Company Profile (AI Text)
Name: Portrait Coffee
Canonical URL: https://wefunder.com/portrait.coffee
Updated at: 2026-06-15T05:00:41Z

Tagline: Join us in pouring a new narrative in the world of specialty coffee.

Key claims:
- Total raised on Wefunder: 269418 | citation: https://wefunder.com/portrait.coffee#claim-total-raised
- Total investors: 375 | citation: https://wefunder.com/portrait.coffee#claim-total-investors

Verified facts:
- Total raised on Wefunder: 269418 | observed_at: 2026-06-15T05:00:41Z | expires_at: 2026-06-16T05:00:41Z
- Total investors: 375 | observed_at: 2026-06-15T05:00:41Z | expires_at: 2026-06-16T05:00:41Z

Computed metrics:
- total_amount_raised: 269418
- total_investors: 375
- team_size: 3
- featured_investor_count: 1
- faq_count: 5
- recent_post_count: 0

Quick facts:
- $2,000,000+ in Revenue since launch | citation: https://wefunder.com/portrait.coffee#claim-fact-1
- ⭐ 4.8 out of 5 stars from 1,000+ reviewers | citation: https://wefunder.com/portrait.coffee#claim-fact-2
- 60% YoY annual growth | citation: https://wefunder.com/portrait.coffee#claim-fact-3
- ☕ Over 50,000 orders fulfilled | citation: https://wefunder.com/portrait.coffee#claim-fact-4
- Nationally Distributed Across the Country | citation: https://wefunder.com/portrait.coffee#claim-fact-5

FAQ:
- Q: If I invest $1500 and am at the "free year of coffee" investor perk level, what happens to my Baldwin's club membership?
  A: Hey Daniel! The free year of coffee is a 12 month gift subscription, so technically you’d only receive 1 curated bag of coffee a month. You could choose to change the frequency of your current subscription however you’d like to.
- Q: Hey team! Love what you guys are doing/very interested in joining! A few questions: (1) Are you profitable yet? (2) Is there currently any debt on the company? If so, how much? (3) Any current and projections for % of revenue from your B2C retail (cafe/events/online/merch) v. ...
  A: Hey Michael! Right now, we're running at a marginal profit (single-digit percentage points) month-to-month. There's short-term revolving debt (credit cards) and a couple of equipment loans for roasting and packaging. 65% of our business is B2B, 35% is B2C. After we file our Form C, all of this information will be avaiable on WeFunder. We are currently focused on opening the West End location but are passively looking at opportunties in Southwest Atlanta.
- Q: Are the beans sprayed with pesticides or is the coffee 100% organic?
  A: Hey Carlos! Some of our coffees are certified organic. Their certifications typically depend on the country of origin, economic stability, and size of the producer we're working with. We plan on using funds to support coffee producers in their efforts to continue to elevate their coffee quality and sustainability practices.
- Q: "Hello Aaron Fender I recently came across your campaign on WeFunder and I'm impressed by the progress you've made towards your funding goal. With just a few days remaining, I'm eager to learn more about your strategy for successfully reaching your target. Could you share some...
  A: Hey Christopher! Great question. We're doing a combination of email & social media marketing, paid media, PR outreach, & community outreach to help reach our goal.
- Q: What are your gross margins and net margins talk about other potential product offerings in the pipeline? What is your marketing strategy? What is your robust distribution plan and how you will build out your network? Great concept Love the name it's cool..you all make a high ...
  A: Hey Tim! Retail gross margins are close to 75% on average and wholesale margins are closer to 45%. We have an overview of marketing strategy in our pitch deck on the overview page! We have gained a ton of traction in different facets of digital marketing and plan on doubling down in those efforts. We’re launching new wholesale partnerships this Fall in efforts to continue to bolster our distribution network.