# Pressure Games Award-Winning Toys that Merge Playground Games with Tech ## Elevator pitch We create exciting toys that combine classic playground games with technology for a modern experience to target today's screen-focused youth. Our toys focus on fun first. They have the benefit of fostering group and active play to help kids be happier and healthier. Our first award-winning toy, Countdown, combines hide & seek with unique puzzles that are played when found. Find the toy and beat the puzzles to beat the clock and win! - Canonical URL: https://wefunder.com/pressure.games - Entity ID: wefunder:company:45494 - Last updated: 2026-11-15T05:02:24Z - Generated at: 2026-11-15T17:16:39Z ## Quick facts - Winner - 2019 Outdoor Toy Awards. Nominated - "Best Startup Product" at 2020 CES Toy Awards - Strong economics - $12 COGs, $40 MSRP - Q3 2020 Product Launch. - First toy game mechanics are patent-pending, providing 20 years of protection - Val Vacante, an industry-leading product innovation strategist and connected play expert, is a key advisor on our Advisory Board. - Consultancy agreement with Design Edge to lead manufacturing - a toy design firm that has worked with Hasbro, Mattel, Spin Master & more. - Pressure Games is a benefit corporation with a goal of promoting social, active playtime for the healthy development of children. - We are working with 3 local Boys & Girls Clubs and 2 schools to incorporate our first toys into playtime and curriculum activities. ## Active fundraises - wefunder:fundraise:28237: 4(a)(6) successful (USD) ## Story Problem: Screen Time is Up and Playtime is DownChildhood today has a growing dilemma- as kids have been spending more time engaging in the digital world, they’ve been engaging in the real world and traditional play less and less. Parents are always “plugged in” and family time is suffering. This is having negative affects on healthy development for kids. Unhealthy kids equal unhealthy adults and thats a major bummer.“Parents can think of screens like they do giving junk food to their kids: In small doses, it’s OK, but in excess, it has consequences,” says JAMA Pediatrics author Sheri MadiganOpportunity: We Discovered Something Pretty AwesomeIn looking for a fun alternative to screen-time in their own home, our founder and his son came up with a new take on “hide & seek” and the toy Countdown was born. This hide & seek toy inspires a new perspective, where tech was a tool of the play - but not the total focus. This retro inspired toy is used to help shape social, imaginative and active engagement in playtime for both kids and adults.Countdown encourages kids to get creative and play anywhere with each other Solution: Meet Countdown, Our First ToyThis toy combines the old school play of "hide and seek"  with modern-day tech innovation for endless childhood fun, as well as three other game modes to offer something for everyone in the family. The toy encourages all of the components of healthy play by reinterpreting the game and it works like this:One player sets the level of difficulty and timer on Countdown and hides it. Then they return to the other player(s) (who all have their eyes covered of course!)Countdown will start to give visual and audio clues for the finder(s) to locate it.The player who finds it then has to play a series of puzzles to stop the timer and beat the game. Then a new round can begin!But the fun doesn’t end with hide & seek! Countdown means Game on! for everyone with other family game night staples. With three other modes kids and families can try Table Co-Op to see if the team can beat the puzzles before the clock runs out, play Hot Potato to see who’s the last man standing, and Single Player to beat their personal fastest time.Development: How We Got Here After months of thorough research, development, iteration and refinement on our toy we realized we were onto a unique experience and have filed for a patent on the Countdown game-flow. In the last 3 months, we've sent nearly 100 test units to reviewers, testers, and media outlets across the United States and feedback has resoundingly positive.Development: Under the HoodWe’re packing a lot of tech punch in Countdown to make sure we’re ready for the future. There is a sophisticated foundation within Countdown to ensure we can keep play fresh through new types of games using any of our sensory or tactile features: bright lights, buttons, accelerometer, speaker and screen.Total & Initially Addressable MarketThe total toy market is huge at $89B worldwide. Pressure Games is initially focusing a $10B slice of the US market comprised of Youth Electronics, Outdoor Toys and Puzzles & Games. Our current toys and concepts focus on these main sectors, which is an ample opportunity on its own.In short order, we plan to move outward into other toy verticals and wider distribution into other countries.Why We Get AttentionScreen time is at epidemic usage levels. Parents are actively searching for alternatives. The problem is that there's only so many STEM toys a kid wants and parents are tired of 'cheap plastic' toys that get a hot-minute of use before being discarded for a tablet or video game controller. Most toys just don't have the social or interactive aspect that kids want and Countdown delivers.Our Toys Market ThemselvesMarketing is always difficult for startups. You have to spend money to make money, but startup budgets are always tight. We have a strong advantage with our market segment as there is widening coverage through articles, newscasts and parents struggling with too much tech-encroachment into their kids lives. Even before launch, this is providing ample opportunity to demo our vision for how tech toys can be an aide to play as journalists are seeking us out to back up their stories.Below is an interview with our founders on ABC Sarasota's "Morning View" show. We've also been covered in SW Florida newspapers, SWFL Parent & Child Magazine and other outlets. Once we launch, our nationwide reach will only grow.The Opening For Pressure Games ToysParents aren't alone in thinking screen time is taking over. The American Association of Pediatrics is now recommending doctors prescribe playtime to kids (seriously!). Our toys fill an unmet need for low-cost, active toys that kids want to play with and that parents are craving.Traction and MediaOn December 5th, 2019 it was announced that Countdown earned a nomination for "Best Startup Product" in the Kids@Play Initiative Toy Awards. This is a major toy event with award winners announced during the Kids@Play Summit at CES in January.Earlier this year, our early prototype won at the 2019 International Outdoor Toy Awards in London in the Outdoor Sports Category. The OTA is organized by toy industry expert Peter Jenkinson from Toyology and is the only event dedicated to Outdoor play. Hundreds of toy brands like Nerf and Aerobie compete for a winning spot in one of the ten outdoor categories. We were also featured in the November issue of Southwest Florida Parent & Child Magazine as a new "Game Night" hit.Reviews  We have started an early testing reviewer program called Countdown Club and feedback has been unanimously positive. Here’s a glimpse of what early testers have to say:“They’ve turned the TV off and are playing with it.” -Anthony"Our Countdown prototype from Pressure Games is a BIG hit! My kids are playing hide and seek without me.... and I’m a little bit jealous!" -Sarah“We had so much fun playing with the new game Countdown from Pressure Games. You can play hide & seek, hot potato, and more! So fun to play outside too!” -Austin & Caden“We've been having a blast trying it out and really we've been fighting for turns with it.” - Lindsayleft: Toy Reviewers Austin & Caden right: Countdown Club testers PartnershipsPressure Games is so excited to be working with some of the best of the industry to bring this toy to market. Val Vacante, an industry leading product innovation strategist and connected play expert is a key advisor on our Advisory Board. She has helped guide marketing and targeting of our brand and bring us visibility at huge marketing events like CES and SxSW. Design Edge, a leading design, development and sourcing agency who works with the top toy and game companies, manufacturers and distributors is a retained consultant to the Pressure Games team.Road to Success We've covered a lot of ground over the last year and we have a many solid mile markers line up on our way to launch. We Set Ourselves Apart with Updatable, Low-Cost ToysIn the toy industry today, the lower price range of toys (under $60) are static, one-time buys. At the higher end, there are plenty of STEM toys that receive updates to enhance their learning aspect. Right out of the box, Countdown is ready to go with over a dozen awesome games and four different play modes. But gaming doesn’t end there, we think toys and play can evolve over time too. It's not just for the high-end of the market, and we're confident there’s a strong business model for bringing such updatability to Countdown and our future toys. Our update App is already providing new releases to testers as we refine the play experience, and will continue to do so well after launch. It provides a way for us to continuously engage with our users and will introduce them to new toys in the future. Most importantly, it keeps our toys relevant and exciting over time.Additional Revenue As noted, our toys will be updatable. Free updates will be available to all users for minor evolutions over time. On top of free updates, we’ll also be introducing an annual subscription for ~$20 / year to take advantage of major updates. The update service will allow us to add unlimited games, new play modes and other experiences over time. From a business and development perspective, updates are a low-cost, high-margin add-on that provides extra, optional value to our customers.We’re evaluating multiple revenue streams in addition to yearly subscriptions. Other possibilities include one-off sales of specific modes or puzzles, allowing users to choose from an a la carte style menu of upgrades.Future ToysCountdown is the first of a family of tech toys based on classic playground games. After Countdown, we plan to release two toys a year, increasing as our development team grows. Pushing forward for Profit We are working with manufacturing partners to determine final pricing. Initial estimates call for a per-unit COGS of ~$12 per unit on 10k units. With a $40 MSRP, this provides a >60% gross margin for direct sales and approaches 50% gross margin should we enter into bigbox retail. We are currently modeling a 10-15% uptake in subscription revenue and, in time, we anticipate that subscriptions will comprise 20-30% of our total revenue and a larger share of our overall profits.Community Involvement and Business for Good Pressure Games is a Benefit Corporation with the mission of encouraging healthy and active play for children. We want that goal to be visible in our products, business goals, and community partnerships. We are working with the local Boys & Girls Club and elementary schools to incorporate our first toys into playtime and curriculum activities. We aim to make healthy play available to all kids with the goal of expanding to the Boys & Girls Clubs on a national level.We believe in the visibility of social change and have partnered with the following organizations:Pledge 1% - A non profit that helps companies donate 1% of goods or time to causes in need.Florida for Good, a non profit organization that connects B businesses in Florida.We plan to attain B Corp certification. ## FAQ 1. **any indoor toys being explored** - Absolutely! While Countdown won at the Outdoor Toy Awards in the 'Outdoor Sports' category, it's not solely for outdoor play. We've had play sessions outdoors, around the office, in the home and even in the car on roadtrips. When playing in hide and seek mode, the skies the limits for play locations as its small form factor lends itself to playing wherever works best. Other modes, like Table Co-Op and Hot Potato, are primarily meant for family game nights of round-the-table fun. As for the fu... 2. **What is the exit strategy, or do you intend to pay dividends in the future (post-conversion to equity)?** - At this point, it's too early to state what method would be taken for a return on investment. We are solidly focused on building unique toys that are underserved and sought after in this market. On top of that, we are building an upgrade system into our toys, which provides an additional ongoing revenue stream. By executing on those goals, we set Pressure Games up for a variety of possible exit or long-term growth strategies.Short term, we aim to attain profitability by the end of 2020 with 2... 3. **Is TAM limited to 10 billion is there a larger market you can penetrate?** - Countdown, our first toy, directly addresses the $10B sub-markets of the toy industry as shown (outdoor toys, youth electronics and puzzles & games). That $10B is also only for the US toy industry, with a bigger opportunity as we expand globally. As a toy company, we are in the early stages of planning multiple other products that would hit other verticals within the toy industry as a whole. Those toys could address different aspects of the $89B total global market. It'd be a huge stretch... 4. **What is the closing date for this round?** - Our SEC filing sets the end date for March 6th. If we raise the full $100k offering before then, we would close the round sooner. With that said, we have a lot planned between now and March 6th, leading off with attending CES in early January. Pressure Games will a big part of the Kids@Play Summit (part of CES): * We will be attending the KAPi (Kids @ Play Interactive) Award Show, where we've been nominated for Best Startup Product, an event attended by Hasbro, VTech, Leapfrog and other major... 5. **Hi, What's the realistic target age group for this interactive toy? Thanks.** - The quick answer is that the age range is quite broad from about 4 to 14 years old. That may sound unlikely as most toys (regardless of what their box says) are much more targeted. There's a few reasons Countdown can hit such a range though... Countdown has a 'difficulty level' setting, and the lowest levels were designed to be played without requiring any reading. With the right difficulty, the minimum age is about 4 years old and we've had many play-sessions with kids at that age. Hide &... ## Team - Alex Andreae (Founder & CEO) - Liz Hughes (Co-Founder & Chief Brand Officer ) - Nilesh Kulkarni (Co-Founder & Firmware Architect) - Miguel Dotres (Director) ## Recent posts - The Countdown Game Chosen as a Top Summer Toy Pick by Toy Insider (2021-05-06T17:00:00Z) - The Countdown Game Has Arrived! (2021-04-21T18:34:25Z) - Countdown Launching in Late February; 2020 Year in Review (2021-01-11T23:46:56Z) - Kickstarter Goal Hit! (2020-07-31T18:00:37Z) - Our Kickstarter Campaign Has Launched! (2020-07-28T16:02:50Z) - Countdown Launches on Kickstarter at Noon (EST) Tomorrow! (2020-07-27T19:09:48Z) - Our Kickstarter Campaign Launches in 1 Week (2020-07-21T18:51:46Z) - 'Together We Stand Apart' Charitable Initiative Launched By Pressure Games (2020-04-28T19:34:16Z) - Thank You for Making Our Campaign A Success! (2020-04-13T18:03:27Z) - The Time Has Come. The Time Is Now. Our Campaign is Closing and You Must Move Now. (2020-04-10T15:18:21Z) - 2 Days Left & Coronavirus Impact Update (2020-04-08T16:10:09Z) - 4 Days Left & Roadmap For The Remainder of the Year (2020-04-07T00:57:28Z) - WE DID IT! Goal Reached! Campaign ends next Friday. Still some early bird terms left. (2020-04-02T17:40:34Z) - Tech Tuesdays With Pressure Games (2020-03-26T16:28:31Z) - 90% To Our Goal; Early Bird Terms Almost Gone (2020-03-23T22:23:44Z) ## Q&A - Q: What is the exit strategy, or do you intend to pay dividends in the future (post-conversion to equity)? - A: At this point, it's too early to state what method would be taken for a return on investment. We are solidly focused on building unique toys that are underserved and sought after in this market. On top of that, we are building an upgrade system into our toys, which provides an additional ongoing revenue stream. By executing on those goals, we set Pressure Games up for a variety of possible exit or long-term growth strategies.Short term, we aim to attain profitability by the end of 2020 with 2 toys in the market. We're also in the early stages of working on retailer distribution for the 2020 Holiday season which, if successful, would greatly increase our growth.Longer term, an acquisition is something we'd entertain and evaluate at any point. However, if we are profitable and gain the traction that our early reviews and feedback seem to indicate, we'd have flexibility for all options you mention, including an eventual IPO and/or paying out dividends.I hope that helps answer your questions, but if you have anything else, just let me know! - Q: Hi Alex, I was promised a perk which is a limited edition Count Down game device. Is there is a process for claiming that? I never heard anything about it since my investment. Many thanks - Q: Have you already or do you have any intention to apply for the SBA Paycheck Protection Program (PPP) or other stimulus-related small business measures? - A: We are on the waiting list for Wells Fargo's PPP (we applied in time before their cutoff). We've also reached out to other banks to start the process and are watching the new legislation going through congress to extend the amount. We're confident we'll get funds from the PPP, it's just a matter of when. On top of that, we have also: * Applied for the EIDL $10k grant and requested a low-interest loan of up to $25k. * Applied for the Florida Disaster Bridge Loan, a 1-year, $50k loan with 0% interest. There's no guarantee what stimulus programs we'll be approved for, but you can be sure we're investigating all that apply. Coronavirus has slowed down some of our marketing efforts as we wanted to attend multiple toy conventions in Q2, which allows us to show an impact. However, most conventions are simply moving back, so we'll still have similar promotion opportunities before launch. On top of that, there's definitely been an increase in interest as parents are looking for at-home toys for a broad age-range that aren't video games. - Q: Hello, I just invested with the terms showing a valuation discount to $3 million, plus 6% interest and 20% discount. However, when I received an Email stating funds are in Escrow, the terms valuation was not discounted to $3 million as advertised. It showed $3.5 million. Can you please correct this oversite? - A: Wefunder's default email shows the 'standard' terms of the offering, not including the early bird terms. Since you invested before we hit the early bird limit, your contracts will still state the better terms. To double check, you can click your profile icon in the top right and go to "My Investments" and the download a copy of the contracts that you'll have to sign when the round actually closes. You'll see there that the terms are correct. I hope that helps and thanks for investing! - Q: When does this campaign close? - A: Great question, me! Our Wefunder campaign will be closing on April 10th. We pushed back the campaign from early March as we've had multiple verbal commits that have been rolling in this month. We will not be extending the campaign past April 10th. Wefunder's automated systems didn't fully seem to get the message about the extension and some emails have been sent indicating a closing date in March. Those are incorrect and we apologize for the confusion. - Q: Hi Alex, Are you on track to sell 3000 units in March that was discussed in previous threads？ Thanks！ - A: Helen, I think there's some confusion on planned unit production vs sales timelines. Our plan remains to begin production at the end of Q1. However, we have not begun pre-sales yet. Here's a quick timeline of events as currently forecasted * End of March/Early April - Begin manufacturing of ~5k units - This first run includes tooling and other setup for an expected delivery in late Q3. * ~May - Launch of crowdfunding campaign for pre-sales * Post-crowdfunding campaign, ongoing pre-sales until launch * July - 2nd Manufacturing run. Quantity to be determined based on pre-sales data and anticipated demand for holiday season * August/September - Product launch, delivery of all pre-sales * October - 2nd manufacturing run units begin delivery Some notes on the above: Our top goal this year is to have ample units available well before holiday season. All planning is based around achieving that goal. We were planning to begin manufacturing in early/mid March. We have pushed that back to incorporate some cosmetic changes into our design which has pushed that timeline back a few weeks. Those changes are being finalized now and we've already started playtesting with them (and getting even more positive feedback). We'll release more details soon. Going into a crowdfunding campaign while already in production is proven to lead to more successful campaigns as there's a much higher assurance/less risk (to backers) of a successful campaign and actual product deliveries. From a marketing standpoint, we are planning to attend and exhibit at multiple events, both major and minor, over the coming months, mostly in the 'con' scene - toy cons, comic cons, etc. We've been very successful with smaller events in our area to build up our email marketing list through demos and play areas where kids can get their hands on Countdown. Scaling these play areas and marketing activities up to larger events is our next marketing focus. Actual hands-on time with Countdown for parents and kids has proven to be a very low-cost marketing effort to grow our following. I hope that helps give more insight into our plans, but if you have any comments or questions, let us know either here or by email (alex@pressuregames.com). I'd be more than happy to hop on a call as well! Thanks! - Q: Hi Alex, Pressure Game is a great concept. But kids get tired of toys pretty quickly, especially for families with one child only and busy working parents. There're just not enough opportunities to have play dates. So the child will just end up playing this outdoor game with mom and/or dad and can get tired of playing the same game soon. Do you plan to expand this kind of outdoor interactive toy products, so there's more variety to choose from? Thanks! - A: Thanks again for another great question, Helen! Yes, toys tire out quickly, and that's a problem. At CES, we had a long chat with Dr Amanda Gummer, head of the 'Good Toy Guide' (sort of the bible of toys in the UK that's coming to the US soon). They rate toys on 3 criteria of Fun, Ease of Use and Skills Development. For Fun, a toy gets 5 stars for, "Toys are required to provide entertainment for most of our children for longer than 10 minutes at a time.". Many, many toys do not hit that mark. (https://fundamentallychildrenhq.co.uk/submissions/submit-a-toy/good-toy-guides-toy-testing-process/) Toy longevity is one of the many reasons why we have our update system to add new play experiences over time. As we get feedback from kids and parents, our customers will be able to update their toys without forcing a whole new purchase, resulting in play value measured in weeks or months instead of minutes. Regarding single vs multi-player, Countdown already has a single player mode to race against the clock to solve mini-games and best your own time. I'm not going to be shy about it though, our toys will lean more toward social and group play. That's what will help set us apart in a crowded industry, where multi-player is an afterthought, or worse, the idea of multiplayer is simply to "buy 2 and have kids play next to each other, by themselves". This social play sector is the market we want to tackle and most of our toys will be in the same vein - group play first with single player as a well thought out option. By being focused, that will help our brand and customer loyalty over time. - Q: Hi Alex, thank you for the prompt and detailed reply. So, conservatively speaking 5000 units (March) + 25000 units (for 2nd half of 2020), total expected units to be sold 30,000 units at retail $40 / unit, roughly $1.2M revenue, 60%-65% margins in 2020 and wholesale could add more to the revenue with 45-55% margins. Did I get the ballpark projection, right? Thanks! - A: Ballpark possibility yes, but I wouldn't put it on the conservative side, more middle of the road. Again, the below goes into projection territory which is notoriously difficult for a startup, but planning has to start somewhere and then be adjusted as information is gathered... The 25k units helps us hit proper volumes to lower cost and go into the holiday season with healthy supply. While we'd be very happy with full sell through of those units this season, we may not dwindle that second manufacturing run to 0 by year end. It is possible if we make holiday shopping buy-lists (as we already have this year, amusingly), but I don't want to set the impression that that's expectation or especially set it as a bar we have to hit. As noted in other responses, our minimum goal is to be at operating breakeven or better by end of year, which can happen with substantially lower volumes than 30k units. Above that goal we eek into profitability territory in our 2nd year of business, which would make us very happy. No problem for the replies, I think your questions help everyone. Wefunder (and the SEC) is very particular about what we put in our stories (especially forward-looking statements), but the Q&A section is mostly free-speech (with appropriate disclaimers), so we appreciate you stoking the fire :) - Q: Hi Alex, thank you for answering my previous questions. Based on the current unit price and cost, what kind of margins are you hoping to achieve. and when do you expect to reach profitability? Thanks. - A: We are focused squarely on profitability. We are not a 'growth at all costs' company. Our cost structure is intentionally very minimal at this point, which allows us to hit a break-even point on the low end of sales projections.If we sell through Amazon and/or our website directly, we're looking at gross margins in the 60-65% range - $40 retail on $15 COGs (including credit card fees, seller fees, etc).If we obtain distribution, our gross margins necessarily decline on wholesale pricing while lifted by volume. For distribution, we're looking at gross margin in the 45-55% range - $20 wholesale on $9-10 COGs.Our current operating burn rate is ~$8000 per month. Toward the end of this year, we expect that to raise to ~$20k / month to account for a slight head count increase, marketing and R&D expenditures.Back-tracking all of the above through toy sales means we need to sell <900 units per month through direct sales or <2,000 units per month with distribution to be at break-even by years end.In the toy industry, those are not huge numbers and on the low-end of modeling for either scenario. These numbers are strictly for Countdown and do not include future toys or the subscription service for premium updates to Countdown. Those numbers are expected to be small this year, with increasing contributions in 2021 and beyond. - Q: Hi, roughly how many units of toys do you plan to manufacture and sell in 2020? Thanks. - A: We have various internal projections and are constantly refining them. Wefunder is regulated by the SEC and so we have to clarify upfront that anything here is a projection, not guaranteed, etc. For our first production run starting in March, we're targeting either 5,000 (~$13/unit) or 10,000 (~$11.50/unit) units. Factors that go into locking that down are how much we are able to raise through this Wefunder campaign and how our Kickstarter campaign in February goes. If we continue the traction and positive reviews we've had so far with our prototypes and run into no major issues in the first run, we're expecting a much larger run (25k+) in Summer to lead into the holiday season. These will have a lower cost per unit (higher margins) and allow us to ramp our supply chain appropriately. In Q2+, we'll be focusing heavily on distribution agreements, toy awards, attending toy conventions and other marketing efforts to expand our reach. Any, or all, of those factors could greatly increase volumes as well. The above focuses on Countdown only. We're in the initial stages of development of our second toy, expected to launch late this year, but it's impossible to factor in any possible volumes from this toy yet until the timeline is more established. - Q: Hi, What's the realistic target age group for this interactive toy? Thanks. - A: The quick answer is that the age range is quite broad from about 4 to 14 years old. That may sound unlikely as most toys (regardless of what their box says) are much more targeted. There's a few reasons Countdown can hit such a range though... Countdown has a 'difficulty level' setting, and the lowest levels were designed to be played without requiring any reading. With the right difficulty, the minimum age is about 4 years old and we've had many play-sessions with kids at that age. Hide & Seek is an amazingly imaginative experience for kids ~4-7 and there's lots of squeals while searching, finding and playing. Up from there, we've played with groups of boys and girls ranging from 5 to early teens. At the older range, in bigger groups or bigger play areas (like outdoors), hide & seek remains exciting. For some kids though, hide and seek doesn't have repeated play value. Additional game modes in Countdown allow for just mini-game play, either competitively (Hot Potato) or cooperatively (Table Co-Op). These additional modes, combined with higher difficulties, provide ample play options for kids 9+. - Q: What is the closing date for this round? - A: Our SEC filing sets the end date for March 6th. If we raise the full $100k offering before then, we would close the round sooner. With that said, we have a lot planned between now and March 6th, leading off with attending CES in early January. Pressure Games will a big part of the Kids@Play Summit (part of CES): * We will be attending the KAPi (Kids @ Play Interactive) Award Show, where we've been nominated for Best Startup Product, an event attended by Hasbro, VTech, Leapfrog and other major (and minor) players in the toy space. * We will also be demoing during the TechUp 'Kids & Parent Play' showcase at CES. While at CES, we'll be promoting our Wefunder campaign heavily, both online and off. After CES, we have other big events lined up in January, February and March to prepare and market for Countdown's launch in Q2. We'll be announcing those as they get closer. Of course we'd recommend getting in early instead of waiting for a few reasons: 1) The early bird terms set for this offering expire once we have raised $60k. 2) If we are unable to raise $50k for some reason, all investments would be refunded, making investing now risk-free compared to later. 3) You can always increase or decrease your investment later should you change your mind. We hope that answers your question, but if you need anything else, just let us know! - Q: Is TAM limited to 10 billion is there a larger market you can penetrate? - A: Countdown, our first toy, directly addresses the $10B sub-markets of the toy industry as shown (outdoor toys, youth electronics and puzzles & games). That $10B is also only for the US toy industry, with a bigger opportunity as we expand globally. As a toy company, we are in the early stages of planning multiple other products that would hit other verticals within the toy industry as a whole. Those toys could address different aspects of the $89B total global market. It'd be a huge stretch to say any one toy could hit all verticals within the toy industry, so we've tried to present the market opportunity with Countdown itself. By patenting the hide & seek game-flow within a toy, and having an update system built-in, there is a huge opportunity for a long-lasting toy, a la Simon, Bop-it and others toys that are still around decades later. - Q: any indoor toys being explored - A: Absolutely! While Countdown won at the Outdoor Toy Awards in the 'Outdoor Sports' category, it's not solely for outdoor play. We've had play sessions outdoors, around the office, in the home and even in the car on roadtrips. When playing in hide and seek mode, the skies the limits for play locations as its small form factor lends itself to playing wherever works best. Other modes, like Table Co-Op and Hot Potato, are primarily meant for family game nights of round-the-table fun. As for the future, we have multiple toys on the drawing board. Most of those toys fall in the same vein as Countdown-- Toys that encourage fun, social play in any location.