Get a Buzz Going
Who's talking about you and what are they saying? Investors want to know if a) your business is credible enough to garner media attention and b) how do you deal with being in the limelight? The Press and Quotes tab is your opportunity to showcase what people love about what you're doing.
1. Linking Press
All you have to do is copy and paste the article link. You can then edit the press snippet by adding an image and select quote. For the image, use the source's logo. That way, investors can easily recognize media outlets at a glance.
Example: Zenefits
2. Adding Quotes
You can either input a quote you already have, or request one. You'll need the person's name, title (are they a loyal customer or an elite investor?) and of course the quote itself. Keep quotes to 1 to 3 sentences long and link websites whenever you can to prove credibility.
Example: Lawnlove
What's the Big Deal?
Press and testimonials are critical. The key to a successful business is having a product that people love and press and quotes is how you prove to investors you're doing just that.
