the repayment due to the investors. It has been quite a few months since the repayment plan was promised.","author_name":"Deepak Mahajan","votes":1,"created_at":"2019-05-14T17:40:54Z","canonical_url":"https://wefunder.com/ridgemontoutfitters#question-52996","answers":[]},{"id":33675,"entity_id":"wefunder:comment:33675","question":"Alex, can you provide an update on repayments?","author_name":"Craig Stephens","votes":1,"created_at":"2019-01-21T16:34:41Z","canonical_url":"https://wefunder.com/ridgemontoutfitters#question-33675","answers":[]},{"id":33423,"entity_id":"wefunder:comment:33423","question":"- \"date of loan\" on my docs says \"Feb 09, 2018\" - \"Payment Start Date\" says \"One year from date of loan\" (Feb 09, 2019) \"except in the case of a Permitted Deferral\" - In Oct you said \"payable end of May 2019\" (3 mos after stated payment date, but within 30 days of the end of the measurement period, which is a quarter) - In Nov, in response to a question you said \"We're not intending to use up any deferrals anytime soon\" and that \"I am checking this with WeFunder [...] I will come back to you shortly\" - Someone asked again on Jan 5th, with no apparent response. (I never saw the emails he is referencing, BTW) - Now someone asked again yesterday. May sounds right-ish to me, I think the issue some people have is the \"Payment Start Date\" makes it sound like that's when the first payment happens, not that that's when the first quarter starts.","author_name":"Clay Johns","votes":1,"created_at":"2019-01-15T21:29:57Z","canonical_url":"https://wefunder.com/ridgemontoutfitters#question-33423","answers":[]},{"id":16745,"entity_id":"wefunder:comment:16745","question":"Can you please provide an update on when we can order the shoes provided through investment? It's been 2 months now and no updates or email response.","author_name":"Drax Amador","votes":1,"created_at":"2017-12-26T06:16:02Z","canonical_url":"https://wefunder.com/ridgemontoutfitters#question-16745","answers":[{"id":17425,"entity_id":"wefunder:comment:17425","answer":"Thanks for the investment. Apologies for the radio silence but we are still patiently waiting for WeFunder to give us the final list of fully subscribed investors before we write to everyone about the perks. However we can see that your investment has gone through and if you wish to choose your perks we can process your perks now. Please have a look on the website and make a selection and send us an e-mail at wefunder@ridgemontoutfitters.com and we'll get your perks processed. We have more stock arriving next month and throughout the year so if your size or colour choice isn’t showing you can obviously wait until a suitable time. Please also don’t forget to send us your t-shirt size for your Supporter tee too. We also ask that you send us $12 per pair for shipping. You can send to our PayPal at usweb@ridgemontoutfitters.com or we can take a card payment. I know it may seem trivial but as we have over x500 free pairs to send out it becomes a substantial cost if we ship them all for free too.","author_name":"Alex Hall","votes":0,"created_at":"2018-01-22T15:41:10Z"}]},{"id":16055,"entity_id":"wefunder:comment:16055","question":"I was wondering if there are any updates as to when the investor perks will be sent out. I invested back in September. I know the round closed out quite a while back, yet I still haven’t seen any update on the perks. This is a little discouraging.","author_name":"Jason M Lackey","votes":1,"created_at":"2017-12-01T00:21:07Z","canonical_url":"https://wefunder.com/ridgemontoutfitters#question-16055","answers":[{"id":16070,"entity_id":"wefunder:comment:16070","answer":"Hi Jason, thanks for the mail. Apologies for the delay, we are still waiting on the final list of fully paid up investors from WeFunder and will then be writing to everyone with details of how to order your perks. WeFunder have assured me it should be within the next week. Thanks, Alex","author_name":"Alex Hall","votes":0,"created_at":"2017-12-01T12:34:23Z"}]},{"id":15103,"entity_id":"wefunder:comment:15103","question":"Any update on the process for selecting the items that come with investment package?","author_name":"Drax Amador","votes":1,"created_at":"2017-10-28T03:39:42Z","canonical_url":"https://wefunder.com/ridgemontoutfitters#question-15103","answers":[]},{"id":10777,"entity_id":"wefunder:comment:10777","question":"Are you offering ownership, money back + interest, or both?","author_name":"Nicholas Dureault","votes":1,"created_at":"2017-07-07T19:07:37Z","canonical_url":"https://wefunder.com/ridgemontoutfitters#question-10777","answers":[{"id":11004,"entity_id":"wefunder:comment:11004","answer":"Hi Nicholas, apologies for the delay. We are offering money back plus effective interest. You get double what you put in (or treble if you are within the first $125k pledges) repaid as a percentage of our revenue. The faster we grow the quicker you get repaid. Hope that helps. Thanks!","author_name":"Alex Hall","votes":2,"created_at":"2017-07-18T13:15:58Z"}]},{"id":10482,"entity_id":"wefunder:comment:10482","question":"Do you have any idea as to what the time-frame may look like for repayment to investors? Are we looking at payouts in the next year, or somewhere down the line (i.e. 3-5 years). Thank you!","author_name":"Hunter Woody","votes":1,"created_at":"2017-06-21T11:55:03Z","canonical_url":"https://wefunder.com/ridgemontoutfitters#question-10482","answers":[{"id":10497,"entity_id":"wefunder:comment:10497","answer":"Hi Hunter. Payouts are due to start 12 months after the funding closes. The amount of time for full repayment is down to how much we raise and how quickly we grow. That being said the more we raise the more we can spend on marketing so in theory the quicker we grow. In the models i put together with moderate growth then I think full repayment in 3-5 years seems about right. Hope that helps.","author_name":"Alex Hall","votes":5,"created_at":"2017-06-22T08:49:57Z"}]},{"id":10424,"entity_id":"wefunder:comment:10424","question":"A few of the negative Amazon reviews for your shoes focus on discomfort and cheap construction (see, for example: https://www.amazon.com/Ridgemont-Outfitters-Outback-Sneaker-Versatile/dp/B00OX74XVS). Do you have any response to this kind of feedback, and have you modified your product at all to respond to it?","author_name":"Bryan Locascio","votes":1,"created_at":"2017-06-15T22:04:05Z","canonical_url":"https://wefunder.com/ridgemontoutfitters#question-10424","answers":[{"id":10426,"entity_id":"wefunder:comment:10426","answer":"Hi Bryan, the Outback was our original boot and to date we have sold over 5,000 pairs and only had a couple of negative reviews. Everyone is different and have different feet. We do have a good quality arch support built in to our insoles which may initially cause discomfort for people with dropped arches. As for quality we use great quality factories that make footwear for many international brands. We also have a stringent QC system. We have made some small improvements to the Outback style to further improve fit and durability hence why it is now the Outback II but predominantly the boot is the same as the original when we launched. We accept that everyone has their own opinion and the ability to express it but we are confident from many other positive reviews on Amazon and elsewhere that the opinions you mention are the minority. Hope that helps but if you have any further questions please feel free to get in touch. Thanks.","author_name":"Alex Hall","votes":0,"created_at":"2017-06-16T10:39:42Z"}]},{"id":295556,"entity_id":"wefunder:comment:295556","question":"Wefunder is worthless in getting this settled for us. Anybody able to at least claim the LOSS on their tax returns?","author_name":"Lance Ingwersen","votes":0,"created_at":"2024-11-01T20:09:37Z","canonical_url":"https://wefunder.com/ridgemontoutfitters#question-295556","answers":[]}],"faq":[{"question":"Hi, this is a very generous payback offer, especially for a young company that has a high quality product, shows nice revenue growth, and gets positive consumer feedback. My questions are simple: Could you describe the reason for the jump in short term debt, and the high COGS ...","answer":"Hi Alan Thanks for the mail and your interest in Ridgemont. The reason for the jump in short term debt and high cost of goods sold were due to our previous wholesale model approach to bring the brand to market. This was expensive and involved national sales teams as well as national and international trade show attendance. In addition we invested in significant stock levels to feed the expected demand. Unfortunately the wholesale market has been slow to embrace our vision but the end consumer..."},{"question":"How long will it take for you to pay back investors?","answer":"Hi Leonel Thanks for the mail and question. This model that Wefunder have recommended doesn’t specify a timeline as the repayments are linked to the company's revenues. The faster we grow and generate revenue then the faster we repay the investor. Obviously it is pro-rata to the amount we raise. As an example if we raise $250,000 and based on our projected revenue of $800,000 for 2017, if revenues grow at 50% per annum then the loan will be fully repaid in 3 years. If we raise less and/or gro..."},{"question":"When investing, do we get to pick the product ( shoes and shirts) that we get for free?","answer":"Hi Tracy Thanks for the mail and the interest. For the shoes, yes you can choose anything that’s available on the website. For the shirts we were going to design and manufacture a special edition ‘Ridgemont Supporters’ T-shirt only available to our investors. Hope that helps and if you have any further enquiries please get in touch. Thanks"},{"question":"Please define \"net revenue\" in case of this deal? A percentage on gross would have been much clearer to investors. Thanks!","answer":"Hi Barnaby Thanks for the mail and the feedback. In this case 'net revenue' means revenue net of shipping and any sales taxes etc. I will speak to Wefunder about clarifying the text on the document. If you have any further questions please don’t hesitate to ask. Thanks again"},{"question":"Can you elaborate on your competitive strategy ? How are you going to beat the big players? How much is your traffic cost ? Is their any other advantage than cost effectiveness? What are you concern about competition? Can anyone copy your concept ? How strong are your patents ...","answer":"Hi Pravesh, our competitive strategy is to offer functional outdoor footwear that is also fashionable. Something that, in our opinion, is not offered by other brands. Our aim certainly isn't to be cheaper than our competitors but to offer a great looking performance product with a good margin. In respect of trademarks, the Ridgemont brand is currently trademarked in 35+ countries, incl the USA, all executed through the relevant patent/trademark organisations and we add to it as we need to. Th..."}]}}}