# Petit Vour

Award-Winning Cruelty-Free & Vegan Subscription + Retailer

## Elevator pitch
Petit Vour is an award-winning monthly beauty box + lifestyle shop for the modern, ethical woman. We showcase a luxurious collection of 100% cruelty-free, plant-based and non-toxic products. Petit Vour represents only the best in ethical shopping—the Crème de la Cruelty-Free as we call it—so every product is expert-vetted for high efficacy and visual aesthetic. We’re on track for $3 million in sales this year and have been net income positive 5 consecutive years since launch in 2013.

- Canonical URL: https://wefunder.com/petitvour
- Entity ID: wefunder:company:28782
- Last updated: 2026-06-09T05:00:09Z
- Generated at: 2026-06-09T22:46:17Z

## Quick facts
- $8M+ lifetime revenue; expected $3M revenue for 2018.
- 42-152% year-over-year growth.
- Net income positive 5 consecutive years since launch in 2013.
- MARKET ADVANTAGE: Largest customer base in both the vegan and non-toxic beauty box markets; over 85,000 orders and 20,000 customers in the last 12 months
- STRONG CUSTOMER ENGAGEMENT: Over 76,000 unique customer reviews across our product selection.
- GROWTH POTENTIAL: $60 billion U.S. beauty market, with over 50% expressing interest in cruelty-free and plant-based beauty
- AUTHORITATIVE BRAND: Founders and team rooted in the industry with vital relationships
- AUTHENTICITY: Team and company built to succeed in the growing trend of corporate transparency and conscious capitalism

## Active fundraises
- wefunder:fundraise:19926: 4(a)(6) successful (USD)

## FAQ
1. **Hi.. Would like Know more info about the Company and future plans : 1) Who is your main competitors? Amazon, Vegans, etc... ? 2) Is your products is considered cheaper or more expansive than your main competitors? 3) How do you sell your products? Online / any retail? is there...**
   - Hi Osama, Thanks for the questions. Feel free to reach out to me at ryanminer@petitvour.com if that helps with follow-up questions. 1. Because we’re a value-forward retailer, our main competitors are other vegan beauty boxes and retailers (VeganCuts, LoveGoodly) and other clean-beauty retailers (Credo, The Detox Market, Follain, Beauty Heroes). No other retailer out there directly compares with our mix of ethical, ingredient, and performance standards. With our competitors, it’s one or two ou...
2. **Nice presentation, and it's great what you are doing. $94 lifetime customer value seems low to me - especially when orders are averaging $81 and a whole lot of people buying from the shop already subscribe to boxes. $94 would indicate very little repeat ordering from the store...**
   - Hi Alan, Great questions, I’ll list out my responses to make them easier to read. And feel free to email me at ryanminer@petitvour.com if that helps with follow-up questions. 1. We have a great customer retention rate (just under 90% monthly retention for the beauty box and a 40% repeat order rate for customers shopping non-subscription purchases, with 10% of those repeat customers having completed more than 10 non-subscription purchases with us). Our shop conversion for beauty box subscriber...
3. **Thanks Ryan For the Clarification! One More re the Company Valuation; in the Form C the valuation is 12 M while here we see 5M for Early Bird ! Could you please confirm So i can Hit the Investment button based on your confirmation. Thx,**
   - Hi Osama, based on feedback we received from a rep at Deloitte, we originally planned to have a $12M valuation (that form c is still viewable in our account). But we ultimately opted for a more incentivized Wefunder raise, with a $5M early-bird valuation (and $6M thereafter).
4. **do you have venture capitalists involved in your company?**
   - Hi Kathryn, we do not currently. We had multiple venture capitalists reach out to us this past year, and $5M yearly revenue was a threshold for most to take talks further (most notably with our favorite, which was Stripes Group).
5. **I would love to invest, but before I do, could you provide a summary of the SAFE terms? If I invested a large amount, are you open to negotiating terms?**
   - Hi Brittara, thanks for the question. Here's a direct link to the SAFE agreement: https://wefunder.com/contracts/263651.pdf. The agreement is linked on the invest page under the "contracts" section. I don't believe we're able to edit the terms of the SAFE agreement through this Wefunder raise because the terms are filed with the SEC, but reach out to me at ryanminer@petitvour.com with the specifics and I can inquire.

## Team
- Jan Makowski (Creative Producer)
- Madeline Alcott (Co-CEO, Co-Founder)
- Ryan Miner (Co-CEO)
- Nabila Juma (Designer + Developer)

## Recent posts
- Discount Code (2019-05-14T16:48:27Z)

## Q&A
- Q: Looking forward to an investor update.
- Q: Happy Mother's Day first off...:) Is Petit Vour still in Existence? Haven't heard of any Updates, just wondering. Be safe and well, Joe
- Q: Ryan... its good to give an update from time to time , we invested a year ago and since the round close we didn't hear from you !
- Q: Investor update is overdue.
- Q: It's time for another update, please.
- Q: Hello, when are you planning on providing the next investor update?
- Q: I haven't gotten any investor updates. Do you have any to give?
  - A: An investor update is coming soon - by next week. Stay tuned - thanks!
- Q: Hello Ryan Thank you for the Tshirt, I was wondering when will you be issuing the stock certificates ? Thanks Ravin
- Q: Do you issue any tax forms to individual investors?
- Q: Have you sent the update? Haven't seen it..
- Q: Any updates? It's been a while! Thanks!
- Q: Any updates? Been a long time...
- Q: Thanks for the Tshirt. When do we expect an update?
- Q: Hi! Do you anticipate launching any future funding rounds on WeFunder? I am sad I missed the March 31st closing deadline and still wish to invest.
- Q: Love the company and mission. One question I had is is there anything from stopping the consumer from buying direct from your sourcing partners as opposed through Petit Vour?