{"data":{"type":"company_profile","id":71476,"entity_id":"wefunder:company:71476","attributes":{"canonical_url":"https://wefunder.com/pitliquor","generated_at":"2026-06-22T13:59:04Z","updated_at":"2026-06-22T05:03:13Z","entity_ids":{"company":"wefunder:company:71476","slug":"wefunder:company_slug:pitliquor"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-22T13:59:04Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-22T05:03:13Z","as_of":"2026-06-22T13:59:04Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-22T05:03:13Z","as_of":"2026-06-22T13:59:04Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-22T13:59:04Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-22T13:59:04Z","confidence":"medium"}}},"company":{"id":71476,"entity_id":"wefunder:company:71476","slug":"pitliquor","name":"Pit Liquor","tagline":"Strong + Completely Sustainable Deodorant Powered by Overproof Whiskey and Vodka","elevator_pitch":"We manufacture, market, sell, and distribute natural deodorant made from overproof whiskey and spirits, herbs, essential oils, and teas. PL is a total reinvention of deodorant. We didn't benchmark against existing products - we started from scratch relying on doctors and materials science to create the best possible formulations. We are fully integrated so we can control every step of the process from packaging that is sustainable to ingredients that are so pure that you could eat them.","story":"Pit Liquor is an all-natural super-effective deodorant that happens to be powered by overproof spirits. If this is your first time hearing about us, here are the Cliff's Notes: four years ago as a mom-to-be, Erica Feucht set out to find an all-natural deodorant that would work well, and not harm her or her baby.Cut to the chase, she couldn’t find one -\u0026nbsp;so her husband, Jason, who is a materials scientist, made one for her. Inspired by the bacteria-killing qualities in hand sanitizer, his formulation used overproof whiskey, a safer, more natural source of alcohol. For the scent component, he combined the spirits with essential oils and teas and Pit Liquor was born.Since then we’ve built a business. And business is booming.Our Value Proposition is simple and born from two key problems that we solve in the category.The combination of ingredients has created a product that people love as much for its efficacy as its scents.Our customers aren’t just “all-natural” types. The brand pulls in people across the cultural spectrum because of our spirits-base, our name and because, yeah, the stuff works really well.The whiskey and other spirits in Pit Liquor are there for bacteria-killing, not scent. Like hand sanitizer, the alcohol smell and liquid dissipates quickly. The added arrowroot and herbs provide stink-killing longevity, while the essential oils remain to do the “Ohhh you smell good” stuff.Our core scented varieties are gender-neutral and each has its own legion of fans.\u0026nbsp;Additionally, we offer two unscented variations for those who want to remain in stealth-mode.Beyond our core variants, we offer Limited Editions 8-10 times a year. Limiteds are an important component of sales - they currently drive 30% of our business. We can typically double or triple our average daily sales with an email blast to our subscription list announcing new Limiteds or a “last call.” We are continuing to refine our strategy so that we can create even more scarcity and news around these products.Below the surface, there are key attributes that align with the modern marketplace.It all adds up to a devoted, uncommonly passionate user base that grows each day. People don’t just like Pit Liquor, they LOVE Pit Liquor. We maintain a VIP board on Facebook and have a specific VIP email and SMS list to remain connected. The deodorant category has been changing dramatically since COVID. As expected, category sales slowed with people staying at home, but growth is accelerating as things return to normal.Consumers are becoming more discerning about their choices - P\u0026amp;G quietly announced a recall of Old Spice and Secret sprays because they contained Benzene, a carcinogenic compound. It was yet another catalyst for growing awareness of better-for-you products in the category.Another trend in our favor - sales of stick deodorants in the U.S. are declining as innovation shifts towards sprays.Forward-looking projections cannot be guaranteed.We are well-positioned in the category and have generous margins to drive profit.What exactly is natural? A number of our competitors claim to be all-natural but include a laundry list of questionable ingredients. Many contain baking soda which in theory is natural, but in practice causes rashes in many users. Part of our job in marketing will be to continue to point out our unique and truly all-natural properties.Over the last six months, we’ve worked hard to create a more effective marketing mousetrap, adding SMS and other new sales channels, optimizing the site and shoring up the UX for our subscription program. And we’re not done. We have a list of action items ready to go as resources grow.Our marketing team has taken a sophisticated approach to positioning the brand for future growth. We are benchmarking ourselves against top CPG brands such as Dollar Shave Club and Liquid Death. We will have consistent and targeted brand messaging across all touchpoints to build affinity and enrich the customer experience. We are not only selling a killer product, but doing it in a way that will build loyalty and a cult following.We are partnering with Noun Ventures to re-design all aspects of our visual identity including our core packaging. Noun’s Founder, Neil Riddell, has created highly successful brands including Angel’s Envy Bourbon which was acquired by Bacardi for $150 million. As always, Neil’s team will start with in-depth research to help uncover powerful consumer and brand truths that the team will use to inform creative output for years to come.Why WeFunderWe chose WeFunder because we didn’t want to go the VC route. We feel this next step of growth should be shared with customers and smaller investors who share our vision. In short, we believe in democratizing investment.\u0026nbsp;We invite you to join us on this journey and participate in the final public offering of equity in Pit Liquor. We are raising our final round at a $7.5M valuation and an early bird discount valuation of $7M.Our growth\u0026nbsp;timeline remains aggressive but we are pivoting to a more self-sustaining model to eliminate unnecessary risk and eliminate our debt burden. Our favorable margins allow for profitable scaling, and with the addition of this\u0026nbsp;WeFunder investment, the transition will make the company stronger for the long haul. With our last raise, Pit Liquor grew revenue by 50%.Our Final RaiseForward-looking projections cannot be guaranteed.Our next stage of growth will come from focusing in several ways:\u0026nbsp;1) We will continue to fund paid media but\u0026nbsp;given the rising CPM's on Facebook and Google,\u0026nbsp;we will increasingly\u0026nbsp;leverage owned channels including\u0026nbsp;subscriptions, SMS, and email lists - all of which grew significantly last year.\u0026nbsp;2) We will focus on 2-3 consumer segments and serve them consistently. Whether it's yoga patrons or CrossFitters, we intend to fully immerse ourselves within their communities to understand their needs and speak their language. We will do product sampling events and take their feedback forward into innovation and messaging. 3) We will begin pushing further into wholesale. For a product such as ours, TRYING is believing. Seeing it on the shelf, holding it, \u0026amp; sampling it are proven ways to convert. We are going to put some muscle into getting bottles in hands, especially in Colorado, and model our learnings in new markets. In conjunction with sampling efforts we will localize our paid marketing efforts to feel BIG in key markets with the goal of influencing more retailers to take us on and ensure the success of current partners. A look-forwardWe have the product and vision, and\u0026nbsp;soon we'll\u0026nbsp;have the branding, packaging, and wholesale relationships we need to become a household brand. Our recent momentum shows we are just getting started.Thanks for tuning in. We hope you will join us in this next phase of growth. Click “Watch for Updates” in the bar to the right to stay in the know.","location":"Fort Collins, CO","website":"https://www.pitliquor.com","total_amount_raised":679596,"total_investors":774,"is_funded":true,"is_active":true,"quality_score":4,"related_urls":["https://wefunder.com/pitliquor","https://www.pitliquor.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/71476/xxl_cropped_Pit_Liquor_WeFunderDeckVideo.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/71476/large_cropped_PitLiquorLogo_2021_RoundWEB.jpg","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/71476/standard_cropped_Pit_Liquor_WeFunderDeckVideo.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/71476/standard_cropped_Pit_Liquor_WeFunderDeckVideo.jpg"},"links":{"company_url":"https://www.pitliquor.com","twitter_url":"http://twitter.com/PitLiquor","facebook_url":"http://facebook.com/distilledbathandbody","instagram_url":"http://@pitliquor"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"$1.2mm Revenue LY; 50% YOY Growth"},{"index":2,"claim_id":"claim-fact-2","value":"Q4 77% YOY Growth"},{"index":3,"claim_id":"claim-fact-3","value":"Category Growth 14+%"},{"index":4,"claim_id":"claim-fact-4","value":"38,000+ Email Subscribers"},{"index":5,"claim_id":"claim-fact-5","value":"Recently passed 1 million site visits"},{"index":6,"claim_id":"claim-fact-6","value":"60,000 customers"},{"index":7,"claim_id":"claim-fact-7","value":"1500 5-Star Reviews"},{"index":8,"claim_id":"claim-fact-8","value":"Sustainable Model"}],"team":[{"id":1200197,"entity_id":"wefunder:company_role:1200197","user_entity_id":"wefunder:user:1162131","role":"founder","name":"Erica L Feucht","title":"CEO","bio":"Won TrueSpace award for Endurance among large cohort of CEOs. Erica led the company to recognition like BBB Spark Award and 2021 CCTW award while attaining strong growth YOY. Maintained supply chain stability thru 2020. Raised $535K on WeFunder.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1200197/square_cropped_Screen_Shot_2022-02-16_at_10.51.26_AM.jpg?1669929741","profile_url":"https://wefunder.com/ericalfeucht","related_urls":["https://wefunder.com/ericalfeucht"]},{"id":1241536,"entity_id":"wefunder:company_role:1241536","user_entity_id":"wefunder:user:1204937","role":"founder","name":"Jason Feucht","title":"Head of Innovation","bio":"Formulated Pit Liquor, the most differentiated, effective, natural deodorant. Jason led the IT department at Automation X. 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Scaled Rio Grande Mexican Restaurant from a single location to 8, across multiple states.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1608621/square_cropped_BioPics3.jpg?1650470422","related_urls":[]},{"id":2455066,"entity_id":"wefunder:company_role:2455066","user_entity_id":"wefunder:user:2530710","role":"employee","name":"Carter Nance","title":"CMO","bio":"Award-winning marketing leader who led the launch of Coke Zero and brand turnarounds at Domino's Pizza and Wells Fargo. Advisor and Investor in multiple CPG and Spirits companies. Recent exit as a strategic advisor to a Cannabis startup.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2455066/square_cropped_Screen_Shot_2022-02-16_at_11.06.13_AM.jpg?1645038450","profile_url":"https://wefunder.com/carter.nance.2","related_urls":["https://wefunder.com/carter.nance.2"]},{"id":2455067,"entity_id":"wefunder:company_role:2455067","user_entity_id":"wefunder:user:2502030","role":"employee","name":"Shena Lee","title":"Creative Director","bio":"E-commerce, branding, and merchandising wizard. Employee #2 at DTC TomboyX, helping them grow from 1M to 20M revenue in 4 years. 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DBA Pit Liquor (“Company”), is proceeding with a sale of substantially all its assets. The Company has deemed the sale of assets is in the best interests of the Company as part of an expedient dissolution of business. The Company has been left without any other option because AKA the manufacturer, Peter Field the former acting CEO, and Rami Akkad the former accountant, have crippled operations. As a result, the Company is in default on its loan prov...","published_at":"2024-02-07T20:35:06Z","author_name":"Erica L Feucht","url":"/feed/170537","canonical_url":"https://wefunder.com/feed/170537"},{"id":166968,"entity_id":"wefunder:feed_item:166968","type":"FeedItem::Update","visibility":"public","title":"September 2023 Update","preview":"I'm postponing our scheduled web meeting due to Peter's unexpected travel abroad. His presence is crucial, so we'll reconvene once he's available later in October.\u0026nbsp;Attached to this update is a document with a report of what's been going on since our last update.Thank you for your patience.https://drive.google.com/file/d/1gd0b2zUTKEGryRDAGmgdsSBmH3s-HZWY/view?usp=sharing","published_at":"2023-09-07T21:54:09Z","author_name":"Erica L Feucht","url":"/feed/166968","canonical_url":"https://wefunder.com/feed/166968"},{"id":161045,"entity_id":"wefunder:feed_item:161045","type":"FeedItem::Update","visibility":"public","title":"Pit Liquor's HUGE Update","preview":"Hello!I hope you're doing very well!\u0026nbsp;Pit Liquor has some massive news to share. We held an investor update last night to share it all. I'm sending you the presentation and the meeting video in case you'd like to check it out over the weekend.The presentation deck has been sent to the email address you gave us with your WeFunder investment.Here is the link to the Zoom recording:\u0026nbsp;PL Investor Update Zoom Recording\u0026nbsp;\u0026nbsp;Passcode: =6bT4TwD","published_at":"2023-02-04T02:26:34Z","author_name":"Erica L Feucht","url":"/feed/161045","canonical_url":"https://wefunder.com/feed/161045"},{"id":161016,"entity_id":"wefunder:feed_item:161016","type":"FeedItem::Update","visibility":"public","title":"Investor Update Going Live","preview":"6pm MST (5PM PST, 8pm EST)https://us06web.zoom.us/j/5600155394","published_at":"2023-02-03T00:37:07Z","author_name":"Erica L Feucht","url":"/feed/161016","canonical_url":"https://wefunder.com/feed/161016"},{"id":161000,"entity_id":"wefunder:feed_item:161000","type":"FeedItem::Update","visibility":"public","title":"Update incoming!","preview":"Pit Liquor will be hosting an update with lots of big news this evening, February 2, 2023 at 6pm MST (5pm PST or 8pm EST). Here is the link for the video update. After the update, the video will be uploaded here for you to see. We have results from rebranding and lots of great news to share.https://us06web.zoom.us/j/5600155394","published_at":"2023-02-02T17:31:59Z","author_name":"Erica L Feucht","url":"/feed/161000","canonical_url":"https://wefunder.com/feed/161000"},{"id":155597,"entity_id":"wefunder:feed_item:155597","type":"FeedItem::Update","visibility":"public","title":"What our investors say...","preview":"We have just under a week left in our campaign and I wanted to take a moment to let you hear from an investor who joined us early on. For some real talk on what it's like to be an investor with Pit Liquor for the long haul, here's Tony Andrews. Tony's been with us through much of our growth journey and we're excited to take him with us for the next leg of the journey as well. He's not a professional investor, he's a person who believes in us and in Pit Liquor just like you. Tony discusses how...","published_at":"2022-05-20T16:20:57Z","author_name":"Erica L Feucht","url":"/feed/155597","canonical_url":"https://wefunder.com/feed/155597"},{"id":155087,"entity_id":"wefunder:feed_item:155087","type":"FeedItem::Update","visibility":"public","title":"Growth Goals","preview":"Pit Liquor has had a rocket fuel journey. We have had astronomic momentum and we have decided to take a beat to get ready for the next stages of growth by pivoting to be profitable. We know that with a profitable growth model, we will be able to take on big challenges. We're not a team of noobs hoping to reach the stars, we have a team who have seen the road of rapid growth in startups and they know what that will look like for us as we go forward. Profitability and a growth-ready team are no...","published_at":"2022-05-03T04:32:46Z","author_name":"Erica L Feucht","url":"/feed/155087","canonical_url":"https://wefunder.com/feed/155087"},{"id":154791,"entity_id":"wefunder:feed_item:154791","type":"FeedItem::Update","visibility":"public","title":"Pit Liquor Day of Investing","preview":"We're pulling together a big day for investing and it'll be kicking off tomorrow. We'd love to have you join us and listen in. Tomorrow is the time to invest if you have been waiting for the right time.Webinar Link:\u0026nbsp;https://us02web.zoom.us/j/81677028188We're orchestrating a day to invest together to make a community impact! Join us and learn more about Pit Liquor’s growth journey and get all your questions about investing answered.I will be joined by special guests and lead you through h...","published_at":"2022-04-20T18:13:26Z","author_name":"Erica L Feucht","url":"/feed/154791","canonical_url":"https://wefunder.com/feed/154791"},{"id":154657,"entity_id":"wefunder:feed_item:154657","type":"FeedItem::Update","visibility":"public","title":"Liquor: Deodorant's cleanest innovation","preview":"We’re often asked why we rely on liquor and whether or not it’s dangerous. And we happen to think that despite our social conditioning to fear alcohol and mistrust it, it’s actually the safest and best ingredient for a deodorant base.Liquor is regulated, and it’s not known to kill people easily, which is more than I can say for my own toothpaste that I have to carefully keep out of my toddler's curious hands. We denature Pit Liquor with quality food grade ingredients so it’s legal to sell it ...","published_at":"2022-04-15T13:27:44Z","author_name":"Erica L Feucht","url":"/feed/154657","canonical_url":"https://wefunder.com/feed/154657"},{"id":154069,"entity_id":"wefunder:feed_item:154069","type":"FeedItem::Update","visibility":"public","title":"Aluminum Bottles? No thanks.","preview":"We’ve been on the hunt for a new bottle as we’re walking through an exciting redesign of our product. Glass packaging has significant drawbacks as a breakable product and its supply chain is in a bit of hot water right now. So we turned to metal, knowing plastic wouldn’t be a good option because Pit Liquor (like any liquid) leeches chemicals and toxins from the plastic (made from petroleum, can any of it be actually food safe?). At first, we shunned aluminum because, well, no one wants alumin...","published_at":"2022-03-29T22:43:25Z","author_name":"Erica L Feucht","url":"/feed/154069","canonical_url":"https://wefunder.com/feed/154069"},{"id":153728,"entity_id":"wefunder:feed_item:153728","type":"FeedItem::Update","visibility":"public","title":"Benzene Recall","preview":"Sometimes it’s tough to be different, but when you look at the safety standards of the health and beauty industry—our brand is proud to be different. During the pandemic, the FDA gave big deodorant companies a pass to include a small percentage of benzene in their products, due to supply chain issues. But even that allowance was exceeded, and recalls have been issued twice in the past few months for dangerous levels of carcinogens in mainstream deodorant. The problem here is that benzene isn’...","published_at":"2022-03-18T17:45:39Z","author_name":"Erica L Feucht","url":"/feed/153728","canonical_url":"https://wefunder.com/feed/153728"},{"id":153582,"entity_id":"wefunder:feed_item:153582","type":"FeedItem::Update","visibility":"public","title":"We're Moving!","preview":"Pit Liquor just moved to a new warehouse and office space over the weekend. We needed more room and found a space that fit us to a T. We have offices for marketing work and a much more functional warehouse. After spending the past year with office and warehouse space separate, we're all really loving being in the same space. We'll share a tour of the warehouse soon!","published_at":"2022-03-14T22:13:47Z","author_name":"Erica L Feucht","url":"/feed/153582","canonical_url":"https://wefunder.com/feed/153582"},{"id":153566,"entity_id":"wefunder:feed_item:153566","type":"FeedItem::Update","visibility":"public","title":"Current Wholesale Layout","preview":"Pit Liquor has been very fortunate to have already created a proprietary channel that has led to fantastic results at our local Lucky’s store. We’ve supported the effort with sampling at the nearby Yoga Pod (a chain yoga studio), where we put the product in the restrooms and locker rooms for free, leading to more sales at Lucky’s. We haven’t been able to support the effort the way we want given COVID constraints and our team’s need to focus on other efforts. As we pivot, however, our amazing ...","published_at":"2022-03-14T01:20:44Z","author_name":"Erica L Feucht","url":"/feed/153566","canonical_url":"https://wefunder.com/feed/153566"},{"id":153538,"entity_id":"wefunder:feed_item:153538","type":"FeedItem::Update","visibility":"public","title":"Meet Our Lead Investor: Q+A Recap","preview":"Last week, we introduced our lead investor, and we’re excited to share that with you now! Evan Turner has been Pit Liquor’s lender for a while now and the financial relationship we’ve had with him has been strong and healthy. When I asked Evan to be our lead investor, he jumped at the opportunity. Evan has a bit of a sixth sense about CPG (consumer packaged goods) companies because he evaluates them on a fixed set of criteria, enabling him to make returns on his debt investments that are well...","published_at":"2022-03-11T15:13:13Z","author_name":"Erica L Feucht","url":"/feed/153538","canonical_url":"https://wefunder.com/feed/153538"},{"id":153259,"entity_id":"wefunder:feed_item:153259","type":"FeedItem::Update","visibility":"public","title":"Pit Liquor: Wholesale Pivot","preview":"We know our customers want to shop at small businesses, but they still react to the full channel saturation that bigger brands can achieve. We have crafted our wholesale strategy so that the resources of our small business can create that customer experience—starting here at home in Fort Collins. We will create a playing field where we know we can win big, with local wholesale partners supported by sampling events, geo-targeted social media ads, and local news coverage. These successes have a...","published_at":"2022-03-08T19:30:36Z","author_name":"Erica L Feucht","url":"/feed/153259","canonical_url":"https://wefunder.com/feed/153259"},{"id":153117,"entity_id":"wefunder:feed_item:153117","type":"FeedItem::Update","visibility":"public","title":"Pit Liquor: Total Vertical Integration","preview":"Did you know that Pit Liquor is fully vertically integrated? From recipe development through to manufacturing and packaging, we have full control until it’s in the mail carrier’s hands. This is a huge strength for our company, contributing to a very healthy profit margin we can leverage for our growth plans. In an industry with frequent recalls due to mistakes in manufacturing, it's comforting to know that we are in charge of our own quality control.\u0026nbsp;The recent benzene recalls highlight ...","published_at":"2022-03-01T21:00:49Z","author_name":"Erica L Feucht","url":"/feed/153117","canonical_url":"https://wefunder.com/feed/153117"},{"id":153055,"entity_id":"wefunder:feed_item:153055","type":"FeedItem::Update","visibility":"public","title":"Pit Liquor: Q\u0026amp;A + Meet Our Lead Investor","preview":"Hello investors! We've pre-launched a new WeFunder campaign where you can invest in our early bird valuation, and we are ready to introduce you to our lead investor for the round, as well as launching a Q\u0026A for any of your burning questions! Please join us Tuesday, March 1st at 5pm MST on Zoom. We look forward to speaking with you soon!RSVP on Facebook:https://fb.me/e/1DqgcbCQkJoin Zoom Tuesday 3/1 @ 5pm MDT:https://us02web.zoom.us/j/82188565695?pwd=ZDBkWEtSRU1kbWtDeGJIZ09Ydzg3UT09Meeting ID:...","published_at":"2022-02-25T22:19:27Z","author_name":"Erica L Feucht","url":"/feed/153055","canonical_url":"https://wefunder.com/feed/153055"},{"id":148890,"entity_id":"wefunder:feed_item:148890","type":"FeedItem::Update","visibility":"public","title":"Marketing Setup","preview":"Hey All! Here is our most recent update. If you are already an investor, you will be receiving these by email as well.We are in position to rock and roll for the upcoming quarter. Can't wait to bring you with us!","published_at":"2021-11-01T21:08:43Z","author_name":"Erica L Feucht","url":"/feed/148890","canonical_url":"https://wefunder.com/feed/148890"},{"id":143441,"entity_id":"wefunder:feed_item:143441","type":"FeedItem::Update","visibility":"public","title":"Just 1 hour left!!!","preview":"Pit Liquor is closing this round of investment on WeFunder!! If you want to add more to your investment or you haven’t gotten in yet, now is your shot!Thank you for joining us.\u0026nbsp;","published_at":"2021-04-02T01:49:04Z","author_name":"Erica L Feucht","url":"/feed/143441","canonical_url":"https://wefunder.com/feed/143441"},{"id":143432,"entity_id":"wefunder:feed_item:143432","type":"FeedItem::Update","visibility":"public","title":"Product pipeline","preview":"Hey guys, we’re wanted to talk a little bit about some of the big things we have in our product pipeline.\u0026nbsp;We are launching candles on Monday to strategically use hype to build our following. We don’t want to run out of our main product, but want to make something gorgeous that people want and that we can deliver in very limited quantities. We don’t expect these to last long on our site.\u0026nbsp;","published_at":"2021-04-01T21:41:46Z","author_name":"Erica L Feucht","url":"/feed/143432","canonical_url":"https://wefunder.com/feed/143432"},{"id":143424,"entity_id":"wefunder:feed_item:143424","type":"FeedItem::Update","visibility":"public","title":"Spray bottles, really? Yep.","preview":"I often get asked to spray bottles are really the best format for our product. My answer to that relies on data. Spray is the fastest growing segment of the deodorant market. Gel is the largest existing segment. We have product pipeline plans for a gel deodorant. The first natural job deodorant to the market. We are definitely watching market trends and making sure that our product is relevant within them.","published_at":"2021-04-01T19:22:33Z","author_name":"Erica L Feucht","url":"/feed/143424","canonical_url":"https://wefunder.com/feed/143424"},{"id":143383,"entity_id":"wefunder:feed_item:143383","type":"FeedItem::Update","visibility":"public","title":"Thank you","preview":"We are so excited to reach this milestone of ending our WeFunder campaign and are grateful for the response. This company is going to do massive things. We're already making incredible traction and look forward to keeping you up to date after this ends. It won't be daily like it has been lately, though we'll still be moving just as fast. I'll put my head down and run hard, and update you every few months.","published_at":"2021-04-01T00:50:09Z","author_name":"Erica L Feucht","url":"/feed/143383","canonical_url":"https://wefunder.com/feed/143383"},{"id":143352,"entity_id":"wefunder:feed_item:143352","type":"FeedItem::Update","visibility":"public","title":"Customer Base Breakdown","preview":"In starting and running a successful business, one of the most critical things to know well is the ideal customer base.\u0026nbsp;In short, for us, it's moms. They buy over and over.\u0026nbsp;They want clean, effective products for themselves and their families.\u0026nbsp;They want to subscribe and stop worrying about deodorant.\u0026nbsp;They are the target market.They bought our pineapple deodorant like crazy! It had that obnoxious picture of Jason with the pineapple. I mean, we were also riffing off of Stran...","published_at":"2021-03-31T13:36:29Z","author_name":"Erica L Feucht","url":"/feed/143352","canonical_url":"https://wefunder.com/feed/143352"},{"id":143337,"entity_id":"wefunder:feed_item:143337","type":"FeedItem::Update","visibility":"public","title":"Sourcing and Ethics","preview":"I wanted to drop a little information here to flesh out our sourcing a little more. We care about ethics at the core of our organization and that means we care about the impact of every choice we make.\u0026nbsp;We believe our impact goes back to the ground and we reap what we sow. As a business, our ethics are amplified in every choice we make and we feel that deeply. So we invest in ethics and it pays out.We also watch the bottom line and create value for the customer. It's a tricky balance, but...","published_at":"2021-03-31T00:56:50Z","author_name":"Erica L Feucht","url":"/feed/143337","canonical_url":"https://wefunder.com/feed/143337"},{"id":143291,"entity_id":"wefunder:feed_item:143291","type":"FeedItem::Update","visibility":"public","title":"Closing in 2 Days!","preview":"Hey guys, this has been an exciting run on WeFunder and we're going to be closing this round in 2 days. If you've been sitting on the fence, now's the time to get in! We don't want you to miss out!So for some reminders of where this cash is going:We're growing our Marketing and Operations teams (we've just hired our Director of Operations, Henry Mouton, a decision made with rapid growth in mind)We're expanding our marketing budget and purchasing high value video assetsWe have grown 3X year ov...","published_at":"2021-03-30T20:58:12Z","author_name":"Erica L Feucht","url":"/feed/143291","canonical_url":"https://wefunder.com/feed/143291"}],"q_and_a":[{"id":122459,"entity_id":"wefunder:comment:122459","question":"Congratulations. It's nice seeing a natural products company from my home state having success. A couple questions before I ponder an investment amount. Have you considered paying off the relatively small, usury rate loans with some of the proceeds? I have some issue investing when I see a fast money, 26% interest rate debt outstanding and credit card balances that don't revolve. It would seem to me to be a good treasury management practice to replace those debts with a small portion of these proceeds. Can you also detail the rationale for the $4.25 M valuation? Are there three-year projections that you can share to help me see a path to the present valuation?","author_name":"David Wright","votes":3,"created_at":"2020-12-31T23:38:19Z","canonical_url":"https://wefunder.com/pitliquor#question-122459","answers":[{"id":123712,"entity_id":"wefunder:comment:123712","answer":"YES! We plan to pay off all loans that have high interest rates and high monthly payments, keeping only the EIDL and PPP if we don't qualify for forgiveness. Debt sucks and we look forward to being free from it soon. I have loads of 3-year projections and would be happy to share them with you directly. They contain some pretty sensitive information, so I'd love to have an NDA signed before sharing that info directly. And for the valuation, we hit $800K in revenue last year and have tripled every year we've been in business. Standard valuations for companies in our space are 5X ARR, and our ARR is $1M. Therefore, the $4.25 is a discount. We're growing rapidly enough to make sure we always see positive traction with revenue and valuations. We're targeting $2.4M this year in sales, and I believe we can fall closer to $3M.","author_name":"Erica L Feucht","votes":0,"created_at":"2021-01-09T02:19:33Z"}]},{"id":192704,"entity_id":"wefunder:comment:192704","question":"Hi Erica, I'm glad to have another opportunity to invest in Pit Liquor! Are there any other product lines y'all are coming out with or is it just deodorant for the foreseeable?","author_name":"Daniel C","votes":2,"created_at":"2022-02-16T21:57:10Z","canonical_url":"https://wefunder.com/pitliquor#question-192704","answers":[{"id":193516,"entity_id":"wefunder:comment:193516","answer":"Hey Daniel, I am so glad to have you join us again! There are other products in the world, but we’re going to stay focused on deodorant for the immediate future. We aim to branch out after we’ve really established our brand nationally in wholesale channels and with sampling. We are working on a heftier version of a Pit Liquor to update the formula when we release the revamped brand from Noun Ventures. Thanks for bringing your questions here!","author_name":"Erica L Feucht","votes":1,"created_at":"2022-02-22T05:26:49Z"}]},{"id":121820,"entity_id":"wefunder:comment:121820","question":"I'm interested in investing. It seems like the investment only pays out when you sell. Is that correct? Would you still sell in 3 years if your valuation is low? Would you decide to wait longer to sell if the market is still on an upward trajectory and your valuation is still rising? Is the $100 million mark the deciding point for you? Or would you decide not to sell at all for any reason? And if you decided not to sell, what happens to us investors? Thank you!","author_name":"Rachel Swim Campbell","votes":2,"created_at":"2020-12-29T02:07:18Z","canonical_url":"https://wefunder.com/pitliquor#question-121820","answers":[{"id":123710,"entity_id":"wefunder:comment:123710","answer":"We will sell within 3-4 years as long as the return is good. We don't have any interest in losing money to sell the company or in having all of you lose money either. If we choose not to sell at all, there will be other points, and IPO for one, that would be easy exit points for investors. There are other exit points as well, but for WeFunder investors, this will occur at the sale of the company or at IPO or another negotiated time that is beneficial to the investors. We're not dedicated to the $100M mark and wouldn't turn down a good sale that benefits everyone on the cap table earlier than that mark. It's just a goal we believe strongly we can reach. Investors can sell their shares as the company grows as well. But long answer short: No, we don't intend to raise a down round and we don't intend to sell for less than we're worth at any point. And we plan to continue our rapid growth.","author_name":"Erica L Feucht","votes":1,"created_at":"2021-01-09T02:14:21Z"}]},{"id":141262,"entity_id":"wefunder:comment:141262","question":"I love the product \u0026amp; got it for my mom. She has a hard time using the spray. Do you have a roll-on option? I think that would help a lot of older people or those with hand muscle/pain issues (eg arthritis) use it..","author_name":"Alina Cutick","votes":1,"created_at":"2021-04-12T15:58:53Z","canonical_url":"https://wefunder.com/pitliquor#question-141262","answers":[{"id":177609,"entity_id":"wefunder:comment:177609","answer":"Yes, we have a roll-on. Here is a link! https://pitliquor.com/collections/roller-bottles","author_name":"Erica L Feucht","votes":1,"created_at":"2021-11-04T22:10:04Z"}]},{"id":139207,"entity_id":"wefunder:comment:139207","question":"I just jumped on board as an angel investor from Neil Patel's A+E Network! I'm excited about trying these products! I've been looking for natural deodorants for a long time, so I cannot wait to explore your website! I just have a few questions: 1. When will my investment be finalized? 2. When will I receive a certificate of shares or subscription agreement? 3. How frequently will you keep us updated on the company's progress?","author_name":"Gerardo Andres Saenz","votes":1,"created_at":"2021-04-01T02:53:41Z","canonical_url":"https://wefunder.com/pitliquor#question-139207","answers":[{"id":139218,"entity_id":"wefunder:comment:139218","answer":"Thank you for joining us! We will be updating on a quarterly basis. The finalization of the investment is not up to me, but up to WeFunder. Susanna’s information is at the bottom of our campaign and she can answer WeFunder questions. You’ll receive a SAFE with this investment. In the series day which we plan to raise in a year to 18 months, your SAFE will transfer into shares.","author_name":"Erica L Feucht","votes":0,"created_at":"2021-04-01T03:21:44Z"}]},{"id":133378,"entity_id":"wefunder:comment:133378","question":"Great product have you considered a.i tech advertising company Cortex and I plan to get onboard as a guy not being on social media you've caught my attention maybe just need to aim toward more guy like media networks or talk with other startups venturing into online sales and delivery of alcohol products to get your product across more eyes because you have a great problem solver and I love that your female founded including the hubby😁","author_name":"Dion D Williams","votes":1,"created_at":"2021-03-03T19:48:00Z","canonical_url":"https://wefunder.com/pitliquor#question-133378","answers":[{"id":133999,"entity_id":"wefunder:comment:133999","answer":"That's a great suggestion. We are certainly working to capture a more equitable audience. It's been exciting to see the message resonate so much with our target market, and we are planning to use marketing dollars to widen our reach.","author_name":"Erica L Feucht","votes":1,"created_at":"2021-03-08T19:14:56Z"}]},{"id":133359,"entity_id":"wefunder:comment:133359","question":"I have invested and am new to crowdfunding. After this round closes, how will I be able to get updates on the company?","author_name":"Otis Capps","votes":1,"created_at":"2021-03-03T18:37:37Z","canonical_url":"https://wefunder.com/pitliquor#question-133359","answers":[{"id":133998,"entity_id":"wefunder:comment:133998","answer":"I've taken some time to think through a strategy for your question, rather than just posting that I'm working on it. Long story short, the plan is to create a quarterly update email with a video segment (where I walk you through the update if you'd rather that instead of reading, or both!). I'm working to create an email list in MailChimp so I can contact you seamlessly. I update current shareholders quarterly (sometimes more, sometimes less, but I'm settling into something more regular going forward). I hope that answers your question well. If you've used a legit email on WeFunder, you'll receive our updates via an email address we will set up for investor updates.","author_name":"Erica L Feucht","votes":2,"created_at":"2021-03-08T19:12:02Z"}]},{"id":132814,"entity_id":"wefunder:comment:132814","question":"How much does pit sell shares for or is this profit sharing?","author_name":"Len Fishgold","votes":1,"created_at":"2021-02-28T01:15:15Z","canonical_url":"https://wefunder.com/pitliquor#question-132814","answers":[{"id":132946,"entity_id":"wefunder:comment:132946","answer":"Hi Len, we are not profit sharing or selling shares. We are selling SAFEs (Secure Agreement for Future Equity). We plan to convert these into shares at the time we complete our Series A funding round in 12-18 months. We were going to do a priced round with this raise, but decided to do SAFEs to protect early investor interests and delay dilution. We take investors' interests very seriously and want to ensure we keep their interests at the forefront in our execution of growth.","author_name":"Erica L Feucht","votes":0,"created_at":"2021-02-28T18:21:05Z"}]},{"id":132243,"entity_id":"wefunder:comment:132243","question":"Cool product - Congratulations! I have several questions. 1.) How are Amazon sales? Will you be relying on Amazon sales as a big portion of revenue ? and have you been able to achieve success in ranking for any of the top deodorant keywords on Amazon? 2.) Do you see any risk of Amazon possibly removing your product due to its alcohols content ? 3) How can you respond to someone in the future possibly complaining that their armpit has certain issues due to the liquor content and long term use? Your product is innovative and there hasn't been really any long term studies on liquor on skin? or has there? --- Thanks!!","author_name":"Victor Lam","votes":1,"created_at":"2021-02-24T15:52:47Z","canonical_url":"https://wefunder.com/pitliquor#question-132243","answers":[{"id":132945,"entity_id":"wefunder:comment:132945","answer":"My apologies on the delay. I wrote a lengthy reply to this question yesterday, but it appears to have been lost in the internet ether. 1) Amazon sales are relatively small. We currently sell on Amazon through a third party, though we plan to bring that in-house as soon as we have a team large enough to accommodate that. For scale, in 2020, our gross revenue was $800K (98% of that is direct to consumer through Shopify). We sold $11,530 in wholesale to Alrossa who is our Amazon reseller. It's small, but we look forward to bringing it in house and scaling Amazon sales as well as controlling customer care on that side. 2) No, Amazon is allowing us to sell FBA through Alrossa. We follow all of the shipping rules for alcohol. We have special certifications for shipping alcohol and Alrossa handles the FBA side. We want to understand that better before taking control of Amazon ourselves. We comply with TTB regulations for alcohol (even though our category is unregulated even for alcohol), and we comply with USPS, holding certificates for shipping alcohol. This falls under the same rules as perfume. 3) There is no long-term issues with using liquor on armpits for the long-term. Many body products use alcohols, but those alcohols are not made from regulated food-grade ingredients, so our products have fewer rashes, reactions, and problems than any other product on the market. We only use ingredients that 1. Have long-term use in the human food system (baking soda has only been eaten by humans for about 120 years, and we don't consider that a long time), 2. Have no history of causing allergies or reactions in humans (lavender is our most irritating ingredient and people tend to know if they react to it and thus avoid it, everything else is without history of human reactions) 3. Come from nature 4. Are scientifically proven to be antimicrobial and passed our own tests for efficacy in deodorant. So we mostly hear from people who tell us that Pit Liquor has cured years of rashes and reactions. The alcohol is going on a very moist part of the body and doesn't cause drying in any significant way in that area. I wouldn't wash my face with alcohol, but then aftershave is generally just an alcohol bath for your face. With ALL of that said, when we do hear from people who have a reaction (it's happened, but only rarely), we take it very seriously and we respond with a desire to learn. We refund the purchase, send an alternate product if troubleshooting indicates the customer is interested, send surveys and ascertain whether the customer is allergic to an ingredient, and then offer to have the customer join a group of free product testers who can help us find better, more effective answers as we continue to research and develop. I hope this answers your question completely. Fire back at me if I left something untouched!","author_name":"Erica L Feucht","votes":0,"created_at":"2021-02-28T18:18:41Z"}]},{"id":126589,"entity_id":"wefunder:comment:126589","question":"I love Pit Liquor, but as a consumer I'm a bit concerned about the idea of you all selling. Obviously I want you all to be comfortable and would love for our investments to pay out, but is there any guarantee about keeping Pit Liquor natural and keeping with the ethos you all have around your products? Do either or both of you plan to still be involved in some way?","author_name":"Richard Garcia","votes":1,"created_at":"2021-01-26T13:12:53Z","canonical_url":"https://wefunder.com/pitliquor#question-126589","answers":[{"id":126796,"entity_id":"wefunder:comment:126796","answer":"This question is so important to our hearts. Thanks for asking it! We often joke that we have three kids, two amazing humans, and a very unruly child: Pit Liquor. We love Pit Liquor and have no interest in watching it morph into something we aren't proud of. The intent behind selling is actually to amplify the way we're doing things and to make this go further. Instead of selling out, we are seeking a buyer who understands that this is the direction the market is moving, and who understands and values the groundwork we've done to build something so vastly different in this space. As this company grows, it will also create a sort of gravity around the ideas and ways of doing things we have here. So others will begin to morph their ways of doing things to be more like this, and as that happens, it creates market value. We love growing this business, it's fun. We live and breathe it. But we also know that we will not be the right people to continue its trajectory at some point. And when that happens, we want to make sure its in the hands of people who are the right fit to take it to the next levels WITH integrity and ethos. When a company sells, the buyer doesn't just acquire it and everything changes suddenly. It's a long process in which the former owners pass over their knowledge and guide the new team in taking things to the next level. Buyers actually generally require that the previous owners stay on for a considerable amount of time to retain consistency in leadership. That's the kind of buyer we're looking for. We feel like this company shows that the world is ready for changes in this area and we want to amplify your voices and make sure your needs are met better and better. This is the very essence of the market demanding what it wants. Demand dictates the market, and supply is created to fill that demand, unless a new area is opened up. And we want to create a large space for this demand until the voices of our consumers are heard by big business. I hope that allays some fears and also explains our hearts a bit. Please let me know if there's more you want to understand! And if you or anyone else wants to discuss, please feel free to schedule a meeting with me some time! Here's a link to my calendar: https://calendly.com/pitliquor/15min","author_name":"Erica L Feucht","votes":0,"created_at":"2021-01-27T18:12:18Z"}]},{"id":125242,"entity_id":"wefunder:comment:125242","question":"What's \"cost per use\" of the flagship product? How does that compare to traditional deodorant and other natural products?","author_name":"Ethan Logan","votes":1,"created_at":"2021-01-18T22:35:31Z","canonical_url":"https://wefunder.com/pitliquor#question-125242","answers":[{"id":125504,"entity_id":"wefunder:comment:125504","answer":"Our 50 ml bottles are use and price comparable to other natural brands like Lume, etc. There's a growing range in this space, but those bottles last about 2-3 months and cost the same as our competitors. Since we manufacture and ship everything on site, we have better controls of our costs and an 86% profit margin. I hope that adequately answers your question. Let me know if there's more detail you're looking for.","author_name":"Erica L Feucht","votes":1,"created_at":"2021-01-20T04:35:04Z"}]},{"id":124016,"entity_id":"wefunder:comment:124016","question":"Due to price per share is unknown, If I invested $200, will I not able to have even a share of stock? Do you have a rough estimates or forecasts?","author_name":"Jacky Chan","votes":1,"created_at":"2021-01-11T18:49:45Z","canonical_url":"https://wefunder.com/pitliquor#question-124016","answers":[{"id":124062,"entity_id":"wefunder:comment:124062","answer":"Shares will become available when the company goes to Series A investment. We plan to complete our Series A funding in about 18 months, and at that time, I expect our company to be about 5X larger than it is now. I hope that answers your question. We've tripled three years in a row, and our trajectory will only get stronger as we are able to access cash for increasing our scale.","author_name":"Erica L Feucht","votes":0,"created_at":"2021-01-11T23:43:54Z"}]},{"id":122945,"entity_id":"wefunder:comment:122945","question":"I see that you are looking for a Lead Investor. What does that mean? Was someone previously in that role? How much do you anticipate a lead investor commits to?","author_name":"Paul Entis","votes":1,"created_at":"2021-01-04T20:38:10Z","canonical_url":"https://wefunder.com/pitliquor#question-122945","answers":[{"id":123708,"entity_id":"wefunder:comment:123708","answer":"A lead investor invests a minimum of $1000. We will be in touch personally soon with anyone who fits that role. Here is one article WeFunder has that is useful: https://help.wefunder.com/leads/how-does-a-lead-investor-help-me And here is another: https://help.wefunder.com/leads/how-does-a-lead-investor-help-me","author_name":"Erica L Feucht","votes":0,"created_at":"2021-01-09T02:11:00Z"}]},{"id":122049,"entity_id":"wefunder:comment:122049","question":"Erica, congrats with your raise here on WeFunder. Even though Pit Liquor helps reduce or prevent smelly pits, what do your customers do about pit sweat or preventing pit stains? Also, I see a few questions / comments regarding $100 investment. Would you be open to introducing a limited time promo to the public to invest a minimum of $100 like you did for your early friends / family promo? Myself and many others would jump on board, which could cause your campaign to trend on WeFunder...Thanks for your time! :-)","author_name":"Nathan Argenta","votes":1,"created_at":"2020-12-29T21:47:34Z","canonical_url":"https://wefunder.com/pitliquor#question-122049","answers":[{"id":123707,"entity_id":"wefunder:comment:123707","answer":"Hi Nathan. We actually publicly opened the campaign at $100 min for investments and saw a number of them come through, and as things tapered a bit, we decided to increase the minimum. WeFunder does not allow us to reduce our minimum once we increase it. I hope that $200 won't be a big detriment to your desire to invest. As for sweat, sweat actually doesn't stink. It's something we've learned as we've grown this business. To be strange, but honest, the smell of sweat is actually kind of sweet. As for pit stains, that's a whole other arena, but often, clumpy deodorant is a bit of a culprit in those obnoxious stains. And to make matters worse, our bodies are actually pretty smart, so when one uses an antiperspirant, their body will actually compensate and create more sweat to make up for it. After all, sweating is a means of cooling our bodies off and our bodies don't really care if we think that stinks. So our customers sweat freely, embrace their bodies, and understand that sweat is not what stinks, and neither do we. It's the bacteria living on the sugar and protein in our sweat that stink. Without those guys, life's a bit different. *I think it's important to note that we are not here to convert tried and true users of traditional deodorant. We are here to be the best natural deodorant in the market for people who are already looking for a natural option and understand what that means. With a 12% annual CAGR for the natural deodorant industry within the 5% CAGR of the whole deodorant market, we believe, and have experienced, that there is more than enough room for something revolutionary to take root.","author_name":"Erica L Feucht","votes":1,"created_at":"2021-01-09T02:08:28Z"}]},{"id":122029,"entity_id":"wefunder:comment:122029","question":"Congratulations on the track record! Could you please tell me how the marketing agency (shown as part of the team) is compensated? Given the nature of the product, you'd need to do a lot of education on consumers, which will cost time and money. Have you estimated your LTV/CAC? Thanks in advance.","author_name":"Boris Hristov","votes":1,"created_at":"2020-12-29T20:35:20Z","canonical_url":"https://wefunder.com/pitliquor#question-122029","answers":[{"id":123702,"entity_id":"wefunder:comment:123702","answer":"We pay the marketing company their designated fees for each individual asset they provide. For marketing, we pay their marketing fee, for marketing materials, we pay the cost for production, and so forth. I'm not sure if that answers your question. We're two months into the learning curve with this marketing company and have taken on the first $60K in cost to work with them. We can escalate the value of our work with them and can also explore other marketing assets like PR with them or other entities as the case arises once we have closed our funding. We decided that with our high profit margin, we would start investing in 2021's growth midway through 2020. - CAC: $15.74 - 12-month LTV: $79 - AOV: $41 and increasing rapidly *A majority of customers who purchase twice stick around longer than 1 year. As such a small and relatively new company, we have a scatterplot of metrics on long-term customer behavior.","author_name":"Erica L Feucht","votes":0,"created_at":"2021-01-09T01:34:45Z"}]},{"id":121257,"entity_id":"wefunder:comment:121257","question":"How does this product work?","author_name":"Curt Tomlinson","votes":1,"created_at":"2020-12-24T21:37:01Z","canonical_url":"https://wefunder.com/pitliquor#question-121257","answers":[{"id":121807,"entity_id":"wefunder:comment:121807","answer":"Pit Liquor kills bacteria on contact (alcohol kills bacteria) and the rest of our natural ingredients keep bacteria from coming back for 24-48 hours, so it works for the long-haul and has nothing but food in it. *Bacteria are what make our armpits stink, not sweat. To get a little nerdy with you, apocrine sweat glands (activated at puberty, awkward!) release sweat that's coated in sugar and filled with protein. It's the perfect food for bacteria. The bacteria eat it, then they poop...in our pits. Sweat actually smells pretty nice, to be totally honest, and once you use Pit Liquor on a hot sweltering day, you'll see just what I mean (we've had tons of people write, call, and chase us down at live events to tell us they're elated to learn that their sweat doesn't stink). Here's a funny video we made about it: https://youtu.be/ya_EIxUv0rw And here's a link to our website where it talks about the ingredients and how they work: https://distilledbathandbody.com/pages/our-proud-ingredients Let me know if you have any other questions.","author_name":"Erica L Feucht","votes":0,"created_at":"2020-12-29T00:11:04Z"}]},{"id":120968,"entity_id":"wefunder:comment:120968","question":"Impressive and fun - what a nice combination. I plan to invest, but I have three quick questions: 1. Have you done anything at least somewhat formal to prove that it works? (If not, is it in your plans?) 2. I know you might not want to get into too much detail, but can you describe in laymen's terms the value of the pending patent - how does your method give you an advantage over another company that tries to make whisky deodorant? 3. Any chance that the new Ops person you hire will have an ownership stake (like us) for part of their compensation, rather than straight salary? Thanks!","author_name":"Alan Jacobson","votes":1,"created_at":"2020-12-23T19:01:28Z","canonical_url":"https://wefunder.com/pitliquor#question-120968","answers":[{"id":121809,"entity_id":"wefunder:comment:121809","answer":"Thanks for your question! I hope you had a lovely time these past few days celebrating and resting. We took a little down time as well. To answer in order: 1) We have had the formula tested by a lab to prove the bacterial content of the formula and largely rely on bodies of work citing each of our ingredients separately as stink-fighting agents. I believe that once Jason and I are able to hire folks to take the lion's share of current responsibilities from us, this will be something he's really excited to do because he's that kind of awesome nerd. 2) We are able to use the pending patent to create a cease and desist that has been effective in stopping other companies from copying us. Let me know if that's not enough detail. As you said, it's a fine line to dance, especially on a public forum. 3) We plan to hire the Ops Director for salaried compensation. We actually had considered and moved forward with ownership compensation and it didn't go well previously. We're open to ideas and considering this for certain people, but in general plan to hire someone directly. Please let me know if you have more questions and thanks for asking!","author_name":"Erica L Feucht","votes":0,"created_at":"2020-12-29T00:16:20Z"}]},{"id":120877,"entity_id":"wefunder:comment:120877","question":"For the SAFE investments that you have with family members, will they convert in a priced round in preferred stock or common stock? Thank you in advance.","author_name":"Eric Mitchell","votes":1,"created_at":"2020-12-23T06:54:37Z","canonical_url":"https://wefunder.com/pitliquor#question-120877","answers":[{"id":121808,"entity_id":"wefunder:comment:121808","answer":"Thanks for your question and my apologies for my delay! We haven't decided those terms yet, they are currently invested as SAFEs right now as well and I am guessing that they and you will get the same terms moving forward.","author_name":"Erica L Feucht","votes":0,"created_at":"2020-12-29T00:12:13Z"}]},{"id":119588,"entity_id":"wefunder:comment:119588","question":"Is this A or B share? And to clarify it is $100.00 per share","author_name":"Kimberly Bair","votes":1,"created_at":"2020-12-16T00:01:54Z","canonical_url":"https://wefunder.com/pitliquor#question-119588","answers":[{"id":119591,"entity_id":"wefunder:comment:119591","answer":"This investment is in the form of a SAFE, secure agreement for future equity. And the cost per share is determined by the valuation cap. I hope that makes sense.","author_name":"Erica L Feucht","votes":0,"created_at":"2020-12-16T00:12:14Z"}]},{"id":119437,"entity_id":"wefunder:comment:119437","question":"Is there anything proprietary about the formula that will stop all the other liquor companies from making a product of their own?","author_name":"Stacy Lang Brigham","votes":1,"created_at":"2020-12-15T02:48:52Z","canonical_url":"https://wefunder.com/pitliquor#question-119437","answers":[{"id":119448,"entity_id":"wefunder:comment:119448","answer":"Great question. We have a pending patent and have been successful with cease and desist letters to this point.The way we denature the alcohol is what we have covered with the pending patent. With this investment, we look forward to beefing up our IP even more.","author_name":"Erica L Feucht","votes":1,"created_at":"2020-12-15T03:39:27Z"}]},{"id":117634,"entity_id":"wefunder:comment:117634","question":"Hi - I have some questions for you. 1) Please tell me why consumers desire natural deordorants over the toxic ones? What health benefits - if any - exist? Most consumers seem to not care as long as the deordorant works. 2) Please help me understand how I can receive an investment return? You plan to exist within 3-5 years with up to $100M in revenue. Do you plan to have a qualified equity financing event (3-5 years), in which preferred shares are offered? Or are you planning for me to get paid through a liquidity event (M\u0026amp;A)?","author_name":"Raymond Hooks III","votes":1,"created_at":"2020-12-05T18:43:22Z","canonical_url":"https://wefunder.com/pitliquor#question-117634","answers":[{"id":119240,"entity_id":"wefunder:comment:119240","answer":"Hey Raymond, Thanks for your question. Consumers care about the ingredients in their deodorants because there is quality research indicating a strong link between toxic ingredients and cancers such as breast cancer. I know far too many people who've battled cancer, and they are all told by their doctors to stop using traditional deodorant. I would also have to say that we are at the cusp of a huge shift to preference for natural deodorant. The natural deodorant industry is growing at 12% CAGR while the entire deodorant industry is only growing at 5% CAGR (and that includes the natural segment's growth within the entire industry's growth). Natural products are a rapidly-growing segment. People are tired of the fact that products are not regulated and so everything in the industry is handled reactively. Aluminum is slated as a problem? All the major deodorant brands reactively remove aluminum from SOME of their products and put it in splashy letters all over the label to de-risk customers. Later another ingredient is found to be a problem and the same action is taken. We've taken a different approach of asking what SHOULD be in a deodorant for health and full effectiveness and we've only included ingredients that fit those criteria. For your second question, the plan is M\u0026amp;A. We're seeing a growing number of acquisitions in our space that indicate this is a heating market and we expect to sell as the market crescendos. Mergers and acquisitions are favoring products that use food as primary ingredients because it's clear those things are natural. Essentially, this is a brand play and we're using the very best product on the market to fill the play. We believe we're positioned better than anyone else and funding will help us stay ahead of our fast-paced market. We do plan to offer a Series A round and already have investment banking lined up to set us up for that.","author_name":"Erica L Feucht","votes":0,"created_at":"2020-12-13T23:11:19Z"}]},{"id":223362,"entity_id":"wefunder:comment:223362","question":"Hi Erica, I hope all is well with you and the team. It's been 5 months or so since the last updates in May. I think the goal back then was to pivot towards a track showing profitability. That is what some interested buyers were looking to see. You responded to an investor's comment with: \"... We're doing well to reach these exciting goals. ...\". Sometime soon, would you be in a position to update all of us investors on the progress the company has made? Thank in advance for that and wishing continued success to the Pit Liquor team.","author_name":"Wayne Robertson","votes":0,"created_at":"2022-10-22T18:05:02Z","canonical_url":"https://wefunder.com/pitliquor#question-223362","answers":[{"id":233198,"entity_id":"wefunder:comment:233198","answer":"There’s an update landing tonight. There’s been a lot going on. In the economy we’ve been in, the progress toward profitability has been challenging. I can speak to some of that tonight and then we have a new leadership on the team that has gotten us teed up for success.","author_name":"Erica L Feucht","votes":0,"created_at":"2023-02-02T20:04:30Z"}]},{"id":207125,"entity_id":"wefunder:comment:207125","question":"Hey Erica, are there any more price increases on the way? Or do you predict it will stay the same for a while?","author_name":"Daniel C","votes":0,"created_at":"2022-06-02T03:38:12Z","canonical_url":"https://wefunder.com/pitliquor#question-207125","answers":[{"id":233197,"entity_id":"wefunder:comment:233197","answer":"Hello, sorry for my delay. The price increases have stopped for now. We need to increase with her new branding and just inflation in general.","author_name":"Erica L Feucht","votes":0,"created_at":"2023-02-02T20:03:36Z"}]},{"id":169892,"entity_id":"wefunder:comment:169892","question":"I have high hopes for this company. Were there any perks on investing with this business? If so, how would I go about receiving the perks? Thanks for the info.","author_name":"Sean Hong","votes":0,"created_at":"2021-09-17T19:55:46Z","canonical_url":"https://wefunder.com/pitliquor#question-169892","answers":[{"id":177610,"entity_id":"wefunder:comment:177610","answer":"Hey Sean, we can get you taken care of. We sent emails with discount codes for the incentives. I don't see your name as it appears here on my list, so I can't seem to look up your particular perks. Could you let me know your legal name or email address? We just completed a warehouse tour as well, and I am emailing that out to the investors who had that as a perk momentarily.","author_name":"Erica L Feucht","votes":0,"created_at":"2021-11-04T22:12:58Z"}]},{"id":138395,"entity_id":"wefunder:comment:138395","question":"Erica, Sorry and apologies for the delayed response. In truth, I invested in Pit Liquor on March/04/2021 when the raise was closed to $436,642 something. And, on March/08/2021 the money was pulled out of my bank account that was all happened in time for me to be qualified as an early-bird investor. Please I need to why I am being deprived of my early-bird benefits?","author_name":"Richard Antwi","votes":0,"created_at":"2021-03-29T15:18:30Z","canonical_url":"https://wefunder.com/pitliquor#question-138395","answers":[{"id":138413,"entity_id":"wefunder:comment:138413","answer":"Can you email me at erica@distilledbody.com and I’ll connect with Suzanna to get it figured out.","author_name":"Erica L Feucht","votes":0,"created_at":"2021-03-29T18:04:45Z"}]}],"faq":[{"question":"Hi - I have some questions for you. 1) Please tell me why consumers desire natural deordorants over the toxic ones? What health benefits - if any - exist? Most consumers seem to not care as long as the deordorant works. 2) Please help me understand how I can receive an investm...","answer":"Hey Raymond, Thanks for your question. Consumers care about the ingredients in their deodorants because there is quality research indicating a strong link between toxic ingredients and cancers such as breast cancer. I know far too many people who've battled cancer, and they are all told by their doctors to stop using traditional deodorant. I would also have to say that we are at the cusp of a huge shift to preference for natural deodorant. The natural deodorant industry is growing at 12% CAGR..."},{"question":"Is there anything proprietary about the formula that will stop all the other liquor companies from making a product of their own?","answer":"Great question. We have a pending patent and have been successful with cease and desist letters to this point.The way we denature the alcohol is what we have covered with the pending patent. With this investment, we look forward to beefing up our IP even more."},{"question":"Is this A or B share? And to clarify it is $100.00 per share","answer":"This investment is in the form of a SAFE, secure agreement for future equity. And the cost per share is determined by the valuation cap. I hope that makes sense."},{"question":"For the SAFE investments that you have with family members, will they convert in a priced round in preferred stock or common stock? Thank you in advance.","answer":"Thanks for your question and my apologies for my delay! We haven't decided those terms yet, they are currently invested as SAFEs right now as well and I am guessing that they and you will get the same terms moving forward."},{"question":"Impressive and fun - what a nice combination. I plan to invest, but I have three quick questions: 1. Have you done anything at least somewhat formal to prove that it works? (If not, is it in your plans?) 2. I know you might not want to get into too much detail, but can you des...","answer":"Thanks for your question! I hope you had a lovely time these past few days celebrating and resting. We took a little down time as well. To answer in order: 1) We have had the formula tested by a lab to prove the bacterial content of the formula and largely rely on bodies of work citing each of our ingredients separately as stink-fighting agents. I believe that once Jason and I are able to hire folks to take the lion's share of current responsibilities from us, this will be something he's real..."}]}}}