{"data":{"type":"company_profile_ai","id":45494,"entity_id":"wefunder:company:45494","attributes":{"canonical_url":"https://wefunder.com/pressure.games","retrieval_urls":{"canonical":"https://wefunder.com/pressure.games","json":"https://wefunder.com/pressure.games.json","markdown":"https://wefunder.com/pressure.games.md","ai_json":"https://wefunder.com/pressure.games.ai.json","ai_text":"https://wefunder.com/pressure.games.ai.txt","changelog_json":"https://wefunder.com/pressure.games.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-11-15T05:02:24Z","generated_at":"2026-11-15T17:16:41Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":45494,"entity_id":"wefunder:company:45494","slug":"pressure.games","name":"Pressure Games","tagline":"Award-Winning Toys that Merge Playground Games with Tech","elevator_pitch":"We create exciting toys that combine classic playground games with technology for\u0026nbsp;a modern experience to target\u0026nbsp;today's screen-focused youth. Our toys focus on fun first. They\u0026nbsp;have the benefit of fostering\u0026nbsp;group and active play to help kids be happier and healthier.\u0026nbsp;Our first award-winning toy, Countdown, combines hide \u0026amp; seek with unique puzzles that are played when found. Find the toy and\u0026nbsp;beat the puzzles to beat the clock and win!","location":"Punta Gorda, FL","website":"https://pressuregames.com/","total_amount_raised":50778,"total_investors":85,"is_funded":true,"is_active":true},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 50778","citation":"https://wefunder.com/pressure.games#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-11-15T05:02:24Z","as_of":"2026-11-15T17:16:41Z","confidence":"high"},"observed_at":"2026-11-15T05:02:24Z","expires_at":"2026-11-16T05:02:24Z"},{"claim_id":"claim-total-investors","text":"Total investors: 85","citation":"https://wefunder.com/pressure.games#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-11-15T05:02:24Z","as_of":"2026-11-15T17:16:41Z","confidence":"high"},"observed_at":"2026-11-15T05:02:24Z","expires_at":"2026-11-16T05:02:24Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 50778","citation":"https://wefunder.com/pressure.games#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-11-15T05:02:24Z","as_of":"2026-11-15T17:16:41Z","confidence":"high"},"observed_at":"2026-11-15T05:02:24Z","expires_at":"2026-11-16T05:02:24Z"},{"claim_id":"claim-total-investors","text":"Total investors: 85","citation":"https://wefunder.com/pressure.games#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-11-15T05:02:24Z","as_of":"2026-11-15T17:16:41Z","confidence":"high"},"observed_at":"2026-11-15T05:02:24Z","expires_at":"2026-11-16T05:02:24Z"}],"company_claims":{"tagline":"Award-Winning Toys that Merge Playground Games with Tech","elevator_pitch":"We create exciting toys that combine classic playground games with technology for\u0026nbsp;a modern experience to target\u0026nbsp;today's screen-focused youth. Our toys focus on fun first. They\u0026nbsp;have the benefit of fostering\u0026nbsp;group and active play to help kids be happier and healthier.\u0026nbsp;Our first award-winning toy, Countdown, combines hide \u0026amp; seek with unique puzzles that are played when found. Find the toy and\u0026nbsp;beat the puzzles to beat the clock and win!","story":"Problem: Screen Time is Up and Playtime is DownChildhood today\u0026nbsp;has a growing dilemma- as\u0026nbsp;kids have been spending more time\u0026nbsp;engaging in the digital world, they’ve been engaging in the\u0026nbsp;real world and traditional play less and less. Parents are always “plugged in” and family time is suffering.\u0026nbsp;This is having negative\u0026nbsp;affects on healthy development for kids. Unhealthy kids equal unhealthy adults and thats a major bummer.“Parents can think of screens like they do giving junk food to their kids: In small doses, it’s OK, but in excess, it has consequences,” says JAMA Pediatrics author Sheri MadiganOpportunity: We Discovered Something Pretty AwesomeIn looking for a fun alternative to screen-time in their own home, our founder and his son came up with a new take on “hide \u0026amp; seek” and the toy\u0026nbsp;Countdown was born. This hide \u0026amp; seek toy inspires a new perspective, where tech was a tool of the play - but not the total focus.\u0026nbsp;This retro inspired toy is used to help shape social, imaginative and active engagement in playtime for both kids and adults.Countdown encourages kids to get creative and play anywhere with each other Solution:\u0026nbsp;Meet Countdown, Our First ToyThis toy combines the old school play of \"hide and seek\"\u0026nbsp;\u0026nbsp;with modern-day tech innovation for endless childhood fun, as well as three other game modes to offer something for everyone in the family.\u0026nbsp;The toy\u0026nbsp;encourages all of the components of healthy play by reinterpreting the game and\u0026nbsp;it works like this:One player sets the level of difficulty\u0026nbsp;and timer on Countdown and hides it. Then they\u0026nbsp;return to the other player(s)\u0026nbsp;(who all have\u0026nbsp;their eyes covered of course!)Countdown will start to\u0026nbsp;give visual and audio clues for the finder(s) to locate it.The player who finds it then has to play a series of puzzles to stop the timer and beat the game. Then a new round can begin!But the fun doesn’t end with hide \u0026amp; seek! Countdown means Game on! for everyone with other family game night staples. With three other modes kids and families can try Table Co-Op to see if the team can beat the puzzles before the clock runs out, play Hot Potato to see who’s the last man standing, and Single Player to beat their personal fastest time.Development: How We Got Here\u0026nbsp;After months of thorough research, development, iteration and refinement on our toy we\u0026nbsp;realized we were onto a unique experience and have filed for a patent on the Countdown game-flow.\u0026nbsp;In the last 3 months,\u0026nbsp;we've sent nearly 100 test units to reviewers, testers, and media outlets across the United States and feedback has resoundingly positive.Development: Under the HoodWe’re packing a lot of tech punch in Countdown to make sure we’re ready for the future. There is a sophisticated\u0026nbsp;foundation within Countdown to\u0026nbsp;ensure we can keep play fresh through new types of games using any of our sensory or tactile features:\u0026nbsp;bright lights, buttons, accelerometer, speaker and screen.Total \u0026amp;\u0026nbsp;Initially Addressable MarketThe total toy market is huge at $89B worldwide. Pressure Games is initially focusing\u0026nbsp;a $10B slice of the US market\u0026nbsp;comprised of Youth Electronics, Outdoor Toys and Puzzles \u0026amp; Games. Our current toys and concepts focus on these main sectors, which is an ample opportunity on its own.In short order,\u0026nbsp;we plan to move outward into other toy verticals and wider distribution into other countries.Why We Get AttentionScreen time is at epidemic usage levels. Parents are actively searching for alternatives. The problem is that there's only so many STEM toys a kid wants and parents are tired of 'cheap plastic' toys that get a hot-minute of use before being discarded for a tablet or video game controller.\u0026nbsp;Most toys just don't have the social or interactive aspect that kids want and Countdown delivers.Our Toys Market ThemselvesMarketing is always difficult for startups. You have to spend money to make money, but startup budgets are always tight.\u0026nbsp;We have a strong advantage with our market segment as there is widening coverage through\u0026nbsp;articles, newscasts and parents struggling with too much\u0026nbsp;tech-encroachment into their kids lives.\u0026nbsp;Even before launch, this is providing ample opportunity to demo our vision for how tech toys can be an aide to play as journalists are seeking us out to back up their stories.Below is an interview with our founders on ABC Sarasota's \"Morning View\" show. We've also been covered in SW Florida newspapers, SWFL Parent \u0026amp; Child Magazine and other outlets. Once we launch, our nationwide reach will only grow.The Opening For Pressure Games ToysParents aren't alone in thinking screen time is taking over. The American Association of Pediatrics is now recommending doctors\u0026nbsp;prescribe playtime to kids (seriously!).\u0026nbsp;Our toys fill an unmet need for\u0026nbsp;low-cost, active toys that kids want to play with and that parents are craving.Traction and MediaOn December 5th, 2019 it was announced that Countdown earned a nomination for \"Best Startup\u0026nbsp;Product\"\u0026nbsp;in the Kids@Play Initiative Toy Awards. This is a major toy event with award winners announced during the Kids@Play Summit at CES in January.Earlier this year,\u0026nbsp;our early prototype won at the 2019 International Outdoor Toy Awards in London in the Outdoor Sports Category.\u0026nbsp;The OTA is organized by toy industry expert Peter Jenkinson\u0026nbsp;from Toyology\u0026nbsp;and is\u0026nbsp;the only event dedicated to Outdoor play. Hundreds of toy brands like Nerf and Aerobie\u0026nbsp;compete for a winning spot in one of the ten outdoor categories.\u0026nbsp;We were also featured\u0026nbsp;in the November issue of\u0026nbsp;Southwest Florida Parent \u0026amp; Child Magazine as a new\u0026nbsp;\"Game Night\" hit.Reviews\u0026nbsp;\u0026nbsp;We have started an early testing reviewer program called Countdown Club and feedback has been unanimously positive. Here’s a glimpse of what early testers have to say:“They’ve turned the TV off and are playing with it.” -Anthony\"Our Countdown prototype from Pressure Games is a BIG hit! My kids are playing hide and seek without me.... and I’m a little bit jealous!\" -Sarah“We had so much fun playing with the new game Countdown from Pressure Games. You can play hide \u0026amp; seek, hot potato, and more! So fun to play outside too!” -Austin \u0026amp; Caden“We've been having a blast trying it out and really we've been fighting for turns with it.” - Lindsayleft: Toy Reviewers Austin \u0026amp; Caden right: Countdown Club testers PartnershipsPressure Games is so excited to be working with some of the best of the industry to bring this toy to market.\u0026nbsp;Val Vacante, an industry leading product innovation strategist and connected play expert is a key advisor on our Advisory Board. She has helped guide marketing and targeting of our brand and\u0026nbsp;bring us visibility at huge marketing events like CES and SxSW.\u0026nbsp;Design Edge, a leading design, development and sourcing agency who works with the top toy and game companies, manufacturers and distributors is a retained consultant to the Pressure Games team.Road to Success\u0026nbsp;We've covered a lot of ground over the last year and we have a many solid mile markers line up on our way to launch.\u0026nbsp;We Set Ourselves Apart with\u0026nbsp;Updatable, Low-Cost ToysIn the toy industry today, the lower price range of toys (under $60) are static, one-time buys. At the higher end, there are plenty of STEM toys that receive updates to enhance their learning aspect. Right out of the box, Countdown is ready to go with over a dozen awesome games and four different play modes. But gaming doesn’t end there, we think toys and play can evolve over time too. It's not just for the high-end of the market,\u0026nbsp;and we're confident there’s a strong business model for bringing such updatability to Countdown and our future toys. Our update\u0026nbsp;App is already providing new releases to testers as we refine the play experience, and will continue to do so well after launch. It provides a way for us to continuously engage with our users\u0026nbsp;and will introduce them to new toys in the future. Most importantly, it keeps our toys relevant and exciting over time.Additional Revenue As noted, our toys will be updatable. Free updates will be available to all users for minor evolutions over time.\u0026nbsp;On top of free updates, we’ll also be introducing an annual subscription for ~$20 / year to take advantage of major updates. The update service will allow us to add unlimited games, new play modes and other experiences\u0026nbsp;over time. From a business and\u0026nbsp;development perspective, updates are a low-cost, high-margin add-on that provides extra, optional value to our customers.We’re evaluating multiple revenue streams in addition to yearly subscriptions. Other possibilities include one-off sales of specific modes or puzzles, allowing users to choose from an a la carte style menu of upgrades.Future ToysCountdown is the first of a family of tech toys based on classic playground games. After Countdown, we plan to release two toys a year, increasing as our development team grows.\u0026nbsp;Pushing forward for Profit We are working with manufacturing partners to determine final pricing. Initial estimates call for a per-unit COGS of ~$12 per unit on 10k units. With a $40 MSRP, this provides a \u0026gt;60% gross margin for direct sales and approaches 50% gross margin should we enter into bigbox retail. We are currently modeling a 10-15% uptake in subscription revenue and, in time,\u0026nbsp;we anticipate that subscriptions will comprise 20-30% of our total revenue and a larger share of our overall profits.Community Involvement and Business for Good Pressure Games is a Benefit Corporation with the mission of encouraging healthy and active play for children. We want that goal to be visible in our products, business goals, and community partnerships.\u0026nbsp;We are working with the local Boys \u0026amp; Girls Club and elementary schools to incorporate our first toys into playtime and curriculum activities. We aim\u0026nbsp;to make\u0026nbsp;healthy play available\u0026nbsp;to all kids with the goal of expanding to the Boys \u0026amp; Girls Clubs on a national level.We believe in the visibility of social change and have partnered with the following organizations:Pledge 1% -\u0026nbsp;A non profit that helps companies donate 1% of goods or time to causes in need.Florida for Good, a non profit organization that connects B businesses in Florida.We plan to attain B\u0026nbsp;Corp certification.","quick_facts":["Winner - 2019 Outdoor Toy Awards. 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While Countdown won at the Outdoor Toy Awards in the 'Outdoor Sports' category, it's not solely for outdoor play. We've had play sessions outdoors, around the office, in the home and even in the car on roadtrips. When playing in hide and seek mode, the skies the limits for play locations as its small form factor lends itself to playing wherever works best. Other modes, like Table Co-Op and Hot Potato, are primarily meant for family game nights of round-the-table fun. As for the fu..."},{"question":"What is the exit strategy, or do you intend to pay dividends in the future (post-conversion to equity)?","answer":"At this point, it's too early to state what method would be taken for a return on investment. We are solidly focused on building unique toys that are underserved and sought after in this market. On top of that, we are building an upgrade system into our toys, which provides an additional ongoing revenue stream. By executing on those goals, we set Pressure Games up for a variety of possible exit or long-term growth strategies.Short term, we aim to attain profitability by the end of 2020 with 2..."},{"question":"Is TAM limited to 10 billion is there a larger market you can penetrate?","answer":"Countdown, our first toy, directly addresses the $10B sub-markets of the toy industry as shown (outdoor toys, youth electronics and puzzles \u0026amp; games). That $10B is also only for the US toy industry, with a bigger opportunity as we expand globally. As a toy company, we are in the early stages of planning multiple other products that would hit other verticals within the toy industry as a whole. Those toys could address different aspects of the $89B total global market. It'd be a huge stretch..."},{"question":"What is the closing date for this round?","answer":"Our SEC filing sets the end date for March 6th. If we raise the full $100k offering before then, we would close the round sooner. With that said, we have a lot planned between now and March 6th, leading off with attending CES in early January. Pressure Games will a big part of the Kids@Play Summit (part of CES): * We will be attending the KAPi (Kids @ Play Interactive) Award Show, where we've been nominated for Best Startup Product, an event attended by Hasbro, VTech, Leapfrog and other major..."},{"question":"Hi, What's the realistic target age group for this interactive toy? Thanks.","answer":"The quick answer is that the age range is quite broad from about 4 to 14 years old. That may sound unlikely as most toys (regardless of what their box says) are much more targeted. There's a few reasons Countdown can hit such a range though... Countdown has a 'difficulty level' setting, and the lowest levels were designed to be played without requiring any reading. With the right difficulty, the minimum age is about 4 years old and we've had many play-sessions with kids at that age. Hide \u0026amp..."}],"recent_posts":[{"id":144775,"entity_id":"wefunder:feed_item:144775","title":"The Countdown Game Chosen as a Top Summer Toy Pick by Toy Insider","preview":"The Toy Insider has awarded\u0026nbsp;“Top Summer Toy Pick”\u0026nbsp;to The Countdown Game! We were added to a few different recommendations categories: Toys for kids 5-7, Outdoor Toys and Activities \u0026 Games.\u0026nbsp;The Toy Insider is the go-to source for product information about children’s toys, tech and entertainment and their Summer Toy Guide is a huge resource for families to find the right toys and games for their kids to stay active and entertained. The total lineup of recommendations across all ...","published_at":"2021-05-06T17:00:00Z","canonical_url":"https://wefunder.com/feed/144775"},{"id":144085,"entity_id":"wefunder:feed_item:144085","title":"The Countdown Game Has Arrived!","preview":"I'm very excited to let everyone know that we received our first shipment of The Countdown Game!We've done our checks and are very pleased with the overall quality of the final units. Shipments have begun going out to our Kickstarter backers and pre-sales customers. We haven't *technically* launched yet, that's coming very, very soon.. but we are fulfilling new orders at a pretty fast clip.If you are looking for an active play toy for your kids or a gift idea for others, keep in mind The Coun...","published_at":"2021-04-21T18:34:25Z","canonical_url":"https://wefunder.com/feed/144085"},{"id":140909,"entity_id":"wefunder:feed_item:140909","title":"Countdown Launching in Late February; 2020 Year in Review","preview":"We are extremely excited to be rounding the corner on manufacturing and will be launching Countdown around the end of February. There's still some logistics hurdles to jump through, but we're so happy to be narrowing in on a date.While this launch date is later than we ever planned, we're still kicking and happy to provide a quick recap of events below.Manufacturing is Coming Along2020 - We Made It!We're not going to lie:\u0026nbsp;2020 was a tough year for us, like many other companies. Going int...","published_at":"2021-01-11T23:46:56Z","canonical_url":"https://wefunder.com/feed/140909"},{"id":136047,"entity_id":"wefunder:feed_item:136047","title":"Kickstarter Goal Hit!","preview":"In just a few days, we hit our goal on Kickstarter!As a new company, we're aiming to be as cost-efficient with the money we've raised to get the biggest bang for buck.\u0026nbsp;We don't have a massive marketing budget, as we're putting the majority of our money into development and manufacturing of Countdown (our first toy) as well as development of other toys. We're currently planning at least one new toy launch for next year.Kickstarter is an excellent way for Pressure Games to get additional e...","published_at":"2020-07-31T18:00:37Z","canonical_url":"https://wefunder.com/feed/136047"},{"id":135923,"entity_id":"wefunder:feed_item:135923","title":"Our Kickstarter Campaign Has Launched!","preview":"After almost 2 years of development, a successful Wefunder campaign, international awards, and being one of 10 companies invited to TechCrunch's Pitch Night at CES... our first toy is finally available on Kickstarter:https://www.kickstarter.com/projects/pressuregames/countdown-gameToday, Pressure Games becomes a revenue generating company, which is an amazing moment for any company.We invite you to pre-purchase Countdown to share with your family or friends this holiday season.Thank you to ev...","published_at":"2020-07-28T16:02:50Z","canonical_url":"https://wefunder.com/feed/135923"},{"id":135872,"entity_id":"wefunder:feed_item:135872","title":"Countdown Launches on Kickstarter at Noon (EST) Tomorrow!","preview":"Start your engines! Countdown, the hi-tech hide \u0026 seek tech\u0026nbsp;toy from Wefunder alum Pressure Games, is launching tomorrow at 12pm EST.There will be a limited amount of launch day units available for $24 +\u0026nbsp;shipping. We really would like to see all of our Wefunder investors and followers help make our launch a success!View our Kickstarter launch page below (it's currently in prelaunch mode, but will be the full campaign page tomorrow)!https://www.kickstarter.com/projects/pressuregames/...","published_at":"2020-07-27T19:09:48Z","canonical_url":"https://wefunder.com/feed/135872"},{"id":135525,"entity_id":"wefunder:feed_item:135525","title":"Our Kickstarter Campaign Launches in 1 Week","preview":"Whew! I'm sure this won't come as a shock to anyone, but\u0026nbsp;it's been a crazy few months since our Wefunder campaign ended in early April. We've been marching forward though and are excited to announce that our Kickstarter campaign for Countdown launches in 1 week, on Tuesday, July 28th.Countdown has been in very active development over the last few months. Late stage feedback from our manufacturer, reviewers and kid-testers resulted in\u0026nbsp;some changes\u0026nbsp;we weren't planning on. However...","published_at":"2020-07-21T18:51:46Z","canonical_url":"https://wefunder.com/feed/135525"},{"id":133421,"entity_id":"wefunder:feed_item:133421","title":"'Together We Stand Apart' Charitable Initiative Launched By Pressure Games","preview":"Pressure Games has launched our “Together We Stand Apart” charitable initiative to support organizations giving to those hardest hit and to encourage collective social distancing measures to slow the spread of the coronavirus. The “Together We Stand Apart” bracelet is a way to show you are heeding social distancing measures and to spot others taking the requirements seriously.The proceeds from each $2.50 bracelet will be donated to charities supporting families and children suffering from the...","published_at":"2020-04-28T19:34:16Z","canonical_url":"https://wefunder.com/feed/133421"},{"id":132852,"entity_id":"wefunder:feed_item:132852","title":"Thank You for Making Our Campaign A Success!","preview":"Last Friday at midnight, I watched a countdown clock tick from 60s down 0. I've seen many clocks go down.. from New Years Eve to our own toy aptly named \"Countdown.\" This time was different and much more impactful.\u0026nbsp;This was the end of our successful Wefunder campaign.\u0026nbsp;\u0026nbsp;This was my first experience raising money through crowd-equity. It was exhilarating and exhausting. It was amazing and humbling. I'm glad it's over, but glad our team went through it. We had hard questions, deep...","published_at":"2020-04-13T18:03:27Z","canonical_url":"https://wefunder.com/feed/132852"},{"id":132793,"entity_id":"wefunder:feed_item:132793","title":"The Time Has Come. The Time Is Now. Our Campaign is Closing and You Must Move Now.","preview":"Marvin K. Mooney by Dr. Seuss was always one of my favorite childhood books. That, of course meant that it was methodically read to my children as well to make it their favorite as well. It's a simple concept of something urgent happening and being told repeatedly, and in various crazy\u0026nbsp;ways,\u0026nbsp;to make your move\u0026nbsp;(\"Please, go now!\"). In the end, Marvin simply chooses his feet and shuffles out the door.Now is the final chance to make your move. If you've been following our Pressure ...","published_at":"2020-04-10T15:18:21Z","canonical_url":"https://wefunder.com/feed/132793"}],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-11-15T17:16:41Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-11-15T05:02:24Z","as_of":"2026-11-15T17:16:41Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-11-15T05:02:24Z","as_of":"2026-11-15T17:16:41Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-11-15T17:16:41Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-11-15T17:16:41Z","confidence":"medium"}}}}}}