{"data":{"type":"company_profile_ai","id":78427,"entity_id":"wefunder:company:78427","attributes":{"canonical_url":"https://wefunder.com/peoplefinance","retrieval_urls":{"canonical":"https://wefunder.com/peoplefinance","json":"https://wefunder.com/peoplefinance.json","markdown":"https://wefunder.com/peoplefinance.md","ai_json":"https://wefunder.com/peoplefinance.ai.json","ai_text":"https://wefunder.com/peoplefinance.ai.txt","changelog_json":"https://wefunder.com/peoplefinance.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-22T05:03:17Z","generated_at":"2026-06-22T15:37:45Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":false,"privacy_mode":"unlisted","invite_only":false},"company":{"id":78427,"entity_id":"wefunder:company:78427","slug":"peoplefinance","name":"People Finance ","tagline":"The future of neo-banking starts with People! ","elevator_pitch":"People Finance is a Financial Technology company building products that not only offer the best rates on banking products for our customers but full 24-hour access and transparency of customer funds with no exposure to volatility.","location":"Des Moines, Iowa","website":"https://peoplefinance.co","total_amount_raised":369278,"total_investors":286,"is_funded":false,"is_active":false},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 369278","citation":"https://wefunder.com/peoplefinance#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-22T05:03:17Z","as_of":"2026-06-22T15:37:45Z","confidence":"high"},"observed_at":"2026-06-22T05:03:17Z","expires_at":"2026-06-23T05:03:17Z"},{"claim_id":"claim-total-investors","text":"Total investors: 286","citation":"https://wefunder.com/peoplefinance#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-22T05:03:17Z","as_of":"2026-06-22T15:37:45Z","confidence":"high"},"observed_at":"2026-06-22T05:03:17Z","expires_at":"2026-06-23T05:03:17Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 369278","citation":"https://wefunder.com/peoplefinance#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-22T05:03:17Z","as_of":"2026-06-22T15:37:45Z","confidence":"high"},"observed_at":"2026-06-22T05:03:17Z","expires_at":"2026-06-23T05:03:17Z"},{"claim_id":"claim-total-investors","text":"Total investors: 286","citation":"https://wefunder.com/peoplefinance#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-22T05:03:17Z","as_of":"2026-06-22T15:37:45Z","confidence":"high"},"observed_at":"2026-06-22T05:03:17Z","expires_at":"2026-06-23T05:03:17Z"}],"company_claims":{"tagline":"The future of neo-banking starts with People! ","elevator_pitch":"People Finance is a Financial Technology company building products that not only offer the best rates on banking products for our customers but full 24-hour access and transparency of customer funds with no exposure to volatility.","story":"Fraud, Waste, and Abuse by financial institutions have led to an erosion of trust among their customers in recent years. Customer of banks, fintech companies, and crypto companies have all been affected by these issues.The unchecked risk practices of FinTech and Crypto banking products can put customers' deposits at risk. Companies often do not hold funds in FDIC-insured accounts, leaving customers vulnerable to the volatility of the assets in which their deposits are invested. This practice can lead to liquidity crunches and runs on deposits, leaving customers without access to their own funds. Customers often mistakenly believe that their deposits are safe when, in reality, they are exposed to significant risk.People Finance is a Financial Technology company that is dedicated to providing customers with the best rates on banking products, while also ensuring full transparency and open access of customer funds. Our products give our members peace of mind and trust in our services by\u0026nbsp;offering 24/7 access and complete visibility into the accounts holding our customers' funds, with no exposure to volatility. We believe in building products that are not just about the best rates, but also about the security, transparency, and accessibility of the member's funds. Our goal is to create a transparent and reliable banking experience for our members.Our flagship product, a 6% High-Yield Savings Account, offers customers the opportunity to earn a competitive interest rate on their savings, while simultaneously granting liquidity if so needed. The interest rate for this account is based on a combination of factors, including; the Current Federal Funds Rate, short-duration treasuries, and revenues generated from other banking and investment products offered by our company.We ensure that all of our customers' funds are FDIC insured, providing an additional layer of security and peace of mind. With our flagship product, our customers can enjoy a high-yield savings experience while knowing that their funds are protected and backed by the Federal Deposit Insurance Corporation. We are committed to providing customers with a safe and secure banking experience, while also offering them the opportunity to earn a competitive interest rate on their savings.Why we believe in a member-owned model:Our goal is to have\u0026nbsp;25,000 member-owners for several reasons.First, it aligns the interests of the company and its users. When the company grows, the member's stake grows with it.\u0026nbsp;As member-owners, users have a vested interest in the success of the company and will be more likely to use and promote its products and services. This mutual benefit\u0026nbsp;leads to increased customer loyalty and retention.Second, the member-owner relationship\u0026nbsp;can create a sense of community and belonging amongst users. Specifically in the People Finance community, we hold regular live AMA (Ask Me Anything) events, and hold chat space in which the community actively converses about the future of the company.\u0026nbsp;Being this type of\u0026nbsp;member-owner gives users a sense of ownership and responsibility for the company, fostering a sense of community among fellow members who share a common interest in all of our mutual success.Third, creating an active member-owner\u0026nbsp;partnership by hosting a member-only advisory board\u0026nbsp;increases the company's visibility and breeds trust in the people who use our platform. Actively represented members\u0026nbsp;are more likely to share their positive experiences with others, leading to increased brand awareness and a trustworthy\u0026nbsp;reputation.Having a strong customer base, fostering a sense of community, increasing visibility, instilling trust, and raising capital for the growth of the company are all important for the overall success of People Finance. A loyal and engaged member base leads us to increased revenue and profitability, while a positive reputation can attract new customers and business partners. Building a sense of community among members will also increase customer retention and loyalty. Lastly, raising capital through member-ownership can provide the company with the necessary funds to invest in growth and expansion. Overall, having a goal of 25,000 member-owners is crucial for the long-term sustainability and success of the company.The total addressable market for our product/service is 98% of Americans who have a demand deposit account, which is approximately 200\u0026nbsp;million people. Our target market penetration is 1%, which translates to approximately 2 million accounts. This represents a significant opportunity for growth and expansion in the demand deposit and high-yield savings\u0026nbsp;account market.Our current user base stands at 1,000 individuals, who are part of our limited beta testing phase. Additionally, we have a waitlist of 12,000+ individuals who are interested in our high-yield savings accounts. Notably, we have not spent any money on marketing yet, which is why these numbers represent a strong indication of customer demand for our productForward-looking projections cannot be guaranteed.Important Disclosure and Clarifications:“Since our last raise on Wefunder, we have built a trading platform from the ground up and have deployed the People Finance Beta App in both iOS and Web platforms”.At People Finance, transparency with our users and investors is our #1 core tenant. In that spirit, let us explain exactly what we are:People Finance is a FinTech platform that partners with financial institutions to bring personalized products to our customers. Therefore, we are not a bank or investment platform.People Finance is a financial technology company, not a bank. Banking services provided by Evolve Bank \u0026amp; Trust, Member FDIC. The People Visa Debit Card is issued by Evolve Bank \u0026amp; Trust pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa debit cards are accepted.People Finance is a financial technology company, not a broker-dealer. Brokerage services are provided by Alpaca Securities LLC (\"Alpaca\"), member FINRA/SIPC, a wholly-owned subsidiary of AlpacaDB, Inc. This is not an offer, solicitation of an offer, or advice to buy or sell securities, or open a brokerage account in any jurisdiction where Alpaca is not registered (Alpaca is registered only in the United States).Cryptocurrency services are made available by Alpaca Crypto LLC (\"Alpaca Crypto\"), a FinCEN registered money services business (NMLS # 2160858), and a wholly-owned subsidiary of AlpacaDB, Inc. Alpaca Crypto is not a member of SIPC or FINRA. Cryptocurrencies are not stocks and your cryptocurrency investments are not protected by either FDIC or SIPC.","quick_facts":["A member-owned neo-bank and investment platform","FDIC insured banking products","6% high-yield Savings Accounts with no exposure to crypto or stocks.","0% to Low APR Credit Cards for our members","1,000+ limited beta users, plus, 12,000+ on our waitlist for banking services.","Banking + Transparency is our game.","Our goal is to have 25k member-owners with $3m in ARR by EOY 2023 (not guaranteed)","Trade Stocks, Bonds, and Crypto right from your FDIC-insured checking account."]},"computed_metrics":{"total_amount_raised":369278,"total_investors":286,"team_size":4,"featured_investor_count":1,"faq_count":5,"recent_post_count":8},"quick_facts":[{"claim_id":"claim-fact-1","value":"A member-owned neo-bank and investment 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do I put money in i can't figure it out","answer":"Try again. Just relaunched!"},{"question":"I can not find where it is open for investing.","answer":"Hi Sandra - sorry for the delay here. Were you able to find it?"},{"question":"Hi Anthony. Great product and vision. So, Stonks is for the people, and all the investors get, is to 5X their money and that’s it? Correct me if I got that wrong, maybe there’s a perpetual royalty attached to it. Personally, I want to grow with the company (equity).","answer":"Herve, Thanks so much for the kind words and the question! We are giving away 5 shares of our company to every person that wants them until 50% of our CAP table is gone. That being said, I would be open to doing another round in the future where we either have royalties in perpetuity or an actual convertible note round. This is one of many raises to come :) I'm happy to answer any more questions! Shoot me a text if you want to chat further! (515) 585-3737"},{"question":"Giving away 50% of your cap table does really make it a social capital enterprise. I will reach back to you, if I have more questions 📞. Thank you Anthony!","answer":"Hi Herve, I wanted to follow-up here. After receiving similar feedback from the community it seems that everyone would rather have equity vs. revenue sharing. We have updated the terms of our raise to reflect what the people want! Please let me know if you have any questions. Cheers, Anthony"},{"question":"I'm not able to find Stonks in EDGAR on the SEC's site. Can you provide your CIK ID or a link to your filing?","answer":"Hey Scott - I spoke with Wefunder this morning. This will be filled early next week with the SEC. Happy to send over CIK ID to you once it is complete!"}],"recent_posts":[{"id":162098,"entity_id":"wefunder:feed_item:162098","title":"New Hires \u0026amp; Banking Updates","preview":"Hi People Finance Team, A few updates for all of you! This week we are happy to announce that we are welcoming 3 key members to the team:Head of Product Design \u0026 UX ArchitectureA Chief Technology Officer Head of MarketingThese 3 strategic hires will have a 10x impact on our ability to get our banking solutions off the ground. Very excited. I will do an official post introducing them when they officially start. Speaking of banking, we have absolutely no exposure to SVB or any of the community ...","published_at":"2023-03-13T19:20:31Z","canonical_url":"https://wefunder.com/feed/162098"},{"id":161082,"entity_id":"wefunder:feed_item:161082","title":"Amazing first 48 hours!","preview":"Hi People Finance Community,What an amazing first 48 hours we’ve had. Over $30k+ has come in already to support our mission of being a member-owned neo-bank! Our first major milestone is $100k. This will allow us to stay on schedule with launching our high-yield savings account in the beginning of Q2 to our nearly 12k person waitlist. Please let me know if you need anything and let’s send People Finance to the Moon in 2023! Onward,Anthony","published_at":"2023-02-06T16:03:19Z","canonical_url":"https://wefunder.com/feed/161082"},{"id":161004,"entity_id":"wefunder:feed_item:161004","title":"People Finance raise incoming!","preview":"This is an exciting time for our community. We will be going live with our raise within the next 72 hours! Our goal for this raise is crystal clear:Raise $500k Build our banking application and launch within the next 2 months.Offer 6% high-yield savings to our account holders in an FIDC insured account.Grow our membership to 25k users. We can accomplish this with our upcoming raise but we need your help spreading the word! Please join us tonight on our YouTube channel for our live AMA! https:...","published_at":"2023-02-02T18:17:46Z","canonical_url":"https://wefunder.com/feed/161004"},{"id":158853,"entity_id":"wefunder:feed_item:158853","title":"Happy New Year!","preview":"Dear People Finance Community,It has been an exciting year for our company, which underwent a significant change in 2022 with the rebranding of our company from Stonks Trading to People Finance. This change reflects our commitment to building financial products that truly benefit people, and we believe that the new name embodies our mission and values.One of the highlights of the year was the launch of our trading web application, which has been well-received by our customers and has contribu...","published_at":"2022-12-29T22:45:28Z","canonical_url":"https://wefunder.com/feed/158853"},{"id":151290,"entity_id":"wefunder:feed_item:151290","title":"Stonks Trading on the NASDAQ","preview":"Stonks Trading was featured on the NASDAQ billboard in Times Square and our CEO was interviewed on NASDAQ TradeTalks. Our community is making waves on Wall Street!Stonks Trading is user-owned financial management platform powered by the people. Our mission is to give the first 500k users 5 free shares of our company.We have partnered with Wefunder to raise $750k to help expand our stock and crypto trading platform. Download the Stonks Trading app in the iOS App Store today and get your 5 free...","published_at":"2021-12-23T18:52:00Z","canonical_url":"https://wefunder.com/feed/151290"},{"id":146671,"entity_id":"wefunder:feed_item:146671","title":"Stonks Trading - Updates and Progress","preview":"Hello Stonks Nation - It has been a few weeks since we closed our round on Wefunder and wanted to provide the progress we've made.\u0026nbsp;First, our Stonks Ambassador program launched last week and you should 1,000% check it out!\u0026nbsp;Highlights of Ambassador Program:25% Profit Sharing with all our Ambassadors!Free access to all Stonks Platforms: Banking, Trading, Portfolio Management, Crypto, ETC.\u0026nbsp;$5/mo for every referralFree T-shirt (coming soon)Margin on Trading: 3.75%Early Bird Pricing...","published_at":"2021-07-12T18:17:40Z","canonical_url":"https://wefunder.com/feed/146671"},{"id":144901,"entity_id":"wefunder:feed_item:144901","title":"Stonks Happy Hour/AMA","preview":"Hello everyone! What an amazing Monday it has been.\u0026nbsp;Tonight we will continue on with our AMA/Happy Hour series. I hope you can join!AMA Location:\u0026nbsp;https://youtu.be/6UC7nLIZOv8Agenda:Wefunder Progress and updatesCompany Progress\u0026nbsp;Stonks Global Summit\u0026nbsp;Open Q\u0026A session.\u0026nbsp;I hope you will be able to join us!\u0026nbsp;Stonks to the Moon!Anthony","published_at":"2021-05-10T21:12:51Z","canonical_url":"https://wefunder.com/feed/144901"},{"id":143448,"entity_id":"wefunder:feed_item:143448","title":"Form C Filed!","preview":"Hello Stonk Nation -\u0026nbsp;First - I'd like to thank all of you for putting trust in me as we build a billion dollar company to make our voice heard on Wall Street!\u0026nbsp;A few months ago we started a grassroots movement of plebeians who are tired of companies saying one thing and doing another. The only way to mitigate that? Grow a company not with a few \"co-founders\" but with tens of thousands of them.With great financial stewardships, capital allocation, and organic growth it is my hope that...","published_at":"2021-04-26T16:22:26Z","canonical_url":"https://wefunder.com/feed/143448"}],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-22T15:37:45Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-22T05:03:17Z","as_of":"2026-06-22T15:37:45Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-22T05:03:17Z","as_of":"2026-06-22T15:37:45Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-22T15:37:45Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-22T15:37:45Z","confidence":"medium"}}}}}}