# Petal

Refillable, Natural, Zero-Waste Hand Soap Subscription

## Elevator pitch
Petal offers a direct to consumer, sustainable personal care subscription service. Pods of hand soap are shipped directly to customers who mix with water in our trendy aluminum bottles, removing dependence on single-use plastics.

- Canonical URL: https://wefunder.com/petal
- Entity ID: wefunder:company:88793
- Last updated: 2026-06-22T05:03:21Z
- Generated at: 2026-06-23T00:21:35Z

## Quick facts
- Direct-to-Consumer subscription business, selling reusable, aluminum bottles and soap pods refills
- Luxury beauty brand focused on sustainable lifestyles. Competitors branded as household cleaners.
- Brand collaborations with @corey_wilson & @wylandfoundation
- Part of Capital Factory's VIP Accelerator (https://www.capitalfactory.com)
- Recently featured in Forbes, USA Today, Apartment Therapy, Women's Health, Us Weekly and kitchn

## Active fundraises
- wefunder:fundraise:46349: 4(a)(6) successful (USD)
- wefunder:fundraise:46350: 4(a)(6) successful (USD)

## FAQ
1. **What are your sales and what is your profit margins? I am also trying to see how you get to your4 million valuation.**
   - Hi Toby! We have $53,000 in sales since we launched. Our margins range from 35% on our starter kits to 60% on our pod refills. We looked to comparable start-ups like Blueland and Cleancult who raised on pre-money valuations from 4 - 13M. Thanks so much for your interest!
2. **Reducing waste is the way to go. Great pitch video, particularly the kid - are these actors or involved in the company? My main concern is differentiation from others already out there such as Blueland - they offer a wider range of products and their soap is at a lower price p...**
   - Hi Iain - great questions! These are actors that we hired and totally agree - Juju is very talented. In fact, she recently starred in a move with Morgan Freeman called Vanquish (https://www.imdb.com/name/nm6087035/). On the differentiation concern - our real competition is the large incumbent brands - particularly Method and Mrs. Meyers. This is the market share we are after. Our main point of differentiation from other start-ups like Blueland is our focus on building a premium beauty brand v...
3. **Hi, do you all plan on remaining an LLC for tax purposes, and do you anticipate becoming profitable any time soon?**
   - Hi Lucas! We converted to a DE C Corp earlier this year in April. Our current plan projects profitability towards the end of 2023 assuming we stay in an aggressive customer acquisition growth mode. Plans change of course but this is our current aim.
4. **hi Jason! with all those subscription fatigues, could you please tell how Petal is going to manage subscriptions with those offline soap bottles and replacement soap pads (sorry I do not know the proper names), so a client never has too many or too few and should not be too bu...**
   - Hi Alex - great question! We offer several options to make sure our customers never have an issue with their pod refill supply. First, we offer an option to ship refills every 1, 2 or 3 months so everyone can customize their subscription to their usage patterns. Next, we send automated emails a few days before we ship the pods to our customers so they have a chance to skip, delay or cancel their next shipment. They can do this by logging into our customer portal to manage their subscription -...
5. **Love the idea and I feel like this could turn into something big. I just have a few questions 1) How are you planning on using the SAFE (in regards to investors) and how much equity? 2) What will all of this investment money go towards 3) Is there a marketer or a plan for a ma...**
   - Hi Garrett! Thank you for your interest! 1. Here's a great resource on SAFE's: https://wefunder.com/updates/139885-safes-101. From an equity perspective, there are two key terms to pay attention to: a. market Cap (Petal's is $5M) b. Discount rate (Petal's is 10%). By using these two figures, you can estimate equity based on your investment amount. 2. The bulk of our raise will go towards growing our customer base (Marketing/Customer Acquisition efforts). We also plan to continue to invest in ...

## Team
- Jason Domangue (Founder & CEO)

## Recent posts
- HIVE X PETAL (2023-07-28T15:28:15Z)
- PiperWai X Petal (2022-02-14T21:44:50Z)
- Refill and Reuse, No More Single Use (2022-01-28T17:43:57Z)
- InStyle - kicking plastic to the curb! (2022-01-06T17:16:54Z)
- Dr. Phil X Petal 🙌🏼 (2021-12-26T18:03:16Z)
- Waste Free Planet's Sustainable Gift Guide (2021-12-06T17:44:32Z)
- Get the Petal Holiday Gift Set! (2021-12-01T22:36:58Z)
- Women's Health - 25 Best Eco-Friendly, Sustainable Gifts (2021-11-29T22:05:30Z)
- Petal Investor Update - Founder & CEO, Jason (2021-11-17T18:46:59Z)
- Confirm Your Reservation 🙋🏽‍♀️ Don't Lose Your Spot (action required) (2021-11-15T18:42:01Z)
- Best Minimalist Gifts for Friends and Fam (2021-11-04T14:53:16Z)
- The Best Hero Beauty Products - Forbes (2021-11-02T18:56:07Z)
- Fall Households Must Haves with Lifestyle Influencer Megan Thomas Head (2021-10-28T15:46:39Z)
- Petal on CBS Austin's "We are Austin" (2021-10-25T14:59:49Z)
- Less than $7000 from our goal! (2021-10-19T15:31:52Z)

## Q&A
- Q: Love the idea and I feel like this could turn into something big. I just have a few questions 1) How are you planning on using the SAFE (in regards to investors) and how much equity? 2) What will all of this investment money go towards 3) Is there a marketer or a plan for a marketer? 4) Were the losses from the past year primarily from R&D?
  - A: Hi Garrett! Thank you for your interest! 1. Here's a great resource on SAFE's: https://wefunder.com/updates/139885-safes-101. From an equity perspective, there are two key terms to pay attention to: a. market Cap (Petal's is $5M) b. Discount rate (Petal's is 10%). By using these two figures, you can estimate equity based on your investment amount. 2. The bulk of our raise will go towards growing our customer base (Marketing/Customer Acquisition efforts). We also plan to continue to invest in our Brand, Community Building & Customer Engagement Efforts (Public Relations, Brand Ambassador Program, Influencer Marketing). Some of the funds will be dedicated to R&D to extend our product line as well as our catalog of pod scents. And last but not least, Operations, Logistics and COG's cost. 3. Yes and yes - I have spent most of my career in marketing and customer acquisition roles. I am leading marketing with the help of a few consultants and agencies at the moment. I always want to make sure I understand the voice of my customer before I bring in a lead marketing role into the organization. My plan is to hire a lead during the second half of 2022. 4, Yes - last year's loses where primarily R&D and also Inventory costs as we had to purchase our initial product supply before officially launching the company and fulfilling orders.
- Q: hi Jason! with all those subscription fatigues, could you please tell how Petal is going to manage subscriptions with those offline soap bottles and replacement soap pads (sorry I do not know the proper names), so a client never has too many or too few and should not be too busy managing the subscription itself?
  - A: Hi Alex - great question! We offer several options to make sure our customers never have an issue with their pod refill supply. First, we offer an option to ship refills every 1, 2 or 3 months so everyone can customize their subscription to their usage patterns. Next, we send automated emails a few days before we ship the pods to our customers so they have a chance to skip, delay or cancel their next shipment. They can do this by logging into our customer portal to manage their subscription - where they can also speed up their next shipment or change the shipment frequency if needed. In addition, we also offer an SMS service that will alert them of an upcoming shipment and they can alter it by simply replying to the text to skip, delay, etc. Lastly, for customer who do not wish to sign up for a subscription, we offer an alternative SMS service that predicts when they are running out of soap and allows them to purchase more by simply replying to the text. They can also delay this reminder by X weeks with a simple text response. As you can see, we are very focused on making this as simple as possible! Thank you for your question!
- Q: Hi, do you all plan on remaining an LLC for tax purposes, and do you anticipate becoming profitable any time soon?
  - A: Hi Lucas! We converted to a DE C Corp earlier this year in April. Our current plan projects profitability towards the end of 2023 assuming we stay in an aggressive customer acquisition growth mode. Plans change of course but this is our current aim.
- Q: Reducing waste is the way to go. Great pitch video, particularly the kid - are these actors or involved in the company? My main concern is differentiation from others already out there such as Blueland - they offer a wider range of products and their soap is at a lower price point ($27 for a starter pack of 2 bottles vs your $50), so how do you anticipate gaining sufficient market share to make viable?
  - A: Hi Iain - great questions! These are actors that we hired and totally agree - Juju is very talented. In fact, she recently starred in a move with Morgan Freeman called Vanquish (https://www.imdb.com/name/nm6087035/). On the differentiation concern - our real competition is the large incumbent brands - particularly Method and Mrs. Meyers. This is the market share we are after. Our main point of differentiation from other start-ups like Blueland is our focus on building a premium beauty brand vs. a household cleaner brand. It's hard to maintain higher margins and not commoditize yourself as a household cleaner. We plan to stay in personal care growing into body wash, shampoos and conditioners and are raising capital to do so. Thanks for your interest!
- Q: What are your sales and what is your profit margins? I am also trying to see how you get to your4 million valuation.
  - A: Hi Toby! We have $53,000 in sales since we launched. Our margins range from 35% on our starter kits to 60% on our pod refills. We looked to comparable start-ups like Blueland and Cleancult who raised on pre-money valuations from 4 - 13M. Thanks so much for your interest!