{"data":{"type":"company_profile_ai","id":89899,"entity_id":"wefunder:company:89899","attributes":{"canonical_url":"https://wefunder.com/rasa","retrieval_urls":{"canonical":"https://wefunder.com/rasa","json":"https://wefunder.com/rasa.json","markdown":"https://wefunder.com/rasa.md","ai_json":"https://wefunder.com/rasa.ai.json","ai_text":"https://wefunder.com/rasa.ai.txt","changelog_json":"https://wefunder.com/rasa.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-07T05:02:26Z","generated_at":"2026-06-08T04:00:45Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":89899,"entity_id":"wefunder:company:89899","slug":"rasa","name":"Rasa","tagline":"Functional coffee alternative. Energize with adaptogens, not caffeine!\r\n","elevator_pitch":"We invented the world’s first functional coffee alternative. 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Energize with adaptogens, not caffeine!\r\n","elevator_pitch":"We invented the world’s first functional coffee alternative. Sustainable energy, grounded moods, relaxed focus. We create highly effective products our customers adore, making it easy to replace a coffee with a new ritual that supports Energy Intelligence™.","story":"Rasa is a Superfunctional morning brew of adaptogens that clears your mind with calm, jitter-free energy, sharpens your focus, and helps you regulate cortisol levels. We’re on a mission to take on the $465B coffee market and offer an alternative that is just as effective - and actually tastes good. Rasa’s rich, roasty adaptogen-powered proprietary formulations are taking on coffee in a big way. It’s a robust, delicious, science-backed morning ritual: boom.Doesn’t that sound like a better way to start your day?The SuperFunctional part of Rasa comes from adaptogens.\u0026nbsp;Adaptogens energize and nourish, and have been used for millennia to restore balance to the body. More balance means you have more stress resilience, stronger immune system, better libido, sunnier moods, and more energy to be your epic self. Rasa blends pack 1,000-10,000 mg of these amazing herbs per serving.Each day comes with a finite supply of energy, and coffee jolts our systems into motion by blocking adenosine (the chemical that makes you feel sleepy) from binding to receptors. As a result, you don’t feel sleepy...until the caffeine wears off (hellloooo afternoon crash!)Infamously addictive, side effects of caffeine include anxiety, tremors, restlessness, and trouble sleeping. If you’re a caffeine junkie, you’re not alone. A staggering 64% of American adults rely on the mean bean to get through their day. But the tides are turning...After our founder and CEO, Lopa, went through a series of soap opera-worthy events in the year 2015—including leaving a cult, the death of a loved one, emergency surgeries, a cross-country move, and a dramatic falling-out with her family—she was understandably exhausted.And then she added her first baby to the mix.“Coffee was a dead end for what I was going through. My nervous system was fried—overstimulated and depleted. Coffee only made it worse. And I tried the available alternatives, but they lacked the delicious flavor, functional benefits, and energy support I craved and knew was possible.”So what’s a burned out but remarkably resourceful mom to do when faced with a life without coffee, and without the prospect of a promising alternative?Create one herself, obvs.She partnered with an herbalist to create the 12-herb Original blend, and hard-launched Rasa in April 2018. Under the guidance of our Chief Herbalist and co-founder (who has read over 100 peer-reviewed papers in the formulation process), our line has grown to 9 products: Original, Cacao, Dirty, Bold, Calm, Supper Happy Sunshine, Spicy Rose Cacao, Well, Well, Wellderberry, and our adaptogenic creamer, Créme de la Creamer.\u0026nbsp;We’ll also be launching 5 new products in 2022.From a tired mama elbow-deep blending herbs in her kitchen, to a small team operating out of her garage...to the unstoppable success Rasa is enjoying today, we’ve proven our appeal and staying power as a functional and nourishing alternative to coffee, in a market craving change. While adaptogens fuel our customers, our subscription model drives our business. We love the beautiful synergy between the two: subscriptions reinforce the health benefits of sustained adaptogen consumptionWe’re ready to help the world kick their caffeinated habits and cultivate Energy Integrity™ using sustainable, science-backed, adaptogen-based deliciousness.Besides a veritable crapton of hard work, we’ve had nearly triple-digit YoY growth because we’ve taken 4 major trends and rolled them into one, in order to take on the behemoth global coffee market. With your support we are confident we can continue this growth.Our tireless commitment to only sourcing the best herbs and mushrooms in ways that empower our growers keeps our supply chain sustainable, ethical, and unparalleled. 48 botanicals sourced from 15 countries makes Rasa’s proprietary blends unlike any other product on the market today.By striving to source only ethical and sustainable ingredients, and working toward re-investing in our suppliers and their livelihoods, our products have a huge impact on the lives of the hard-working people who nurture and grow their botanicals to be worthy of our exceptional blends.In service of our values, we have incorporated as a Public Benefit Corporation. As a PBC, we are legally bound to pursue a public benefit above and beyond a pure profit motive. Our stated mission is \"Sourcing sustainable herbs from traditional growing regions and promoting quality herbal education.Fans are absolutely RAVING about the taste and benefits of adding Rasa to their daily routines. With an average 4.7 ⭐️ rating, and 10+ million cups served to a steadily growing 100K customer base, Rasa is THE premier coffee alternative (and way to energize!) of the future...We’ve been featured in numerous publications (all organic—no PR agency or paid placements!), and we’re rapidly expanding our reach beyond our thriving online direct-to-consumer channel. People love us.Satisfying surging consumer demand, functional food and beverage disruptors are earning sky-high valuations.We want to crowd-source this business, not just crowdfund it. We keep our valuation reasonable because we are here to share our future with our community, not extract from our community. We want you to join us and be part of this entrepreneurial ride of a lifetime—having fun, generating impact, and hopefully making fat stacks in the process. 🤑 We invite you to introduce us to influencers online, and B2B clients such as coffee shops, offices, apothecaries, and healthcare practitioners. Vote on our next seasonal blend, and on our upcoming re-brand. Help us build your business! This is only the beginning of our journey to becoming a world-renowned functional coffee alternative \u0026amp; changing the way we energize from depleting to nourishing. We are going to harness the everliving-crap out of our momentum and market Rasa to the world. Your investment dollars are part of a movement that will change how the world relates to energy. Join us!","quick_facts":["⚡️\u0026gt;500% YOY subscription growth","⭐️4.7 average rating, 10M+ cups sold, 100K customers","😎Founder on Forbes Next 1000 list, former Sr Advisor @ Richard Branson’s Carbon War Room, 1 prior exit","🥾 $12M cumulative revenue, GAAP profitable last year, bootstrapped until now","☕ Taking on the $465B global coffee market; featured in Bon Appetit \u0026amp; Rolling Stone as leading coffee alternative","📈 On track to 10x the business by 2026 thanks to superb 50% subscriber retention","🌿 Co-founder is a clinical herbalist, adaptogen expert, \u0026amp; was Sr Herb Buyer @ Celestial Seasonings.","🙌 Public Benefit Corp for sustainable supply chain, compostable packaging, \u0026amp; changing lives."]},"computed_metrics":{"total_amount_raised":4091403,"total_investors":2623,"team_size":6,"featured_investor_count":1,"faq_count":5,"recent_post_count":10},"quick_facts":[{"claim_id":"claim-fact-1","value":"⚡️\u0026gt;500% YOY subscription growth","citation":"https://wefunder.com/rasa#claim-fact-1","observed_at":"2026-06-07T05:02:26Z","expires_at":"2026-06-14T05:02:26Z"},{"claim_id":"claim-fact-2","value":"⭐️4.7 average rating, 10M+ cups sold, 100K customers","citation":"https://wefunder.com/rasa#claim-fact-2","observed_at":"2026-06-07T05:02:26Z","expires_at":"2026-06-14T05:02:26Z"},{"claim_id":"claim-fact-3","value":"😎Founder on Forbes Next 1000 list, former Sr Advisor @ Richard Branson’s Carbon War Room, 1 prior exit","citation":"https://wefunder.com/rasa#claim-fact-3","observed_at":"2026-06-07T05:02:26Z","expires_at":"2026-06-14T05:02:26Z"},{"claim_id":"claim-fact-4","value":"🥾 $12M cumulative revenue, GAAP profitable last year, bootstrapped until now","citation":"https://wefunder.com/rasa#claim-fact-4","observed_at":"2026-06-07T05:02:26Z","expires_at":"2026-06-14T05:02:26Z"},{"claim_id":"claim-fact-5","value":"☕ Taking on the $465B global coffee market; featured in Bon Appetit \u0026amp; Rolling Stone as leading coffee alternative","citation":"https://wefunder.com/rasa#claim-fact-5","observed_at":"2026-06-07T05:02:26Z","expires_at":"2026-06-14T05:02:26Z"},{"claim_id":"claim-fact-6","value":"📈 On track to 10x the business by 2026 thanks to superb 50% subscriber retention","citation":"https://wefunder.com/rasa#claim-fact-6","observed_at":"2026-06-07T05:02:26Z","expires_at":"2026-06-14T05:02:26Z"},{"claim_id":"claim-fact-7","value":"🌿 Co-founder is a clinical herbalist, adaptogen expert, \u0026amp; was Sr Herb Buyer @ Celestial Seasonings.","citation":"https://wefunder.com/rasa#claim-fact-7","observed_at":"2026-06-07T05:02:26Z","expires_at":"2026-06-14T05:02:26Z"},{"claim_id":"claim-fact-8","value":"🙌 Public Benefit Corp for sustainable supply chain, compostable packaging, \u0026amp; changing lives.","citation":"https://wefunder.com/rasa#claim-fact-8","observed_at":"2026-06-07T05:02:26Z","expires_at":"2026-06-14T05:02:26Z"}],"latest_fundraise":{"id":49259,"entity_id":"wefunder:fundraise:49259","state":"successful","offering_type":"506(b)","structure":"ttw","testing_the_waters":true,"can_invest_now":false,"funding_started_at":null,"funding_closed_at":null},"investor_memos":[],"team":[{"id":1926235,"entity_id":"wefunder:company_role:1926235","name":"Lopa Van Der Mersch","title":"Founder \u0026 CEO","role":"founder","profile_url":"https://wefunder.com/lopavandermersch"},{"id":2000695,"entity_id":"wefunder:company_role:2000695","name":"Ben LeVine","title":"Co-Founder \u0026 Chief Herbalist","role":"employee","profile_url":"https://wefunder.com/ben.levine.2"},{"id":2517089,"entity_id":"wefunder:company_role:2517089","name":"Lenny Chase","title":"VP, Head of Marketing","role":"employee","profile_url":"https://wefunder.com/lenny.chase"},{"id":2000332,"entity_id":"wefunder:company_role:2000332","name":"Ben Lovejoy","title":"Creative Director","role":"employee","profile_url":"https://wefunder.com/benlovejoy2"},{"id":2000698,"entity_id":"wefunder:company_role:2000698","name":"Erik Sirnes","title":"General Manager","role":"employee","profile_url":"https://wefunder.com/eriksirnes"},{"id":2000706,"entity_id":"wefunder:company_role:2000706","name":"Leah Gidwani","title":"Operations Director","role":"employee","profile_url":"https://wefunder.com/leah.gidwani"}],"featured_investors":[{"id":5555,"entity_id":"wefunder:company_investor_profile:5555","name":"Daniel Scrivner","bio":"Lifecycle investor. 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I opened and was offered $100 minimum. Is the $250 for a \"share\".","answer":"We had a slight confusion. The minimum is $100. The price per share is $2.69 for the early bird round, and $4.49 per share thereafter."},{"question":"Should I check the box saying I am investing with an entity/llc/etc when on the Invest page?","answer":"The question is regarding whether you are passing your investment through an LLC you control into Rasa. If you are investing just in your name then you do not."},{"question":"Is the Ticker symbol decided? What is it?","answer":"Hi Sadie! Because we are not a publicly-traded company, we won't have a ticker symbol. The only way to invest in Rasa and own shares is through WeFunder. Let us know if you have any questions!"},{"question":"I would like to invest tonight or tomorrow but when I click Invest it does not say that the share price is $2.39. How can I be assured that is my share price?","answer":"Looks like we got this one figured out! There have been some glitches with the WeFunder platform. So grateful to you for your investment, Christie!"}],"recent_posts":[{"id":154387,"entity_id":"wefunder:feed_item:154387","title":"Thank you for supporting Rasa 💛","preview":"WOW. Just wow. You all are amazing.\u0026nbsp;Thanks to our 2,897 investors, Rasa raised $4,198,239 and officially became the #1 biggest food \u0026 beverage campaign in WeFunder’s history.\u0026nbsp;The power of the Rasa community is unstoppable—you are fuel to our fire and this baby is BLAZING! 🔥\u0026nbsp;Though the campaign is over, our work together is just beginning. Please think of us whenever you hear of a friend who is looking for an alternative to coffee. And give us a follow on Instagram, Facebook or ...","published_at":"2022-04-07T20:18:48Z","canonical_url":"https://wefunder.com/feed/154387"},{"id":154159,"entity_id":"wefunder:feed_item:154159","title":"TWO HOURS LEFT TO GET ON THIS ROCKETSHIP 🚀","preview":"We are ready for liftoff 🚀Are you on board? Although we’re oversubscribed, you can still invest.Choosing to invest in Rasa means you’ll have our all-star team behind you. Our experienced team has sourced 10M pounds of herbs for Celestial Seasonings, grown Halo top from to $300M in sales and coveted spot as America’s #1 pint in 2 years, managed supply chain at Charlotte’s Web, a leading CBD company, and more. Maybe you’ve oogled at our packaging or email design, had a heart-warming interaction...","published_at":"2022-04-01T00:00:23Z","canonical_url":"https://wefunder.com/feed/154159"},{"id":154158,"entity_id":"wefunder:feed_item:154158","title":"We’re oversubscribed but you can still invest! 4 HOURS LEFT \u0026amp; WE’RE FIRED UP 🔥","preview":"We are blown away by your support on our last day of crowdfunding. We answered some great questions on IG and the vibe was ​​🔥 You can watch the replay here.\u0026nbsp;We’re oversubscribed, but you can still invest!\u0026nbsp;If you're considering joining us on our mission to change the way we energize—or if you'd like to increase your investment—this is your last chance! This is not a drill, we repeat, this is not a drill!\u0026nbsp;The investment round closes for good at 7:59pm PST / 8:59pm MT / 10:59pm E...","published_at":"2022-03-31T22:20:20Z","canonical_url":"https://wefunder.com/feed/154158"},{"id":154149,"entity_id":"wefunder:feed_item:154149","title":"💸 Less than 8 hours left! \u0026amp; I’m going live on IG in ONE HOUR","preview":"Well, hello again! A quick reminder that I’m going live on Instagram (at @wearerasa) in one hour to answer any last burning questions about our investment campaign 🥳Join me there, or if you’re ready to invest or to increase your investment, there’s no time like the present (no really, there are only a few hours left to invest in this round!).We’re revolutionizing the functional beverage market (and not just by being the first wellness product to bless our herbs by grass-fed unicorns*). Our su...","published_at":"2022-03-31T19:32:26Z","canonical_url":"https://wefunder.com/feed/154149"},{"id":154136,"entity_id":"wefunder:feed_item:154136","title":"I’m going LIVE TODAY on IG at 1:30pm PST / 4:30pm EST 🎙️","preview":"Our WeFunder campaign ends in just a few hours! (Cue me with four cups of Rasa on my desk responding to all your emails and questions…)On that note, to answer any last questions, I’m hosting an IG live (over at @wearerasa) today at 1:30pm PST/4:30pm EST. When we decided to raise capital, we intentionally chose crowdfunding to democratize access to owning a piece of Rasa so that our community and those who make Rasa possible could also benefit when we do well—win-win-win! I want to support you...","published_at":"2022-03-31T18:02:33Z","canonical_url":"https://wefunder.com/feed/154136"},{"id":154128,"entity_id":"wefunder:feed_item:154128","title":"🔔 Closing Day! I'm taking investor calls ALL DAY to answer your questions","preview":"Today is closing day for our equity crowdfunding campaign! Rasa’s investment round closes today at 7:59pm PST /\u0026nbsp; 8:59pm MT / 10:59pm EST so jump on in if you’ve been considering investment.We have so much to celebrate from this experience, including:🎉 We’re the #1 crowdfunded food campaign in Wefunder’s history!2️⃣ We’re also the #2 biggest campaign led by a woman-founded company in WeFunder’s history. We’re ~$500k from the #1 spot if someone wants to make history today… we’re here for t...","published_at":"2022-03-31T16:24:18Z","canonical_url":"https://wefunder.com/feed/154128"},{"id":154089,"entity_id":"wefunder:feed_item:154089","title":"Rasa featured in First State Investor \u0026amp; we’re closing TOMORROW💥","preview":"We are super excited to report that Rasa was featured in First Stage Investor as a “New Pick: A Functional Beverage That’s Delicious and 100 Times Healthier Than Coffee” 🎉Early Investing’s First Stage Investor (a KingsCrowd company) is the leading financial newsletter in the startup space. First Stage Investor has been researching and presenting equity crowdfunding startup opportunities since 2016.\u0026nbsp;And they are offering our community access to their full report on Rasa for FREE.\u0026nbsp;Hig...","published_at":"2022-03-30T16:49:46Z","canonical_url":"https://wefunder.com/feed/154089"},{"id":153907,"entity_id":"wefunder:feed_item:153907","title":"🚨We’re closing on Thursday!","preview":"The response to our investment campaign has been mind-blowing — we’re one of the top-performing Reg CF campaigns in history, especially for a woman-founded business (which shouldn’t be a thing, but here we are 🤷‍♀️).\u0026nbsp;Since launching, we’ve raised $3.7M from more than 2,400 investors. In that same period, we grew our revenue run rate 26% to $5.8M; expanded subscriptions to make up 77% of revenue, up from 44%; and served 2M more cups of Rasa goodness!\u0026nbsp;And the opportunity to invest is ...","published_at":"2022-03-29T20:40:47Z","canonical_url":"https://wefunder.com/feed/153907"},{"id":153901,"entity_id":"wefunder:feed_item:153901","title":"Closing Soon \u0026amp; Almost Sold Out! 🔥","preview":"Our recent press release about our community investment round was picked up by leading financial publications Bloomberg, Morningstar, Benzinga, Food Business News, Nasdaq, and Yahoo Finance!With all this buzz, we’d love to leave the campaign open longer, but we have to close it soon. 😕 Not only are we closing NEXT WEEK, but we’re almost SOLD OUT!Want to invest in Rasa? Now’s the time. Want to increase your investment? I'd recommend doing so before we sell out. If you've been meaning to tell a...","published_at":"2022-03-24T17:21:27Z","canonical_url":"https://wefunder.com/feed/153901"},{"id":153702,"entity_id":"wefunder:feed_item:153702","title":"Webinar Recording \u0026amp; Special Announcement 📣","preview":"With just a week left to go in the campaign, we’re buzzing with excitement over here at Rasa! The Rasa leadership team and I just got together for an exclusive investor webinar to update you on our progress - and share an exciting announcement (read on👇)!\u0026nbsp;Ben LeVine (Co-Founder \u0026 Chief Herbalist), Stephan van der Mersch (CFO) and I covered the incredible results Rasa has achieved since launching our investment campaign. Lenny Chase (VP of Marketing) shared our exciting growth plans for t...","published_at":"2022-03-23T14:48:29Z","canonical_url":"https://wefunder.com/feed/153702"}],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-08T04:00:45Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-07T05:02:26Z","as_of":"2026-06-08T04:00:45Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-07T05:02:26Z","as_of":"2026-06-08T04:00:45Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-08T04:00:45Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-08T04:00:45Z","confidence":"medium"}}}}}}