# PuraVida Inc.

A smart credit card that lets your spending fund your bucket list!

- Canonical URL: https://wefunder.com/puravida
- Entity ID: wefunder:company:130064
- Last updated: 2026-06-12T05:00:56Z
- Generated at: 2026-06-13T03:12:20Z

## Quick facts
- Our vision is to build a fintech ecosystem that helps you live your best life…
- Our mission is to spread happiness by fixing your finances while empowering you to live your passion
- Founding team has 3 exits and millions of dollars in revenue from live entertainment events
- Strategic partnership with Mastercard
- 150,000+ installs and 20% week-over-week growth
- $100 Revenue per User/Month: $50 subscription | $30 network spending | $20 loyalty program

## Active fundraises
- wefunder:fundraise:79185: 4(a)(6) successful (USD)
- wefunder:fundraise:79186: 4(a)(6) successful (USD)

## Story
"With PuraVida we wanted to build more than a digital bank or just another credit card ... but rather a subscription to the good life!"Driven by our AI technology and our deep understanding of what truly matters to you, PuraVida wants to pave the way for your financial freedom — while enabling you to live your best life.Card's Benefits are outdated, impersonal and overwhelming…Their rewards catalogs are overwhelming Their points are hard to redeemThe customer experience is inconsistentIn fact, and after speaking with our users, they were only able to identify the miles and cashbacks reward programs…. And the majority feel that even those programs are not that valuable for them.Now imagine a smart credit card that fixes your finances and rewards you with experiences you love ❤️ An AI-powered smart credit card with amazing lifestyle rewards that resonate around your passions!WE USE AI TO HELP YOU:Organize your finances: Though our AI-driven personal finance tools that will organize your finances so you don’t have to worry about making ends meet.Save & make money: We provide you with discounts that you can invest so that you start saving money and building some passive income revenue streams.Subscribe to your passion: Last but not least, we give you access to amazing curated experiences that revolve around your passions.PuraVida provides tools for banks to become in sync with the needs of their customers. "At PuraVida we believe that the banks of the future should be more human and should leverage it's clout and it's economies of scale to unlock those memorable experiences that money can't buy"In its final form, PuraVida's goal is to become a fintech happiness platform empowering banks to issue their own PuraVida cards with relevant loyalty perks & benefits that revolve around their customers' passions...Our initial focus... Music festivals. With your PuraVida membership, you can access all the music events, and get your name on the guestlist of nightclubs for free… and while using your PuraVida Mastercard for everyday spending you earn "heartbeats" ❤️— our points system — that you can redeem for experiences you loveFrom backstage passes, to flights and accommodation: each grocery bill and dinner out brings you a step closer to the festivals on your list. Our unique card will provide access to: Adding more passion-based verticals...Once we own the music festival vertical... we plan to expand to other verticals like Football, Soccer, F1, Travel, Food Experiences etc… We signed a multi-million dollar deal with Mastercard*These statements pertain to Bankiom - PuraVida is a pivot of Bankiom and will be buying it within the coming 3 months for a representative $1At the heart of PuraVida's mission are the HENRYs - High Earners Not Rich Yet. Massive opportunity.Our business model and revenue: PuraVida makes money from 3 main revenue streams We aim generate $100 per user per month:Subscription fee: We charge a base subscription of $50 per month. This fee can be paid on a monthly basis by the user or it can be incorporated into the credit card fees through the annual fee.Spending on our network: We forecast that our users will spend on average an additional $30 per month on top of their base package.Loyalty program - Heartbeats: $1 spent converts to 1 Heartbeat. We charge our partnering banks 1 cents for every heartbeat earned. With an average monthly spend of $2,000, PuraVida should be generating around $20 per user per month from our Heartbeat loyalty program.*Forward-looking statements are not guaranteed.Our goal is to get 1 million users in 5 years*Forward-looking projections are not guaranteed.Our Path to a Billion-Dollar in Revenues.Our projections are ambitious yet grounded in the value proposition we offer: by the fifth year, we aim to surpass $1 billion in revenue. *Forward-looking projections are not guaranteed.It starts with an invite… Tell us more about what you love...Boom you're good to go!PuraVida is built on the backbone of Mastercard's World Elite and will provide all World Elite privileges on top of oursEliminating UN-happiness.Once activated, you have 3 simple steps to get going and let our algorithm switch you to Wealth mode:Connect your banks though our open banking APIs that cover 90% of all financial institutions in the US, Europe and Asia.We use AI to make sense of all your finances by providing you actionable insights on on how to: Organize your moneySave moneyMake money while you sleepSwitch to WealthMode with PuraVida by investing your discountsOur expansion strategy draws inspiration from Uber's successful playbook, a model our founder is intimately familiar with from launching Uber in KSA. This strategy involves a three-step approach: Introducing Our Board of Advisors: The Architects of our Success.We have rockstars as advisors whose collective expertise has paved the way for over $1 billion in successful exits:Our advisory board has more that $1 Billion in collective exitsHustler, fintech expert, part-time DJ, and a 5x burnerThe OG of music festivalsSerial entrepreneur, super positive energy and 2x burnerWe are PuraVida... Our mission is to spread happiness in the world through music... & financial services!For those who are having trouble streaming the main video you can find it here:

## FAQ
1. **I went to your website (joinpuravida.com) and clicked to "Preview Membership" and it took me to https://founderscard.com/. What's up with that? Are you related?**
   - Hi again Branden... no we are not related. That must've been a bug our developers made and thanks for pinpointing this. We are fixing it - in the meantime please check go.joinpuravida.com
2. **With regard to your Investor Perks: 1) At the $1K level it says "1 year PuraVida membership (value $600)" and at the $2.5K level it says "2-year PuraVida backstage membership (value $3,600)". What is the difference between "PuraVida membership" and "PuraVida backstage membersh...**
   - Hey Branden... yes spot on we have 2 types of Perks for 2 levels of membership: 1. PuraVida (subscription $50 per month) - Invite only by PuraVida and PuraVida members - Gives you free access to our venues, weekly pop-ups, monthly and yearly flagship events - 2 Backstage Access per month - 2 Guestlist per month in our our partnering venues and nightclubs - $1 spent gives you 1 Heartbeat - Up-to 20% discounts on spending in our network - Can invite 2 members to PuraVida 2. PuraVida Backstage (...
3. **Hey there, I run a venture fund and have a few questions for you that I'd love to ask 1 on 1 if possible. What's the best way to reach you before end of the community round for a zoom meeting?**
   - Sure Tristan, let's do that... adding my calendar link below for your easy scheduling. Speak soon https://calendly.com/dannyabla/30mn-calls-pm
4. **A few questions: 1) When will investing close now that you're already funded? 2) In year 3, will one of the 20 cities include Chicago, IL? 3) As a yearly festival attendee, would discounted access to festivals such as lollapalooza and coachella be an example of the perks of us...**
   - Hi Zetovi, 1) We are keeping it open till end of this year 2) Yes of course Chicago is one of our must-have cities 3) So the way it works is as follows. You tell us what festivals you'd like to go to and we'd customize a reward plan for you to make it happen for free (tickets, stay, etc...) by you spending a specific amount of on that card before the event at hand. Sorry for the late reply though PuraVida

## Team
- Danny Abla (Founder - CEO (5x burner))
- Philip Pulitano (Cofounder - Head of Music Festivals & Partnerships)
- Khalil Shadid (Cofounder - Head Bus Dev & Sales (2x burner))
- Nadia Safa (Head of Product Delivery)
- Batoul Faraj (Senior Event Manager (3x burner))
- Eli Touma (Head of Monetization & Loyalty Programs)
- Dawar Khan (Head of System Integration)

## Q&A
- Q: Hey there, I run a venture fund and have a few questions for you that I'd love to ask 1 on 1 if possible. What's the best way to reach you before end of the community round for a zoom meeting?
  - A: Sure Tristan, let's do that... adding my calendar link below for your easy scheduling. Speak soon https://calendly.com/dannyabla/30mn-calls-pm
- Q: With regard to your Investor Perks: 1) At the $1K level it says "1 year PuraVida membership (value $600)" and at the $2.5K level it says "2-year PuraVida backstage membership (value $3,600)". What is the difference between "PuraVida membership" and "PuraVida backstage membership"? 2) How are the values determined for each of these? Is it just the subscription costs for each over those periods?
  - A: Hey Branden... yes spot on we have 2 types of Perks for 2 levels of membership: 1. PuraVida (subscription $50 per month) - Invite only by PuraVida and PuraVida members - Gives you free access to our venues, weekly pop-ups, monthly and yearly flagship events - 2 Backstage Access per month - 2 Guestlist per month in our our partnering venues and nightclubs - $1 spent gives you 1 Heartbeat - Up-to 20% discounts on spending in our network - Can invite 2 members to PuraVida 2. PuraVida Backstage (subscription $150 per month) - Invite only by PuraVida - Need to spend $50,000 on PuraVida card to qualify for an upgrade - Free unlimited backstage access to all our venues, weekly pop-ups, monthly and yearly flagship events - 10 Guestlist per month in our our partnering venues and nightclubs - $1 spent gives you 1.5 Heartbeats - Up-to 40% discounts on spending in our network
- Q: I went to your website (joinpuravida.com) and clicked to "Preview Membership" and it took me to https://founderscard.com/. What's up with that? Are you related?
  - A: Hi again Branden... no we are not related. That must've been a bug our developers made and thanks for pinpointing this. We are fixing it - in the meantime please check go.joinpuravida.com
- Q: Any updates?
- Q: A few questions: 1) When will investing close now that you're already funded? 2) In year 3, will one of the 20 cities include Chicago, IL? 3) As a yearly festival attendee, would discounted access to festivals such as lollapalooza and coachella be an example of the perks of using PuraVida?
  - A: Hi Zetovi, 1) We are keeping it open till end of this year 2) Yes of course Chicago is one of our must-have cities 3) So the way it works is as follows. You tell us what festivals you'd like to go to and we'd customize a reward plan for you to make it happen for free (tickets, stay, etc...) by you spending a specific amount of on that card before the event at hand. Sorry for the late reply though PuraVida
- Q: Hello In the competitive world of crowdfunding, having a strategic promotion plan can make all the difference. Trust us to elevate your Campaign and help you achieve and surpass your funding goals. With our expert Promotion, you'll Increased Visibility, Engagement and Contribution. Let's discuss your Campaign goals and how we can help you achieve the Project Reach out now Facebook; https://web.facebook.com/profile.php?id=61558515955329 Telegram; Email; fundsmith001@gmail.com