# Dope Coffee

The 4th Wave of Coffee is DOPE

## Elevator pitch
Dope Coffee is a hybrid record label & coffee roastery that distributes authentic hip-hop and cultural-based coffee products. We specialize in Digital Cultural Products and use music and entertainment to build audiences for subscribable retail consumer goods. We market our product through partnerships with independent and major recording artists & entertainers.

- Canonical URL: https://wefunder.com/real.dope.coffee
- Entity ID: wefunder:company:107746
- Last updated: 2026-06-13T23:53:56Z
- Generated at: 2026-06-14T01:59:13Z

## Quick facts
- Veteran Owned
- Dope Coffee is in over 700 retailers (Kroger, Harris Teeter, Lowes Foods, etc…) in GA, NC & DC area
- Licensing deals with two brick and mortar locations in Atlanta, GA.
- Secured $3M in non-dilutive investment from the City of Stonecrest, GA.
- Signed digital franchise and influencer collab with The Trap Violinist (3M followers on social).
- $45k MRR
- Forecast to be in 3k-4k retail shelves by the end of 2025, generating between $300k - $450k MRR
- Available at Marine Corps Exchanges, Summer 2025

## Active fundraises
- wefunder:fundraise:60593: 4(a)(6) open (USD)

## Story
Welcome to year five of our ten-year overnight success story.In just 16 months, Dope Coffee has grown from 60 Georgia stores to over 1,500 locations nationwide — including Kroger, Harris Teeter, Lowes Foods, Fresh Market, Food Town, and Andronico’s in California. We’re on track for 5,000+ shelves by the end of 2025, with military exchange rollouts and our first cafés opening this year.If you’ve never invested in a coffee brand, here’s how to start your due diligence:Taste it → Order a complimentary sample and let your taste buds be the judgeSee it → Watch our short video to hear why we exist and how we’re fusing coffee, culture, and hip-hop into something truly out of this worldOwn it → Invest now and help take Dope Coffee from coast to coastWelcome and thank you for joining Dope Coffee in year five of our ten year overnight success story. If you've never invested in a coffee brand we highly recommend clicking here, ordering a complementary sample, and let your taste buds do their due diligence. As the most important part of your due diligence, checkout our video where we explain Dope's why and how we're leveraging coffee, culture and hip-hop to bring you an out of this world experience.🚀 Why We’re Raising Right NowIn March 2024, we were in 60 Georgia stores.By December? 700+.As of August 1, 2025? 1,500+ stores nationwide — including Kroger, Harris Teeter, Lowes Foods, Food Town, Fresh Market, and Andronico’s (Albertsons).We’ve cracked retail distribution. Now we need fuel to scale:Push sales velocity to at least 1 bag/day/store in our current footprint ($4.3M/year retail sales)Roll out to 4,000–5,000 stores by end of 2025Launch Dope Coffee cafés, expand into military exchanges, and grow brand dominance coast to coast.The Heat Check – Where We’re At Today1,500+ stores in GA, NC, VA, MD, DC, and CA$45K/month recurring revenue — without paid ads$3.3M non-dilutive funding from Stonecrest for flagship roastery & café HQPilot in 15 Marine Corps Exchanges — pathway to 2,000+ DoD retail sites106 office breakrooms stocked via Parmenter Office Supplies (Atlanta)4K–5K more shelves in negotiation for 2025Partnered with Clejan, The Trap Violinist (3M followers) to drive online sales and contentLaunched our Cold Brew Bus at over 15 Farmers Market in ATL. Next coffee truck launches in NC this fall.🛠 Use of Funds – $500K Raise$200K – Retail Sales AccelerationIn-store demos, NIL athlete marketing, influencer campaigns, and retail sell-through programs to hit 1+ unit/day/store in all current locations$100K – Café Launch OperationsHiring, training, payroll for Peachtree St. (opening Aug 28) & Campbellton Rd. (Sept). Both locations built with revenue-share model — $600K+ in buildout costs saved$50K – Military Exchange GrowthMarketing to MCX & AAFES and securing long-term IDIQ contracts for CPG sales to military communities$75K – Franchise & Mobile Café DevelopmentLegal, brand kits, and operational playbooks$75K – Working Capital & Tariff ContingencyInventory, import delays, and raw material pricing swings🏗 Brick-and-Mortar & Mobile Cafe UpdatesPeachtree St., Atlanta — Opens Aug 28, 2025. Built in partnership with Azalea’s Fresh Market & Savvy Provisions. No rent — 10% revenue share. Saved $300K+ in buildout costs.Campbellton Rd., Atlanta — Opens Nov 2025. Supported by Invest Atlanta, same revenue-share model. Another $300K+ saved.Stonecrest HQ — Q1 2026 soft open for roastery + brewery + retail. Lease-to-own at 4% with Stonecrest Development Authority ($650K principal). Rent and overhead drop by ~50% once operational.📈 2026 Growth PlanDrive 1 bag/day/store in current 1,500+ stores → $4.3M/yearExpand to 4,000–5,000+ stores → $67K–$84K/day potential revenueFull military exchange rollout (MCX, AAFES)Launch café franchise program + mobile café fleetOpen flagship HQ retail in Q4 for 10x location revenue increase💥 Why NowRetail traction is real — we’re in more than 20x the stores we were last yearMilitary retail opportunity is massive — high-volume, loyal customersBrick-and-mortar momentum is here — cafés built for pennies on the dollar thanks to partnershipsVertical integration = lasting margins — we roast, package, and ship our own coffee🎁 Investor Perks$300 – 5-bag Dope Coffee gift box$600 – Above + limited edition Stars Out of Poverty vinyl$1,000 – Above + 1-year coffee subscription$2,500 – Above + Custom Dope Coffee Jacket (first 10 investors only)$5,000 – Above + 5 backstage passes for Dope Americana concert (2026)$10,000 – Above + 3-concert backstage pass package (2026)$20,000 – Above + In-home Dope Americana concert$30,000 – Above + Custom coffee bag design (3,000 bags)$50,000 – Above + Dope Coffee Digital Franchise License$150,000 – Brick-and-mortar franchise in NC, GA, or SC$250,000 – Brick-and-mortar franchise in DC, VA, or MD📅 Next Big MomentsAug 28, 2025 – Peachtree St. Grand OpeningSept 2025 – Campbellton Rd. Café OpeningQ4 2025 – Stonecrest HQ soft open2026 – International café expansionInvest on Wefunder

## FAQ
1. **Sorry what does hip hop have to do with coffee, I will not waste my money on this if it was for black code, now that what up!**
   - Stanley, Hip Hop and coffee have alot to do with each other. While coffee is just a commodity, the cultur behind our consumption is the next wave within the industry. If you have time, check out this article I wrong on linkedin about how the CPG industry is due for disruption and how Hip-Hop is the perfect vehicle. https://www.linkedin.com/pulse/re-making-cpg-bringing-hip-hop-mass-retail-through-digital-loyd-jr-/?trackingId=MEPzW%2BUKT0eRrMGoQoNXmQ%3D%3D
2. **Good stuff! I am a two time graduate of Wake Forest. I am wondering you mention speciality coffee geared to hip hop. I think you would have benefited from the investor,pitch deck that wefunder has. I think your raise is so low cause people are looking like people in hip hop ca...**
   - Thanks for the feedback, at the time that you saw this campaign, this was very much just a rough draft that we didn't promote. We ended up raising the round privately but are gearing up for a priced round here on Wefunder. Great feedback as well and I will keep the suggestions in mind as were revamping this page to relauch soon. Stay tuned for an explosive year from Dope Coffee!

## Team
- Mike Loyd (Chief Executive Officer)
- Michelle Loyd (Chief Product Officer)
- Stacy Loyd (Chief Sales Officer)
- Samson Williams (President)
- Blake Davage (Advisor, Merchandizing & Dripp)
- George S. Pullen (Advisor, Economics & Finance )

## Q&A
- Q: Good stuff! I am a two time graduate of Wake Forest. I am wondering you mention speciality coffee geared to hip hop. I think you would have benefited from the investor,pitch deck that wefunder has. I think your raise is so low cause people are looking like people in hip hop can't drink Starbucks etc coffee? What is it about your coffee that make it just for people in hip hop etc. That is where the two decks etc would have been beneficial, the person interviewing likely would have asked that question.. Your video etc doesn't say much at all,doesn't draw anybody in.
  - A: Thanks for the feedback, at the time that you saw this campaign, this was very much just a rough draft that we didn't promote. We ended up raising the round privately but are gearing up for a priced round here on Wefunder. Great feedback as well and I will keep the suggestions in mind as were revamping this page to relauch soon. Stay tuned for an explosive year from Dope Coffee!
- Q: Sorry what does hip hop have to do with coffee, I will not waste my money on this if it was for black code, now that what up!
  - A: Stanley, Hip Hop and coffee have alot to do with each other. While coffee is just a commodity, the cultur behind our consumption is the next wave within the industry. If you have time, check out this article I wrong on linkedin about how the CPG industry is due for disruption and how Hip-Hop is the perfect vehicle. https://www.linkedin.com/pulse/re-making-cpg-bringing-hip-hop-mass-retail-through-digital-loyd-jr-/?trackingId=MEPzW%2BUKT0eRrMGoQoNXmQ%3D%3D