{"data":{"type":"company_profile","id":207014,"entity_id":"wefunder:company:207014","attributes":{"canonical_url":"https://wefunder.com/play.pickup","generated_at":"2026-07-22T08:42:04Z","updated_at":"2026-07-22T08:19:17Z","entity_ids":{"company":"wefunder:company:207014","slug":"wefunder:company_slug:play.pickup"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-07-22T08:42:04Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-07-22T08:19:17Z","as_of":"2026-07-22T08:42:04Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-07-22T08:19:17Z","as_of":"2026-07-22T08:42:04Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-07-21T23:35:11Z","as_of":"2026-07-22T08:42:04Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-07-21T23:35:11Z","as_of":"2026-07-22T08:42:04Z","confidence":"medium"}}},"company":{"id":207014,"entity_id":"wefunder:company:207014","slug":"play.pickup","name":"Play Pickup Inc","tagline":"The Platform for Recreational Basketball ","story":"What we're buildingIf you play basketball as an adult, you know the problem. You want to run. You might know a handful of guys. But getting 10 people to the same court at the same time, at a compatible skill level, without flaking — it's a nightmare. Group chats, Facebook posts, waiting at the park. There's no reliable way to make it happen.Pickup fixes that. We built the app for recreational basketball players to find open runs and paid games near them, at their skill level, on demand. Players see available games, pay to join, and show up. Hosts — gym operators, court owners, organizers now have the tools to build waitlists, manage attendance, and track stats, etc. without the manual effort of today's \"systems\".Why nowAdult loneliness is at an all-time high and at the same time, in today's ai-first world, participating in casual team sport can reduce loneliness by 47%. Men do not connect face to face, but rather, shoulder to shoulder. Play is one of the greatest antidotes to loneliness. We must make it easier to find other players in your neighborhood and make use of the courts that sit empty every day to solve this crisis.How we winConsumer apps for sport-specific communities have proven out in every adjacent category: Strava for running, Plei for soccer, 18 Birdies for golf, Pickleheads for pickleball. Each is a $10M–$400M ARR business. Basketball — the most popular team sport among adults in the US — has no equivalent.We win by becoming the go to home base for the basketball community.We win city by city. We first win Atlanta and then strategically expand into key markets.We win with partners like Overtime Elite (2M followers), Kymani (1.2M followers), SSN Network (1M), Marthreenez (1M), and HeziGod (896K)TractionWe launched our MVP in February 2026. In four months, we've grown to 3,000+ signed-up users. 77% of users convert from download to signup and 94% of signups complete onboarding —showing high intent.Despite supply constraints, we have over 1,000 MAU's coming back looking for games. Our next growth move is to inject more supply into the system.MarketThere are 17 million adult basketball players (18+) in the US — 30 million if you include younger player. The incumbent \"solutions\" are Facebook groups, group texts, and showing up at the park and hoping. Today these athletes spend billions every year on recreational league fees, gym memberships to LA Fitness or YMCA all to play basketball. Our opportunity to turn that into an always on economy with quality hoops on demand near you.Business modelWe monetize both sides of the platform. Players pay $5/month for a premium subscription (private games, stat tracking, performance dashboards, rankings). Hosts pay $12/month for game management tools: paid events, waitlists, attendee management, player vetting. Venues will pay $50+/month for court operations, booking management, and utilization tracking.At 100,000 users — our 12-to-18-month milestone — the model projects $555K–$1M ARR across those three revenue streams plus ancillary revenue from event fees, in-app advertising, and sponsorships.Forward-looking projections cannot be guaranteed.Risks we're taking onCold start. Two-sided platforms are hard to bootstrap — you need players for hosts and hosts for players. Our answer is leading with supply: locking in courts and venues first so there are games to show players on day one. The City of Atlanta and key influencer partnerships give us that.Competition. A well-funded competitor could move into basketball at any time. Our defense is the community we're building: leaderboards, social feeds, and group structures are sticky in ways that a pure scheduling utility isn't. We're building a home for recreational basketball, not just a booking tool.The askWe're raising $500,000, with $125,000 coming from this audience. We've currently secured $200,000 in commitments.Key milestones (next 12-18 months): 100,000 users; win Atlanta; expand to second marketIf you play recreational basketball — or you've ever tried to organize a game and felt the friction — this one will feel personal. We'd love to have you on the court with us.The Product","location":"Atlanta, GA","website":"https://www.playpickup.app/","total_amount_raised":59300,"total_investors":10,"is_funded":false,"is_active":true,"quality_score":3,"related_urls":["https://wefunder.com/play.pickup","https://www.playpickup.app/"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/custom_card_photo/207014/xxl_Play_Pickup_Inc_1784650971502.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/207014/large_company_logo20260617-1-8hp6ee.png","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/207014/standard_avatar.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/custom_card_photo/207014/large_Play_Pickup_Inc_1784650971502.jpg","pitch_deck_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTk5MTE2MCwicHVyIjoiYmxvYl9pZCJ9fQ==--4d7e00dddac9cbbeec5eec9e35cac34e87e252ac/02%20Pitch%20Deck%20July9%202026.pdf","pitch_deck_filename":"02 Pitch Deck July9 2026.pdf"},"links":{"company_url":"https://www.playpickup.app/","instagram_url":"https://instagram.com/playpickup"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"Solving male loneliness\u0026nbsp;— 30% of men under 30 report having zero friends. Play is the antidote."},{"index":2,"claim_id":"claim-fact-2","value":"3,500 App downloads, 1,200 MAU players"},{"index":3,"claim_id":"claim-fact-3","value":"Jay Deuskar, CTO PrizePicks | Max Ade, CEO Pickleheads | Ankush Singla, AI at FanDuel"},{"index":4,"claim_id":"claim-fact-4","value":"Partnerships with Overtime Elite, City of Atlanta, and Key Social Media Influencers"}],"team":[{"id":6728707,"entity_id":"wefunder:company_role:6728707","user_entity_id":"wefunder:user:5121299","role":"founder","name":"Harrison Freemyer","title":"Founder","bio":"Founder at Pickup Former growth consultant for Fortune 500 Brands including AT\u0026amp;T, Edward Jones, Travel \u0026amp; Leisure, and Sports Illustrated.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/6728707/square_avatar.jpg?1784632268","profile_url":"https://wefunder.com/harrison.freemyer","personal_url":"https://playpickup.app","linkedin_url":"https://linkedin.com/in/hfreemyer/","related_urls":["https://wefunder.com/harrison.freemyer","https://playpickup.app"]},{"id":6730814,"entity_id":"wefunder:company_role:6730814","role":"employee","name":"Denis Jeliazkov","title":"Product Designer","bio":"70+ Apps Designed","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/6730814/square_avatar.jpg?1784632268","personal_url":"https://figura.digital","related_urls":["https://figura.digital"]}],"featured_investors":[{"id":13612,"entity_id":"wefunder:company_investor_profile:13612","investor_profile_id":4622964,"investor_profile_entity_id":"wefunder:investor_profile:4622964","subject_entity_id":"wefunder:notable_investor:17652","name":"Jay Deuskar","role_title":"","bio":"Co-Founder, CTO PrizePicks. $2B Exit.","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTk5MTA5MiwicHVyIjoiYmxvYl9pZCJ9fQ==--04561f79432ea0efe87abf6f3847d73d8619d2c4/avatar.jpg","profile_url":"https://wefunder.com/jay.deuskar","endorsement_quote":"\"Harrison is a hell of a founder. Got the grit, cut from the right cloth. And as someone who's familiar with scaling user-focused apps off the ground, when I look at his numbers, there's some early signal that gets me really jacked up. Pickup's engagement and retention, there's definitely some gold in here—when people join a game, 60 to 70% of them sticking around for months\"","endorsement_name":"","is_lead_investor":false,"related_urls":["https://wefunder.com/jay.deuskar"]},{"id":13635,"entity_id":"wefunder:company_investor_profile:13635","investor_profile_id":2122039,"investor_profile_entity_id":"wefunder:investor_profile:2122039","subject_entity_id":"wefunder:user:2647947","name":"Matt Reynolds","role_title":"","bio":"Matt Reynolds is a multi-time founder with a knack for ventures that have legs. Raised $5M+ in capital, built multiple multi-million-dollar brands, sold a music catalog for $2M, and helped launch Grace Midtown, Housefires Music, Stoke, and Mediocre Ball.","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTkyMTAxMCwicHVyIjoiYmxvYl9pZCJ9fQ==--1ab043412b77a3a7d20c91df19ced972f57d6fc7/filename","profile_url":"https://wefunder.com/matt.reynolds.3","endorsement_quote":"I've spent the last 20 years building organizations, launching ventures, raising capital, and helping founders turn ideas into businesses. Along the way, I've learned that great opportunities usually come down to three things: the founder, the execution, and the timing. That's why I'm investing in Pickup. I've known Harrison for years. We've worked together, competed together, and spent countless hours on the basketball court together. Our weekly pickup game became ground zero and the inspiration for the Pickup App. We created it to meet our needs as hoopers and to share the gift of this weekly run with others looking for the same thing. But what gives me confidence isn’t just the idea—it is Harrison's willingness to do the hard work required to bring it to life. One thing I've learned about Harrison is that when he commits to building something, he builds it. Seeing Pickup grow to thousands of users in just a few months wasn't surprising to me because I've watched the discipline, consistency, and relentless effort behind it. What makes this even more compelling is the team around him. Harrison has assembled advisors and operators with experience from companies like PrizePicks and FanDuel—people who understand product, growth, sports, and scale at the highest levels. That's an uncommon advantage for a company this early. Most importantly, I believe the timing is right. As technology continues to consume more of our attention, people are craving real-world connection and genuine community. Basketball has always brought diverse people together. Pickup has the opportunity to become the platform that helps millions of players find the game, the community, and their inner athlete again. I've bet on Harrison before and watched him deliver. I'm betting on him again.","endorsement_name":"","investment_total":15000,"investment_info":"Invested $15,000 this round","is_lead_investor":true,"related_urls":["https://wefunder.com/matt.reynolds.3"]},{"id":13614,"entity_id":"wefunder:company_investor_profile:13614","investor_profile_id":4622968,"investor_profile_entity_id":"wefunder:investor_profile:4622968","subject_entity_id":"wefunder:notable_investor:17654","name":"Reed Crosson","role_title":"","bio":"Head of Athlete Investments, BlueTrust","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTk5MTE0MSwicHVyIjoiYmxvYl9pZCJ9fQ==--0997a8ae2ca431b4f31fdc15ee9e7923a05e6595/avatar.jpg","profile_url":"https://wefunder.com/reed.crosson","endorsement_quote":"I believe in Harrison and this concept. I think it can do a lot of good in the world.","endorsement_name":"","is_lead_investor":false,"related_urls":["https://wefunder.com/reed.crosson"]},{"id":13615,"entity_id":"wefunder:company_investor_profile:13615","investor_profile_id":4622969,"investor_profile_entity_id":"wefunder:investor_profile:4622969","subject_entity_id":"wefunder:notable_investor:17655","name":"Reign Streiter","role_title":"","bio":"Founder, Team Reign","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTk5MTE0MiwicHVyIjoiYmxvYl9pZCJ9fQ==--68bfd6bbfcb243a07a7ae4e331744b74266fa188/avatar.jpg","profile_url":"https://wefunder.com/reign.streiter.","endorsement_name":"","is_lead_investor":false,"related_urls":["https://wefunder.com/reign.streiter."]}],"investor_memos":[],"tab_counts":{"posts":0,"ask_questions":0,"featured_investors":4,"faq_entries":0},"active_fundraises":[{"id":167560,"entity_id":"wefunder:fundraise:167560","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"","currency":"USD","testing_the_waters":true,"min_purchase":200,"max_purchase":9,"funding_target":124000.0,"minimum_target":"50000.0","maximum_target":"124000.0"},{"id":167559,"entity_id":"wefunder:fundraise:167559","state":"open","offering_type":"4(a)(6)","funding_type":"note","structure":"safe","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":200,"max_purchase":9,"funding_target":50000.0,"minimum_target":"50000.0","maximum_target":"124000.0","funding_started_at":"2026-07-15T00:24:35Z","funding_closed_at":"2026-11-01T03:59:59Z"}],"latest_fundraise":{"id":167560,"entity_id":"wefunder:fundraise:167560","state":"successful","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":false,"funding_started_at":null,"funding_closed_at":null,"terms":{"eb":"$4M","nb":"$5M","txt":"valuation cap"}},"recent_posts":[],"q_and_a":[],"faq":[]}}}