# Pranos Inc

Transforming vehicular communication by converting vehicle windows into digital displays (hologlass)

## Elevator pitch
Our devices allow you to stream content on the window of your car or storefront.

- Canonical URL: https://wefunder.com/pranosai
- Entity ID: wefunder:company:75847
- Last updated: 2026-06-08T10:05:31Z
- Generated at: 2026-06-08T16:41:56Z

## Quick facts
- Live product in market, fulfilling orders and scaling production
- 83M+ organic views across TikTok & Instagram, featured by ESPN, Supercar Blondie, and more
- Utility patent issued protecting core vehicle window display technology (2023/0120041 A1)
- CEO is a Fortune Magazine& Forbes Contributor; Cofounder William Stanislaus is a Y Combinator Alumni
- Proven traction with real customers across multiple countries
- Live across direct, Amazon, and our TikTok Shop

## Active fundraises
- wefunder:fundraise:40696: 4(a)(6) open (USD)
- wefunder:fundraise:41055: 4(a)(6) successful (USD)

## Story
Pranos Hologlass turns your car window into a communication channel.People don't just see it.They stop. They film. They share.2. WHAT THIS ISPranos turns your car window into a programmable displayPlay videos, ads, or visuals outwardControl everything from your phone3. HOW IT WORKSHow it worksMount the Pranos projection SystemSlide in your custom screenConnect your phone via the included HDMI adapter or Pranos Mobile AppPlay anythingSetup takes about 30 minutes4. CUSTOM FITBuilt for your exact car make, model and yearNot a universal screenEach display is precision cut to match your windowRear side windows work on sedans and SUVsBack windshield works best on SUVs5. WHAT’S INCLUDEDEverything comes in the boxPranos Projection systemCustom-fit screen (Detachable)Media player or phone adapterMount and power setup6. REAL WORLD USEThis is already happeningPeople use it forSmall business adsEvents and nightlifeCreator contentPersonal expressionWherever it goes, it gets attention7. WHO THIS IS FORWho uses PranosCreators turning their car into contentSmall businesses running local adsEvent promoters grabbing attentionEveryday drivers sharing messagesThis isn’t just advertisingIt’s outdoor expression8. TRACTION76 million organic views in the last 12 months through our Tiktok posts (@pranosai) We didn’t use ads to grow this83M+ organic views in the last 12 months (through Instagram, Tiktok and Youtube)128 kits sold across multiple countriesDemand driven entirely by inbound interestPeople see it, film it, and share it9. SALES + DISTRIBUTIONAlready selling across multiple channelsDirect website (highest margin)Amazon (trust and discovery)TikTok Shop (viral conversion)Early sales, zero paid marketing128 units sold~$43K in revenueGlobal customersGrowth so far has been limited bymanual productionlimited inventoryno paid acquisition yet10. UNIT ECONOMICSThe numbers already work$379 average selling price~$200 cost of goods~$179 gross profit per unit~47% marginCustomers pay for shippingOperations stay lean11. WHY NOWWhy this works nowMillions of creators think in contentSocial media trained people to film everythingAttention is moving back into the real worldCars are everywhereThey’ve just never been programmable12. MARKETEvery car is unused media space1.4B vehicles globallyMultiple windows per vehicleMassive untapped surface areaTHE INVESTMENT OPPORTUNITYWe’re raising up to $400,000 through a convertible noteEarly investors receive a discounted valuation cap of $10.8MAfter that, the round moves to a $12M capCURRENT STATUSWe’ve closed $223,000 from this campaign to dateThose funds have supported product development, inventory, and getting units into the marketWe’ve operated lean and focused on building real tractionWHY THIS REMAINS OPENThe round remains open to allow additional investors to participate alongside ongoing discussionsThis gives our community and retail investors continued access before the round is finalizedWHAT HAPPENS NEXTWe’re focused on:Scaling productionExpanding distributionIncreasing inventoryLaunching paid growthGET INVOLVEDIf you want to be part of this, you can invest directly through this campaign.For additional questions:admin@pranos.aidavid@pranos.aiVideos of Pranos Hologlass in ActionPranos x Vinfast ( automotive manufacturer ) at CES 2023

## FAQ
1. **Very interesting product. What is your relationship today to Grabb-it? Aren't they still alive and a direct competitor?**
   - Great question David. As you will see on our team bios William (CTO) Nathan (COO) and I were a large part of Grabb-it two years ago. From our understanding Grabb-it shutdown its operation two years ago, therefore it isn't a direct competitor. At Pranos our patent pending portfolio revolves around the creation of our consumer product " The HoloGlass" that converts car windows into digital displays. We have elaborated a bit more about competitors in the story section on the our "Overview" page....
2. **Sounds exciting and I am interested. But I am also wondering, won't this run afoul of traffic rules? Or is this to be used only when the vehicles are stationary?**
   - Thanks for asking Hemant. Per our terms and conditions our systems are recommended to only be used while stationary. Our app will have a " Driving mode " option that will turn the broadcasted video into a static image when the vehicle is in motion and triggers the accelerometer. Since we are a relatively new communication channel every country may or may not have legislation surrounding video on moving objects. Our users have to abide by their local laws and regulations in their respective pa...
3. **Hi David, was n’t Grabb-it focussed around the same idea ? If I understand correctly you guys were part of founding team of Grabb-it. May I ask what were the main reason, you beleive, were behind its failure (as you said earlier it is shutdown) ?**
   - Thanks for your question Anish. We touched on this in our Story section in the " Overview" page, please refer to that for more information. Grabb-it Labs had a business model that wasn't sustainable nor scalable at the time, therefore we ran out of runway. There are many differentiators, but the main one was a shift from a B2B advertising model to a B2C model & technology built on consumer preferences and mutual benefit. At Pranos Inc we are manufacturing a consumer product from the groun...
4. **Hi there, an interesting venture, some questions. 1.) You mention "Patents pending covering all products in US and international markets", could you share a bit more detail here? Are you patent pending in every market in the slide with the map in your deck? OR, Is there a subs...**
   - Hello Amit - Patents are pending with the USPTO and have been submitted to the International Search Authority Under the PCT, which is in Korea. Our product will include some sort of product warranty when released. We are still in the process of identifying the extent of what that entails- assuring they perform as advertised is a high priority. In our third phase , we will roll out the GRID which gives users the option to broadcast ads based on their driving patterns. The third phase is foreca...
5. **Hi, love the idea. Is the above sample video showing true videos or enhanced footage for marketing purposes? Do you have a live video demonstration so that we can see how the graphics and videos look in the full sunlight daytime?**
   - Thanks Andi. Our displays look best under lower ambient light. Per your feedback we just added a video for you at the bottom of the overview page.

## Team
- David Astoria (Founder & CEO )
- William Stanislaus  (Co-founder &  Advisor (YC Alumni))
- Nathan Allison (Co-founder & COO)
- Navu Singh (CTO)
- Fiona Xiong (Software & Firmware Engineering Intern)
- Dhruv Ahuja (Software Engineering Intern)
- Hamza Mahmood (Software Engineer, Intern)
- Sticky FINGAZ (Entertainment Industry Advisor)
- David Stone (Hardware Advisor)

## Recent posts
- Updated campaign page + new deck (2026-05-01T20:33:41Z)
- Pranos Installation Video (2024-10-23T18:19:01Z)
- Supercar Blondie Feature (2024-08-29T16:17:01Z)
- Exciting News:Hologlass is finally here! (2024-08-08T14:47:59Z)
- Jaden Smith on Pranos Hologlass (2024-02-12T18:40:52Z)
- The National Science Foundation’s Small Business Innovation Research Program invited Pranos to submit a full proposal. (2024-01-14T16:58:53Z)
- Former Tesla Senior Firmware Manager Joins Us as Our New CTO (2023-12-01T21:13:51Z)
- Pranos Product Update (2023-09-27T17:03:48Z)
- Fortune Magazine Article (2023-08-31T17:48:32Z)
- Pranos Podcast Appearance (2023-06-15T17:54:41Z)
- Pranos with Vinfast (car manufacturer) & Gameloft at CES 2023 (2023-01-07T19:30:42Z)
- Important Notice (2022-12-21T17:54:54Z)
- Pranos is nearing $200,000 ( Listed on "this week's most raised" ) (2022-09-07T21:00:46Z)
- Pranos is nearing $200,000 ( Listed on "this week's most raised" ) (2022-09-07T20:51:29Z)
- People's reaction of Pranos in NYC (2022-08-18T19:18:39Z)

## Q&A
- Q: As a former Police officer/Sergeant in NY and a multiple exit entrepreneur and angel investor, I ABSOLUTLEY LOVE THIS concept/idea, however, in some states anything obstructing drivers' view such as tinting is "illegal". I have included the NY State Vehicle and Traffic Law addressing tint/tinting and I presume will cover your tech too. Have you pro-actively reached out to the 50+ DMV's or perhaps NHTSA to get their input on this? Thanks, Michael Garvey NYS VTL SECTION: From Commissioner’s Regulations 79.21 (Vehicle Inspections) Model year 1992 or newer vehicles: (d) Inspect the windshield for proper visible light transmittance. (d) Any part of the windshield below the top 6 inches allows less than 70% visible light transmittance. (e) Inspect all side windows adjacent to or forward of the driver's seating position for proper visible light transmittance. (e) Any part of any side window adjacent to or forward of the driver's seating position allows less than 70% light transmittance. (f) Inspect all side windows to the rear of the driver's seating position on any vehicle classified as "Passenger Car" on the FMVSS certification label for proper visible light transmittance. (f) Any part of any side window to the rear of the driver's seating position on any vehicle classified as "Passenger Car" on the FMVSS certification label allows less than 70% visible light transmittance. (g) Inspect the rear window of any vehicle that is not equipped with dual outside rearview mirrors for proper visible light transmittance. (Amended 3/15/17) (g) Any part of the rear window allows less than 70% visible light transmittance. (Amended 3/15/17)
  - A: Great question Michael. Yes , we have conducted our legal due diligence - therefore our film is 100% transparent from both sides which produces full visibility. You can see a clip of the transparency toward the end of our demo video. Our display film is powered by electric current which arranges the liquid crystals to provide 100% transparency. 👍 Safety , legal compliance and user experience have been some of our main pillars when designing & developing this technology. Thanks for your service officer.
- Q: These units will be valuable...since the hardware appears to be visible from outside the car, how will you deter someone from breaking the window and stealing it?
  - A: Good question Dwayne. We were proactive in our design process when it comes to this particular variable - therefore we designed our hardware system to easily be removed and installed. Our units are as easy to take off as your car seat headrest. We recommend users to take precautionary measures such as removing and placing their system in a safe place over night or while in areas that could be theft prone. We recommend users to take similar precautions to those that are taken for other comparable valuables --such as phones, handbags, laptops, cameras etc.
- Q: How much of a hazard this shall become on the road for other drivers, in such case who will become responsible, the owner of the car, the driver who committed a mistake due to distraction, or Pranos.io? Also, how will you be able to govern for appropriate content being displayed by individuals? This shall become a questionable tech on moving vehicles, how are you planning to scale with those social and brand constraints? Good tech if used on Stationary buildings, including small towns shall glitter like Time Square? Would you be ready to drop and pivot out of questionable moving Vehicle solutions? Share light on market strategy and plans for moving into Commercial and individual buildings? Last but not least, how 9 Million valuation arrived?
  - A: On-Road Hazards and Responsibilities: Owner and User Responsibilities: Pranos offers a broadcasting technology that transforms vehicle windows into digital displays. It operates like a TV or speaker, where the technology enables the transmission of content but does not generate or regulate it. The system’s users are responsible for adhering to local laws and ensuring that the content they display is legal and non-distracting. Any incidents caused by inappropriate use of the system or driver distraction are the user's liability. Pranos Responsibility: We focus on ensuring our technology adheres to all relevant safety standards and regulations in its design and operation, and we provide clear guidelines and instructions to users. Content Governance: Content Regulation -Pranos operates under a principle of non-censorship. However, we do not condone or endorse illegal content. We make it clear to our users that they are solely responsible for the content they choose to broadcast. This stance is comparable to how TV or speaker manufacturers are not held accountable for the misuse of their products. Scaling and Social, Brand Constraints: Moving Vehicles vs. Stationary Buildings: Our technology’s versatility extends its applicability beyond moving vehicles to stationary buildings, opening new markets for us. Our growth strategies are actively being developed to exploit these opportunities. Pivot Strategy: While our primary focus remains on moving vehicles, we are open to adjusting our business model based on market demands, legal constraints, and societal factors. Market Strategy for Commercial and Individual Buildings: Targeting Commercial and Residential Markets: The commercial and residential building sectors represent a promising expansion area for our business. We're currently exploring partnerships to help us tap into these markets. Valuation: 9 Million Valuation Explanation: The $9 million valuation of our company reflects the unique nature of our intellectual property, the market opportunities we are poised to exploit, our anticipated revenue growth, the expertise of our team, and our strategic growth plans.
- Q: For me it seems that you have developed an amazing piece of technology, but you are still figuring out how exactly it fits the market. Probably I am wrong, but that's what I got for the info you provide :) Can you make a deeper breakdown of video advertising industry, how it works in layman's terms, what is the pain there and what is your big idea to solve it? Can you make a deeper breakdown of ads consumer psychology, what are the best practices, how to grab attention and how to lose it? As I see in the videos people are excited to see something new. New is no longer new very quickly. What makes you believe you would still grab attention in the long run?
  - A: Great questions Aldert. There is not much outdoor content generated at scale by consumers, it's mostly generated by businesses, non profits etc. At Pranos we are introducing a product that will allow for information to be disseminated in the outdoor world at scale. Our displays aren't primarily intended to be used to run ads but to be used as our user's imagination sees fit. The GRID ( ad platform ) won't roll out till we are essentially ubiquitous in a particular market - that will be served as an optional feature. The GRID's incentive is to earn passive income while you drive. Lastly, we are proud that our first version of the product is already considered eye catching and aesthetically pleasing. We expect our product line to continue to evolve in its future generations. Thank you. V.V.V.
- Q: Any updates?
- Q: Is there a email I could contact regarding my investment?
  - A: Hello. You can reach out to admin@pranos.ai
- Q: Regarding your full-visibility claims, I notice that on two of your videos, there seem to be interruptions on the visibility for a split second. When this happens, at least on the videos and how I'm seeing it from my end, there is zero visibility. Could you please explain what it is I'm seeing? Are you still working on achieving 100% visibility "100% of the time" while the display of content is active?
  - A: Thank you for your insightful question. Your attention to detail is much appreciated. Our display technology operates by switching between opaque and transparent states. When the film is opaque, it captures and displays the projected content. In its transparent state, it allows for full visibility through the window. The moments you identified in the videos where visibility appears to be interrupted are likely instances when the display is transitioning between states. This occurs when the display changes content - for a split-second, the liquid crystals in the film are rearranging themselves to either capture a new projection or to return to a transparent state.
- Q: Hello there. When you say "Patents pending" on your campaign page, does this mean you have submitted patent applications? How many of them are utility patents, and how many utility claims do you make?
  - A: Great question, Here is the link to our nonprovisional application. https://patentcenter.uspto.gov/applications/18048408
- Q: Do investors get special preorder options or discounts? If yes, what are the steps to order?
  - A: Yes, investors do. Please email us at admin@pranos.ai for that.
- Q: Can i stream the game, when tailgating. How about Netflix or YouTube
  - A: Our app will allow users to send any video to our projection system.
- Q: How do you plan on promoting the product? Shark Tank would be a great way to connect to get exposure for more ad revenue
  - A: Hi Ali, We are currently doing very well on Tik Tok and running traditional ad campaigns. We also use our our system to drive the car around to promote it. If you have connections at Shark Tank we would be happy to discuss. david@pranos.ai
- Q: It's been six months since your last webinar with wefunder investors and it appears the goal has been reached. Can you provide info on where you are in the process of moving to the next step?
  - A: Hello John Z. Great question. The plan is to release the beta for our first 25 customers. We have had some delays due to supply chain disruptions and it has taken us a lot longer than expected to finalize the software that controls the display system. We initially expected to release the beta earlier this year but realized there was a lot more work to be done before it was ready. We are a very small team but we are very close to uploading our app on the App stores. Once we receive the initial feedback from our beta testers we plan to start fulfilling the pre orders on our waitlist. We will make an announcement when we ship the beta units. If you need any more clarification feel free to let me know. DA
- Q: Have you considered partnering with gig economy driver networks to provide their drivers with the ability to temporarily brand their windows depending on which restaurant/retailer/etc. they are delivering for?
  - A: Hi Peter, we have explored this in the past. There are many applications for our broadcast system and we have spoken to various fleets. The version of the product that will be released is an after market car window display system that is turn key to install. The app connects to the projection system via bluetooth and allows them to create playlists and broadcast videos from their local libraries. The application you are suggesting is technically possible and we hope users use it for that in the future.
- Q: How about using your tech for menues or video advertising in shops on walls. would love to try it out in my shop
  - A: Hello, currently we don't have a product for that use case.
- Q: you mention the videos can be interactive. Is this based off of your vision sensors or is the film touch activated?
  - A: It is a rear projection system that is controlled by our app.