Company Profile (AI Text)
Name: Recur Outdoors
Canonical URL: https://wefunder.com/recuroutdoors
Updated at: 2026-06-02T05:00:07Z

Tagline: Disrupting the fishing industry through creative monthly subscriptions
Elevator pitch: We started with Postfly, the 1st subscription-based monthly flybox, to help new fishermen break into the sport. By curating flies, fishing accessories, and fun branding products in one monthly box, we built Postfly to a more than $120k per month business. We now have four digitally-native vertical brands in the fishing industry, all of which focus on a recurring revenue model. Together, the monthly subscription possibilities could re-define the gear industry and bring thousands more to fishing.

Key claims:
- Total raised on Wefunder: 215083 | citation: https://wefunder.com/recuroutdoors#claim-total-raised
- Total investors: 368 | citation: https://wefunder.com/recuroutdoors#claim-total-investors

Verified facts:
- Total raised on Wefunder: 215083 | observed_at: 2026-06-02T05:00:07Z | expires_at: 2026-06-03T05:00:07Z
- Total investors: 368 | observed_at: 2026-06-02T05:00:07Z | expires_at: 2026-06-03T05:00:07Z

Computed metrics:
- total_amount_raised: 215083
- total_investors: 368
- team_size: 6
- featured_investor_count: 0
- faq_count: 5
- recent_post_count: 0

Quick facts:
- Over $3.5MM revenue to date, $1.3MM in 2017. | citation: https://wefunder.com/recuroutdoors#claim-fact-1
- We currently have over 7,000 paying monthly subscribers between Postfly and The Wade Rod Co. | citation: https://wefunder.com/recuroutdoors#claim-fact-2
- Monthly subscriber retention rate averages 94%. | citation: https://wefunder.com/recuroutdoors#claim-fact-3
- 180K+ shipments made to our customers. | citation: https://wefunder.com/recuroutdoors#claim-fact-4
- More than 200K combined followers for our social media channels. | citation: https://wefunder.com/recuroutdoors#claim-fact-5
- Tech-enabled kiosks to sell our high price point/high margin gear from Wade Rods and Pelican Reels expected rollout early 2019. | citation: https://wefunder.com/recuroutdoors#claim-fact-6
- Raised $550k in earlier seed rounds. | citation: https://wefunder.com/recuroutdoors#claim-fact-7

FAQ:
- Q: Sure would love to see your team have more perspectives to lend, where is the diversity guys? More than just white males subscribe to your program, buy your merch and fly fish. The 50/50 initiative and ethnic diversity is sorely lacking, don't you think it would add to your su...
  A: Sure great point. Part of our goal with the fundraise is to grow our team, and it would be great to get some more females involved for the exact reason you mention - to lend a different perspective of the sport. My first ever hire was a woman, and she worked with us for about 2 years. I miss her perspective dearly!
- Q: How much money would be allocated to creating backstock for the Postfly boxes?
  A: Hey Parker - Thats sort of a function of how much we raise when this is said and done, but our goal is to create a 2-3 month inventory buffer for our subscription box products
- Q: Not as much a question as is a statement. I love fishing and think this is a great idea and product. My complaint loll is investors who invest even 100.00 should get a hat or tshirt or sticker. When I invest 100 it's not a lot to some, but sure is to me. The more people wearin...
  A: Hi Alicia! Heard and I love it I wish I thought of the sticker idea. Our profile is now locked and we can't make any official changes, but I am going to have our guys design a sticker for everyone that invests. Thanks for the support, we appreciate it more than you know!
- Q: I believe that Bass fishing is extremely popular and numbers as high as 30m recreational bass fishing enthusiasts in the us alone have been tossed out. I would think a box for bass fisherman would be a home run. Is that in your business plan?
  A: Great question Kevin. Yes recreational bass fishing is an absolute beast, and there is a group that has taken on the subscription model for the segment and they do an excellent job. I'd be happy to discuss our strategy to take on the bass fishing (and other segments) offline, feel free to fire me an email if you want to chat more brunnals@recuroutdoors.com
- Q: Love the Postfly brand and everything you've done so far. This industry needs your disruption and the opportunity is there. I do have two questions: I'm wondering if you're raising enough money to achieve the goals you've set? You mentioned hiring a CTO, which seems like a nec...
  A: Hey Dennis, thanks for the note! You are correct, it will cost us quite a bit to add to our team. The Wefunder minimum raise is 100k, and the max is just over 1mm that we can do on this platform. In order to hit all of our objectives, we need raise just about 1mm (hire, inventory, scale marketing etc). Channels/Partners - we've only used one acquisition channel thus far - social media. There is a lot to gain using a more elaborate SEO/SEM strategy, Amazon, industry publications etc. We're als...