Company Profile (AI Text)
Name: Plunge
Canonical URL: https://wefunder.com/plunge
Updated at: 2026-06-03T01:21:46Z

Tagline: #1 cold plunge & sauna brand for homes and businesses

Key claims:
- Total raised on Wefunder: 2479704 | citation: https://wefunder.com/plunge#claim-total-raised
- Total investors: 437 | citation: https://wefunder.com/plunge#claim-total-investors

Verified facts:
- Total raised on Wefunder: 2479704 | observed_at: 2026-06-03T01:21:46Z | expires_at: 2026-06-04T01:21:46Z
- Total investors: 437 | observed_at: 2026-06-03T01:21:46Z | expires_at: 2026-06-04T01:21:46Z

Computed metrics:
- total_amount_raised: 2479704
- total_investors: 437
- team_size: 10
- featured_investor_count: 3
- faq_count: 5
- recent_post_count: 0

Quick facts:
- $0 to $200M+ cumulative revenue in 4 years with $82M revenue in 2024 | citation: https://wefunder.com/plunge#claim-fact-1
- 30,000+ loyal customers; 1,000+ 5 star reviews | citation: https://wefunder.com/plunge#claim-fact-2
- 8,000+ monthly active app users with 4.8/5.0 star rating in app stores | citation: https://wefunder.com/plunge#claim-fact-3
- 111% B2B channel growth YoY with $13M of revenue in 2024 | citation: https://wefunder.com/plunge#claim-fact-4
- $9.1M sauna sales in 2024 - the first full year | citation: https://wefunder.com/plunge#claim-fact-5
- Equinox, NY Yankees, Four Seasons, US Army, UFC, & F45 are customers | citation: https://wefunder.com/plunge#claim-fact-6
- Alo, CrossFit, Liquid Death, Hyperice and Whoop are brand partners | citation: https://wefunder.com/plunge#claim-fact-7
- On track to sustainable, 8-figure profitability by 2026 (not guaranteed) | citation: https://wefunder.com/plunge#claim-fact-8

FAQ:
- Q: Are the investor perks 1-time discounts or lifetime discounts?
  A: Hey Jeffrey- The $50k and $100k are lifetime and the other perk levels are one time purchase discounts but you can bundle that purchase for higher savings.
- Q: I am confused on the investment side. Do we get shares or some sort of owner percentage? This page makes it sound like a donation with future discounts being the incentive. Update: I see SAFE notes if you click the box under reserve. Makes sense now.
  A: Hi Michael, thanks for your question. You would be investing through a SAFE (Simple Agreement for Future Equity), meaning your investment will convert into preferred shares in our future funding round. We are offering a 15% investment discount on the next priced round for our customers who invest now. If we hit our business goals and expand successfully, investors can see returns when we reach a liquidity event, such as an acquisition or other exit. The investor perks and product discounts ar...
- Q: Do we get shares? Can we sell if we want the money back ?
  A: Thanks for your question, Kevin. Yes, your investment gives you the right to future shares in Plunge. We are raising with a SAFE (Simple Agreement for Future Equity), so your investment will convert into preferred shares when we raise a “priced round” in the future. When that happens, you will be a shareholder owning equity and you would earn a return if the company has an acquisition or exit. Lmk any other questions!
- Q: There's zero information about the potential returns, business financials, or shares issued to investors. I'm an experienced LP investor and will need more information to evaluate the opportunity.
  A: Hi Aaron, thanks for your interest in investing! Right now this is a reservation to invest at the early bird terms. We are working on a CPA review of financials for our SEC filing and these details will be added to our offering page, along with the investment agreement, once we’ve officially filed the Form C. At that point, you will have the opportunity to review the financials and agreement and confirm your investment. In the meantime, I am happy to hop on a call to walk you through the spec...
- Q: I am in 100% agreement with Aaron. I had assumed we were going to receive information about what exactly our financial investment buys once we signed up as interested parties. I can't imagine anyone investing money based on the limited information provided thus far.
  A: Mark, appreciate your feedback! Right now, this is just a reservation to invest, and we’re in the process of completing a CPA review of our financials for our SEC filing. Once we officially file the Form C, additional details - including financials, potential returns, and investment terms - will be available for review before any commitment is required. Right now this is reserving your place with the early terms. I totally understand wanting more details before making a decision, and I’m happ...