Company Profile (AI Text)
Name: Pratt Standard Cocktail Co.
Canonical URL: https://wefunder.com/pratt.standard
Updated at: 2026-06-08T05:00:18Z

Tagline: Craft cocktail syrups to help home bartenders elevate their game 
Elevator pitch: Our premium craft cocktail syrups give home bartenders access to the same quality ingredients as bars so they can make their favorite cocktails at home. For each of the last 3 years, we've doubled our revenue. Just last year, we sold more than 15,000 bottles around the country. About 1 in 5 customers are repeat customers on Amazon. More and more people are making cocktails at home, and we're supplying them with the premium ingredients to do it. 

Key claims:
- Total raised on Wefunder: 91063 | citation: https://wefunder.com/pratt.standard#claim-total-raised
- Total investors: 85 | citation: https://wefunder.com/pratt.standard#claim-total-investors

Verified facts:
- Total raised on Wefunder: 91063 | observed_at: 2026-06-08T05:00:18Z | expires_at: 2026-06-09T05:00:18Z
- Total investors: 85 | observed_at: 2026-06-08T05:00:18Z | expires_at: 2026-06-09T05:00:18Z

Computed metrics:
- total_amount_raised: 91063
- total_investors: 85
- team_size: 4
- featured_investor_count: 0
- faq_count: 5
- recent_post_count: 0

Quick facts:
- 2x revenue growth year over year. | citation: https://wefunder.com/pratt.standard#claim-fact-1
- $256K+ revenue in 2018. | citation: https://wefunder.com/pratt.standard#claim-fact-2
- 15,000 bottles (2500 cases) sold in 2018. | citation: https://wefunder.com/pratt.standard#claim-fact-3
- 1000 gift sets sold in December 2018 through only one platform (Uncommon Goods). | citation: https://wefunder.com/pratt.standard#claim-fact-4
- 19% rate of customer return. | citation: https://wefunder.com/pratt.standard#claim-fact-5
- 105 wholesale customers/retail outlets in 14 states. 5000+ customers via Amazon. | citation: https://wefunder.com/pratt.standard#claim-fact-6
- 20% average gross margins. | citation: https://wefunder.com/pratt.standard#claim-fact-7

FAQ:
- Q: 20% gross margins seem low for the industry. Is that primarily due to higher costs or a lower ASP? What are you doing to increase your margins? Thanks!
  A: Thanks for the question, Craig. This is due to higher costs, which this investment will help us reduce. Our 20% gross margin is a combination of our gross margins for Amazon and for wholesale. Our Amazon gross margins are around 7%, meanwhile our wholesale margins are around 44%. We also include our Amazon advertising and production labor costs in our COGS, unlike some companies. There are a number of ways we plan to reduce our costs using this investment- 1) hiring sales staff will...
- Q: How do you plan on getting more distillery customers?
  A: Right now, our conversion on distillery customers is about 65% (we define this as the percentage of prospected distilleries who turn into repeat customers, not just single-sale customers). This is really high, and some of it might be Founder mystique, so we're working on developing a repeatable process that doesn't require me to close sales. Right now I don't have enough time to prospect these sales outside of the DC area, but I can help to close them. Our plan for prospecting new distillery ...
- Q: Do you plan on expanding the cocktail classes outside of the DC area?
  A: Yes- this will be part of the job of our Sales Manager, who we will hire with this investment. When entering a new city, we will schedule trips around trade shows, set up sales meetings with distilleries and other retail accounts, and also host a cocktail class to prime our customer base there. The best part is we have great data from our Amazon sales on areas where we already have a customer base but no retail outlets, so we should be able to prospect accounts more accurately than going in b...
- Q: Is your customer base mainly in cities?
  A: Our retail outlets are clustered around cities, but we've noticed an interesting trend- our syrups sell faster in suburban and semi-rural retail outlets and distilleries than in cities. Our Amazon orders also cluster around cities, but we have a significant customer base in rural areas. This leads us to believe two things- cocktail syrups and craft cocktails are not a trend, and suburban and rural customers likely have to drive to cocktail bars, so drinking at home is often more feasible than...
- Q: Who is your competition? Also, what do you see are the primary threats to the business?
  A: We have two different types of competition- traditional mixers (Rose's, Grocery Store Brands) and other craft syrup companies (Jack Rudy, Liber & Co., Pickett's). I started this business because from a flavor perspective I didn't like any of the products in either of those categories for my own home bar.Traditional mixers are loaded with high-fructose corn syrup and synthetic additives, and I think other craft mixers companies have gone to market too quickly without perfecting f...