{"data":{"type":"company_profile","id":181954,"entity_id":"wefunder:company:181954","attributes":{"canonical_url":"https://wefunder.com/pet.madness.inc","generated_at":"2026-06-19T04:15:15Z","updated_at":"2026-06-18T23:52:02Z","entity_ids":{"company":"wefunder:company:181954","slug":"wefunder:company_slug:pet.madness.inc"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-19T04:15:15Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-18T23:52:02Z","as_of":"2026-06-19T04:15:15Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-18T23:52:02Z","as_of":"2026-06-19T04:15:15Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-10-10T00:10:17Z","as_of":"2026-06-19T04:15:15Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-10-10T00:10:17Z","as_of":"2026-06-19T04:15:15Z","confidence":"medium"}}},"company":{"id":181954,"entity_id":"wefunder:company:181954","slug":"pet.madness.inc","name":"Pet Madness Inc. ","tagline":" Worlds First 24/7  All Pet Powered Animal Health Monitoring Across Video, Cameras \u0026 Wearables","story":"Pet Madness Inc. Has Evolved Into an AI Animal Health PlatformWe Have Major NewsOver the past year, Pet Madness Inc. has undergone a significant transformation.While we originally launched with innovative smart pet products and a vision for a connected pet ecosystem, we have now expanded into one of the most exciting opportunities in animal health technology.Through our strategic partnership with PetVetAI LLC, we have completed development of an AI-powered animal health observation platform capable of analyzing videos and images from smartphones, home cameras, smart cameras, connected devices, and approved camera systems.Most importantly, we have successfully completed integration work with Amazon Ring infrastructure, creating a pathway to reach tens of millions of households already using connected camera systems.This marks a major milestone in our evolution from a pet product company into a scalable AI software, data, and infrastructure business.A Massive New Market OpportunityEvery day, millions of pet owners, livestock operators, ranchers, breeders, veterinarians, universities, and animal-care professionals collect valuable animal health information through videos and cameras.Until now, that information was largely unused.PetVetAI transforms ordinary videos into AI-powered health observation reports that can help identify behavioral changes, mobility concerns, digestive issues, visible abnormalities, feeding patterns, sleep changes, and other important health indicators.The platform supports:DogsCatsBirdsFishReptilesHorsesLivestockFarm AnimalsWildlifeAquatic SpeciesThis creates one of the broadest animal-health technology platforms ever developed.Live Platform. Real Customers. Real Data.Unlike many startups still building prototypes, our platform is already live.In just the past 60 days, the PetVetAI platform has processed more than 169,834 video and image scans.The system currently processes thousands of submissions daily while continuously expanding its enterprise data infrastructure.Each scan contributes to a growing database of structured animal-health observations, creating valuable long-term opportunities across multiple industries.Potential future customers and partners include:Veterinary practicesVeterinary universitiesPharmaceutical companiesPet food manufacturersLivestock operationsRanching organizationsAnimal-health researchersInsurance providersBoarding facilitiesPet-friendly lodging companiesAs the platform grows, the value of this enterprise-scale animal observation dataset continues to increase.Built on AWS Infrastructurehe PetVetAI platform is powered by enterprise cloud infrastructure developed on Amazon Web Services.Pet Madness Inc. has worked alongside AWS specialists and Caylent engineering teams to build a scalable architecture capable of handling massive video ingestion, AI processing, data storage, analytics, and reporting workloads.AWS recently completed additional support and development initiatives helping expand our AI infrastructure and enterprise data lake capabilities.This infrastructure now serves as the foundation for our partnership with PetVetAI and future enterprise deployments.Beyond Pet OwnersWhile consumers represent a large market opportunity, our long-term vision extends much further.We are actively exploring opportunities with companies that want to leverage our AI capabilities for:Camera analyticsVideo intelligenceAnimal-health monitoringEnterprise data servicesFrame-by-frame AI analysisObservation reporting systemsAPI integrationsIndustry-specific software solutionsThese opportunities create potential recurring revenue streams through:Software subscriptionsEnterprise licensingAPI accessData servicesAI processing feesStorage servicesReporting systemsWhy This Opportunity MattersThe global pet market exceeds hundreds of billions of dollars annually.At the same time, animal-health technology remains fragmented and underserved.We believe the future belongs to intelligent systems capable of monitoring animals continuously through cameras, mobile devices, and connected technologies.Our vision is to become the infrastructure layer powering AI-driven animal observation across pets, livestock, wildlife, and veterinary care.The Future of Pet MadnessWhile AI software and data infrastructure are now our primary focus, our hardware vision remains very much alive.Our patented and patent-pending smart products—including the Matrix Smart Collar and multi-function charging leash—are designed to integrate directly into the PetVetAI ecosystem.As we continue scaling software adoption, these products will gain access to a much larger customer base through our expanding platform partnerships and distribution channels.Rather than building hardware first and searching for users later, we are building the software ecosystem, data infrastructure, and customer network that can support hardware deployment at scale.Why Invest TodayWe believe Pet Madness is entering its most exciting chapter.We now have:✓ A live AI platform✓ Strategic partnership with PetVetAI✓ AWS-powered enterprise infrastructure✓ Caylent-supported AI architecture✓ Amazon Ring integration capabilities✓ Tens of thousands of processed scans✓ Growing enterprise datasets✓ Multiple future revenue streams✓ Expansion opportunities across veterinary, livestock, research, pharmaceutical, and consumer marketsThe opportunity is no longer just about pet products.It is about building the AI infrastructure layer for animal health, observation, and intelligence.We invite you to join us as investors and help shape the future of AI-powered animal care.Major Brand PartnershipsTechnology \u0026amp; AI CollaborationsTo power our platform at scale, we’ve partnered with industry leaders that specialize in cloud, AI, and infrastructure:SoundHound AI – powering our voice recognition and conversational intelligence, enabling hands-free discovery and booking across 30M+ vehicles and 100M+ TVs.Amazon Web Services (AWS) – providing the cloud backbone for real-time scalability, data protection, and advanced analytics.Caylent – supporting AI and ML infrastructure engineering, optimizing performance for our evolving multi-platform architecture.Luup – collaborating on AI-driven personalization and automation layers that enhance business recommendations and customer engagement within the PetMatrix network.Crypto \u0026amp; Payment IntegrationsPet Madness is embracing the future of digital commerce through strategic blockchain partnerships:NOWPayments – enabling crypto payments, donations, and affiliate payouts across multiple digital currencies, expanding accessibility and flexibility for users and partners worldwide.We’re already working with some of the largest names in pet-friendly travel:Expedia, Hotels.com, and VRBO are part of our network, giving users instant access to thousands of pet-friendly destinations. These and other major brands are connecting to our system daily through lead-based affiliate commissions, validating our plug-and-earn model and building trust across both global and local markets.The Bigger PictureEach partnership reinforces our mission to connect the global pet industry through innovation, transparency, and compassion. By merging AI, voice commerce, and blockchain-enabled transactions, Pet Madness Inc. and PetMatrix.ai are redefining how pet owners and businesses interact — across devices, borders, and industries.❌ The ProblemPet care is a $260B+ global market. But discovery and commerce are still broken.Owners rely on multiple apps, directories, and platforms that don’t speak to each other.Pet businesses—especially smaller ones—can’t afford the software or reach needed to compete.And while voice commerce is projected to hit $186B by 2030, pets are totally left outOur SolutionPetMatrix.ai is a Pioneer in AI-powered voice commerce platform built for pets and owners. It connects pet parents, local providers, and global brands through voice commands, smart devices, and affiliate automation.📱 Built on Our Proprietary App + SoundHound AI HoundifyThe PetMatrix.ai platform runs on our own proprietary app, leveraging SoundHound AI for voice capabilities. We chose SoundHound because it’s the most advanced conversational AI system—supporting 35+ languages, real-time responses, and global deployment.SoundHound is already partnered with:20+ automakers, powering voice AI across 30+ million vehicles3 of the largest smart TV brands (LG, Samsung, Vizio), reaching 100+ million TVsWe are also building for possible future integrations with Voice activated systems like Alexa, Siri, Google Assistant, and upcoming AR wearables like Meta smart glasses.Most importantly, we’re actively onboarding thousands of businesses—and ensuring each one is activated with monetized referral tracking, booking capability, and API support.Traction \u0026amp; Monetization Already Underway✅ 1,000-store test project is currently in progress.✅ Already capturing real data and lead revenue across categories.✅ Revenue model includes:Pay-per-lead or percentage of shopping cartMonthly plans AvailibleOne-time $98 onboarding fee for businessesFree affiliate access for pet influencers, nonprofits, and product promotersEach business chooses their tools and volume. CRM add-ons and AI voice tools available as they grow.How We Make MoneyPay-per-lead or percentage of cart valueMonthly business plans$98 onboarding fee for businessesAffiliate tools for product sharing and referralsCRM and booking SaaS add-onsSmart collar hardware + subscriptionsLicensing/API integrations with major platforms Voice Commerce Market OpportunityVoice commerce: $186B by 2030Pet-specific segment: ~$9.3B/yearWhat Makes Us DifferentComing soon building on SoundHound AI = Massive Voice ReachWe use SoundHound AI as our voice engine—already powering:🚗 30M+ vehicles across 20+ automakers📺 100M+ smart TVs (LG, Samsung, Vizio)🍔 10,000+ voice-enabled restaurant chainsAnd our platform is already built for future voice and Voice and AR integrations.WPhase 2: Launching our Patent Pending AI-Enabled Products to fulfill over 2 million in Preorder commitments and connect to ecosystem and Pet Directory.Looking Ahead: Growth Plans for 2026 and Beyond[Situation]: In the US Market 2/3 of all people own a pet now, and the Pet Technology segment see the highest interest from pet owners with 16% + CAGR fueling our growth.Chart is United States Market:[Problem]: but for pet owners shopping products and services experiences are still fragmented.We know pets, products, and the industry inside out. That’s why we built Pet Madness to launch the smartest AI-powered Collar and Rechargeable Leash on the marketSmart Collar Features and BenefitsOne of the longest battery life in the industryAdvanced GPSEmergency alert modes:Fire Detection (smoke sensing)Drowning Detection (water exposure)Medical Monitoring (seizure detection and health anomaly alerts)Geo-fencing with 2 containment spots and multiple custom safe zonesStyle and personalization options:Designer “bling” collarsHigh-visibility neon colors for nighttime safetyApp FeaturesFast and easy setupSmooth, intuitive navigationWatch-compatible interfaceFeature-rich dashboard with real-time health and location dataSimple cancellation with no hidden feesThe 5-in-1 Charging LeashFirst rechargeable leashIncludes built-in poop bag holder, LED flashlight, and collapsible water bowlFashionable, durable designOur Story \u0026amp; TeamPet Madness Inc. is backed by a 37-year-old family-owned pet company. We know the industry from the ground up—from retail and product sales to tech and innovation.Leadership TeamMission-Driven ImpactWe donate 3% of every sale to pet shelters, adoption programs, and emergency vet funds.Additionally, we donate collars and leashes to shelters—helping to save an estimated 2 million pets annually.🐾 Join the AI Pet Revolution — The Future of Connected Pet Care.","location":"Las Vegas, NV","website":"https://petmadness.com","total_amount_raised":0,"total_investors":0,"is_funded":false,"is_active":false,"related_urls":["https://wefunder.com/pet.madness.inc","https://petmadness.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/181954/xxl_avatar.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/181954/large_blob","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/181954/standard_avatar.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/181954/standard_avatar.jpg"},"links":{"company_url":"https://petmadness.com","linkedin_url":"https://linkedin.com/company/in/alexa-elliot-01842a328","twitter_url":"https://x.com/PetMadnessInc","facebook_url":"https://facebook.com/madnesspet","youtube_url":"https://youtube.com/@PetMadnessInc","blog_url":"https://petvetai.ai/petpulse-daily"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"Finished Development with Ring cameras. Delevered first of is kind all pet AI video scanner"},{"index":2,"claim_id":"claim-fact-2","value":"42 PCT Patent Pending – Built a powerful IP portfolio across hardware and software"},{"index":3,"claim_id":"claim-fact-3","value":"Collaboration with Amazon Web Services (AWS) and their Premier Data \u0026amp; GenAI Partner, Caylent"},{"index":4,"claim_id":"claim-fact-4","value":"First-of-its-kind recharging leash that charges your devices while you walk — saving you time."},{"index":5,"claim_id":"claim-fact-5","value":"Groundbreaking modular Matrix Collar — pet owners choose the add-on modules they want for the pet."},{"index":6,"claim_id":"claim-fact-6","value":"Special ‘bling’ Matrix Collar attachments exclusively from Swarovski"},{"index":7,"claim_id":"claim-fact-7","value":"AI Voice Pet Directory that can be used in millions of devices like phones, Cars, Tv's, \u0026amp; more"},{"index":8,"claim_id":"claim-fact-8","value":"Giving 3% back to the pet community for pet causes like rescue, emergency vet care, and adoption"}],"team":[{"id":5702500,"entity_id":"wefunder:company_role:5702500","user_entity_id":"wefunder:user:4774386","role":"founder","name":"Alexa  Elliot","title":"CEO/Founder","bio":"Alexa Elliot has led Pet Madness Inc. backed by 37 years of pet industry experience, built a $55M real estate firm, launched 30+ franchises. WBENC Entrepreneur of the Year \u0026amp; Top Native American Businesswoman Driving AI Innovation.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5702500/square_blob.jpg?1781747937","profile_url":"https://wefunder.com/alexa.elliot","personal_url":"https://shopmatrix.ai","linkedin_url":"https://linkedin.com/in/alexa-elliot-01842a328/","related_urls":["https://wefunder.com/alexa.elliot","https://shopmatrix.ai"]},{"id":5704980,"entity_id":"wefunder:company_role:5704980","user_entity_id":"wefunder:user:4776973","role":"employee","name":"Yaël Gomez","title":"CTO","bio":"Yael Gomez, ex-Walgreens Technology Executive, brings decades of tech leadership—launching AI platforms and managing billion-dollar systems. Now CTO of Pet Madness, he drives innovation and scale to lead disruption in the $350B pet industry.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5704980/square_blob.jpg?1781747938","profile_url":"https://wefunder.com/yal.gomez","linkedin_url":"https://linkedin.com/in/yael-gomez/","related_urls":["https://wefunder.com/yal.gomez"]},{"id":5703096,"entity_id":"wefunder:company_role:5703096","user_entity_id":"wefunder:user:4776175","role":"employee","name":"Ryan Lommel","title":"COO-GS","bio":"25 years of Sales \u0026amp; Distribution expertise in the insurance and financial services industry. Started numerous companies from the ground up.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5703096/square_blob.jpg?1781747938","profile_url":"https://wefunder.com/ryan.lommel.1","related_urls":["https://wefunder.com/ryan.lommel.1"]},{"id":5703098,"entity_id":"wefunder:company_role:5703098","user_entity_id":"wefunder:user:4775069","role":"employee","name":"Mike Carey","title":"C00-GM","bio":"Executive leader in FinTech \u0026amp; CPG. Led teams from start-up, pre/post-IPO to sale. Affiliate expert. MBA degree","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5703098/square_blob.jpg?1781747938","profile_url":"https://wefunder.com/mike.carey","related_urls":["https://wefunder.com/mike.carey"]},{"id":5703097,"entity_id":"wefunder:company_role:5703097","role":"employee","name":"James Durdy","title":"CMO","bio":"Managed $45M accounts at Young \u0026amp; Rubicam, Saatchi+ Saatchi; Harvard certified","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5703097/square_blob.jpg?1781747938","related_urls":[]}],"featured_investors":[{"id":11710,"entity_id":"wefunder:company_investor_profile:11710","investor_profile_id":4267328,"investor_profile_entity_id":"wefunder:investor_profile:4267328","subject_entity_id":"wefunder:notable_investor:15490","name":"Niibeis Elliot","role_title":"","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6NDc4NjQ5LCJwdXIiOiJibG9iX2lkIn19--7e8ec4aec962c78b72dd9b3b1d4599635dd55e39/filename","profile_url":"https://wefunder.com/niibeis.elliot","endorsement_quote":"I believe that founders and management must show investors their full commitment—and there’s no better way to prove belief in a company than by investing your own money. That’s why I’ve personally invested in Pet Madness Inc. I’m not just leading the company—I have real skin in the game and am fully dedicated to making it succeed.","endorsement_name":"","is_lead_investor":false,"memo_paid_for_by_company":false,"related_urls":["https://wefunder.com/niibeis.elliot"]},{"id":11709,"entity_id":"wefunder:company_investor_profile:11709","investor_profile_id":4267325,"investor_profile_entity_id":"wefunder:investor_profile:4267325","subject_entity_id":"wefunder:notable_investor:15488","name":"Ryan Lommel","role_title":"","bio":"25 years of Sales \u0026amp; Distribution expertise in the insurance and financial services industry. Started numerous companies from the ground up.","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6NDY0NzQ3LCJwdXIiOiJibG9iX2lkIn19--d723a63ef4eca5c98ebbe8c3bb9e889ee910e58c/filename","profile_url":"https://wefunder.com/ryan.lommel.2","endorsement_quote":"You only get a few opportunities in life to invest at the right moment—when a company is at the ground floor of a game-changing industry. Pet Madness Inc. is that rare opportunity in the emerging AI-powered pet sector.","endorsement_name":"","is_lead_investor":false,"memo_paid_for_by_company":false,"related_urls":["https://wefunder.com/ryan.lommel.2"]},{"id":12037,"entity_id":"wefunder:company_investor_profile:12037","investor_profile_id":4320900,"investor_profile_entity_id":"wefunder:investor_profile:4320900","subject_entity_id":"wefunder:user:4829741","name":"Carrie Frey","role_title":"","avatar_url":"https://uploads.wefunder.com/2021/user_default_icon_circle.png","profile_url":"https://wefunder.com/carrie.frey","endorsement_quote":"Pet Madness is setting a bold new standard in pet care through advanced AI that delivers real-time safety alerts, proactive health tracking, and intelligent behavioral insights. Their scalable, data-rich platform is perfectly positioned in a booming global market fueled by rising pet ownership. Led by a visionary and deeply capable team, Pet Madness is not just innovating, they’re defining the future. We’re fully committed. Investors: don’t miss this rare early-stage opportunity.","endorsement_name":"","investment_total":5000,"investment_info":"Invested $5,000 this round","is_lead_investor":true,"related_urls":["https://wefunder.com/carrie.frey"]}],"investor_memos":[],"tab_counts":{"posts":0,"ask_questions":2,"featured_investors":3,"faq_entries":2},"active_fundraises":[{"id":142216,"entity_id":"wefunder:fundraise:142216","state":"open","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":1200000.0,"minimum_target":"50000.0","maximum_target":"1200000.0"}],"latest_fundraise":{"id":142216,"entity_id":"wefunder:fundraise:142216","state":"open","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":true,"funding_started_at":null,"funding_closed_at":null,"terms":{"eb":"$9M","nb":"$8.6M","txt":"pre-money valuation"}},"recent_posts":[],"q_and_a":[{"id":320083,"entity_id":"wefunder:comment:320083","question":"Great idea, solid product, and strong team! I'm interested in investing, but I do have one question: if your business already secured $2M pre-orders, and launched online and in hundreds of stores, why are you raising $50k here? What is your plan in using the money for? Thanks.","author_name":"Katia Oltmann","votes":1,"created_at":"2025-11-22T23:02:07Z","canonical_url":"https://wefunder.com/pet.madness.inc#question-320083","answers":[{"id":320096,"entity_id":"wefunder:comment:320096","answer":"Hi Katia, Great question — and thank you for asking. To clarify: the $2M represents retailer commitments and preorders, but we still need to produce and deliver the product for those orders. The funds raised here cover the final steps required to unlock that revenue. Why we’re raising $50,000 on this platform The first $50,000 is required to unlock the platform’s main investor dashboard, which gives us exposure to a much larger investor audience. Our full raise goal is $1.2M, but reaching the initial $50k unlocks visibility and momentum. How the funds are being used $88,000 – Final engineering work, design refinements, and mold creation. $50,000 – First production run of the 7-in-1 Leash. $50,000 – First production run of the Matrix Smart Collar. With these amounts, we can manufacture several thousand units to fulfill the retailer commitments and existing preorders. Completing these deliveries immediately converts those commitments into revenue. What happens after the first orders We have several investment funds planning to join once the first first production run is completed and product hits shelves. The initial $50k helps us get there by unlocking the dashboard and accelerating production. In addition, the remaining funds in our raise support ongoing store expansion, as we are adding approximately 250 new stores every few months. For now, however, we are very close — we need under $200,000 to get the first orders manufactured and out the door. We’re looking for early supporters like yourself who believe in our mission and can help us reach the initial $50k milestone so we can open the raise to the wider investor community and move into full-scale production. Happy to answer anything else!","author_name":"Alexa  Elliot","votes":0,"created_at":"2025-11-23T06:27:00Z"}]},{"id":320094,"entity_id":"wefunder:comment:320094","question":"Hi Katia, Great question — and thank you for asking.To clarify: the $2M represents retailer commitments and preorders, but we still need to produce and deliver the product for those orders. The funds raised here cover the final steps required to unlock that revenue.Why we’re raising $50,000 on this platformThe first $50,000 is required to unlock the platform’s main investor dashboard, which gives us exposure to a much larger investor audience. Our full raise goal is $1.2M, but reaching the initial $50k unlocks visibility and momentum.How the funds are being used$88,000 – Final engineering work, design refinements, and mold creation.$50,000 – First production run of the 7-in-1 Leash.$50,000 – First production run of the Matrix Smart Collar.With these amounts, we can manufacture several thousand units to fulfill the retailer commitments and existing preorders. Completing these deliveries immediately converts those commitments into revenue.What happens after the first ordersWe have several investment funds planning to join once the first first production run is completed and product hits shelves. The initial $50k helps us get there by unlocking the dashboard and accelerating production.In addition, the remaining funds in our raise support ongoing store expansion, as we are adding approximately 250 new stores every few months. For now, however, we are very close — we need under $200,000 to get the first orders manufactured and out the door.We’re looking for early supporters like yourself who believe in our mission and can help us reach the initial $50k milestone so we can open the raise to the wider investor community and move into full-scale production.Happy to answer anything else!","author_name":"Alex Elliot","votes":0,"created_at":"2025-11-23T06:11:53Z","canonical_url":"https://wefunder.com/pet.madness.inc#question-320094","answers":[{"id":320095,"entity_id":"wefunder:comment:320095","answer":"Hi Katia, Great question — and thank you for asking. To clarify: the $2M represents retailer commitments and preorders, but we still need to produce and deliver the product for those orders. The funds raised here cover the final steps required to unlock that revenue. Why we’re raising $50,000 on this platform The first $50,000 is required to unlock the platform’s main investor dashboard, which gives us exposure to a much larger investor audience. Our full raise goal is $1.2M, but reaching the initial $50k unlocks visibility and momentum. How the funds are being used $88,000 – Final engineering work, design refinements, and mold creation. $50,000 – First production run of the 7-in-1 Leash. $50,000 – First production run of the Matrix Smart Collar. With these amounts, we can manufacture several thousand units to fulfill the retailer commitments and existing preorders. Completing these deliveries immediately converts those commitments into revenue. What happens after the first orders We have several investment funds planning to join once the first first production run is completed and product hits shelves. The initial $50k helps us get there by unlocking the dashboard and accelerating production. In addition, the remaining funds in our raise support ongoing store expansion, as we are adding approximately 250 new stores every few months. For now, however, we are very close — we need under $200,000 to get the first orders manufactured and out the door. We’re looking for early supporters like yourself who believe in our mission and can help us reach the initial $50k milestone so we can open the raise to the wider investor community and move into full-scale production. Happy to answer anything else!","author_name":"Alexa  Elliot","votes":0,"created_at":"2025-11-23T06:24:52Z"}]}],"faq":[{"question":"Great idea, solid product, and strong team! I'm interested in investing, but I do have one question: if your business already secured $2M pre-orders, and launched online and in hundreds of stores, why are you raising $50k here? What is your plan in using the money for? Thanks.","answer":"Hi Katia, Great question — and thank you for asking. To clarify: the $2M represents retailer commitments and preorders, but we still need to produce and deliver the product for those orders. The funds raised here cover the final steps required to unlock that revenue. Why we’re raising $50,000 on this platform The first $50,000 is required to unlock the platform’s main investor dashboard, which gives us exposure to a much larger investor audience. Our full raise goal is $1.2M, but reaching the..."},{"question":"Hi Katia, Great question — and thank you for asking.To clarify: the $2M represents retailer commitments and preorders, but we still need to produce and deliver the product for those orders. The funds raised here cover the final steps required to unlock that revenue.Why we’re r...","answer":"Hi Katia, Great question — and thank you for asking. To clarify: the $2M represents retailer commitments and preorders, but we still need to produce and deliver the product for those orders. The funds raised here cover the final steps required to unlock that revenue. Why we’re raising $50,000 on this platform The first $50,000 is required to unlock the platform’s main investor dashboard, which gives us exposure to a much larger investor audience. Our full raise goal is $1.2M, but reaching the..."}]}}}