{"data":{"type":"company_profile","id":88793,"entity_id":"wefunder:company:88793","attributes":{"canonical_url":"https://wefunder.com/petal","generated_at":"2026-06-23T00:19:31Z","updated_at":"2026-06-22T05:03:21Z","entity_ids":{"company":"wefunder:company:88793","slug":"wefunder:company_slug:petal"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-23T00:19:31Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-22T05:03:21Z","as_of":"2026-06-23T00:19:31Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-22T05:03:21Z","as_of":"2026-06-23T00:19:31Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-05-27T22:18:46Z","as_of":"2026-06-23T00:19:31Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-05-27T22:18:46Z","as_of":"2026-06-23T00:19:31Z","confidence":"medium"}}},"company":{"id":88793,"entity_id":"wefunder:company:88793","slug":"petal","name":"Petal","tagline":"Refillable, Natural, Zero-Waste Hand Soap Subscription","elevator_pitch":"Petal offers a direct to consumer, sustainable personal care subscription service. 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Remove water from hand soap to reduce packaging and unnecessary shipping waste. I paired that with elegantly designed, reusable aluminum bottles and Petal was born. We launched our company in the middle of the pandemic in October of 2020 and have been serving our customers ever since. Today, I bring you some very exciting news!We have agreed to a strategic partnership with Hive Brands! Hiv...","published_at":"2023-07-28T15:28:15Z","author_name":"Jason Domangue","url":"/feed/166004","canonical_url":"https://wefunder.com/feed/166004"},{"id":152722,"entity_id":"wefunder:feed_item:152722","type":"FeedItem::Update","visibility":"public","title":"PiperWai X Petal","preview":"We're so excited to announce our latest brand collaboration! Meet the PiperWai Starter Kit 🙌🏼Each PiperWai Starter Kit includes:1 Raw, PiperWai branded aluminum bottle4 refillable soap pods1 free natural mini-deodorant cream from PiperWai.With our collaboration, we are able to add deodorant to our sustainable product line which will give our customers another opportunity to make a healthy difference in their everyday routines for their bodies and our planet.PiperWai's Natural Deodorant Cream ...","published_at":"2022-02-14T21:44:50Z","author_name":"Jason Domangue","url":"/feed/152722","canonical_url":"https://wefunder.com/feed/152722"},{"id":152341,"entity_id":"wefunder:feed_item:152341","type":"FeedItem::Update","visibility":"public","title":"Refill and Reuse, No More Single Use","preview":"Check out the inside scoop on how everyday sustainable habits can make a big difference! Thanks to Hive Brands for sharing our story and feature Petal in their customer newsletter 💚Refill and Reuse, No More Single Use","published_at":"2022-01-28T17:43:57Z","author_name":"Jason Domangue","url":"/feed/152341","canonical_url":"https://wefunder.com/feed/152341"},{"id":151798,"entity_id":"wefunder:feed_item:151798","type":"FeedItem::Update","visibility":"public","title":"InStyle - kicking plastic to the curb!","preview":"Petal was recently featured in InStyle's\u0026nbsp;“These 7 Beauty Brands Have Kicked Plastic to the Curb” - check it out below 🎉https://www.instyle.com/beauty/clean-slate/these-7-beauty-brands-have-kicked-plastic-to-the-curb","published_at":"2022-01-06T17:16:54Z","author_name":"Jason Domangue","url":"/feed/151798","canonical_url":"https://wefunder.com/feed/151798"},{"id":151337,"entity_id":"wefunder:feed_item:151337","type":"FeedItem::Update","visibility":"public","title":"Dr. Phil X Petal 🙌🏼","preview":"Did you catch Petal on Dr. Phil this week?","published_at":"2021-12-26T18:03:16Z","author_name":"Jason Domangue","url":"/feed/151337","canonical_url":"https://wefunder.com/feed/151337"},{"id":150896,"entity_id":"wefunder:feed_item:150896","type":"FeedItem::Update","visibility":"public","title":"Waste Free Planet's Sustainable Gift Guide","preview":"Check out Waste Free Planet's Sustainable Gift Guide\u0026nbsp;for a great list of sustainable brands that make excellent gifts this holiday season.","published_at":"2021-12-06T17:44:32Z","author_name":"Jason Domangue","url":"/feed/150896","canonical_url":"https://wefunder.com/feed/150896"},{"id":150772,"entity_id":"wefunder:feed_item:150772","type":"FeedItem::Update","visibility":"public","title":"Get the Petal Holiday Gift Set!","preview":"Share the power of sustainability this holiday with Petal!As you consider gifts for your friends, family and colleagues this year, slow down. Resist the temptation of deep discounts and instead use your purchasing power to support companies that value sustainability as much as you do.What's in the Gift Set?1 stylish reusable (and recyclable) aluminum bottle with a foaming soap pump made from recycled plastics.4 soap pods made without synthetic, unnatural fragrances or dyes in two refreshing s...","published_at":"2021-12-01T22:36:58Z","author_name":"Jason Domangue","url":"/feed/150772","canonical_url":"https://wefunder.com/feed/150772"},{"id":150715,"entity_id":"wefunder:feed_item:150715","type":"FeedItem::Update","visibility":"public","title":"Women's Health - 25 Best Eco-Friendly, Sustainable Gifts","preview":"Petal made Women's Health's '25 Best Eco-Friendly, Sustainable Gifts In 2021 For Environmentally-Conscious Loved Ones' coming in at #4 - Best for the Germaphobe 🤣","published_at":"2021-11-29T22:05:30Z","author_name":"Jason Domangue","url":"/feed/150715","canonical_url":"https://wefunder.com/feed/150715"},{"id":150481,"entity_id":"wefunder:feed_item:150481","type":"FeedItem::Update","visibility":"public","title":"Petal Investor Update - Founder \u0026amp; CEO, Jason","preview":"Hello Petal fans! Here's a quick video from our founder sharing our latest traction and highlights over the past few months. We have big news on our press blitz, wholesalers, retailers and a list of celebrities that you won't believe 👀There's also a special Petal Holiday Gift Set in the works 🤫 🎁 🎄While we're sharing good news, check out Petal in the big 🍎 Click the image below to watch the full segment.Last but certainly not least - for those of you who placed a reservation before today, you...","published_at":"2021-11-17T18:46:59Z","author_name":"Jason Domangue","url":"/feed/150481","canonical_url":"https://wefunder.com/feed/150481"},{"id":150327,"entity_id":"wefunder:feed_item:150327","type":"FeedItem::Update","visibility":"public","title":"Confirm Your Reservation 🙋🏽‍♀️ Don't Lose Your Spot (action required)","preview":"I'm so excited to share that we hit our first goal of $50,000 and we are still going strong! 🚀 Thanks to your support - all of our paperwork has been filed and our Reg CF crowdfunding campaign has entered the next stage.🚨 ACTION REQUIRED: per regulations, all investors need to login and re-confirm their investment. More details below.Re-confirmation Details:💸 Those of you who placed a reservation before today should have received an email letting you know how to finalize the investment.\u0026nbsp;...","published_at":"2021-11-15T18:42:01Z","author_name":"Jason Domangue","url":"/feed/150327","canonical_url":"https://wefunder.com/feed/150327"},{"id":150123,"entity_id":"wefunder:feed_item:150123","type":"FeedItem::Update","visibility":"public","title":"Best Minimalist Gifts for Friends and Fam","preview":"Looking for the perfect holiday gift for friends and family that like to keep it simple? Look no further than Petal! Apartment Therapy writes - 'Never underestimate the power of a sophisticated soap - and yes, that exists.'\u0026nbsp;","published_at":"2021-11-04T14:53:16Z","author_name":"Jason Domangue","url":"/feed/150123","canonical_url":"https://wefunder.com/feed/150123"},{"id":150063,"entity_id":"wefunder:feed_item:150063","type":"FeedItem::Update","visibility":"public","title":"The Best Hero Beauty Products - Forbes","preview":"Petal was recently included\u0026nbsp; in the best products hand-selected by Forbes fashion and beauty expert Joseph DeAcetis, derms, estheticians, and industry experts for every skin type. Check it out below!","published_at":"2021-11-02T18:56:07Z","author_name":"Jason Domangue","url":"/feed/150063","canonical_url":"https://wefunder.com/feed/150063"},{"id":149933,"entity_id":"wefunder:feed_item:149933","type":"FeedItem::Update","visibility":"public","title":"Fall Households Must Haves with Lifestyle Influencer Megan Thomas Head","preview":"Megan Thomas Head did an incredible job of demonstrating Petal during her segment on ABC 7 News in Washington DC this week! Check it out 💚","published_at":"2021-10-28T15:46:39Z","author_name":"Jason Domangue","url":"/feed/149933","canonical_url":"https://wefunder.com/feed/149933"},{"id":149837,"entity_id":"wefunder:feed_item:149837","type":"FeedItem::Update","visibility":"public","title":"Petal on CBS Austin's \"We are Austin\"","preview":"Petal was recently featured on CBS Austin amongst some other great products to help everyone transition to Fall, stay healthy and clean! 🍂 🍁 🦃Check it out!","published_at":"2021-10-25T14:59:49Z","author_name":"Jason Domangue","url":"/feed/149837","canonical_url":"https://wefunder.com/feed/149837"},{"id":149690,"entity_id":"wefunder:feed_item:149690","type":"FeedItem::Update","visibility":"public","title":"Less than $7000 from our goal!","preview":"We are happy to share that we're less than\u0026nbsp;$7000 from our goal of $50,000 🎉This is an important milestone on Wefunder as it unlocks special perks on the platform including expanded marketing support and more!Please help us with this push to our goal!Please share wefunder.com/petal on Linkedin, Facebook and TwitterSend our campaign page to 5 friends and colleagues and ask them to check out our page and click the 'Watch for Updates' button.And last but not least, please consider an investm...","published_at":"2021-10-19T15:31:52Z","author_name":"Jason Domangue","url":"/feed/149690","canonical_url":"https://wefunder.com/feed/149690"},{"id":149657,"entity_id":"wefunder:feed_item:149657","type":"FeedItem::Update","visibility":"public","title":"Blue Beauty thought Leadership","preview":"Petal continues to stay on the forefront of the #bluebeauty movement. Last week, our founder was featured in Real Simple's article covering this new movement and why it is the next evolution of Green Beauty.\u0026nbsp;Click the image below to read the full article.","published_at":"2021-10-18T15:29:27Z","author_name":"Jason Domangue","url":"/feed/149657","canonical_url":"https://wefunder.com/feed/149657"},{"id":149208,"entity_id":"wefunder:feed_item:149208","type":"FeedItem::Update","visibility":"public","title":"Petal partners with Cleveland's first refill shop!","preview":"If you live near (or are traveling to) the Cleveland area, be sure to check out Little Spark Refill Shop - Petal's latest Refill Shop partner!Check out Rachel's (the shop owner) story here.","published_at":"2021-10-04T18:29:37Z","author_name":"Jason Domangue","url":"/feed/149208","canonical_url":"https://wefunder.com/feed/149208"},{"id":149160,"entity_id":"wefunder:feed_item:149160","type":"FeedItem::Update","visibility":"public","title":"Apartment Therapy Feature Story!!!!","preview":"Petal was featured in Apartment Therapy's\u0026nbsp;“This Reusable Foaming Soap Lasts Longer Than My Other Hand Soaps and Doesn’t Dry Out My Skin”!!!We're so excited that they love Petal! It's a great time to join the Petal journey!","published_at":"2021-10-01T15:27:35Z","author_name":"Jason Domangue","url":"/feed/149160","canonical_url":"https://wefunder.com/feed/149160"},{"id":148975,"entity_id":"wefunder:feed_item:148975","type":"FeedItem::Update","visibility":"public","title":"Have you heard of Hive?","preview":"They're the marketplace for purpose-drive brands like Petal!\u0026nbsp;Focused on making a difference and shopping sustainably. Thanks for the partnership Hive 🎉Shop our products on Hive!","published_at":"2021-09-29T14:26:28Z","author_name":"Jason Domangue","url":"/feed/148975","canonical_url":"https://wefunder.com/feed/148975"},{"id":148972,"entity_id":"wefunder:feed_item:148972","type":"FeedItem::Update","visibility":"public","title":"Support Your Immune System With These Wellness Products From LifeToGo","preview":"Great list of items to help support your immune system from Us Weekly! Washing your hands while reducing waste is a great start!","published_at":"2021-09-24T16:40:12Z","author_name":"Jason Domangue","url":"/feed/148972","canonical_url":"https://wefunder.com/feed/148972"},{"id":148934,"entity_id":"wefunder:feed_item:148934","type":"FeedItem::Update","visibility":"public","title":"Time to start holiday shopping already?","preview":"Women's Health says yes! Especially if you are struggling with ideas for your boyfriend's Mom. Check out their\u0026nbsp;55 Affordable, Cute Gifts For Your Boyfriend’s Mom That They'll Love And Use Forever!Petal made the list at #10 as 'BEST FOR THE ENVIRONMENTALIST' 🌎","published_at":"2021-09-23T15:31:34Z","author_name":"Jason Domangue","url":"/feed/148934","canonical_url":"https://wefunder.com/feed/148934"},{"id":148843,"entity_id":"wefunder:feed_item:148843","type":"FeedItem::Update","visibility":"public","title":"Petal Makes Apartment Therapy's List!","preview":"Apartment Therapy featured Petal in its “25 Best Minimalist Gifts for Friends and Fam Who Like to Keep Things Simple”!The story highlights Petal as an eco-friendly and sophisticated soap that will elevate the bathroom or kitchen counter, noting our reusable aluminum bottle and zero-waste dissolvable soap pods (“which smell amazing BTW”).","published_at":"2021-09-21T15:06:03Z","author_name":"Jason Domangue","url":"/feed/148843","canonical_url":"https://wefunder.com/feed/148843"},{"id":148798,"entity_id":"wefunder:feed_item:148798","type":"FeedItem::Update","visibility":"public","title":"Scary Mommy features Petal!","preview":"We’re excited to share that Petal was featured in Scary Mommy’s “20+ Natural Cleaning Products For A Fresh Feel At Home” story! Petal was named as one of the “Best Eco-Friendly Cleaning Products\". The story also says that “between the dispenser’s modern good looks and *fancy* soap scents like citrus ginger and lemongrass, this set looks and smells way more expensive than it is.”","published_at":"2021-09-20T15:09:39Z","author_name":"Jason Domangue","url":"/feed/148798","canonical_url":"https://wefunder.com/feed/148798"},{"id":148745,"entity_id":"wefunder:feed_item:148745","type":"FeedItem::Update","visibility":"public","title":"Why Blue Beauty Is The Next Generation Of Clean Beauty","preview":"What a great article from AEDIT on Blue Beauty - ‘a new movement that encourages sustainably sourcing ingredients, reducing waste, limiting environmental damage, and giving back’.We are so honored to make The Best of Blue Beauty list 🎉 🙌🏼. 🌎Read the full article here:\u0026nbsp;https://www.aedit.com/aedition/guide-to-blue-beauty","published_at":"2021-09-17T18:55:45Z","author_name":"Jason Domangue","url":"/feed/148745","canonical_url":"https://wefunder.com/feed/148745"},{"id":148508,"entity_id":"wefunder:feed_item:148508","type":"FeedItem::Update","visibility":"public","title":"USA Today!!!","preview":"This is a big one! USA Today picked up our story today!Click on the image below to check it out 🎉","published_at":"2021-09-10T19:55:14Z","author_name":"Jason Domangue","url":"/feed/148508","canonical_url":"https://wefunder.com/feed/148508"}],"q_and_a":[{"id":180257,"entity_id":"wefunder:comment:180257","question":"Love the idea and I feel like this could turn into something big. I just have a few questions 1) How are you planning on using the SAFE (in regards to investors) and how much equity? 2) What will all of this investment money go towards 3) Is there a marketer or a plan for a marketer? 4) Were the losses from the past year primarily from R\u0026amp;D?","author_name":"Garrett Barnes","votes":1,"created_at":"2021-11-22T02:44:12Z","canonical_url":"https://wefunder.com/petal#question-180257","answers":[{"id":180280,"entity_id":"wefunder:comment:180280","answer":"Hi Garrett! Thank you for your interest! 1. Here's a great resource on SAFE's: https://wefunder.com/updates/139885-safes-101. From an equity perspective, there are two key terms to pay attention to: a. market Cap (Petal's is $5M) b. Discount rate (Petal's is 10%). By using these two figures, you can estimate equity based on your investment amount. 2. The bulk of our raise will go towards growing our customer base (Marketing/Customer Acquisition efforts). We also plan to continue to invest in our Brand, Community Building \u0026amp; Customer Engagement Efforts (Public Relations, Brand Ambassador Program, Influencer Marketing). Some of the funds will be dedicated to R\u0026amp;D to extend our product line as well as our catalog of pod scents. And last but not least, Operations, Logistics and COG's cost. 3. Yes and yes - I have spent most of my career in marketing and customer acquisition roles. I am leading marketing with the help of a few consultants and agencies at the moment. I always want to make sure I understand the voice of my customer before I bring in a lead marketing role into the organization. My plan is to hire a lead during the second half of 2022. 4, Yes - last year's loses where primarily R\u0026amp;D and also Inventory costs as we had to purchase our initial product supply before officially launching the company and fulfilling orders.","author_name":"Jason Domangue","votes":1,"created_at":"2021-11-22T16:01:09Z"}]},{"id":179736,"entity_id":"wefunder:comment:179736","question":"hi Jason! with all those subscription fatigues, could you please tell how Petal is going to manage subscriptions with those offline soap bottles and replacement soap pads (sorry I do not know the proper names), so a client never has too many or too few and should not be too busy managing the subscription itself?","author_name":"Alex Gribanovskiy","votes":1,"created_at":"2021-11-17T16:34:24Z","canonical_url":"https://wefunder.com/petal#question-179736","answers":[{"id":179738,"entity_id":"wefunder:comment:179738","answer":"Hi Alex - great question! We offer several options to make sure our customers never have an issue with their pod refill supply. First, we offer an option to ship refills every 1, 2 or 3 months so everyone can customize their subscription to their usage patterns. Next, we send automated emails a few days before we ship the pods to our customers so they have a chance to skip, delay or cancel their next shipment. They can do this by logging into our customer portal to manage their subscription - where they can also speed up their next shipment or change the shipment frequency if needed. In addition, we also offer an SMS service that will alert them of an upcoming shipment and they can alter it by simply replying to the text to skip, delay, etc. Lastly, for customer who do not wish to sign up for a subscription, we offer an alternative SMS service that predicts when they are running out of soap and allows them to purchase more by simply replying to the text. They can also delay this reminder by X weeks with a simple text response. As you can see, we are very focused on making this as simple as possible! Thank you for your question!","author_name":"Jason Domangue","votes":1,"created_at":"2021-11-17T16:50:50Z"}]},{"id":178753,"entity_id":"wefunder:comment:178753","question":"Hi, do you all plan on remaining an LLC for tax purposes, and do you anticipate becoming profitable any time soon?","author_name":"Lucas Selvidge","votes":0,"created_at":"2021-11-11T01:43:35Z","canonical_url":"https://wefunder.com/petal#question-178753","answers":[{"id":178758,"entity_id":"wefunder:comment:178758","answer":"Hi Lucas! We converted to a DE C Corp earlier this year in April. Our current plan projects profitability towards the end of 2023 assuming we stay in an aggressive customer acquisition growth mode. Plans change of course but this is our current aim.","author_name":"Jason Domangue","votes":1,"created_at":"2021-11-11T02:05:47Z"}]},{"id":167651,"entity_id":"wefunder:comment:167651","question":"Reducing waste is the way to go. Great pitch video, particularly the kid - are these actors or involved in the company? My main concern is differentiation from others already out there such as Blueland - they offer a wider range of products and their soap is at a lower price point ($27 for a starter pack of 2 bottles vs your $50), so how do you anticipate gaining sufficient market share to make viable?","author_name":"Justin A","votes":0,"created_at":"2021-09-03T15:51:14Z","canonical_url":"https://wefunder.com/petal#question-167651","answers":[{"id":167665,"entity_id":"wefunder:comment:167665","answer":"Hi Iain - great questions! These are actors that we hired and totally agree - Juju is very talented. In fact, she recently starred in a move with Morgan Freeman called Vanquish (https://www.imdb.com/name/nm6087035/). On the differentiation concern - our real competition is the large incumbent brands - particularly Method and Mrs. Meyers. This is the market share we are after. Our main point of differentiation from other start-ups like Blueland is our focus on building a premium beauty brand vs. a household cleaner brand. It's hard to maintain higher margins and not commoditize yourself as a household cleaner. We plan to stay in personal care growing into body wash, shampoos and conditioners and are raising capital to do so. Thanks for your interest!","author_name":"Jason Domangue","votes":0,"created_at":"2021-09-03T16:46:58Z"}]},{"id":166824,"entity_id":"wefunder:comment:166824","question":"What are your sales and what is your profit margins? I am also trying to see how you get to your4 million valuation.","author_name":"Toby R Johnston","votes":0,"created_at":"2021-08-31T10:49:14Z","canonical_url":"https://wefunder.com/petal#question-166824","answers":[{"id":167245,"entity_id":"wefunder:comment:167245","answer":"Hi Toby! We have $53,000 in sales since we launched. Our margins range from 35% on our starter kits to 60% on our pod refills. We looked to comparable start-ups like Blueland and Cleancult who raised on pre-money valuations from 4 - 13M. Thanks so much for your interest!","author_name":"Jason Domangue","votes":0,"created_at":"2021-09-01T21:17:17Z"}]}],"faq":[{"question":"What are your sales and what is your profit margins? I am also trying to see how you get to your4 million valuation.","answer":"Hi Toby! We have $53,000 in sales since we launched. Our margins range from 35% on our starter kits to 60% on our pod refills. We looked to comparable start-ups like Blueland and Cleancult who raised on pre-money valuations from 4 - 13M. Thanks so much for your interest!"},{"question":"Reducing waste is the way to go. Great pitch video, particularly the kid - are these actors or involved in the company? My main concern is differentiation from others already out there such as Blueland - they offer a wider range of products and their soap is at a lower price p...","answer":"Hi Iain - great questions! These are actors that we hired and totally agree - Juju is very talented. In fact, she recently starred in a move with Morgan Freeman called Vanquish (https://www.imdb.com/name/nm6087035/). On the differentiation concern - our real competition is the large incumbent brands - particularly Method and Mrs. Meyers. This is the market share we are after. Our main point of differentiation from other start-ups like Blueland is our focus on building a premium beauty brand v..."},{"question":"Hi, do you all plan on remaining an LLC for tax purposes, and do you anticipate becoming profitable any time soon?","answer":"Hi Lucas! We converted to a DE C Corp earlier this year in April. Our current plan projects profitability towards the end of 2023 assuming we stay in an aggressive customer acquisition growth mode. Plans change of course but this is our current aim."},{"question":"hi Jason! with all those subscription fatigues, could you please tell how Petal is going to manage subscriptions with those offline soap bottles and replacement soap pads (sorry I do not know the proper names), so a client never has too many or too few and should not be too bu...","answer":"Hi Alex - great question! We offer several options to make sure our customers never have an issue with their pod refill supply. First, we offer an option to ship refills every 1, 2 or 3 months so everyone can customize their subscription to their usage patterns. Next, we send automated emails a few days before we ship the pods to our customers so they have a chance to skip, delay or cancel their next shipment. They can do this by logging into our customer portal to manage their subscription -..."},{"question":"Love the idea and I feel like this could turn into something big. I just have a few questions 1) How are you planning on using the SAFE (in regards to investors) and how much equity? 2) What will all of this investment money go towards 3) Is there a marketer or a plan for a ma...","answer":"Hi Garrett! Thank you for your interest! 1. Here's a great resource on SAFE's: https://wefunder.com/updates/139885-safes-101. From an equity perspective, there are two key terms to pay attention to: a. market Cap (Petal's is $5M) b. Discount rate (Petal's is 10%). By using these two figures, you can estimate equity based on your investment amount. 2. The bulk of our raise will go towards growing our customer base (Marketing/Customer Acquisition efforts). We also plan to continue to invest in ..."}]}}}