# RayRok

Refine your feed. Meet your music.

- Canonical URL: https://wefunder.com/rayrok
- Entity ID: wefunder:company:189569
- Last updated: 2026-06-13T23:53:00Z
- Generated at: 2026-06-14T02:56:38Z

## Quick facts
- Music-only platform built around the connection between fans and artists.
- Creates The New Music Economy and will pay artists 233% more per listen than legacy platforms.
- Allows fans to connect with their favorite artists and access exclusive content and unreleased songs
- Equal visibility for all artists, popularity never determines reach.
- Built to scale across a $40B+ music discovery market.
- Launch projected to have 1,000 early fans, shaping the product from day one.
- Projected growth to 3M users and $5.4M in monthly revenue.
- Led by veterans across music, marketing, and tech with over 100+ years of combined experience.

## Active fundraises
- wefunder:fundraise:151493: 4(a)(6) open (USD)

## Story
RayRok: The New Music EconomyRayRok is the world’s first music-only platform specifically engineered to forge deeper, more meaningful connections between fans and the artists they love. We aren't just another streaming app; we are an entirely New Music Economy that sits at the intersection of global music streaming and direct, one-on-one digital connection. Built on a foundation of intentional engagement rather than passive social listening, RayRok is a dedicated ecosystem designed to ensure music remains the central focus of the digital experience.Why RayRok and why now?The core of the RayRok experience is a platform that facilitates discovery, deeper connection and monetization:🔍 Discovery: It uses short-form music discovery tools to help lesser-known musicians find their audience in a crowded market.♥️ Connection: It provides a space where fans and artists come together to connect and share in the music, moving beyond the "like" button to real community.💰 Profit: The platform operates on a transparent credit-based system where fans buy credit packs or subscriptions to unlock full-song listening. Every single listen creates direct, measurable economic value for the artists.RayRok turns listening into moments that matter.Because music is meant to be felt, not just played. RayRok is the place where fans discover, connect, and experience music alongside the artists who create it.It’s a platform made entirely for music lovers and RayRok puts discovery, fandom, and real connection first.❌ No memes.❌ No trends.❌ No distractions.Just music and fans like you!The SolutionRayRok removes everything that competes with music for attention and replaces it with fan-driven music discovery.Fans aren’t lost in a crowd; they’re placed among listeners with the same taste, curiosity, and passion for music.They can explore music through a fast, immersive feed where discovery is shaped by taste, tagging preferences, and connections. Discovery doesn’t stop at the swipe.Can we really change the industry?RayRok is a direct challenge to the "rental" mindset of legacy streaming. We are disrupting a $100B+ global digital music market by shifting the industry toward a more sustainable, artist-centric model.The Intentional Shift: We are moving the music experience away from "passive background listening" to intentional engagement with songs and artists with whom they feel a connection.The Profitability Pivot: Our model proves that 1,000 fans spending $20 each on RayRok are worth more to an artist than 100,000 passive listeners on a free, ad-supported tier of a legacy platform.The Middle Class of Music.By creating a more profitable "slice of the pie," we enable artists to make a living and build a career without the requirement of reaching global "stardom".RayRok brings back the moments that made music matter in the first place. Music feels more personal when you’re the one looking for it. And RayRok doesn't push music on you. You discover it. And you decide what resonates with you.What are music lovers going to love?For the fan, RayRok transforms music from a commodity into an experience:Deeper Access: Fans get to move past the algorithm to find real, one-on-one connections with artists and fans of those artists.When something hits, you can go deeper. Straight into the artist’s world, their story, and their community.Fans with exclusive subscriptions can chat directly with artists, see behind-the-scenes moments, and get access to unreleased or hidden tracks.It’s a front-row, behind-the-scenes experience that turns music discovery into a connection with other fans.1 credit = 1 listen = a 1¢ payout to the artist.Transparent Earnings: Through our credit system, No more "black box" royalties or waiting months to see a fraction of a cent. RayRok doesn’t just let you discover music. It also lets you shape it.RAYROK WILL PAY ARTISTS 233% MORE PER LISTEN.Yes, you read that right. 233% MORE paid to the artist. RayRok’s isn’t just another platform. RayRok is transforming the music industry and redefining the way artists can earn a living.233% Higher Payouts: On average, RayRok will pay artists 233% more per listen than legacy streaming platforms.Democratized Discovery: Lesser-known musicians get a platform dedicated to giving them a fair shot at being heard.Direct Support: Listeners have the peace of mind knowing that their engagement translates into a clear, transparent payout for the creators they admire.Intentionality: By participating in the Credit/Subscription model, fans become active patrons of the arts, participating in a "New Music Economy" that values their taste.Every interaction matters. From the songs you "love" to the artists you explore, you create a taste profile that’s transparent and fully in your hands.If something doesn’t fit your taste, adjust it instantly, skip a track, mute an artist, or filter out a genre with a single tap.What if we captured just 1% of the market?We're offering investors a seat at the table as we target a $12B Serviceable Available Market (SAM) in short-form discovery and promotion. If we capture just 1% of that, we’ve built a company with $120,000,000 in revenue. That’s very conservative and absolutely realistic.Scalable Revenue: Our model is diversified across multiple streams: credit packs/subscriptions, ad revenue, and through artist merch., unreleased content, vinyl, concert tickets, etc.Viral Growth Potential: Our projections are modeled after viral giants like TikTok, assuming a 30-50% month-over-month growth rate as we scale toward a goal of 3 million users by Year 3.Efficient Capital Use: We are raising $1,250,000 to fund 12 months of execution, focusing on finalized product builds and accelerating early user growth.Discount: We are offering a 20% discount on our valuation through May 31, 2026 so now is the time to get on board. Who is the team behind the product?RayRok is led by a "rare hybrid" of creative professionals and technical experts:Jason Demetri (Founder/CEO): A major-label touring artist (Interscope, Sire) and a full-stack developer with 30+ years of experience.Matt Frawley (President): A serial entrepreneur with 20+ years of experience leading startups and creative agencies.Eric Knittel (CMO): An award-winning marketer with nearly 30 years of experience building major brands at large advertising agencies.Kevin Allen (CFO): A seasoned CPA and CFO with a track record of building several successful companies.Why will they succeed?Success at RayRok is built on the foundation of experience and alignment.Technical Sovereignty: Unlike many startups, the product is already built; the team is already running; and the founder is a 30-year developer who understands code as well as chords.Industry Insight: This team doesn't just "study" the music industry—they live it. They understand the "grind" of the artist because the founder was signed to the very labels the platform now seeks to bypass.Operational Rigor: With a team composed of Fortune 50 leaders, seasoned CFOs, and strategic marketers, RayRok has the "operational rigor" necessary to scale from a bold creative vision into a global market leader.The bottom line.The product is built, the team is rolling, and we are now raising $750,000 to scale our infrastructure and accelerate artist onboarding. If helping us build The New Music Economy sounds like something you want to be part of … Meet us on RayRok.

## Team
- Jason Demetri (CEO)
- Matt Frawley (President)
- Eric Knittel (CMO)
- Kevin Allen (CFO)