Company Profile (AI Text)
Name: Project M
Canonical URL: https://wefunder.com/projectm
Updated at: 2026-06-08T05:00:38Z

Tagline: #1 E-commerce platform for tattoo and heavy metal lifestyles
Elevator pitch: Project M is a portfolio of brands across multiple genres (currently focusing on heavy metal and tattoo). We operate both digital and print media properties to serve content to passionate fans. We sell D2C products — merchandise, events, studio content, and more.

Key claims:
- Total raised on Wefunder: 353515 | citation: https://wefunder.com/projectm#claim-total-raised
- Total investors: 245 | citation: https://wefunder.com/projectm#claim-total-investors

Verified facts:
- Total raised on Wefunder: 353515 | observed_at: 2026-06-08T05:00:38Z | expires_at: 2026-06-09T05:00:38Z
- Total investors: 245 | observed_at: 2026-06-08T05:00:38Z | expires_at: 2026-06-09T05:00:38Z

Computed metrics:
- total_amount_raised: 353515
- total_investors: 245
- team_size: 2
- featured_investor_count: 0
- faq_count: 5
- recent_post_count: 1

Quick facts:
- Owner of the #1 brands in tattooing (Inked), heavy metal (Revolver) & music comedy (The Hard Times). | citation: https://wefunder.com/projectm#claim-fact-1
- Management prev. raised $2.5B+ from investors. Team incl. former Head of Digital @ Rolling Stone. | citation: https://wefunder.com/projectm#claim-fact-2
- 20-years working with top talent incl. Metallica, Post Malone, Roman Reigns, DMX, Tool, Linkin Park. | citation: https://wefunder.com/projectm#claim-fact-3
- 50M+ followers on social media and 5M+ monthly unique users. | citation: https://wefunder.com/projectm#claim-fact-4
- Raised $7M to date from Wall Street and media executives. | citation: https://wefunder.com/projectm#claim-fact-5
- Profitable, run-rate revenues of $8M+. 85% e-commerce. +50% YoY growth and accelerating. | citation: https://wefunder.com/projectm#claim-fact-6
- Launching investor membership tier with artist access, discounts on merchandise, and even tattoos. | citation: https://wefunder.com/projectm#claim-fact-7

FAQ:
- Q: Will this eventually go public?
  A: Project M is a very early stage company so too early to say but we definitively WILL look for an exit at some point in the future - either a sale or other transaction.
- Q: Will a lump sum investment actually earn a return, or is it simply a path to a lot of free merch and digital content? Please advise.
  A: We have raised $7mm to date from a variety of investors, including investing personally ourselves, so we absolutely are working to make a return on investment for all. There are obviously no guarantees with any investment but at the proposed valuation our stock is being offered at 2x annual sales, and growing 50-100%. Valuations are typically made at 4x or 5x but the eventual return will be based on what someone might be willing to offer to acquire the company later. Given our growth rate it ...
- Q: Same question as Christopher Williams. I don't care about the merch offerings, but I do care about supporting The Hard Times and would love to share in its growth over the years.
  A: We love The Hard Times too!
- Q: Yeah so what's in it for me now ? Other than discount merch ?
  A: Thanks for the question. Please see our response above.
- Q: Do you get shares in Project M? If so, how many at each tier? The way that it appears now, is that each tier only nets an investor Patreon like rewards and none of the responses to other questions have clarified that.
  A: Yes. Our equity is being offered at $24.19 per share.

Recent posts:
- Project M Acquires 100% Ownership of Sunpress Vinyl and YourEDM.com (2022-06-07T15:34:10Z) https://wefunder.com/feed/155940