{"data":{"type":"company_profile","id":21086,"entity_id":"wefunder:company:21086","attributes":{"canonical_url":"https://wefunder.com/redemption.rock.brewing.co","generated_at":"2026-07-10T10:26:13Z","updated_at":"2026-07-10T05:00:12Z","entity_ids":{"company":"wefunder:company:21086","slug":"wefunder:company_slug:redemption.rock.brewing.co"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-07-10T10:26:13Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-07-10T05:00:12Z","as_of":"2026-07-10T10:26:13Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-07-10T05:00:12Z","as_of":"2026-07-10T10:26:13Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-07-10T10:26:13Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-07-10T10:26:13Z","confidence":"medium"}}},"company":{"id":21086,"entity_id":"wefunder:company:21086","slug":"redemption.rock.brewing.co","name":"Redemption Rock Brewing Co.","tagline":"Mission-driven, community-focused craft brewery taproom and cafe","elevator_pitch":"We are a brewery and taproom in progress in Worcester, MA. The heart of the operation is a 10-barrel brewhouse, featuring a large taproom and coffee shop. We've designed a unique, dynamic community space where people can spend hours of their day. Our motto is “beer for people,” meaning we aim to use craft beer as a catalyst to bring people together to share awesome experiences. We're also a registered Benefit Corporation focused on creating fair employment and a positive impact on our community.","location":"Worcester, MA","website":"https://www.redemptionrock.beer","total_amount_raised":64051,"total_investors":96,"is_funded":true,"is_active":true,"quality_score":1,"related_urls":["https://wefunder.com/redemption.rock.brewing.co","https://www.redemptionrock.beer"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/21086/xxl_cropped_Screen_Shot_2018-10-15_at_11.11.20_AM.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/21086/large_cropped_Green_Logo.jpg","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/21086/standard_cropped_Screen_Shot_2018-10-15_at_11.11.20_AM.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/21086/standard_cropped_Screen_Shot_2018-10-15_at_11.11.20_AM.jpg"},"links":{"company_url":"https://www.redemptionrock.beer","twitter_url":"httpstwittercomRR_BrewingCo","facebook_url":"https://www.facebook.com/redemptionrockbrewingco/"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"Raised $1.030M in funding to date."},{"index":2,"claim_id":"claim-fact-2","value":"6,200 sf location in a prime location on Shrewsbury St."},{"index":3,"claim_id":"claim-fact-3","value":"Large 100-seat taproom-in-progress that serves house-brewed craft beer, small-batch coffee, and light food -- and invites people to stay and do work and meet up with friends."},{"index":4,"claim_id":"claim-fact-4","value":"Design is complete and construction is underway."},{"index":5,"claim_id":"claim-fact-5","value":"Led by a uniquely qualified team of co-founders with strong educational and professional backgrounds in the craft beer industry."},{"index":6,"claim_id":"claim-fact-6","value":"Located in the second largest city in New England -- an untapped market with high growth potential and with only four breweries."},{"index":7,"claim_id":"claim-fact-7","value":"Registered Benefit Corporation, with a strategy to achieve B-Corp Certification within our first year of operation."}],"team":[{"id":211475,"entity_id":"wefunder:company_role:211475","user_entity_id":"wefunder:user:138312","role":"founder","name":"Danielle Babineau","title":"CEO","bio":"Babson MBA '15, with a focus on entrepreneurship. Certified Cicerone. Experience in working in craft beer retail and taprooms.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/211475/square_cropped_REDEMPTIONROCK20161203-7_square.jpg?1656954463","profile_url":"https://wefunder.com/daniellebabineau","related_urls":["https://wefunder.com/daniellebabineau"]},{"id":235339,"entity_id":"wefunder:company_role:235339","role":"founder","name":"Greg Carlson","title":"Brewer","bio":"Siebel Institute of Technology graduate. Experienced home brewer with commercial brewing experience.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/235339/square_cropped_REDEMPTIONROCK20161203-9_square.jpg?1519670469","related_urls":[]},{"id":235338,"entity_id":"wefunder:company_role:235338","user_entity_id":"wefunder:user:148091","role":"founder","name":"Dan Carlson","title":"Marketing","bio":"Content manager at industry-leading tech start-up, building on a decade in marketing and PR.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/235338/square_cropped_REDEMPTIONROCK20161203-13_square.jpg?1520100138","profile_url":"https://wefunder.com/dancarlson","related_urls":["https://wefunder.com/dancarlson"]},{"id":235342,"entity_id":"wefunder:company_role:235342","user_entity_id":"wefunder:user:147714","role":"founder","name":"Kevin KIrkness","title":"General Manager","bio":"Experienced hospitality professional, currently managing the bar at Cambridge Brewing Co.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/235342/square_cropped_REDEMPTIONROCK20161203-11_square.jpg?1654610596","profile_url":"https://wefunder.com/kevin.kirkness","related_urls":["https://wefunder.com/kevin.kirkness"]}],"featured_investors":[],"investor_memos":[],"tab_counts":{"posts":6,"ask_questions":15,"featured_investors":0,"faq_entries":5},"active_fundraises":[{"id":15098,"entity_id":"wefunder:fundraise:15098","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"simple_loan","security_type":"debt","currency":"USD","testing_the_waters":false,"min_purchase":250,"max_purchase":9,"funding_target":50000.0,"minimum_target":"50000.0","maximum_target":"250000.0","funding_started_at":"2018-10-06T01:25:38Z","funding_closed_at":"2018-12-04T04:59:59Z","auto_close_at":"2018-12-04T04:59:59Z"}],"latest_fundraise":{"id":15098,"entity_id":"wefunder:fundraise:15098","state":"successful","offering_type":"4(a)(6)","structure":"simple_loan","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2018-10-06T01:25:38Z","funding_closed_at":"2018-12-04T04:59:59Z","terms":{"eb":null,"nb":"6%","txt":"interest"}},"recent_posts":[{"id":150060,"entity_id":"wefunder:feed_item:150060","type":"FeedItem::Update","visibility":"public","title":"Updates","preview":"Hey everyone! It’s far too long since we last provided an update - and boy, do we have a lot to share. Below, we’ll give you an update on how the business has been faring since the start of the pandemic, where we are now, and - finally - some good news on the swag we’ve been waiting for for so long.Let’s get to it.\u0026nbsp;Business UpdateLike many businesses, we’re firmly in the \"can’t complain\" camp when it comes to COVID-19. We went through a lot, and it wasn't easy or pretty, but we’re still ...","published_at":"2021-11-02T14:40:45Z","author_name":"Dan Carlson","url":"/feed/150060","canonical_url":"https://wefunder.com/feed/150060"},{"id":127120,"entity_id":"wefunder:feed_item:127120","type":"FeedItem::Update","visibility":"public","title":"Swag Update!","preview":"Hey everyone! First, thank you all for your patience and help coordinating your WeFunder swag orders over the last several months. We've\u0026nbsp;placed most of the orders for all the merchandise (much\u0026nbsp;of it has already arrived!) and we're hoping the rest can get here soon.\u0026nbsp;Once all the swag has arrived, we'll organize everything into packages that you can either pick up or that we'll mail out to you (based on your preference from earlier). We will excitedly let everyone know when the p...","published_at":"2019-11-07T17:39:29Z","author_name":"Dan Carlson","url":"/feed/127120","canonical_url":"https://wefunder.com/feed/127120"},{"id":121391,"entity_id":"wefunder:feed_item:121391","type":"FeedItem::Update","visibility":"public","title":"Last Call for Swag Responses!","preview":"Hello, friends! We hope you’re all having a wonderful summer. It’s been a couple of months since our last update, and we’ve been working hard tracking down responses from the last few folks on their WeFunder swag preferences. But there are still a few we haven’t heard from, and, in the interest of fairness to everyone, we’re gonna set a deadline for responses.If you do not respond to our email\u0026nbsp;by July 19, 2019, you will be ordered generic swag items.We’ll be sending two more follow-up em...","published_at":"2019-07-05T18:54:07Z","author_name":"Dan Carlson","url":"/feed/121391","canonical_url":"https://wefunder.com/feed/121391"},{"id":111232,"entity_id":"wefunder:feed_item:111232","type":"FeedItem::Update","visibility":"public","title":"Swag Update","preview":"Hello everyone!By now, you should have received an email from us asking about your preferences for your swag -- and, in\u0026nbsp;fact, most of you have responded. Thank you for the prompt responses!We have a few more folks we're looking to hear from and we'll be sending out follow up emails soon. If you've seen the email and\u0026nbsp;haven't gotten around to responding, please take a moment to do so soon.Once we have everyone's responses, we will be able to place the orders and we should have an idea...","published_at":"2019-04-15T20:25:43Z","author_name":"Dan Carlson","url":"/feed/111232","canonical_url":"https://wefunder.com/feed/111232"},{"id":96932,"entity_id":"wefunder:feed_item:96932","type":"FeedItem::Update","visibility":"public","title":"On to tier 2 - only 10 days left!","preview":"Another day, another set of major updates on the Redemption Rock Brewing Co.\u0026nbsp;WeFunder campaign. Let's get to it:First, we officially hit our tier 1 goal of $50k today! A huge THANK YOU to everyone that made this possible. We're going to put that money to good use.Second, as we power forward toward our tier 2 goal of $100k, we have ONLY 10 DAYS LEFT in the campaign!\u0026nbsp;If you or someone you know is interested in contributing, please note that the campaign ends on November 25.Finally, we...","published_at":"2018-11-15T21:29:54Z","author_name":"Dan Carlson","url":"/feed/96932","canonical_url":"https://wefunder.com/feed/96932"},{"id":96811,"entity_id":"wefunder:feed_item:96811","type":"FeedItem::Update","visibility":"public","title":"Merch and Deadlines!","preview":"We have two major updates to our WeFunder campaign1. Only TWO WEEKS LEFT to join our WeFunder! We're wrapping this bad boy up on November 25. If you or anyone you know are interested in contributing, please do so soon!2. We have designs for\u0026nbsp;our Founders' Club merchandise! These super rad t-shirts, glasses, and mugs are designed exclusively for our WeFunder contributors. This swag package is for contributions of $500 and more, and the t-shirts will\u0026nbsp;be available in both men's and wome...","published_at":"2018-11-13T21:23:35Z","author_name":"Dan Carlson","url":"/feed/96811","canonical_url":"https://wefunder.com/feed/96811"}],"q_and_a":[{"id":150697,"entity_id":"wefunder:comment:150697","question":"Will I see a return on my investment soon?","author_name":"Anton Fernsler","votes":1,"created_at":"2021-05-25T13:21:31Z","canonical_url":"https://wefunder.com/redemption.rock.brewing.co#question-150697","answers":[]},{"id":30607,"entity_id":"wefunder:comment:30607","question":"Hello, I am a little confused about the six percent quarterly interest. Does this mean that I receive six percent interest on my investment every quarter or is it a total of six percent paid over 24 months?","author_name":"Justin Vaira","votes":1,"created_at":"2018-11-18T01:15:12Z","canonical_url":"https://wefunder.com/redemption.rock.brewing.co#question-30607","answers":[]},{"id":29174,"entity_id":"wefunder:comment:29174","question":"Okay because on the main wefunder page it state 1.75 x return","author_name":"Joseph Krzyzewski","votes":1,"created_at":"2018-10-19T17:53:14Z","canonical_url":"https://wefunder.com/redemption.rock.brewing.co#question-29174","answers":[]},{"id":95401,"entity_id":"wefunder:comment:95401","question":"The swagg in the mail yet?","author_name":"Paul Janday","votes":0,"created_at":"2020-06-27T01:26:27Z","canonical_url":"https://wefunder.com/redemption.rock.brewing.co#question-95401","answers":[]},{"id":91276,"entity_id":"wefunder:comment:91276","question":"How are you guys doing with COVID-19, are you still moving forward with the Brewery? Could you email me direct? I have some more questions. Thanks, Josh","author_name":"Joshua Emerson","votes":0,"created_at":"2020-05-25T07:48:10Z","canonical_url":"https://wefunder.com/redemption.rock.brewing.co#question-91276","answers":[]},{"id":63670,"entity_id":"wefunder:comment:63670","question":"Hi there, following up on Michael's question below when will the interest paybacks begin? And any update on the 'swag' goodies being sent out? Thanks, Lee","author_name":"Lee Schmertzler","votes":0,"created_at":"2019-09-19T19:34:27Z","canonical_url":"https://wefunder.com/redemption.rock.brewing.co#question-63670","answers":[]},{"id":30416,"entity_id":"wefunder:comment:30416","question":"Besides people limit, are there constraints on the \"free space rental\" perk (such as which day and time)?","author_name":"Gordon J Lockbaum","votes":0,"created_at":"2018-11-14T16:01:06Z","canonical_url":"https://wefunder.com/redemption.rock.brewing.co#question-30416","answers":[{"id":30420,"entity_id":"wefunder:comment:30420","answer":"Hi Gordon! Not really no, our taproom fits 150 and is easily dividable into two spaces, so we can close off the 'indoor patio' space for private events at any time while remaining open to the public in the other half. We're closed Monday and Tuesdays but are happy to open up for any of our WeFunder investors who may want to host their event on one of those days/nights. I guess the only real restriction is that we can't open earlier or close\u0026nbsp;later than our liquor license (which we haven't received yet so I don't have the exact times yet).","author_name":"Danielle Babineau","votes":1,"created_at":"2018-11-14T19:35:26Z"}]},{"id":30274,"entity_id":"wefunder:comment:30274","question":"hello i read your company profile and i like the details. i have one question for now, you stated somewhere in answer that \"Contributors earn 8% interest if they're among the first $50k, and 6% if they contribute after we reach the $50k mark.\", and i can see 6% on page so which one is true?","author_name":"Krutarth Shah","votes":0,"created_at":"2018-11-11T01:25:07Z","canonical_url":"https://wefunder.com/redemption.rock.brewing.co#question-30274","answers":[{"id":30289,"entity_id":"wefunder:comment:30289","answer":"Hi Krutarth - thank you for the question and your contribution! Since we’re still pre-$50k, you get the 8% rate — which is the standard 6% plus a 2% bonus for contributing early.","author_name":"Dan Carlson","votes":1,"created_at":"2018-11-11T17:13:05Z"}]},{"id":29779,"entity_id":"wefunder:comment:29779","question":"What percentage of equity is given for an a X amount of dollars? How are profits distributed?","author_name":"Brandon Buchanan","votes":0,"created_at":"2018-11-01T15:00:42Z","canonical_url":"https://wefunder.com/redemption.rock.brewing.co#question-29779","answers":[{"id":29782,"entity_id":"wefunder:comment:29782","answer":"Hi Brandon - thanks for the question. This investment doesn't include equity. Instead, this is a debt. Contributors earn 8% interest if they're among the first $50k, and 6% if they contribute after we reach the $50k mark. We anticipate repaying on a quarterly basis starting in Q1 of 2019, and aim to have investors fully repaid in two years.","author_name":"Dan Carlson","votes":1,"created_at":"2018-11-01T16:23:57Z"}]},{"id":29650,"entity_id":"wefunder:comment:29650","question":"Where have your brewers brewed before or is this first real brewery they have worked at?","author_name":"Michael Howard","votes":0,"created_at":"2018-10-29T14:15:10Z","canonical_url":"https://wefunder.com/redemption.rock.brewing.co#question-29650","answers":[{"id":29690,"entity_id":"wefunder:comment:29690","answer":"Hi Michael!Our brewer currently works at Jack's Abby Brewing in Framingham as part of their packaging team, and has also volunteered as a brewer for multiple other local breweries. They also completed an advanced\u0026nbsp;brewer training program at Siebel Institute of Technology, and we have an experienced consultant helping us with scaling, training on the new system, and any troubleshooting we may have.Thanks for reaching out!","author_name":"Danielle Babineau","votes":1,"created_at":"2018-10-30T00:15:17Z"}]},{"id":29592,"entity_id":"wefunder:comment:29592","question":"Nice to see a craft brewery coming up in Worcester. Good luck. Some questions from my end: 1. Have you guys opened? 2. What's the basis for the estimated revenues as they seem to be aggressive? 3. Is the wefunder loan pari-passu/subordinate to your existing loan? 4. What is collateral that wefunder's get if a default were to happen?","author_name":"Arun Sivaraman","votes":0,"created_at":"2018-10-28T02:00:08Z","canonical_url":"https://wefunder.com/redemption.rock.brewing.co#question-29592","answers":[{"id":29643,"entity_id":"wefunder:comment:29643","answer":"Hi Arun -\u0026nbsp;Thanks for reaching out. We're pumped to be coming to Worcester!1 We have not - we are in construction mode right now and are hoping to be open by January.2 The financials are built both top-down and bottom-up. So, from a break-even point ($1.05M) with a 'goal' (the financials given here) and a 'stretch'. We then broke down the numbers to monthly, weekly and daily sales and bench-marked those against similar businesses. We do have a big taproom so our sales per seat lead to pretty generous total numbers, and a key challenge will be keeping the taproom packed. We know we're being aggressive, but feel confident we can hit our break-even and then some, and are eager to start comparing projections against actual numbers to gauge our progress.3 It is, yes.4 The owners are all personally guaranteeing the loan, so we're on the hook individually. Unfortunately as a start-up, collateral beyond personal guarantees is a little thin. We lease our building, so most of the business collateral is equipment - which, given the climate for used, good quality equipment is actually a good value, but is already used as collateral for the bank loan.","author_name":"Danielle Babineau","votes":1,"created_at":"2018-10-29T02:51:17Z"}]},{"id":29364,"entity_id":"wefunder:comment:29364","question":"And when do you anticipate 1st payment date being?","author_name":"Joseph Krzyzewski","votes":0,"created_at":"2018-10-23T07:58:26Z","canonical_url":"https://wefunder.com/redemption.rock.brewing.co#question-29364","answers":[{"id":29371,"entity_id":"wefunder:comment:29371","answer":"We anticipate making first payments end of Q1 2019.","author_name":"Danielle Babineau","votes":1,"created_at":"2018-10-23T12:24:55Z"}]},{"id":29363,"entity_id":"wefunder:comment:29363","question":"I assume if you invest in the $500 bucket you also get what was in the $250 bucket for perks, ie. 3 crowlers?","author_name":"Joseph Krzyzewski","votes":0,"created_at":"2018-10-23T07:55:47Z","canonical_url":"https://wefunder.com/redemption.rock.brewing.co#question-29363","answers":[{"id":29370,"entity_id":"wefunder:comment:29370","answer":"Hi Joseph! Yes, the perks are all cumulative so when you invest at a higher level, you get all the perks that come with the levels below it as well.","author_name":"Danielle Babineau","votes":1,"created_at":"2018-10-23T12:24:16Z"}]},{"id":29211,"entity_id":"wefunder:comment:29211","question":"The portal says this is a 1.75x return, but it looks like a 1.17x return. The 1.75x would be around what it would be if the interest was accrued quarterly at 6-8% each quarter. If it is the former the main page should be changed or people will expect that higher number.","author_name":"Alan Jacobson","votes":0,"created_at":"2018-10-20T11:00:32Z","canonical_url":"https://wefunder.com/redemption.rock.brewing.co#question-29211","answers":[{"id":29215,"entity_id":"wefunder:comment:29215","answer":"Hi Alan - thanks for reaching out. We're aware of this issue and we're working with WeFunder to get it updated ASAP. Please let us know if you have any other questions!","author_name":"Dan Carlson","votes":1,"created_at":"2018-10-20T11:56:51Z"}]},{"id":29160,"entity_id":"wefunder:comment:29160","question":"Is it 1.75 x return or is it 6% return (\u0026amp; 2% = 8%) return or both?","author_name":"Joseph Krzyzewski","votes":0,"created_at":"2018-10-19T06:15:20Z","canonical_url":"https://wefunder.com/redemption.rock.brewing.co#question-29160","answers":[{"id":29173,"entity_id":"wefunder:comment:29173","answer":"Hi Joseph - you will accrue 8% interest annually, and will receive quarterly payments until fully repaid. Let us know if you have any other questions, and thanks for reaching out!","author_name":"Dan Carlson","votes":1,"created_at":"2018-10-19T17:33:52Z"}]}],"faq":[{"question":"Is it 1.75 x return or is it 6% return (\u0026amp; 2% = 8%) return or both?","answer":"Hi Joseph - you will accrue 8% interest annually, and will receive quarterly payments until fully repaid. Let us know if you have any other questions, and thanks for reaching out!"},{"question":"The portal says this is a 1.75x return, but it looks like a 1.17x return. The 1.75x would be around what it would be if the interest was accrued quarterly at 6-8% each quarter. If it is the former the main page should be changed or people will expect that higher number.","answer":"Hi Alan - thanks for reaching out. We're aware of this issue and we're working with WeFunder to get it updated ASAP. Please let us know if you have any other questions!"},{"question":"I assume if you invest in the $500 bucket you also get what was in the $250 bucket for perks, ie. 3 crowlers?","answer":"Hi Joseph! Yes, the perks are all cumulative so when you invest at a higher level, you get all the perks that come with the levels below it as well."},{"question":"And when do you anticipate 1st payment date being?","answer":"We anticipate making first payments end of Q1 2019."},{"question":"Nice to see a craft brewery coming up in Worcester. Good luck. Some questions from my end: 1. Have you guys opened? 2. What's the basis for the estimated revenues as they seem to be aggressive? 3. Is the wefunder loan pari-passu/subordinate to your existing loan? 4. What is co...","answer":"Hi Arun -\u0026nbsp;Thanks for reaching out. We're pumped to be coming to Worcester!1 We have not - we are in construction mode right now and are hoping to be open by January.2 The financials are built both top-down and bottom-up. So, from a break-even point ($1.05M) with a 'goal' (the financials given here) and a 'stretch'. We then broke down the numbers to monthly, weekly and daily sales and bench-marked those against similar businesses. We do have a big taproom so our sales per seat lead to pre..."}]}}}