# PittMoss

Sustainable soil tech disrupting the $68B horticulture industry | Awarded by Better Homes & Gardens

- Canonical URL: https://wefunder.com/pittmoss
- Entity ID: wefunder:company:123561
- Last updated: 2026-06-10T05:00:54Z
- Generated at: 2026-06-10T09:42:17Z

## Quick facts
- >$5M+ revenue with 1.9M cubic feet sold to thousands of retail customers & 230+ commercial customers
- Rated "best overall soil" by Better Homes & Gardens, outperforming all alternatives
- Featured on Shark Tank and gained national recognition for innovation
- Multiple follow-on investments by Mark Cuban
- Patent-protected tech transforms recycled paper and cardboard into superior potting soil
- 39+ million gallons of water saved and 20K metric tons of CO2 emissions avoided
- Named “Most Fundable Companies” by Pepperdine-Graziadio Business School
- 50% less water, 30% less fertilizer needed vs traditional peat-based products

## Active fundraises
- wefunder:fundraise:70650: 4(a)(6) successful (USD)
- wefunder:fundraise:78241: 4(a)(6) successful (USD)

## Story
Right now, the horticulture industry relies heavily on peat moss harvested from wetlands around the world. These ancient bogs took thousands of years to form and store massive amounts of carbon. When harvested, they release approximately 2 gigatons of greenhouse gas emissions globally & annually while eliminating critical wildlife habitats.Currently, 98% of peat used in the United States alone is imported, creating expensive supply chains vulnerable to disruption. Growers also need substantial water and fertilizer when using peat, driving up operational costs and environmental impact.We saw an opportunity to make things better.We developed a superior alternative that protects wetlands, reduces emissions, and delivers better results for growers. This inventor cracked the multi-billion-dollar problem with recycled paper and cardboardPittMoss founder Mont Handley started his journey in 1994 with a simple kitchen experiment. After reading an article in Sierra Magazine about the devastating environmental consequences of peat moss extraction from wetlands, he became determined to find a better solution.Mont spent over 20 years developing and perfecting a process to convert recycled paper and cardboard into superior potting soil. What started as small batches grew into a patented technology that dramatically outperforms traditional alternatives.The breakthrough came from recognizing that recycled cellulose fibers possess ideal properties for plant growth when processed correctly. America's most trusted publications crowned us the winnerBetter Homes & Gardens rated PittMoss as "best overall soil" while Country Living named us "best peat-free soil" after evaluating products on the market.The performance advantages are measurable and significant. Plants grown in PittMoss require 50% less water and 30% less fertilizer while producing bigger, healthier root systems. Commercial growers report dramatic improvements in plant survival rates and reduced transplant shock.Three revenue streams, one unstoppable business modelWe’re operating successfully across multiple market segments, creating diversified revenue streams and reducing business risk.👆This creates the unique dynamic where we sell raw materials to companies we compete against in retail markets.👆These customers value superior plant performance and reduced input costs, often becoming our most loyal advocates after experiencing the results.👆We maintain premium pricing while achieving shelf space in major chains based on proven performance advantages. We currently have THOUSANDS of retail customers.Customers are demanding more than we can produce during peak seasonsOur sales team manages an additional 1,800+ qualified leads in our CRM system, demonstrating strong market validation across multiple customer segments.Some opportunities coming down the pipeline are greater than 50 truckloads a year, with potential customers requiring significant volume commitments. Although production capacity is an issue in accepting these larger deals, so is cost structure with the equipment we currently have.New equipment dramatically lowers our cost and improves output - we really need both to be competitive and keep meeting demand across peak seasons.At higher volumes produced at lower cost, we’d become very competitive. We've proven the concept and are ready for growth capital through completing our crowdfunding raise and Series A to aid our plan to lower costs, improve margins, and sell substantially more volume.We already proved this works with a basic setupOperating from our Pittsburgh pilot facility, we have demonstrated positive unit economics while proving product-market fit across multiple customer segments.Completion of our Series A (alongside your investment) is projected to triple our profit margins through strategic facility upgradesRaising our full Series A financial target along with this crowdfunding raise will help upgrade our pilot facility to full production capability, allowing us to dramatically improve unit economics while expanding capacity to meet market demand during all seasons.These improvements result from equipment upgrades reducing labor costs, purchasing efficiencies lowering material costs, and regional production minimizing shipping expenses for customers.Self-funding expansion starts in three yearsOnce we demonstrate the production facility model, expansion becomes straightforward and capital-efficient. Each new facility requires approximately $1.5M in capital expenditure with an approximated nine-month timeline from site selection to commercial operation.Our expansion strategy focuses on locating facilities near both waste streams and customer concentrations, minimizing logistics costs while maximizing raw material availability. By 2030, we plan on opening one new facility annually using internally generated cash flow.The world is moving in our direction…and fastRegulatory and market trends strongly favor sustainable alternatives to peat harvesting. Carbon reduction initiatives, water conservation requirements, and sustainability mandates create structural advantages for our business model.Our cumulative environmental impact demonstrates meaningful scale:♻️19,634 metric tons of CO2 emissions avoided♻️39+ million gallons of water conserved♻️1,963 kg of nitrogen runoff prevented♻️5,125 tons of paper and cardboard recycledThese numbers can grow exponentially as we scale production.We got the Shark Tank seal of approvalAfter receiving investment from Mark Cuban, the national exposure from Shark Tank validated our concept to mainstream audiences and generated significant customer interest.Not only did Mark’s investment provide PittMoss:👉 Proof of concept👉 Ability to secure patents👉 And demonstrate manufacturing capabilities on a small scaleThe positive audience reception also proved that our story resonates with both investors and consumers who care about sustainable solutions.Even better - Mark committed multiple follow-on checks since then 🤝The market is ready for change. Consumer demand for sustainable products continues accelerating. Environmental regulations are tightening globally. The competitive dynamics favor innovative solutions over status quo approaches.Your investment will help us scale production capacity, capture market share in a massive industry, and prove that superior environmental solutions can deliver superior financial returns.Looking forward to joining forces with you.Future results are not guaranteed. Only invest what you can afford to lose. This investment is speculative, illiquid, and involves substantial risk of loss, including loss of your entire investment. Before investing, you should review the Form C filing and all campaign materials at https://wefunder.com/pittmoss. You should consult with your legal, tax, and financial advisors before making any investment.

## FAQ
1. **Please explain the deal terms. Deal Terms Revenue Share Loan Future Equity + Revenue Share**
   - George, the way the revenue share works is that you get paid back a multiple of your investment over time based upon company revenue. The deal terms here are that you get paid 1.5 times your original investment (1.65 times for early investors) based upon 2% of company revenue being paid out to investors every quarter.
2. **what is the minimum investment amount**
   - This was a test post
3. **I have not yet invested. Are you nationwide as yet?**
   - Hi Clinton, we have customers all over the US and some international customers as well in Kuwait, Jaimaca and a few others. The garden centers that carry us are more concentrated in the NE right now, but we have commercial greenhouse customers all over the country. People can also order online anywhere in the US.
4. **Are you profitable? Or will this funding get you there?**
   - Hi Mark. No, we are not yet profitable. The company is working on a Series A funding round with institutional investors to upgrade our Pittsburgh facility from a PILOT facility to a PRODUCTION SCALE facility. After that upgrade we should reach profitability at a per-factory level. Long term profitability will depend on how quickly we open new facilities as each will cause a bit of an earnings drag until they reach a certain capacity. But we think we can self-fund new facilities once we get ou...
5. **bbbbhgkfckdddr**
   - Did you have a question?

## Team
- Brian P Scott (President/CEO)
- Ryan Tenuta (Vice President of Sales)
- Dr. Charles Bethke (Horticultural Soil & Nutrition Consultant and Director of Research Development)
- Amber Miles (Contract CFO and General Counsel )
- Brian Tedeschi (Chief Marketing Officer)
- Ashley Mariani (Director of Business Development)
- Mark Goldman (Director of Technical Services & Sales )
- Rachel Szelc (Operations Manager )
- Robert Rosile (Director of Wholesale )

## Recent posts
- From Coal Mining to Carbon Fighting: The PittMoss Story Why Buying Traditional Potting Soil is Like Burning 22 lbs of Coal (2026-02-25T03:10:55Z)
- PittMoss Featured in Press as UAE Partnership Progresses (2026-02-20T16:29:54Z)
- Better Plants, Less Waste: The Sustainable Future of Potting Soil (2026-02-17T23:07:07Z)
-  (2026-02-10T23:36:20Z)
- How we're turning recycled paper into the worlds best soil. (2026-02-05T21:36:23Z)
- How we're turning recycled paper into the worlds best soil. (2026-02-05T21:36:15Z)
- How we're turning recycled paper into the worlds best soil. (2026-02-05T21:36:13Z)
- Kicking off 2026 with our winning formulation in action 🌱 (2026-01-08T21:42:55Z)
- Breakthough EYO Win: Competitors Are Buying Us (2025-12-16T21:02:23Z)
-  (2025-10-31T04:17:44Z)
- What Changed This Farmer’s Mind About PittMoss (2025-08-04T18:38:23Z)
- PittMoss Achieves Best Sales Month in Company History by 18.3% (2025-04-07T22:35:22Z)

## Q&A
- Q: Hi Brian, Really like the looks of your product, so we invested in it! Appreciate what you are doing. Peat mining is environmentally destructive and unnecessary with products like yours! We operate a small farm in Gustavus, Alaska and would love to be a distributer of your product if/when you have a need for that here in the Last Frontier. Cheers and keep up the good work! David Love
- Q: Lance, I've been unable to answer your question for several days, due to a bug with Wefunder. So I'll post here. As the CEO I paid myself $14k last year and none of our board members or advisors are paid. Most of our "executives" are fractional and paid well under market rate. We're all here to grow the value of the brand and the business. We know that if we do that now, the financial rewards will come later.
- Q: What are the officers' salaries?
  - A: Lance, I've been unable to answer your question for several days, due to a bug with Wefunder. So I'll post here. As the CEO I paid myself $14k last year and none of our board members or advisors are paid. Most of our "executives" are fractional and paid well under market rate. We're all here to grow the value of the brand and the business. We know that if we do that now, the financial rewards will come later.
- Q: Following up on Mark's question... what about chemicals in inks on paper, glues and tapes with cardboard? "Previous use of recycled materials: Chemicals present in the original paper products being recycled can carry over into new products, according to the National Institutes of Health (NIH). Inks, adhesives, and coatings: Printing inks, adhesives (glues), and coatings used in paper manufacturing often contain toxic chemicals that can leach into food when recycled materials are used in food packaging. Recycling process itself: The recycling process may introduce new contaminants or degrade existing chemicals into more toxic forms. Examples include detergents used for washing the materials and contaminants arising from the degradation of materials due to high temperatures used during the recycling process." Thanks in advance for reply.
  - A: Sandra, please refer to our answer below. We also publish our test results on our web site. We are certified organic on multiple products, and we have tested free of pesticides, herbicides, PFAS, and below the most stringent international standards for heavy metals. Any claims we make have been verified through independent testing or certifications.
- Q: I'm unclear what the various "discounts" pertain to ("Investor Perks: $250, $500, $1K, $5K"). Discount on what?
  - A: Hi Pierce, instead of doing different "discount" levels, we extended our "early investor discount" for the first $250k invested. Once we passed that, all of the discounts were filled. Sorry about that. But if you end up investing and want some free product, just send me your contact info and I'll get a free sample sent out for you. You can reach me at Brian@pittmoss.com
- Q: Hi Brian, I've been following your progress and besides the obvious environmental benefits, I see upcyling being extremely profitable soon. My crowdfund club has 29k members: PlanetPositiveInvesting.com Would you choose a time to discuss announcing your offering to the club to get more investors: Calendly.com/mark-perlmutter Thanks, Mark
  - A: Mark, you can reach out at brian@pittmoss.com
- Q: It is my first time considering a revenue share loan so sorry for a simple question: I understand that you already generate revenue, so paybacks will start in the first quarter after the this scheme has closed or first quarter after a rolling close has been initiated?
  - A: Mads, sorry for the delay in answering, it appears the WeFunder platform was having some technical difficulties which wouldn't allow me to respond. My understanding is that paybacks begin a year after the campaign is closed and happen on a quarterly basis after that.
- Q: What is the investor perk of 15-25 % discount about? I am note sure if it means better investment terms or discount on the pittmoss product?
  - A: Mads, the investor perk is basically for early investors to get a 1.65X payback and the regular investors get a 1.5X payback.
- Q: Can you provide an update on how the series A fundraising and the expansion to full production plant are going? Thank you.
  - A: Hi Brian. Our strongest potential lead investor is still working on closing their fund with their LP's so that they can begin investing - so we are still looking for other potential leads. After our recent trip to the Middle East, we think there is potential for a new lead investor to come from our meetings there. We also have several folks that have expressed interest in becoming syndication partners, but cannot lead a round. So hopefully we will find a strong lead soon, or see our projected lead close out their funding.
- Q: HI Brian, I really like your plan to place plants locally & upcycle local waste for local use. Is there an equity offering and a revenue share?
  - A: Hi Mark. Thanks for your support! The revenue share is available here with WeFunder. We do have a SAFE agreement available, but only to accredited investors. If you are an accredited investor and are insterested in the SAFE round, feel free to reach out directly at brian@pittmoss.com
- Q: Hi Brian, I invested back in 2021. I'm considering doing so again. What is the current Valuation for this round of funding? Thanks. Blessings
  - A: Hi W Kim! Thanks for your previous investment! Since this round is a "revenue share" there is no valuation per se. It acts more like a debt instrument. If you are an accredited investor and interested in a SAFE agreement, you can reach out to me directly at brian@pittmoss.com
- Q: If your product is 100% vegan our crowdfunding club can announce your offering so up to 500 vetted crowdfund investors click to your offering page. Who would talk with me and decide? When they reach out please have your closing date. To a more sustainable plant-based world, Mark founder, VeganInvestingClub.org
  - A: Please see my response in your previous post.
- Q: If your product is 100% vegan our crowdfunding club can announce your offering so up to 500 vetted crowdfund investors click to view your crowdfund page. Who would talk with me and decide? Please have them reach out with your closing date. To a more sustainable plant-based world, Mark founder, VeganInvestingClub.org
  - A: Mark, we have never made any claims about being "vegan". I'm not familiar for what testing we can do to be certified as vegan, but we'd be happy to investigate it if you're familiar with any certifying authorities.
- Q: Hi Brian, Wonderful idea. Interested to hear a simple explanation of how you remove the chemicals from paper before making it into soil? Thank.
  - A: Thanks for the question Mark. We believe we make the cleanest soils on the market. We have tested as "below detectible levels" for pesticides, herbicides, PFAS, and heavy metals and several of our products are certified organic. The first non dilutive funding into the company was for an SBIR grant through the EPA to study paper waste nationwide and both paper and cardboard waste are considered organic feedstocks by OMRI. In addition to all of that we hand sort every input we use to ensure quality and consistency.
- Q: Will you be opening a CF round on the same terms as the series A for non-accredited investors that would like to participate in the equity round as well?
  - A: Hi Brian. We won't really know the terms of the Series A until we get a term sheet from a lead investor. At that time, minimum investment amounts and other terms will be defined, but any of our previous equity investors already have participation rights and pro-rata rights, so they will have an ablility to at least maintain their pro-rata percentage of the company in future funding round.