# Ponto Footwear

The sustainable work-leisure brand

## Elevator pitch
We sell amazingly comfortable footwear that is both fashionable and sustainable.

- Canonical URL: https://wefunder.com/ponto
- Entity ID: wefunder:company:82267
- Last updated: 2026-06-22T05:03:18Z
- Generated at: 2026-06-23T01:18:31Z

## Quick facts
- Over $450,000 revenue in first 8 months since store launch.
- Our footwear offers the comfort of work from home and the elevated aesthetic of a luxury brand.
- People love our shoes. Our overall return rate is 11%, compared with the industry average of 25%.
- 50% - 100% Month over Month growth during Feb - May of this year.
- Featured in Forbes, Business Insider, Footwear News, Instyle, MensHealth, Harper's Bazaar, and more.
- We partner with environmental conservation non-profits to uplift others and reduce our footprint.

## Active fundraises
- wefunder:fundraise:43807: 4(a)(6) successful (USD)
- wefunder:fundraise:44155: 4(a)(6) successful (USD)

## Story
The world is complex and things are rarely black and white. Whether it's a clickbait headline or green-washed environmental claims it's hard to know what a brand really believes in. We saw a need to simplify through radical transparency.At Ponto, we are re-imagining the consumer apparel space. We provide hybridized footwear that effectively (and fashionably) transitions from work to play and everything in between- while always keeping the planet in mind. Simply put, we're shoes made better. From sugarcane based outsoles to our chrome-free recycled leather uppers, Ponto's are made from bio-based and recycled materials. Our first silhouette, The Pacific, is a timeless design and wardrobe staple. Long lasting and light as a feather, this shoe was designed for comfort, fit and versatility.Where We Fit InMore Than Just ShoesWe are a community of Changemakers. At Ponto, the answer to the climate crisis begins with mindfulness. We believe that action is inspired from a place of joy and possibility, not from a place of fear. Small steps, in the right direction, add up to make a big difference. This culminates in Ponto’s guiding creed and slogan, Love The Planet You Walk On. Shoes are what literally and emotionally root us to the earth, sofootwear is a natural entry point to help people to be more mindful of the planet with every step. But we don't stop there...We host musicians, breathing sessions, interviews with Changemakers, and engage like-minded people in a variety of ways as we focus on well-being and mental health across many different walks of life. We peel the curtains back and openly discuss the challenges of being a sustainable brand, while building a community and educating our followers about topics such as carbon neutral shipping, eco-fabrics, and more. Together, we’re making strides toward a more sustainable future.Ponto Has Support From A Variety Of InfluencersWe're Growing Fast. Very fast.After raising $52K on Kickstarter, we launched our online store in November of 2020. In our first 6 months, we have generated over $250K in revenue. From February to May, our sales grew 60-100% month over month.Ponto is on pace to generate nearly $1M in revenue by the end of 2021. We plan to release new colors and materials for The Pacific and release a new product line in Spring 2022.Our impact is globalWe started this company because we wanted to make a sustainable physical product. Given that footwear and apparel account for nearly 10% of global carbon emissions, we knew that we could have a real impact on our planet. Our commitment to the planet extends beyond materials sourcing and selection:We use a single soy-bean ink printed shippable shoebox that is 100% recycled and recyclable (as opposed to that annoying box in a box thing).We donate 1% of sales to the Changing Tides Foundation, a non-profit founded in our hometown of Encinitas.We partner with Soles4Souls, a non-profit that makes it easy to recycle and repurpose gently used shoes. Ponto issues a $20 credit to customers who donate their shoes.We ship Carbon Neutral.Across every part of our business, we seek to do whats best for our customers, the planet, and our company. We put so much rigor behind our sustainability efforts not because it makes for catchy headlines and helps sales, but because we truly care about the environment and our footprint. Its why we started Ponto in the first place.Fueled by a visionTo date, we have raised the following:- $52K on Kickstarter- $70K Friends and Family- $250K Personal Investment- $170K SBA FundingWithout institutional investor support, we have achieved more than many thought possible. Our revenue and growth trajectory is strong:Disclaimer: These projections cannot be guaranteedOur vision is for Ponto to be a sustainable heritage brand with global reach, meaning we thoughtfully design each of our products to be both timeless and multi-functional. While we plan to remain in the space of footwear in the short term, longer-term we will expand into other categories in the lifestyle apparel and accessories space.The OpportunityTo help us reach our goal and accelerate our mission, we are creating space in the Ponto family for retail investors through this crowdfunding campaign.Capital raised will be allocated and applied as follows:Rock your own pair of PontosFor anyone who invests over $1000, we will happily throw in a free pair of Pontos to help you show off your investment in style.This is a unique opportunity to join our family and signal to the rest of the world that you care about the planet with every step you take and every dollar you invest.As always, Love The Planet You Walk On.-Aaron & Joey

## FAQ
1. **so i have a couple of things to ask are you profitable as of now if not how much are you losing and if you are in profit what are the profit margins you are working with?**
   - Hi Toby, Thanks for reaching out! We are currently not yet profitable. We are on pace and projecting to be become cash flow positive next Summer of 2022. We have been focusing on efficiency and driving down our cost to acquire a new customer to achieve this goal. We are doing this through honing in our marketing efforts as well as expanding our sales channels to some new marketplaces such as Zappos, Kind Humans, and more. Best, Joey

## Team
- Aaron Roubitchek (Founder & CEO)
- Joseph Marquis (Founder & COO)

## Recent posts
- Monthly Investor Roundup from the Ponto-verse (2021-08-09T21:37:37Z)

## Q&A
- Q: Hi, I have not received my order to get my shoes yet?
- Q: so i have a couple of things to ask are you profitable as of now if not how much are you losing and if you are in profit what are the profit margins you are working with?
  - A: Hi Toby, Thanks for reaching out! We are currently not yet profitable. We are on pace and projecting to be become cash flow positive next Summer of 2022. We have been focusing on efficiency and driving down our cost to acquire a new customer to achieve this goal. We are doing this through honing in our marketing efforts as well as expanding our sales channels to some new marketplaces such as Zappos, Kind Humans, and more. Best, Joey