Company Profile (AI Text) Name: Pit Liquor Canonical URL: https://wefunder.com/pitliquor Updated at: 2026-06-22T05:03:13Z Tagline: Strong + Completely Sustainable Deodorant Powered by Overproof Whiskey and Vodka Elevator pitch: We manufacture, market, sell, and distribute natural deodorant made from overproof whiskey and spirits, herbs, essential oils, and teas. PL is a total reinvention of deodorant. We didn't benchmark against existing products - we started from scratch relying on doctors and materials science to create the best possible formulations. We are fully integrated so we can control every step of the process from packaging that is sustainable to ingredients that are so pure that you could eat them. Key claims: - Total raised on Wefunder: 679596 | citation: https://wefunder.com/pitliquor#claim-total-raised - Total investors: 774 | citation: https://wefunder.com/pitliquor#claim-total-investors Verified facts: - Total raised on Wefunder: 679596 | observed_at: 2026-06-22T05:03:13Z | expires_at: 2026-06-23T05:03:13Z - Total investors: 774 | observed_at: 2026-06-22T05:03:13Z | expires_at: 2026-06-23T05:03:13Z Computed metrics: - total_amount_raised: 679596 - total_investors: 774 - team_size: 10 - featured_investor_count: 1 - faq_count: 5 - recent_post_count: 10 Quick facts: - $1.2mm Revenue LY; 50% YOY Growth | citation: https://wefunder.com/pitliquor#claim-fact-1 - Q4 77% YOY Growth | citation: https://wefunder.com/pitliquor#claim-fact-2 - Category Growth 14+% | citation: https://wefunder.com/pitliquor#claim-fact-3 - 38,000+ Email Subscribers | citation: https://wefunder.com/pitliquor#claim-fact-4 - Recently passed 1 million site visits | citation: https://wefunder.com/pitliquor#claim-fact-5 - 60,000 customers | citation: https://wefunder.com/pitliquor#claim-fact-6 - 1500 5-Star Reviews | citation: https://wefunder.com/pitliquor#claim-fact-7 - Sustainable Model | citation: https://wefunder.com/pitliquor#claim-fact-8 FAQ: - Q: Hi - I have some questions for you. 1) Please tell me why consumers desire natural deordorants over the toxic ones? What health benefits - if any - exist? Most consumers seem to not care as long as the deordorant works. 2) Please help me understand how I can receive an investm... A: Hey Raymond, Thanks for your question. Consumers care about the ingredients in their deodorants because there is quality research indicating a strong link between toxic ingredients and cancers such as breast cancer. I know far too many people who've battled cancer, and they are all told by their doctors to stop using traditional deodorant. I would also have to say that we are at the cusp of a huge shift to preference for natural deodorant. The natural deodorant industry is growing at 12% CAGR... - Q: Is there anything proprietary about the formula that will stop all the other liquor companies from making a product of their own? A: Great question. We have a pending patent and have been successful with cease and desist letters to this point.The way we denature the alcohol is what we have covered with the pending patent. With this investment, we look forward to beefing up our IP even more. - Q: Is this A or B share? And to clarify it is $100.00 per share A: This investment is in the form of a SAFE, secure agreement for future equity. And the cost per share is determined by the valuation cap. I hope that makes sense. - Q: For the SAFE investments that you have with family members, will they convert in a priced round in preferred stock or common stock? Thank you in advance. A: Thanks for your question and my apologies for my delay! We haven't decided those terms yet, they are currently invested as SAFEs right now as well and I am guessing that they and you will get the same terms moving forward. - Q: Impressive and fun - what a nice combination. I plan to invest, but I have three quick questions: 1. Have you done anything at least somewhat formal to prove that it works? (If not, is it in your plans?) 2. I know you might not want to get into too much detail, but can you des... A: Thanks for your question! I hope you had a lovely time these past few days celebrating and resting. We took a little down time as well. To answer in order: 1) We have had the formula tested by a lab to prove the bacterial content of the formula and largely rely on bodies of work citing each of our ingredients separately as stink-fighting agents. I believe that once Jason and I are able to hire folks to take the lion's share of current responsibilities from us, this will be something he's real... Recent posts: - Final Pit Liquor Update (2024-02-07T20:35:06Z) https://wefunder.com/feed/170537 - September 2023 Update (2023-09-07T21:54:09Z) https://wefunder.com/feed/166968 - Pit Liquor's HUGE Update (2023-02-04T02:26:34Z) https://wefunder.com/feed/161045 - Investor Update Going Live (2023-02-03T00:37:07Z) https://wefunder.com/feed/161016 - Update incoming! (2023-02-02T17:31:59Z) https://wefunder.com/feed/161000 - What our investors say... (2022-05-20T16:20:57Z) https://wefunder.com/feed/155597 - Growth Goals (2022-05-03T04:32:46Z) https://wefunder.com/feed/155087 - Pit Liquor Day of Investing (2022-04-20T18:13:26Z) https://wefunder.com/feed/154791 - Liquor: Deodorant's cleanest innovation (2022-04-15T13:27:44Z) https://wefunder.com/feed/154657 - Aluminum Bottles? No thanks. (2022-03-29T22:43:25Z) https://wefunder.com/feed/154069