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I am also trying to see how you get to your4 million valuation.","answer":"Hi Toby! We have $53,000 in sales since we launched. Our margins range from 35% on our starter kits to 60% on our pod refills. We looked to comparable start-ups like Blueland and Cleancult who raised on pre-money valuations from 4 - 13M. Thanks so much for your interest!"},{"question":"Reducing waste is the way to go. Great pitch video, particularly the kid - are these actors or involved in the company? My main concern is differentiation from others already out there such as Blueland - they offer a wider range of products and their soap is at a lower price p...","answer":"Hi Iain - great questions! These are actors that we hired and totally agree - Juju is very talented. In fact, she recently starred in a move with Morgan Freeman called Vanquish (https://www.imdb.com/name/nm6087035/). On the differentiation concern - our real competition is the large incumbent brands - particularly Method and Mrs. Meyers. This is the market share we are after. Our main point of differentiation from other start-ups like Blueland is our focus on building a premium beauty brand v..."},{"question":"Hi, do you all plan on remaining an LLC for tax purposes, and do you anticipate becoming profitable any time soon?","answer":"Hi Lucas! We converted to a DE C Corp earlier this year in April. Our current plan projects profitability towards the end of 2023 assuming we stay in an aggressive customer acquisition growth mode. Plans change of course but this is our current aim."},{"question":"hi Jason! with all those subscription fatigues, could you please tell how Petal is going to manage subscriptions with those offline soap bottles and replacement soap pads (sorry I do not know the proper names), so a client never has too many or too few and should not be too bu...","answer":"Hi Alex - great question! We offer several options to make sure our customers never have an issue with their pod refill supply. First, we offer an option to ship refills every 1, 2 or 3 months so everyone can customize their subscription to their usage patterns. Next, we send automated emails a few days before we ship the pods to our customers so they have a chance to skip, delay or cancel their next shipment. They can do this by logging into our customer portal to manage their subscription -..."},{"question":"Love the idea and I feel like this could turn into something big. I just have a few questions 1) How are you planning on using the SAFE (in regards to investors) and how much equity? 2) What will all of this investment money go towards 3) Is there a marketer or a plan for a ma...","answer":"Hi Garrett! Thank you for your interest! 1. Here's a great resource on SAFE's: https://wefunder.com/updates/139885-safes-101. From an equity perspective, there are two key terms to pay attention to: a. market Cap (Petal's is $5M) b. Discount rate (Petal's is 10%). By using these two figures, you can estimate equity based on your investment amount. 2. The bulk of our raise will go towards growing our customer base (Marketing/Customer Acquisition efforts). We also plan to continue to invest in ..."}],"recent_posts":[{"id":166004,"entity_id":"wefunder:feed_item:166004","title":"HIVE X PETAL","preview":"Petal Customers, Investors, Friends, and FamilyI started my sustainability journey with a simple notion. Remove water from hand soap to reduce packaging and unnecessary shipping waste. I paired that with elegantly designed, reusable aluminum bottles and Petal was born. We launched our company in the middle of the pandemic in October of 2020 and have been serving our customers ever since. Today, I bring you some very exciting news!We have agreed to a strategic partnership with Hive Brands! 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Thanks to Hive Brands for sharing our story and feature Petal in their customer newsletter 💚Refill and Reuse, No More Single Use","published_at":"2022-01-28T17:43:57Z","canonical_url":"https://wefunder.com/feed/152341"},{"id":151798,"entity_id":"wefunder:feed_item:151798","title":"InStyle - kicking plastic to the curb!","preview":"Petal was recently featured in InStyle's\u0026nbsp;“These 7 Beauty Brands Have Kicked Plastic to the Curb” - check it out below 🎉https://www.instyle.com/beauty/clean-slate/these-7-beauty-brands-have-kicked-plastic-to-the-curb","published_at":"2022-01-06T17:16:54Z","canonical_url":"https://wefunder.com/feed/151798"},{"id":151337,"entity_id":"wefunder:feed_item:151337","title":"Dr. Phil X Petal 🙌🏼","preview":"Did you catch Petal on Dr. Phil this week?","published_at":"2021-12-26T18:03:16Z","canonical_url":"https://wefunder.com/feed/151337"},{"id":150896,"entity_id":"wefunder:feed_item:150896","title":"Waste Free Planet's Sustainable Gift Guide","preview":"Check out Waste Free Planet's Sustainable Gift Guide\u0026nbsp;for a great list of sustainable brands that make excellent gifts this holiday season.","published_at":"2021-12-06T17:44:32Z","canonical_url":"https://wefunder.com/feed/150896"},{"id":150772,"entity_id":"wefunder:feed_item:150772","title":"Get the Petal Holiday Gift Set!","preview":"Share the power of sustainability this holiday with Petal!As you consider gifts for your friends, family and colleagues this year, slow down. Resist the temptation of deep discounts and instead use your purchasing power to support companies that value sustainability as much as you do.What's in the Gift Set?1 stylish reusable (and recyclable) aluminum bottle with a foaming soap pump made from recycled plastics.4 soap pods made without synthetic, unnatural fragrances or dyes in two refreshing s...","published_at":"2021-12-01T22:36:58Z","canonical_url":"https://wefunder.com/feed/150772"},{"id":150715,"entity_id":"wefunder:feed_item:150715","title":"Women's Health - 25 Best Eco-Friendly, Sustainable Gifts","preview":"Petal made Women's Health's '25 Best Eco-Friendly, Sustainable Gifts In 2021 For Environmentally-Conscious Loved Ones' coming in at #4 - Best for the Germaphobe 🤣","published_at":"2021-11-29T22:05:30Z","canonical_url":"https://wefunder.com/feed/150715"},{"id":150481,"entity_id":"wefunder:feed_item:150481","title":"Petal Investor Update - Founder \u0026amp; CEO, Jason","preview":"Hello Petal fans! Here's a quick video from our founder sharing our latest traction and highlights over the past few months. We have big news on our press blitz, wholesalers, retailers and a list of celebrities that you won't believe 👀There's also a special Petal Holiday Gift Set in the works 🤫 🎁 🎄While we're sharing good news, check out Petal in the big 🍎 Click the image below to watch the full segment.Last but certainly not least - for those of you who placed a reservation before today, you...","published_at":"2021-11-17T18:46:59Z","canonical_url":"https://wefunder.com/feed/150481"},{"id":150327,"entity_id":"wefunder:feed_item:150327","title":"Confirm Your Reservation 🙋🏽‍♀️ Don't Lose Your Spot (action required)","preview":"I'm so excited to share that we hit our first goal of $50,000 and we are still going strong! 🚀 Thanks to your support - all of our paperwork has been filed and our Reg CF crowdfunding campaign has entered the next stage.🚨 ACTION REQUIRED: per regulations, all investors need to login and re-confirm their investment. More details below.Re-confirmation Details:💸 Those of you who placed a reservation before today should have received an email letting you know how to finalize the investment.\u0026nbsp;...","published_at":"2021-11-15T18:42:01Z","canonical_url":"https://wefunder.com/feed/150327"}],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-23T00:22:35Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-22T05:03:21Z","as_of":"2026-06-23T00:22:35Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-22T05:03:21Z","as_of":"2026-06-23T00:22:35Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-05-27T22:18:46Z","as_of":"2026-06-23T00:22:35Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-05-27T22:18:46Z","as_of":"2026-06-23T00:22:35Z","confidence":"medium"}}}}}}