Dealing with the Nitty Gritty

Funding and Misc. are the last two tabs in the profile editor. Both are straightforward and are supplementary to your profile rather than critical. But take some time to review both tabs and make any changes you find necessary.

If this is the first time you’ve fundraised or you’re unfamiliar with early stage fundraising, we’re here to help. You can contact us with any questions about fundraising at [email protected].

1. Previous Funding

Disclose any prior funding you may have had before Wefunder here. Investors will then be able to view this information on your profile if they choose to.

Previous funding makes potential investors more comfortable with investing in your business—think of the safety in numbers mentality. Seeing prior funding will also help investors determine whether or not you've used funding appropriately and whether your have many early believers.

2. Completing Misc.

  • Customer Wefunder URL: Your business will automatically be assigned a url, but if you wish to change it you may do so here. We recommend keeping your url short. This helps when sharing the url on Twitter due to the character limit.
  • Tags: Group yourself with other businesses in your category and make yourself more discoverable.
  • Privacy: If you want to pick-and-choose who views your profile, you can make your profile private. Only those with the url will be able to view your business.
  • Google Analytics: Input your Google Analytics ID to keep tracking of how many hits and visitors your Wefunder profile is getting.
  • Ad Tracking Pixels: Input Ad Tracking pixels to measure the effectiveness of any ads and see where your profile visitors are coming from.


Annnddd...Done!

You've finished your profile! Good work 👍

You're just about ready to start raising money, but before you do, remember to review your profile several times. Check for clear, concise language and full-proof your profile by having everyone from your employees to your mom check it over. When you think you're ready, it's time to publish!

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