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Pothos Beauty

Curated, inclusive beauty + wellness marketplace

In the news

Pothos Beauty Launches Inclusive E-commerce Platform
October 21, 2021
Related: BASF Opens Skin and Hair Care Evaluation Salon in Nigeria The New York City-based platform describes the e-commerce site as an inclusive beauty and wellness marketplace that contributes to its mission "to change what beauty means and normalize diversity." The website also includes curated content from content creators and social engagement tools.
Diamond Hawkins and Lidia Debesay of Pothos Beauty: "The first step is starting"
October 21, 2021
The first step is starting. We both have a background in strategy, so we sat down and envisioned every possible way we could build this. We hopped on a call, made tea and started dreaming. We used the design thinking framework to work through our ideas.
New E-Commerce Player Pothos Beauty Marries Digital Innovation And Inclusivity - Beauty Independent
August 17, 2021
The user experience is just a single facet of Pothos's value proposition, though. What's being sold on the site is just as important to Hawkins as how it's being sold. Her time as a makeup artist crystallized her frustrations around the difficulties women of color face finding beauty products for themselves.
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