# PLEASE & THANK YOU

Bootstrapped, woman-owned American Cookie Brand with a cult following and over 3 Million in revenue.

- Canonical URL: https://wefunder.com/pleaseandthankyou
- Entity ID: wefunder:company:159472
- Last updated: 2026-06-10T05:01:25Z
- Generated at: 2026-06-10T12:22:16Z

## Quick facts
- Voted “BEST COOKIE SHOP in AMERICA” by USA Today with editorials in Food & Wine, GQ, Southern Living
- $3.5M in Revenue in last 12 months with 34% YoY growth
- Expanded nationally with retailers and distributors in 7 new territories. Doubled CPG growth in 2024
- On track to launch GLUTEN FREE chocolate chip cookie dough: Retail launch Q4 2024, CPG launch 2025
- Franchising in 2025 with new opportunities in Brick & Mortar, Mobile AIrstream®, Kiosks and Vending
- Offering 1.5x revenue share on 2% of revenue over 5 years
- Certified WBENC Women-Owned and Operated with 68% female leadership

## Active fundraises
- wefunder:fundraise:118889: 4(a)(6) successful (USD)
- wefunder:fundraise:118888: 4(a)(6) successful (USD)

## Story
Invest in America's Favorite Cookie & Coffee Brand!Founded in 2010 by cookie baker and culture maker Brooke Vaughn, PLEASE & THANK YOU® has operated 14 years in business with an average +34% year-over-year revenue increase. Just by serving HOT COFFEE and FRESH COOKIES, we’ve grown from a 120 square foot kitchen to a cookie brand with a cult following. It’s been our goal to make your day. We’ve created hundreds of cool jobs, built a bubbling culture, met thousands of authentic people and served millions of our famous chocolate chip cookies.We have opened 5 Brick & Mortar cafes, 1 bakery facility, and 2 mobile Airstream® units. With rapidly growing e-commerce and wholesale revenue streams, we are on a mission to become America's favorite cookie dough brand. We are expanding our market reach nationally through CPG (Consumer Packaged Goods), B2B (Business to Business), D2C (Direct to Consumer) and franchise licensing.We strategically diversify our business and intentionally prioritize our people, ensuring that we are a sustainable, profitable enterprise.With 14 years of stable growth, we are ready to scale nationallyThis is not a startup.PLEASE & THANK YOU® is an established nostalgic brand. People love the messaging of our logo and our style of hospitality. Whether you’re buying a gift or indulging yourself, you’re experiencing PLEASE & THANK YOU® as a treat, a lift, a delight, a dopamine push. Our chocolate chip cookie is unforgettable. It’s made with southern-milled Kentucky Proud® flour, Michigan brown sugar, Belgium chocolate and European butter. No junk, just cookies.Future projections are not guaranteedWe are a HIGH-GROWTH opportunity offering a competitive & innovative revenue share modelWhy invest? We’ve bootstrapped every step of the way. We’ve created something incredible and we think you know it. With Wefunder, an investment opportunity is extended to the people who have supported us for the last 14 years. We get to share these sweet returns with our community, on our terms. With this investment, we will be expanding our reach nationally through a steady growth of franchising, licensing and wholesale deals. By 2030, PLEASE & THANK YOU® is forecasted to make $25.5M in revenue with $7.5M in profits (not guaranteed).As we grow, you profit from the sidelines, cheering us on. In addition to a sweet 1.5x return on your investment, you'll receive exciting updates & communications as we hit milestones. This is the time to CHIP IN! So much goodness still to come.Future projections are not guaranteed. PLEASE & THANK YOU® is a PROVEN SUCCESSIn a nationwide poll by USA Today we were crowned BEST COOKIE SHOP in America. And you know what? We earned that. We’ve got our recipe for success - a sticky brand, an irresistible product and a culture of optimistic maniacs, fueled by sugar and caffeine. Our Mission: TO BE A DAY MAKEROur Core Values: SERVICE - GRIT - AUTONOMY and PRIDEWe’re just quality people, making a quality product, taking pride in one another.The best part? We are a PROFITABLE COMPANY, potentially quadrupling our revenue in the next 3 years! By 2030, PLEASE & THANK YOU® is forecasted to make $25.2M in revenue with $7.5M in profits. (Future projections are not guaranteed.)We have a multi-channel strategic approach covering all of the gaps in the market: we sell via Brick & Mortar coffee shops, mobile Airstream® units, e-commerce (Direct-To-Consumer/DTC), Wholesale (Business-To-Business/B2B) and Retail (Consumer Packaged Goods/CPG). The brand-driven cookie industry is INCREDIBLY STABLE with STEADY GROWTH The 2024 Cookie Market alone had a Total Addressable Market/TAM of $12.4B. We have the opportunity to capture a Service Obtainable Market/SOM of $8.78M in 2 years and $32.6M in 4 years. This is a great market for growth. A study of our biggest inspirations and competitors revealed gaps in the cookie marketThere is a widespread lack of high-quality, preservative-free cookie dough products that taste great. Our retail competitors focus on either Brick & Mortar retail or direct sales, missing out on significant revenue opportunities. There is a market gap in Wholesale and B2B cookie dough products. Hospitality businesses like hotels, chains, restaurants, craft services, and coffee shops struggle to find premium cookie options that impress customers and maintain healthy profit margins.We FOUND A NICHE in the gourmet and gluten free market with our delicious, cult-worthy chocolate chip cookieWe boast quality ingredients that have a direct Kentucky farm impact, ensuring the best quality while supporting regional agriculture.Our product is frozen–avoiding preservatives and unnecessary shelf stabilizing ingredients. No junk, just cookies. With 110% YoY growth in our frozen CPG cookie dough sales, the PLEASE & THANK YOU® "Dough Box" has laid the groundwork to scale nationwide, passing all local, state and federal inspections.Mobile Airstream® Activations bring cookie and brand awareness with high-profile audience exposure: our most profitable and fastest growing revenue channel at 114% YoYThe dozen of our famous chocolate chip cookies is our top seller. The "Dozen Box" combined with our simple coffee program gives us a 28% higher AOV (Average Order Value) than a typical coffee shop. Our competitive advantages have paved a track of stable growth and offer an exclusive opportunity for licensing agreements.Our franchise model is PROFITABLE, UNIQUE and COMPETITIVEWe get franchise inquiries weekly—People are HOT for PLEASE & THANK YOU®. Based on current market research, 5 in 10 of the fastest growing franchises in the US are in the Food & Beverage category. They include a cookie shop (Crumbl), a coffee shop (7Brew), and mobile treat unit (Kona Ice).Most franchises only offer Brick & Mortar. We are taking a WIDE ANGLE APPROACH to expand our presence through franchising. PLEASE & THANK YOU® combines three of the most trending, successful brand concepts into innovative and flexible franchise options: coffee, cookies and mobile vending.There are limited options for franchisees seeking excellent gourmet & gluten free products. Popular franchise models often suffer culture, brand and quality. Our lifestyle approach to franchising sets us up for a highly competitive franchise model. The Game ChangerIn Q4 2024, we are launching a game changer product — the gluten free PLEASE & THANK YOU® chocolate chip cookie dough. With limited competition in groceries nationwide, the CPG expansion of the gluten free cookie is our most exciting opportunity yet.The U.S. Gluten Free Products Market is $12.3B with a projected Compound Annual Growth Rate/CAGR of 10.1% from 2024-2032, making this one of the fastest growing food market segments.Over 18,000 people search Amazon for gluten free cookies each month.Approximately 31% of the U.S. population eat a daily gluten free diet.Future projections are not guaranteed5 Year Vision: Scaling to our Series AGrowing organically since we opened, revenue is projected to surpass $25.5M in 2030 as we accelerate our growth with franchise, B2B distribution (bulk dough), retail wholesale (CPG), DTC (e-commerce) and financing rounds.This Wefunder Revenue Share is a strategic investment round which allows us time to grow our EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) to get a larger valuation before shopping for equity partners.Future projections are not guaranteed.Current TRACTION & MILESTONESWe are on track to hit $3.5M projected revenue with a positive EBITDA in 2024 (not guaranteed)Average 34% YoY revenue growthOur mobile Airstream® activations have realized 114% YoY growthWe doubled our wholesale/B2B revenue from Q1 to Q2 20242 contracted distributors for wholesale cookie dough, with wholesale representation in 7 states110% Average YoY growth with our regional grocery partners; more locations coming soonEnd Goal: Major CPG Exit FOR THE PEOPLEWe don’t just keep customers, we also keep employees. The majority of our leadership team has represented PLEASE & THANK YOU® for 8-10 years, giving PLEASE & THANK YOU® the best years of their lives. We’ve grown our culture with our people; prioritizing their personalities and creating leadership opportunities aligned with their lifestyle. We’ve cultivated brand ambassadors. Average employee turnover rate is under 24% (national industry average 76%)PLEASE & THANK YOU® is certified women owned Women account for 68% of our core leadership. We are an empathetic, inclusive group actively recruiting day makers across our industry. We expect to scale to become the best cookie brand in America. Our strategic goal in designing a successful national expansion is to have a CPG exit FOR THE PEOPLE! We expect this exit to financially benefit the founding members of our team, those who were crucial to the growth of PLEASE & THANK YOU®. After all, WE are PLEASE & THANK YOU® and we all deserve our BIG AMERICAN DREAM. Future projections are not guaranteed.Comparable Cookie Companies have demonstrated rapid exits with impressive multiplesTHANK YOU from BrookeGuys, this is our incredible American Dream. Because of PLEASE & THANK YOU® we get to wake up early, make fresh coffee, play loud music and give each and every one of you a little treat. Thank you for being a fan of this cult cookie brand we created. It’s such a cool job; it’s such a cool community.We’re excited to offer you a way to invest in our future. I’ll be looking for high fives and congratulations over the next few months, as we raise funds and awareness around the national expansion of PLEASE & THANK YOU®. Let’s be the next great F&B story to come out of Louisville, Kentucky. CHIP IN!

## FAQ
1. **Few questions What's the competition in your region. When it comes to expanding globally what's the plan to compete. Who is on the management team. You have been in business 14 years why is now the time to take on investors. Also I love a good cookie 🍪😀**
   - Hi Avon - Thanks for asking! The management team is listed inside the page - I’m the founder and CEO. I am married to the CBO who does all website, app design and marketing. Our COO worked for a major hospitality brand for 12 years and helped to open 13 new hotels in 11 years before joining our team. Our operational leadership team have all been in place for over 8 years. We’re all seasoned and have expanded the brand together. I’ve never taken investors because I never wanted to give equity ...
2. **Can you share your thoughts on how often you will update us on how things are progressing with your goals and business plan? Secondly, do you intend to file the annual report with the SEC? Thanks for your feedback.**
   - Hi Eric, our company currently sends out a monthly email for marketing and updates. For the investor updates and milestones, a bi-monthly check in for the first year feels necessary (as things move fast around here) with the goal of moving to a quarterly check in some time in 2026. And yes, we will be filing an annual report with the SEC. Thanks for stopping by!
3. **I'm Eliza fund, a crowdfunding specialist dedicated to helping gofundme campaigns succeed. My expertise includes enhancing online presence, creating engaging content, and providing comprehensive support throughout your fundraising journey. Let's discuss how my services can enh...**
   - Hi Liza, I am getting multiple messages a day like this one on multiple platforms. The best way to get my attention is to invest in Please & Thank You. We aren't interested in hiring third parties to boost our campaign. We're raising money from our community and offering them a 1.5x return on investment.
4. **Hello. I can you please provide more information of the payout structure. I'm wondering if there will be a on going dividend payout beyond the 1.5x pay back?**
   - Hi Edgar - thanks for asking. There will not be any dividend payouts and I am still 100% owner and am not offering equity. The 1.5X return is paid back from 2% of our existing revenue over 5 years. This is a revenue share. Thanks!
5. **Hi. Have you considered moving abroad or shipping your products to other countries?**
   - Hello Emilio - We have interest in franchises in Sweden. Outside of that, we have not had any considerations outside of the US. We spent 11 years expanding locally and the last 3 years have been focused on regional growth. We’d like to expand the CPG nationally, first. Before we expand anything globally.

## Team
- BROOKE VAUGHN (FOUNDER / CEO )
- MELANIE TAPP (CHIEF OPERATING OFFICER (COO))
- JASON PIERCE (CHIEF BRANDING OFFICER (CBO))
- CAMERON COUSINS (DIRECTOR OF OPERATIONS, FACILITIES & SYSTEMS)
- KAMARA JENKINS (DIRECTOR OF OPERATIONS, TEAM & EVENTS)
- LUKE STEVENS (BAKERY OPERATIONS)
- NATHAN KUCHTA (FRACTIONAL CFO)
- SUMMER AUERBACH (ADVISOR, NATURAL GROCERY/CPG)
- JUSTIN DELANEY (ADVISOR, EQUITY, SCALE)
- KATE WEAVER (ADVISOR, SUPPLIER DIVERSITY)
- JOSH F. BROWN (LEGAL COUNCIL, FRANCHISE & DISTRIBUTION)
- Jamie King (BRAND STRATEGY, FOUNDER COACH)
- MARCIE GRAMBEAU (STRATEGY, PITCH COACH)

## Recent posts
- Highlights for Q1 2026 & Payback Update (2026-04-03T22:06:57Z)
- It’s all happening (2025-10-28T21:09:25Z)
- A 🐢 approach to CPG (2025-09-04T19:40:58Z)
- JULY 2025 was one for the 📚 (2025-08-04T18:54:09Z)
- a THANK YOU from KY Governor Andy Beshear (2025-06-19T01:39:44Z)
- busy RUNNING the RACE (2025-05-23T21:43:03Z)
- a SMALL 🍪 ARMY (2025-05-01T20:28:54Z)
- Over $100,000 in 20 minutes (2025-04-25T15:04:11Z)
- CHIP IN, last chance! (2025-04-25T13:57:44Z)
- We’ve got $500,000 - We’ve got $500,000 (2025-04-22T22:03:52Z)
- Our EMPLOYEE Match (2025-04-21T13:13:11Z)
- Stadium Cookies™ (2025-04-08T14:25:08Z)
- Our AIRSTREAM™ trailer advantage (2025-04-01T21:53:55Z)
- a predictably FANtastic March (2025-03-26T13:51:13Z)
- CPG: Here we GO! (2025-02-20T16:12:18Z)

## Q&A
- Q: Hello. I can you please provide more information of the payout structure. I'm wondering if there will be a on going dividend payout beyond the 1.5x pay back?
  - A: Hi Edgar - thanks for asking. There will not be any dividend payouts and I am still 100% owner and am not offering equity. The 1.5X return is paid back from 2% of our existing revenue over 5 years. This is a revenue share. Thanks!
- Q: Hi, Brooke! Is there a current expectation of when we can see the investor perks in the mail? (Cookie club, stickers, hats, etc. depending on the investment level) Just want to make sure I don’t accidentally leave cookies sitting outside!
  - A: Hi Taylor - The shipping department just informed me that they have now sent out investor perks for everyone at the $1000 level or under (we had the highest volume of investors in that range). Your tier is next! We are waiting on the custom hats to arrive. Do you want the cookie subscription to start immediately or wait until the hats ship? We can customize it however you'd like. Definitely don't want you to miss a cookie delivery! Also - please feel free to email me at brooke@wearepleaseandthankyou.com directly, if needed.
- Q: Hi, would like to know why the ingredients of the cookies are not posted on the website? I was looking at the chocolate cookies 6 in a pack but cannot see what is in the cookies. I often invest in food and snack companies I would like to know more.
  - A: Hi Bernard - Thanks for asking. You’re the third person to mention this! Until this last month, no one had ever asked us about posting our ingredient list online. 80% of our revenue has traditionally come from our brick & mortar shops. Now, with website traffic picking up, we’re seeing a demand for ingredient lists. All allergen and ingredient information is shared across employees at our retail shops; I’ll get the team focused on adding this information to the website. Thanks for inquiring.
- Q: Hey Brooke this is Monty Rice, I stumbled upon your establishment in indy 2 days ago I love the concept. I would love to talk to you about potentially investing and working with you all. could we do a phone call or something to discuss.
  - A: Hi Monty! Absolutely. My email is brooke@wearepleaseandthankyou.com I see you are in Nashville. We used to live in Germantown. Talk soon.
- Q: Brooke: I just want to say that I would like to invest a small amount into your company. I’m big on supporting women who are kicking butt!! You have something established and I think if you would ever give equity shares to investors it would boost your campaigns raise in my humble opinion. Please consider it as I’ve read you already have. I’ll stay tuned!!! I just want to be a small part and help promote the brand on my LinkedIn as much as I can. Thank you. Mondray Gee Super Bowl 48 Champion
  - A: Mondray - Thanks for this! I’d actually love to speak with you, if time permits. I used to live in Nashville - we are working on a spin off brand called Stadium Cookies (which seems up your alley) - and we are looking for aligned equity partners with this raise. I expect we are a year out on an equity raise. Email is brooke@wearepleaseandthankyou.com — I’m happy to connect via phone too. Again, I appreciate the thought and future investment.
- Q: Can I have contact info to discuss an investment and more questions I have?
  - A: Hi Brandon. Email me, Brooke Vaughn at brooke@wearepleaseandthankyou.com and we can connect!
- Q: I own a gifting/promotional products company. I am also interested in potentially partnering and making an equity investment. Jeff 415- 378 8409 jeff@socialimprints.com
  - A: Hi Jeff - I looked you up on LinkedIn. We aren't taking equity investments yet but our Wefunder is designed to start this conversation. I'm listening to a lot of people pitching me on equity investment these days. I'll connect with you via email or text and set up time to hear your thoughts. Thanks for checking out our pitch.
- Q: Brooke I love this concept and would be vary interested in purchasing equity in your business. Are you interested in raising capital by selling some equity? Thank you and best wishes on continued success.
  - A: Hi Scott, thanks for asking. Yes, we will do an equity round. This Wefunder is a strategic public raise to attract aligned equity partners and market our growth plans to a larger audience. We’re doing a Revenue Share over Equity Investment to buy us some time in a rapid growth stage so we can increase our EBITA for a higher valuation. We are also organizing our equity round around securing shares for the core employees of our company. So much goodness to come! I’m glad you see it too.
- Q: Hi. Have you considered moving abroad or shipping your products to other countries?
  - A: Hello Emilio - We have interest in franchises in Sweden. Outside of that, we have not had any considerations outside of the US. We spent 11 years expanding locally and the last 3 years have been focused on regional growth. We’d like to expand the CPG nationally, first. Before we expand anything globally.
- Q: Can you share your thoughts on how often you will update us on how things are progressing with your goals and business plan? Secondly, do you intend to file the annual report with the SEC? Thanks for your feedback.
  - A: Hi Eric, our company currently sends out a monthly email for marketing and updates. For the investor updates and milestones, a bi-monthly check in for the first year feels necessary (as things move fast around here) with the goal of moving to a quarterly check in some time in 2026. And yes, we will be filing an annual report with the SEC. Thanks for stopping by!
- Q: Few questions What's the competition in your region. When it comes to expanding globally what's the plan to compete. Who is on the management team. You have been in business 14 years why is now the time to take on investors. Also I love a good cookie 🍪😀
  - A: Hi Avon - Thanks for asking! The management team is listed inside the page - I’m the founder and CEO. I am married to the CBO who does all website, app design and marketing. Our COO worked for a major hospitality brand for 12 years and helped to open 13 new hotels in 11 years before joining our team. Our operational leadership team have all been in place for over 8 years. We’re all seasoned and have expanded the brand together. I’ve never taken investors because I never wanted to give equity away to anyone who doesn’t work inside the company. Wefunder is a way for us to take non-dillutive investments from our direct community. We haven’t launched in our community yet / this is our soft launch where only friends and family have been informed and it’s been a huge first week. We aren’t planning to expand globally, quite yet. Although we had an inquiry today about a franchise in Sweden, so I think it’s on the table. The growth plan is outlined in the pitch: we have a 5 channel growth plan. Most of the growth will come from franchising and our CPG cookie dough expanding with national grocery brands ( we already have representation in Kroger & Publix in our region). As for competition, there are coffee shops all over the South and Midwest but we are the only one who keeps being pushed to the top of the press list — Food & Wine called us the “best coffee shop in Kentucky” and USA has put us in the “10 Best” competition for “Best Cookie Shop” for the last two years and we have won the title! We’ve got a great reputation!
- Q: Hi, when is the first payment expected?
  - A: Hi! We just got revenue reports for March and can total Q1 revenue this week. We will initiate our payment to Wefunder this month. Once we initiate payment, you will be notified that the funds are available to transfer to any bank of your choosing. I was just notified that the process takes two weeks, once our first payout has been made to Wefunder.
- Q: Joining the q&a megathread to share my unboxing video from my Please & Thank You delivery!https://wefunder.com/feed/224583
- Q: When does the first revenue share payment go out?
- Q: Is there a future plan to expand to Vegan gluten free donuts that goes so well with coffee.
  - A: Hi Sanchalita - thanks for asking! For a couple years in the beginning of our business (2010 - 2017) we had baked donuts. We slimmed the menu down in the pandemic and have no intentions of bringing those items back. We have better profit margins now. And we have a couple vegan items available in store but will not be expanding our vegan CPG options. We have a clear vision to success with our current offerings and are staying true to our vision.