{"data":{"type":"company_profile_ai","id":28955,"entity_id":"wefunder:company:28955","attributes":{"canonical_url":"https://wefunder.com/pratt.standard","retrieval_urls":{"canonical":"https://wefunder.com/pratt.standard","json":"https://wefunder.com/pratt.standard.json","markdown":"https://wefunder.com/pratt.standard.md","ai_json":"https://wefunder.com/pratt.standard.ai.json","ai_text":"https://wefunder.com/pratt.standard.ai.txt","changelog_json":"https://wefunder.com/pratt.standard.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-08T05:00:18Z","generated_at":"2026-06-08T08:40:07Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":false,"privacy_mode":"unlisted","invite_only":false},"company":{"id":28955,"entity_id":"wefunder:company:28955","slug":"pratt.standard","name":"Pratt Standard Cocktail Co.","tagline":"Craft cocktail syrups to help home bartenders elevate their game ","elevator_pitch":"Our premium craft cocktail syrups give home bartenders access to the same quality ingredients as bars so they can make their favorite cocktails at home. For each of the last 3 years, we've doubled our revenue. Just last year, we sold more than 15,000 bottles around the country. About 1 in 5 customers are repeat\u0026nbsp;customers on Amazon.\u0026nbsp;More and more people are making cocktails at home, and we're supplying them with the premium ingredients to do it.\u0026nbsp;","location":"Washington, DC","website":"https://www.prattstandard.com","total_amount_raised":91063,"total_investors":85,"is_funded":false,"is_active":false},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 91063","citation":"https://wefunder.com/pratt.standard#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-08T05:00:18Z","as_of":"2026-06-08T08:40:07Z","confidence":"high"},"observed_at":"2026-06-08T05:00:18Z","expires_at":"2026-06-09T05:00:18Z"},{"claim_id":"claim-total-investors","text":"Total investors: 85","citation":"https://wefunder.com/pratt.standard#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-08T05:00:18Z","as_of":"2026-06-08T08:40:07Z","confidence":"high"},"observed_at":"2026-06-08T05:00:18Z","expires_at":"2026-06-09T05:00:18Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 91063","citation":"https://wefunder.com/pratt.standard#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-08T05:00:18Z","as_of":"2026-06-08T08:40:07Z","confidence":"high"},"observed_at":"2026-06-08T05:00:18Z","expires_at":"2026-06-09T05:00:18Z"},{"claim_id":"claim-total-investors","text":"Total investors: 85","citation":"https://wefunder.com/pratt.standard#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-08T05:00:18Z","as_of":"2026-06-08T08:40:07Z","confidence":"high"},"observed_at":"2026-06-08T05:00:18Z","expires_at":"2026-06-09T05:00:18Z"}],"company_claims":{"tagline":"Craft cocktail syrups to help home bartenders elevate their game ","elevator_pitch":"Our premium craft cocktail syrups give home bartenders access to the same quality ingredients as bars so they can make their favorite cocktails at home. For each of the last 3 years, we've doubled our revenue. Just last year, we sold more than 15,000 bottles around the country. About 1 in 5 customers are repeat\u0026nbsp;customers on Amazon.\u0026nbsp;More and more people are making cocktails at home, and we're supplying them with the premium ingredients to do it.\u0026nbsp;","quick_facts":["2x revenue growth year over year.","$256K+\u0026nbsp;revenue in 2018.","15,000 bottles (2500 cases) sold in 2018.","1000 gift sets sold in December 2018 through only one platform (Uncommon Goods).","19% rate of customer return.","105 wholesale customers/retail outlets in 14 states. 5000+ customers via Amazon.","20% average gross margins."]},"computed_metrics":{"total_amount_raised":91063,"total_investors":85,"team_size":4,"featured_investor_count":0,"faq_count":5,"recent_post_count":0},"quick_facts":[{"claim_id":"claim-fact-1","value":"2x revenue growth year over year.","citation":"https://wefunder.com/pratt.standard#claim-fact-1","observed_at":"2026-06-08T05:00:18Z","expires_at":"2026-06-15T05:00:18Z"},{"claim_id":"claim-fact-2","value":"$256K+\u0026nbsp;revenue in 2018.","citation":"https://wefunder.com/pratt.standard#claim-fact-2","observed_at":"2026-06-08T05:00:18Z","expires_at":"2026-06-15T05:00:18Z"},{"claim_id":"claim-fact-3","value":"15,000 bottles (2500 cases) sold in 2018.","citation":"https://wefunder.com/pratt.standard#claim-fact-3","observed_at":"2026-06-08T05:00:18Z","expires_at":"2026-06-15T05:00:18Z"},{"claim_id":"claim-fact-4","value":"1000 gift sets sold in December 2018 through only one platform (Uncommon Goods).","citation":"https://wefunder.com/pratt.standard#claim-fact-4","observed_at":"2026-06-08T05:00:18Z","expires_at":"2026-06-15T05:00:18Z"},{"claim_id":"claim-fact-5","value":"19% rate of customer return.","citation":"https://wefunder.com/pratt.standard#claim-fact-5","observed_at":"2026-06-08T05:00:18Z","expires_at":"2026-06-15T05:00:18Z"},{"claim_id":"claim-fact-6","value":"105 wholesale customers/retail outlets in 14 states. 5000+ customers via Amazon.","citation":"https://wefunder.com/pratt.standard#claim-fact-6","observed_at":"2026-06-08T05:00:18Z","expires_at":"2026-06-15T05:00:18Z"},{"claim_id":"claim-fact-7","value":"20% average gross margins.","citation":"https://wefunder.com/pratt.standard#claim-fact-7","observed_at":"2026-06-08T05:00:18Z","expires_at":"2026-06-15T05:00:18Z"}],"latest_fundraise":{"id":20085,"entity_id":"wefunder:fundraise:20085","state":"successful","offering_type":"4(a)(6)","structure":"convertible_note","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2019-03-02T00:32:05Z","funding_closed_at":"2019-06-15T04:00:59Z"},"investor_memos":[],"team":[{"id":411614,"entity_id":"wefunder:company_role:411614","name":"Ben Alt","title":"Production Manager","role":"employee"},{"id":413558,"entity_id":"wefunder:company_role:413558","name":"Caroline Pratt","title":"Brand \u0026 Marketing Director","role":"employee"},{"id":413559,"entity_id":"wefunder:company_role:413559","name":"Neil Shah","title":"Strategic \u0026 Financial Advisor","role":"employee"},{"id":302049,"entity_id":"wefunder:company_role:302049","name":"Tory Pratt","title":"Founder","role":"founder","profile_url":"https://wefunder.com/torypratt"}],"featured_investors":[],"relationships":[{"source_entity_id":"wefunder:company:28955","relation":"has_team_member","target_entity_id":"wefunder:company_role:411614"},{"source_entity_id":"wefunder:company:28955","relation":"has_team_member","target_entity_id":"wefunder:company_role:413558"},{"source_entity_id":"wefunder:company:28955","relation":"has_team_member","target_entity_id":"wefunder:company_role:413559"},{"source_entity_id":"wefunder:company:28955","relation":"has_team_member","target_entity_id":"wefunder:user:178160","target_url":"https://wefunder.com/torypratt"},{"source_entity_id":"wefunder:company:28955","relation":"has_latest_fundraise","target_entity_id":"wefunder:fundraise:20085"}],"faq":[{"question":"20% gross margins seem low for the industry. Is that primarily due to higher costs or a lower ASP? What are you doing to increase your margins? Thanks!","answer":"Thanks for the question, Craig. This is due to higher costs, which this investment will help us reduce.\u0026nbsp;Our 20% gross margin\u0026nbsp;is a combination of our gross margins for Amazon and for wholesale. Our Amazon gross margins are around 7%, meanwhile our wholesale margins are around 44%. We also include our Amazon advertising and production labor costs in our COGS, unlike some companies. There are a number of ways we plan to reduce our costs using this investment- 1) hiring sales staff will..."},{"question":"How do you plan on getting more distillery customers?","answer":"Right now, our conversion on distillery customers is about 65% (we define this as the percentage of prospected distilleries who turn into repeat customers, not just single-sale customers). This is really high, and some of it might be Founder mystique, so we're working on developing a repeatable process that doesn't require me to close sales. Right now I don't have enough time to prospect these sales outside of the DC area, but I can help to close them. Our plan for prospecting new distillery ..."},{"question":"Do you plan on expanding the cocktail classes outside of the DC area?","answer":"Yes- this will be part of the job of our Sales Manager, who we will hire with this investment. When entering a new city, we will schedule trips around trade shows, set up sales meetings with distilleries and other retail accounts, and also host a cocktail class to prime our customer base there. The best part is we have great data from our Amazon sales on areas where we already have a customer base but no retail outlets, so we should be able to prospect accounts more accurately than going in b..."},{"question":"Is your customer base mainly in cities?","answer":"Our retail outlets are clustered around cities, but we've noticed an interesting trend- our syrups sell faster in suburban and semi-rural retail outlets and distilleries than in cities. Our Amazon orders also cluster around cities, but we have a significant customer base in rural areas. This leads us to believe two things- cocktail syrups and craft cocktails are not a trend, and suburban and rural customers likely have to drive to cocktail bars, so drinking at home is often more feasible than..."},{"question":"Who is your competition? Also, what do you see are the primary threats to the business?","answer":"We have two different types of competition- traditional mixers (Rose's, Grocery Store Brands)\u0026nbsp;and other craft syrup companies (Jack Rudy, Liber \u0026amp; Co., Pickett's). I started this business because from a flavor perspective I didn't like any of the products in either of those categories for my own home bar.Traditional mixers are loaded with high-fructose corn syrup and synthetic additives, and I think\u0026nbsp;other craft mixers companies have gone to market too quickly without perfecting f..."}],"recent_posts":[],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-08T08:40:07Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-08T05:00:18Z","as_of":"2026-06-08T08:40:07Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-08T05:00:18Z","as_of":"2026-06-08T08:40:07Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-08T08:40:07Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-08T08:40:07Z","confidence":"medium"}}}}}}