{"data":{"type":"company_profile","id":73583,"entity_id":"wefunder:company:73583","attributes":{"canonical_url":"https://wefunder.com/persistence.data.mining","generated_at":"2026-06-23T00:49:10Z","updated_at":"2026-06-22T05:03:14Z","entity_ids":{"company":"wefunder:company:73583","slug":"wefunder:company_slug:persistence.data.mining"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-23T00:49:10Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-22T05:03:14Z","as_of":"2026-06-23T00:49:10Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-22T05:03:14Z","as_of":"2026-06-23T00:49:10Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-02-17T00:59:24Z","as_of":"2026-06-23T00:49:10Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-02-17T00:59:24Z","as_of":"2026-06-23T00:49:10Z","confidence":"medium"}}},"company":{"id":73583,"entity_id":"wefunder:company:73583","slug":"persistence.data.mining","name":"Persistence Data Mining, Inc.","tagline":"Real-Time Soil Health Analysis: Using Cutting Edge Tech to Increase Farm Sustainability","elevator_pitch":"We set the standard in soil health monitoring by providing near near real-time soil nutrient data to farmers","story":"Persistence Data Mining’s cutting-edge technology provides a more accurate, automated, and cost-efficient soil testing solution that helps growers increase crop yields, reduce fertilizer and input costs, and improve soil fertility - resulting in more nutritious food and sustainable planet.An investment in PDMI is an investment in the future of farming, people, and the planet. Our proprietary Soilytics™ solution gives farmers real-time, automated, and accurate results, producing healthier soils that absorb CO2 from the atmosphere—at a lower cost to farmers.We’ve partnered with some of the biggest names in agriculture, and we’re connected with huge networks of farmers. This has granted us validation in the field, on the farm, and in the growing $2.4T agriculture market; and is enabling us to quickly make Soilytics™ invaluable in all areas of precision agriculture.Due to the mounting pressure on our food supply systems, and the increased use of modern technology on farms, the precision agriculture sector is at the forefront of recent, exponential growth. Our technology is needed NOW in the stable, recession-proof $2.4 trillion global agriculture market.Our board members have the experience, innovation, and drive to help us scale quickly and efficiently to become a market leader in Smart Agriculture.Our soil mapping technology offers a fundamental advancement in precision agriculture. Done in real-time, in the field and available on Cloud the same day, Soilytics™ helps farmers optimize the use of seed, fertilizer, water and power. Instead of losing money, farmers make a profit and heal the environment.Our technology is already being used by equipment manufacturers, soil labs, universities and public agencies. And with a total addressable market of 916 million acres in the US, and ultimately 7.86 billion acres worldwide, we’re confident Soilytics™ is on track to become a household name in agriculture.We’re already seeing proof of our potential for massive growth in the agriculture market, and our future role in dominating the soil mapping niche. By 2024, we’re projecting $58,000,000+ in revenues via our strategic channels.We’ve got big plans for Soilytics™ to help farmers across the planet heal our soils, curb the climate crisis, and feed our growing populations—and make a good living doing it. The United Nations Development Program works with us because of our impact on 5 sustainable development goals (SDG’s). We’re working with a wide range of institutions to test and deploy our services, which we predict will become invaluable to the industry very soon.We’re on the verge of a revolution towards sustainability and equity in agriculture, and Persistence Data Mining will be at the center of this revolution...Will you? Join us and together we can restore healthy soils, healthy food, and a healthy planet for all.","location":"San Diego, CA","website":"https://www.persistencedata.com","total_amount_raised":61165,"total_investors":38,"is_funded":true,"is_active":true,"quality_score":3,"related_urls":["https://wefunder.com/persistence.data.mining","https://www.persistencedata.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/73583/xxl_cropped_Soilytics_Final_3_.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/73583/large_cropped_small_logo.jpg","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/73583/standard_cropped_Soilytics_Final_3_.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/73583/standard_cropped_Soilytics_Final_3_.jpg","profile_video_url":"https://wefunder.wistia.com/medias/41gv88boug"},"links":{"company_url":"https://www.persistencedata.com","twitter_url":"http://twitter.com/PersistenceData","facebook_url":"https://www.facebook.com/search/top?q=persistence%20data%20mining%2C%20inc"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"Our innovative soil health solution increases crop yields by 13% and reduces costs by 15%."},{"index":2,"claim_id":"claim-fact-2","value":"Cutting edge technology improves accuracy, precision, cost, and speed of soil testing."},{"index":3,"claim_id":"claim-fact-3","value":"Partnered with John Deere, Mahindra, USDA and the UN."},{"index":4,"claim_id":"claim-fact-4","value":"Positioned for success in the recession/pandemic proof $2.4T agricultural market."},{"index":5,"claim_id":"claim-fact-5","value":"Already producing revenue with a clear path to profitability."},{"index":6,"claim_id":"claim-fact-6","value":"Healthy soil absorbs more fossil fuel emissions."},{"index":7,"claim_id":"claim-fact-7","value":"Sustainable tech healing the environment by reducing the introduction of chemicals."},{"index":8,"claim_id":"claim-fact-8","value":"Soilytics™ puts real-time data in our customers’ hands."}],"team":[{"id":1293317,"entity_id":"wefunder:company_role:1293317","user_entity_id":"wefunder:user:1310227","role":"founder","name":"Brian Zamudio","title":"CEO","bio":"Serial entrepreneur with extensive tech development and fundraising experience. Brian created Persistence Data Mining when he recognized technology could be applied in agriculture to improve soil health and help farmers profitability.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1293317/square_cropped_brian_photo.jpg?1622145040","profile_url":"https://wefunder.com/brianzamudio","linkedin_url":"https://www.linkedin.com/in/brian-zamudio-b5ab6aa/","related_urls":["https://wefunder.com/brianzamudio"]},{"id":1293323,"entity_id":"wefunder:company_role:1293323","user_entity_id":"wefunder:user:1256435","role":"founder","name":"Penelope Nagel","title":"President","bio":"9th generation farmer with a passion for sustainable farming and experience working for global financial institutions such as HSBC and Santander.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1293323/square_cropped_penelope_photo.jpg?1624234821","profile_url":"https://wefunder.com/penelope.nagel","linkedin_url":"https://www.linkedin.com/in/penelope-nagel-1107b730/","related_urls":["https://wefunder.com/penelope.nagel"]},{"id":1293325,"entity_id":"wefunder:company_role:1293325","user_entity_id":"wefunder:user:1271313","role":"founder","name":"Henry Bonner","title":"Director, CFO","bio":"Management and Investing experience with corporations like GE Capital and MetLife.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1293325/square_cropped_henry_head_shot.jpg?1616004456","profile_url":"https://wefunder.com/henry.bonner","linkedin_url":"https://www.linkedin.com/in/henry-bonner/","related_urls":["https://wefunder.com/henry.bonner"]},{"id":1466646,"entity_id":"wefunder:company_role:1466646","role":"employee","name":"Sergio Oliveros","title":"CTO","bio":"20+ years of experience in designing, building, and integrating, and software. 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What happen prior years. Am I missing anything here? 2. Revenue model-Please clarify how do you charge farmers. 3) Do you have any competitors? How do you differentiate from them. 4) revenue projection 2025, are this US only or including other countries.","author_name":"Badal Haider","votes":4,"created_at":"2021-06-13T00:30:27Z","canonical_url":"https://wefunder.com/persistence.data.mining#question-153647","answers":[{"id":153747,"entity_id":"wefunder:comment:153747","answer":"Great questions! We have been building the technology through the R\u0026amp;D cycle. We started to deploy in 2020 via paid pilots and are raising money to commercialize and scale. As an emerging technology we have been working with esteemed organizations like the IEEE, ISO, and ASTM to guarantee the science behind the data. We work with agronomists and agronomic service providers who bill their farmers, we are leveraging a network approach to deployment. Our main competitors are the chemical labs and there is one additional company in the hyperspectral space who has focused on Europe and Africa for their deployment. We have scientifically studied and tested our focal range on the spectrum and it appears their smaller range does not produce the accuracy in results that our technology produces. Our revenue projections are based on the 900 million acres in the US and 394 million acre in India where we are in dialog with farmer producer networks to establish services in global markets.","author_name":"Penelope Nagel","votes":1,"created_at":"2021-06-14T20:12:46Z"}]},{"id":168315,"entity_id":"wefunder:comment:168315","question":"Do you intend to pay a dividend (post-conversion)?","author_name":"Craig J. Vom Lehn","votes":1,"created_at":"2021-09-07T15:32:54Z","canonical_url":"https://wefunder.com/persistence.data.mining#question-168315","answers":[]},{"id":157266,"entity_id":"wefunder:comment:157266","question":"Please forgive me for being a little tough here. Just to follow up on Mohammad's questions because you did not clearly answer any of them; What transpired with the company from 2014 to 2020? How did you generate revenue if you used \"paid pilots\", what was this? You still haven't been clear about how your revenue is generated from the farmers other than a vague statement about working with agronomists billing \"their\" farmers? What does this mean? Who are your paying customers, farmers or agronomic service providers? Also, you state your revenue model is based on 900 million acres of farms in the U.S., so every single farm is your potential customer? That seems wholly unrealistic. How are you identifying your target customers and how many of them are there? Why in the video and here do you refuse to name your competitor? Especially since you say you have better technology and accuracy, I'd be saying that everywhere!","author_name":"John K Roberts III","votes":1,"created_at":"2021-07-10T16:47:43Z","canonical_url":"https://wefunder.com/persistence.data.mining#question-157266","answers":[{"id":160314,"entity_id":"wefunder:comment:160314","answer":"What transpired with the company from 2014 to 2020? R\u0026amp;D - Best alternative method to Chemical Labs - Hyperspectral Sensors Lab testing, field testing and validation. How did you generate revenue if you used \"paid pilots\", what was this? Paid pilots are a revenue generating term used in agriculture to test new technologies at a discounted rate. You still haven't been clear about how your revenue is generated from the farmers other than a vague statement about working with agronomists billing \"their\" farmers? What does this mean? ' Agronomists and agronomic service providers works with multiple farmers covering larger areas of land than a single farmer. The average farmers might have 200-1000 acres while the average agronomist services these customers for a total averaging 30,000 acres. They provide the service to the farmer. Who are your paying customers, farmers or agronomic service providers? Our paying customers are agronomists and agronomic service providers. Also, you state your revenue model is based on 900 million acres of farms in the U.S., so every single farm is your potential customer? That seems wholly unrealistic. How are you identifying your target customers and how many of them are there? Potentially all these acres will benefit from enhanced nutrient mapping. Our target is to expand to help all of these acres. The 900 million acres is the TAM (total addressable market), We looks to take a share of these acres, SAM (serviceable addressable market) Why in the video and here do you refuse to name your competitor? Especially since you say you have better technology and accuracy, I'd be saying that everywhere! Labs are our primary competitor.","author_name":"Penelope Nagel","votes":0,"created_at":"2021-07-28T22:38:46Z"}]},{"id":175657,"entity_id":"wefunder:comment:175657","question":"Seems a good technology. But, could you please provide some details on what soil physical/chemical parameters you measure with your Soilytics technology? What kind of spatial resolution can be expected with the measurements, or is the measurement at point scale? I could not find this information in the pitch. Thanks!","author_name":"Aldrin Rivas","votes":0,"created_at":"2021-10-24T22:11:15Z","canonical_url":"https://wefunder.com/persistence.data.mining#question-175657","answers":[]}],"faq":[{"question":"I have interested have couple of questions. 1) I see the company is started 2014, and revenue generation started 2020. What happen prior years. Am I missing anything here? 2. Revenue model-Please clarify how do you charge farmers. 3) Do you have any competitors? How do you dif...","answer":"Great questions! We have been building the technology through the R\u0026amp;D cycle. We started to deploy in 2020 via paid pilots and are raising money to commercialize and scale. As an emerging technology we have been working with esteemed organizations like the IEEE, ISO, and ASTM to guarantee the science behind the data. We work with agronomists and agronomic service providers who bill their farmers, we are leveraging a network approach to deployment. Our main competitors are the chemical labs..."},{"question":"Please forgive me for being a little tough here. Just to follow up on Mohammad's questions because you did not clearly answer any of them; What transpired with the company from 2014 to 2020? How did you generate revenue if you used \"paid pilots\", what was this? You still haven...","answer":"What transpired with the company from 2014 to 2020? R\u0026amp;D - Best alternative method to Chemical Labs - Hyperspectral Sensors Lab testing, field testing and validation. How did you generate revenue if you used \"paid pilots\", what was this? Paid pilots are a revenue generating term used in agriculture to test new technologies at a discounted rate. You still haven't been clear about how your revenue is generated from the farmers other than a vague statement about working with agronomists billi..."}]}}}