# Rhino Hide Rhino Hide Bulletproof Wall Filler Protects People Wherever they Gather. ## Elevator pitch School shootings have become a real problem in the United States. While the chances are relatively small that a shooting will occur in any one school, the consequences are disastrous and tear apart whole communities and even the nation. Rhino Hide Bulletproof Wall Filler is a two-part liquid that is poured or pumped into small holes in walls of schools or other buildings, and then hardens to become bulletproof. It also serves to resists projectiles from hurricanes and tornadoes. - Canonical URL: https://wefunder.com/rhino.hide - Entity ID: wefunder:company:25972 - Last updated: 2026-07-26T05:00:09Z - Generated at: 2026-07-26T14:44:01Z ## Quick facts - Allows students and teachers to shelter-in-place from an active shooter or a severe storm - Huge B2B and B2C market verticals - Can be retrofitted into any building in a very short time at a lower cost - Dampens sound and Improves resistance to fire ## Active fundraises - wefunder:fundraise:18899: 4(a)(6) successful (USD) ## Story If a shooter can’t get into a classroom, and they can't shoot or break through the walls, then they can't harm our kids. Based on our testing, shown below, a typical bullet can penetrate more than eight wall sections before the projectile is stopped. Stray bullets from police attempting to stop a shooter can also be dangerous to students and teachers. Our kids need a way to instantly shelter-in-place so they can be safe until the police arrive.Rhino Hide - Developed to Save LivesRhino Hide is a two-part liquid that is poured into any wall and then hardens to become bulletproof!Rhino Hide is a completely new category of products made from a two-part composite-reinforced liquid and filled with a special aggregate. The blend is poured into small holes at the top of any standard wall. Once the wall is filled, the liquid chemically cures in a few hours to a hard plastic consistency. The formulated composite in this new product makes the walls or structures they are filled with impervious to projectiles from small arms fire and even projectiles from extreme weather such as hurricanes or tornadoes.We Blend SafetyRhino Hide manufactures and sells a proprietary blend of 2-part polyurethane and cost-reducing aggregate made from recycled car tires. Car tires are one of the few materials that actually cost less than nothing. Tire stores must dispose of millions of tires per year and they are willing to pay to get rid of them!We offer 3 blends to meet various price points and strength needs.Rhino Hide includes an additive to improve flame resistance and reduce smoke in the case of a fire.“Part A” is red and “Part B” is yellow so when they are completely blended it makes Rhino Hide Orange to provide a visual cue that the product is completely blended.Rhino Hide uses special poly-tube liners similar to the produce bags you put your tomatoes in at the grocery store. Each liner is inserted into the wall through a small hole at the top, and then filled with the liquid Rhino Hide. This protects the internal wall components and eliminates internal wall stresses caused by adhesion and slight shrinkage.We offer Do-It-Yourself kits allowing homeowners to install Rhino Hide in their personal shelters. Small amounts can be mixed by hand with standard tools.We also offer Industrial Installation Equipment for our large-scale Certified Installer Network. This allows Rhino Hide to be installed in huge building in a relatively short time and with a small crew.Rhino Hide Sales and Marketing focuses on Certified Installers and Do-it- yourself (DIY) customers. We cultivate our contacts using Automated Digital Marketing Funnels and Trade-show or Home-Show Marketing. Customers in each channel will flow through the marketing process of awareness, interest, desire, and action. Qualified leads will be given to the sales group to close the sale and provide follow-up support.Certified Installers: Rhino Hide has already began recruiting businesses that specialize in sheetrock, concrete, and insulation installations as well as security industry partners to become Certified Installers for our products. After our marketing has moved them into the sales funnel our automated website will guide each one through the onboarding process, systematically giving them the information they need to complete each section. We will also offer an account management team to monitor and nurture the onboarding process for each user and provide direct assistance anytime the user runs into hurdles. Once certified, these installers will then be allowed to purchase equipment and supplies with exclusivity and discounted rates. Installers will then act as a customer service and sales arm for generating end-customer commercial and consumer sales as well as quality service.DIY Customers:These customers include homeowners and individuals that buy product and install themselves. Rhino Hide will develop an automated digital marketing funnel as well as participate in home shows to generate new customers. Everything that our DIY customers need will be available online, from how-to videos to tools for calculating how much wall filler they will need. We will also have customer service representatives available to answer any questions, but by providing all-inclusive information we can give them the confidence they need to make the purchase and reduce the number of calls our customer support team receives.Three Revenue Streams to Support GrowthIncludes forward-looking projections that cannot be guaranteed1 - Installation EquipmentMetered mixing pumping equipmentTank heaters, stirrers, handling equipmentTraining and certification includedEstimated $8M equipment revenue in the first 2 years (not guaranteed): Our goal is to get 300 companies signed up to be certified installers within the first two years after sales begin. Each certified installer must purchase at least one of our computer-controlled mixing pumps. Each mixing pump costs $20,000. Even if we only reach half of our goal that equates to $4M of revenue. Each unit costs about $4200 to build. We feel confident that we can sign up 300 certified installers. In our first year we signed up 193 without marketing. Once we are ready to sell product we intend to market the installer opportunity to companies with similar expertise such as spray foam, concrete, and sheetrock companies. These projections cannot be guaranteed.2 - Bulletproof Wall Fillers330 gallon, 55 gallon, 5 gallon3 blends availablePart A and Part B for eachEstimated $18M wall-filler revenue in the first 2 years: We expect sales to start slow in the first year, as we bring on certified installers and they become trained and ramp up their operations. According to our estimated trajectory of onboarding, we expect to be able to bring on between 150 and 300 Certified Installers by the end of the second year after sales begin. These installers will come on gradually over the first two years. On average we expect each will sell around 600 gallons per year. 150 Installers X 600 gallons X $35 per gallon X 2 years = $6.3M (Rhino Hide costs $12 per gallon to manufacture).This $4M in revenue is based on 120 active installers performing an average of $35,000 within the first two years. This equates to about 1000 gallons of product per Installer.3 - ConsumableDisposable mixing nozzles and elementsProtective poly wall linersEquipment partsEstimated $60,000 consumable revenue in the first 2 year: Consumables include the disposable mixing elements, liner bags and replacement parts for the pumping equipment. With 150 – 300 computer-controlled pumps in the field we expect each installer to easily consume well over $400 worth of consumable per year, if each one installed 1 average size school per quarter. The cost of these parts it typically 25% of the retail price so the cost of $60,000 in sales would be about $15,000. The $60,000 is based on an estimated average installation of only 4 average-sized classrooms for each of 150 installers.More Sense for Less CentsTime to Shelter: Our competitor's shelters are constructed in the corner of the classroom and hold a limited number of kids. Moving kids from their seats to the shelter wastes valuable time. With Rhino Hide, the classroom is the shelter. Kids are safe at their desks until the police arrive.Retrofittable: Other bulletproof wall solutions require the wall to be removed and reconstructed using hard-to-work-with materials. Some competitive products are attached to the outside of the wall. Rhino Hide just pours into the existing walls and hardens to become bulletproof.Use of Space: Setting up a standalone shelter in the corner of each classroom uses a lot of valuable space and will only protect a limited number of students. With Rhino Hide, the entire classroom, with the maximum capacity of students, is protected without taking up any extra space.Cost: One of our competitors recently installed its product in an Oklahoma school with just 6 classrooms. The total cost was a whopping $400,000 and took several weeks for the process. Rhino Hide could have been installed for less than $150,000 in a fraction of the time.Schools are Seeing an Increase to their Security BudgetAccording to the National Center for Education Statistics, there are over 138,000 schools in the United States. K-12 enrollment is about 55 million students per year, with an average class size of 21 students. At an average cost of $15,000 to secure a classroom with Rhino Hide, we can estimate that the total available market size is $39 billion to secure approximately 2.6 million classrooms.School safety budgets are getting a boost. A March press release from the U.S. House of Representatives Committee on Appropriations touted $2.3 billion in increases for school safety this year alone, with funds coming through programs at the Education, Justice, and Health and Human Services departments. Local funding, which makes up about half of the overall educational budget, is also being increased.We've Already Raised Over $450,000Since the start of the Rhino Hide business on June 13, 2018, we have made a tremendous amount of progress in a very short time. In the last year we have:Entered into negotiation with large manufactures for deals that would be worth over $7MDeveloped and successfully live-fire tested the Rhino Hide bulletproof wall filler product. Certified testing for flame, insulation, and soundproofing is ongoing.Filed a provisional patent for our bulletproof wall filler. Several other patents are currently being pursued.Raised over $450,000 in our seed round and received significant over-subscriptions after the initial close.Constructed a small scale mixing plant capable of manufacturing $60,000 worth of product per day for testing and low level production.Designed computer-controlled mixing equipment for our certified installers. Currently building prototypes to be tested by early adopters.Recruited over 200 businesses that hope to be certified installers. The process of vetting and onboarding them will begin when we are ready to start selling.We Love it HereRhino Hide currently operates in a rented 3,000 square foot building located in Sandpoint, Idaho. We have set up prototype and low-level production equipment here and have enough space for up to about 10 team members, as well as a small amount of inventory.In the near future we intend to relocate to a larger facility nearby and eventually manufacture our products in-house.North Idaho is an exceptional place to live and grow a new manufacturing business. Work ethic is abundant, and a multi-disciplined workforce is plentiful in the northwest. The Sandpoint area has been deemed a federal opportunity zone which is a designated low-income census tract, eligible to receive private investments through Opportunity Funds as well as federal tax incentives. In addition, Rhino Hide has been offered local tax deferrals for the first 5 years of sales.Our long-term plans are to manufacture in Sandpoint, but our initial manufacturing will take place at American Colors, a toll manufacturer located in Sandusky, Michigan with alternate manufacturing locations in Tennessee and Texas. They will be able to warehouse and manufacture product in each location and can drop-ship under our branding directly to our customers throughout the United States, until we are ready to transition to in-house production.We Already Have Recruited Over 200 Certified InstallersWe have recruited over 200 companies to be our Certified Installers, just in the last year. We will be going through these candidates to make sure they will be exceptional partners. Within two years after sales begin, our goal is to have at least 300 fully vetted Certified Installers installing Rhino Hide all over the United States.If each Installer only did 1 average install per year: Rhino Hide's gross revenue would be $75M per year: There are 140,000 schools in the US, educating a total of 55M students. The average class size is 21 students in 2.6M classrooms. Based on that A typical school has about 18 classrooms. It costs about $15,000 to protect one classroom, therefore, the average-sized install would cost $270,000. 300 installers performing one $270,000 install per year = $81M (Rhino Hide costs $12 per gallon to manufacture)Resulting in approximately 300 jobsIf each installer did 4 average installs per year:Rhino Hide's gross revenue would be $300M per year: There are 140,000 schools in the US, educating a total of 55M students. The average class size is 21 students in 2.6M classrooms. Based on that A typical school has about 18 classrooms. It costs about $15,000 to protect one classroom, therefore, the average-sized install would cost $270,000. 300 installers times 4 $270,000 installs per year = $324M (Rhino Hide costs $12 per gallon to manufacture)Resulting in approximately 800 JobsWhat Your Investment Pays ForWe have raised $450,000 of investment so far using equity crowdfunding. We plan to raise between $250,000 and $615,000 more to get us to sales.The funds we raise on WeFunder will be used for the following:Secure the IP we have developed over the first year of developmentIndependently test our 3 product blends for UL certificationDevelop our website to include Certified Installer portalsDevelop video training assetsConstruct molds for the plastics used in our pumping equipmentBuild chemical and installation equipment inventoryBegin the online and trade-show marketing effortsFacilities and operationsThis is Personal"My name is Jason Giddings. I am an aerospace engineer, and I have spent the last 25 years of my life designing and manufacturing product ideas for other people and businesses. I have had a lot of experience with my own start-up companies as well as others.I invented Rhino Hide because I have a daughter in high school. I see that school shootings are a huge problem in the US. It is sickening to imagine this sort of violence occurring at her school. Unfortunately, the topic of school shootings has become a political tool. It is frustrating to see politicians on both sides using this, to further their own agendas. There is a solution and it is simple. Keep the bad folks out, and make it impossible to do any harm."- Jason GiddingsCEOWe Plan to Make Schools Safer - You Can HelpSchools safety is a massive and rising market with tremendous potential, but more importantly, I believe we can make a meaningful contribution to end the school shooting issue now. Those of us who have the experience and the drive to develop products and businesses can use our skills to do some good. ## FAQ 1. **Does Rhino Hide have a transfer agent and when is the company going receive a stock symbol?** - Thanks for your question Kevin. I may be a bit fuzzy on this answer because I don't know a lot about public trading, but I think when you refer to a stock symbol you are referring to the letters you often correspond to a company when trading in the public. We are not a public company and don't plan to be anytime soon. We are selling our stock through Wefunder, under the Reg CF rules. 2. **I recently invested on StartEngine. What’s is going to happen to my shares now that you are with Wefunder?** - Hi Jordan, I sent out another update this morning to answer this question. You still have those shares and any shares you purchase from WeFunder will be on top of what you already purchased. 3. **What about my StartEngine funds?** - If you purchased shares from StartEngine for Rhino Hide, we have those shares logged into our system and we know every detail such as when you bought them, what price you paid, what perk you earned, how many shares you have, your contact info and a myriad of other things. Both my accountant and I have those records and the data is backed up in two locations. So regardless of what happens with StartEngine, we have your back. 4. **Other than in the Parkland shooting, is there any evidence that shooting though walls is something that actually happens during the types of events you want to protect from? If that is the case, is investing in this type of protection more valuable than protecting windows and ...** - Hi Carl, thanks for your question. Our product is not really about making walls bulletproof. It’s more about keeping kids safe while police arrive. It effectively turns the room into a bunker without changing the look of the room. If a shooter can’t get in and he can’t shoot through the walls or break through the doors or windows, then he can’t do any real harm. One theme you see frequently is that kids are stuck in a room and must decide if they should run for safety or stay where they are a... 5. **Your declared main customers would be schools and local government, areas that are traditionally seen as having very little capital for additional infrastructure cost and renovation. What is your plan to compete for what in many cases may be a somewhat shallow pool of money fo...** - Hi again Carl, great question! Don’t be fooled. Schools have more money than most people think. Granted, teachers are perceived as not earning a fair wage and for most teachers I would say that’s probably true. But these budgets are broken into several categories and while the portion dedicated to teachers may be low the federal budget for school safety and improvements is $8.7 Billion. Federal money only accounts for 10% of the overall funding while State and Local account for the other 90%,... ## Team - Jason Giddings (Founder/CEO) - David Rogers (Board Member - Business Development/Marketing) - Doug Marks (Board Secretary - Legal Business Development) - Alan Pagni (Board Member - Polyurethane Chemist) ## Q&A - Q: Looks like the campaign is open again - any updates? - A: Yes, sorry we were busy with the covid stuff but are getting back on track now. - Q: Any news on the project? - Q: Let anyone reading this in the future hear that the founder did not respect the investors enough to tell us what happened with this company, nor pay back funds that weren't used for the business. JASON GIDDINGS - that means you. For years, Jason has ignored requests for updates, read email messages but not responded. Who knows what the funds raised were used for. There's little evidence it was for the business. I wouldn't trust him with my money again. Don't make my mistake. - Q: Are you still in business? When will we get the next update? - Q: Looks like Jason SCAMMED us! - Q: Jason, I'm sure you have been extremely busy. Any new updates. Thanks, Mike - Q: As an original SE investor, will you be providing updates on both SE and WeFunder? I only ask because I know folks are posting questions on SE without any responses. - Q: I couldn’t invest for weeks with a response from either side (Rhino Hide or Wefunder - A: Hmm... I closed the StartEngine raise so everything must go through the WeFunder portal. I am not sure what you had trouble with Wefunder - Ill check in without you off line. - A: It doesn't look like I have access to your contact info. If you were never able to invest, we may have another round to pick up the stragglers. Contact me directly at jason@rhino-hide.com - Q: Hi, really interesting idea, I would like to know it the product/system is covered by a patent thank you. Massimo - A: We have filed Provisional patents but were waiting until the chemistry was complete before we fill for the full patents. that will be happening soon now that we have the final blend. - Q: looking for a reason to invest and you've just been ignoring my questions here.. how would this work in a school so to speak? would this essentially replace 100% of walls of sheetrock within eye level of an active shooter whether it may be a school or office building or etc? Is it an addition to the sheetrock wall or would you have to take down all of the walling within the area and install this instead? - A: Sorry Michael, as you probably saw in the recent updates we have been distracted with covid stuff but now we are back in the saddle. to answer your question, our certified installers would pour this into existing walls to make them bulletproof. It pours between the front and back layers of sheetrock. - Q: So how’s things going Jason.. we haven’t had an update since October..? - A: You should see some updates now that we are back to work on this project. let me know if you have any specific questions and I will make sure you don't have to wait so long for a response this time. - Q: How long do people people have to invest in this? - A: Hi Larry, and thanks for your question. The campaign ends on December 2nd. I can extend it one time but I probably won't. After I started the campaign I was approached by a company with an opportunity that should provide all the needed funding for us to make it to sales. This is excellent news for us because it will allow me to focus on finalizing the business development instead of fundraising. As such, we have decided not to push for any more investment and allow the campaign to run it's course and close as it was initially scheduled. We will certainly accept and honor all investments up until December 2nd. - Q: Hi, I love the idea, and have read all about the opportunity here on the Wefunder website. However, I noticed that your numbers, as reported, do not match your narrative, and the narrative seems to have some dates wrong. But I don't want to make assumptions, so is there a possibility you can provide a corrected chart in the Financials, or perhaps just an updated one? I'm curious to know if this weird data is because of a problematic website provided by WeFunder, or if you're still working on your financing or perhaps marketing staffing?Thank you. Robin - A: Hi Robin, Thanks for your question. I have looked over the financial documents I have provided with the WeFunder submission and don’t see any inconsistencies. It is important to note that the financial projections as well as the business plan are both forward looking documents while the information within the “about” section of the WeFunder tool are mostly historical facts based on actual reports. I used a couple special web-based planning tools for the projections. There are some slight differences in the way the numbers are reported between the Wefunder platform and those other apps… one year of sales vs. two or sales all lumped together for different sources but the numbers should all be correct to each other. I would like to understand better where you see the divergence. If you can send me an email to jason@rhino-hide.com with more detail it would be much appreciated. - Thanks - Q: Hi Jason - fascinating product. Respect both the simple installation process and the usage of tires to provide a low cost filler. Have you done a series of postmortems on shootings to actually demonstrate Rhino Hide would help? My background is in safety and you'd need to demonstrate the actual applicability of this. For example, of school shootings that occur, what % casualties occur from someone shooting through a wall? In a question below you said Rhino Hide would help buy time, but I don't quite see how unless a shooter has shot through a wall previously to force entry. As far as I understand Rhino Hide wouldn't make the door more secure. Also, how is adoption of competitive products going? Is the entire category growing and you're selling a mousetrap or is this whole area still waiting for the right solution? - A: Hi Preet, Thanks for your questions. I'll start with the marketing question first; Security sales of this sort are currently increasing at roughly 17% per year but this really only accounts for new construction. The original intent of our product wasn't to be the only bulletproof solution. There are other bulletproof solutions but being able to fill an existing wall at a much lower cost is important since there are about 140,000 existing schools in the US. There is really no solution out there for retrofitting existing walls. That's where we come in. Regarding how often people get shot through walls... Our product is not really about making walls bulletproof. It’s more about keeping kids safe while police arrive. It effectively turns the room into a bunker without changing the look of the room. If a shooter can’t get in and he can’t shoot through the walls, then he can’t do any real harm. One theme you see frequently is that kids are stuck in a room and must decide if they should run for safety or stay where they are and hope that the shooter can’t get in. With Rhino Hide, they can just stay in place while the criminal is subdued. Also, keep in mind, walls are a false sense of security. As you can see in the slow-motion video in the "about" section, even a little 9mm bullet from a pistol can easily pass through 8 walls before it is stopped. Police bullets can inadvertently go through walls too exemplified in the recent Breonna Taylor case. As you mentioned, doors are important as well but there are already solutions for these products on the market. In the future we see them as potential partners. - Q: Hey thank you Mr. Giddings for responding to my previous question. I wanted to check to make sure that the submission of my investment will be cleared for the early bird? As I submitted it while it was still a little over $5k left in the early buy in. As I see now that the price has gone up to $2.18 a share. - A: I just checked your subscription agreement and you absolutely received the early bird pricing.