{"data":{"type":"company_profile_ai","id":12332,"entity_id":"wefunder:company:12332","attributes":{"canonical_url":"https://wefunder.com/payroll4freecom","retrieval_urls":{"canonical":"https://wefunder.com/payroll4freecom","json":"https://wefunder.com/payroll4freecom.json","markdown":"https://wefunder.com/payroll4freecom.md","ai_json":"https://wefunder.com/payroll4freecom.ai.json","ai_text":"https://wefunder.com/payroll4freecom.ai.txt","changelog_json":"https://wefunder.com/payroll4freecom.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-04T05:02:03Z","generated_at":"2026-06-04T19:04:12Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":12332,"entity_id":"wefunder:company:12332","slug":"payroll4freecom","name":"Payroll4Free.com","tagline":"America's Small Business Payroll Service","elevator_pitch":"Payroll4Free.com is a payroll service company, much like ADP or Paychex, except that we focus on very small businesses and offer the basic services free of charge (optional premium services are between $25 and $30 per month). The services are primarily supported by payroll-related offerings and by advertising that is displayed on the payroll software. Our small business owner clients provide a very valuable target market for advertisers who offer products and services intended for business use.","location":"Beachwood, OH","website":"https://www.payroll4free.com","total_amount_raised":850868,"total_investors":737,"is_funded":true,"is_active":true},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 850868","citation":"https://wefunder.com/payroll4freecom#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-04T05:02:03Z","as_of":"2026-06-04T19:04:12Z","confidence":"high"},"observed_at":"2026-06-04T05:02:03Z","expires_at":"2026-06-05T05:02:03Z"},{"claim_id":"claim-total-investors","text":"Total investors: 737","citation":"https://wefunder.com/payroll4freecom#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-04T05:02:03Z","as_of":"2026-06-04T19:04:12Z","confidence":"high"},"observed_at":"2026-06-04T05:02:03Z","expires_at":"2026-06-05T05:02:03Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 850868","citation":"https://wefunder.com/payroll4freecom#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-04T05:02:03Z","as_of":"2026-06-04T19:04:12Z","confidence":"high"},"observed_at":"2026-06-04T05:02:03Z","expires_at":"2026-06-05T05:02:03Z"},{"claim_id":"claim-total-investors","text":"Total investors: 737","citation":"https://wefunder.com/payroll4freecom#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-04T05:02:03Z","as_of":"2026-06-04T19:04:12Z","confidence":"high"},"observed_at":"2026-06-04T05:02:03Z","expires_at":"2026-06-05T05:02:03Z"}],"company_claims":{"tagline":"America's Small Business Payroll Service","elevator_pitch":"Payroll4Free.com is a payroll service company, much like ADP or Paychex, except that we focus on very small businesses and offer the basic services free of charge (optional premium services are between $25 and $30 per month). The services are primarily supported by payroll-related offerings and by advertising that is displayed on the payroll software. Our small business owner clients provide a very valuable target market for advertisers who offer products and services intended for business use.","story":"Invest in Payroll4Free.comIf you would like to personally discuss this investment with the President of Payroll4Free.com, please click here to schedule a call!Payroll4Free.com is a payroll service, much like ADP or Paychex, except that we focus on very small businesses and offer our basic payroll service free of charge.There are over 25 million small businesses in the United States with fewer than 10 employees! Based on our own client statistics, only about 4% use a payroll service. Virtually all other payroll services charge a base fee per payroll run or month, and additional fees per paycheck or per employee, so their smaller clients are charged much more per paycheck than their larger clients.\u0026nbsp;Each year, the IRS assesses billions of dollars in payroll tax penalties to small businesses. In 2023 payroll related IRS penalties exceeded $8 billion. Small businesses have an urgent need for an affordable payroll service. With clients in all 50 states, Payroll4Free.com is well positioned to serve the needs of this vast, underserved market.Our free service is rich with features, including accommodating different paid leave time accrual policies, multiple wage rates and departments, an online portal for employees, and much more. We also offer some optional services for which we do charge small fees, which is our current source of revenue.Our small business owner clients typically manage the payroll function directly (unlike larger companies where payroll is handled by a controller or HR department). They provide a very valuable target market for advertisers who offer products and services for business use.Our primary revenue in the future will come from partnerships with companies that offer services that can be integrated into the Payroll4Free.com application. These include workers comp, employee background checking services, banks offering ACH services, job posting services, and others. Additional revenue will also be generated from advertising that is displayed on the payroll software application from other companies, both local and national, offering goods and services to our clients.We are poised for explosive growth. We have software compatible with regulations in all 50 states, a growing client base of 5,000+ with a rapidly increasing rate of new client acquisition, and we are not spending anything yet on marketing!\u0026nbsp;Funds from this sale of equity in our company will allow us to complete the technology to greater automate operations, to hire additional staff to handle the large volume of signups we currently get each month,\u0026nbsp;and to begin a marketing program that will help us reach our potential. I hope you will join us as a shareholder, and that you too will benefit from that growth. If you would like to discuss this opportunity with me personally, please schedule a phone call with me by clicking here.\"- Mike Rosenberg, PresidentWE ARE POISED FOR GROWTHWe began in 2013, our first full year, with 2 clients in one state. Since then, we have completed additional programming to automate many back-office functions and accommodate regulations for all 50 states. We added training videos to ease new client intake. Our client base now exceeds 5,000 clients in all 50 states. Currently, we spend absolutely nothing on marketing - new clients find us searching on the web or are referred by other clients and accounting firms.There is a tremendous demand for our services. Payroll4Free.com is the welcome solution to the very small businesses we serve, because virtually all other payroll services charge fees structured so that the smallest clients pay the most per employee. There are more than 25 million businesses in the United States that have fewer than 5 employees. In addition to those of our clients who have switched to us from other payroll services, many of our clients had previously used no outside payroll service at all.Onboarding new clients has largely been a manual process, which up to now has limited the rate at which we could add new clients. Thanks to our previous fundraising\u0026nbsp;we have already implemented new, automated on-boarding technology in 45 states, and we have seen our acquisition rate more than triple in those states. We have also completed programming to automate a large portion of tax filings, which was another manual and labor-intensive task. Use of funds from this campaign will include implementing automated onboarding and tax filings in the remaining states.After fully implementing the automation technology, we will begin an aggressive marketing program. We look forward to earning a significant market share of the small payroll service business from this gigantic, underserved market (but it is not guaranteed).VALUATIONAn important issue for all investors is the value of their investment. For start-up companies that have not yet established revenue and profitability, the valuation can seem somewhat arbitrary.To determine a valuation for Payroll4Free.com, we calculated the value per client for several other payroll service companies (valuation divided by number of clients). For ADP, the largest payroll company, that value is $100,000 per client. For Paychex, the value per client is $60,000. For Gusto, which is not yet publicly traded, the value (set by venture capital investments) is $32,000 per client.Payroll4Free.com's value for this campaign is less than $4,000 per client. This means that not only should Payroll4Free.com's value increase with the growth of its client base (based on initial per client value), but as its client base reaches critical mass, it will also allow for significant revenue growth from advertising partners, which will increase the per client value exponentially. Prospective investors should be very encouraged by this great growth potential.Future projections are not guaranteed. WHAT PART OF FREE DON'T YOU UNDERSTAND?Payroll4Free.com is distinguished from all other services by:(1) Price(2) Service(3) Revenue ModelThe Payroll4Free.com client can be characterized as the owner of a very small business who is not necessarily an expert in payroll or accounting. Our entrepreneur clients run payroll themselves, logging in to enter hours worked, print checks and reports, and maintain employees (unlike larger companies where the payroll function is handled by a controller or HR department).PriceOur average-size client has 3.97 employees. Our free services are very attractive to clients when compared to the cost of other services. Based on the choice of Payroll4Free.com clients to use some optional fee-based services, our clients actually pay an average of $20.14 per month (the most they can pay for ALL optional services is $40 per month). ADP and Paychex are far more expensive for companies with 4 employees ($129.20 and $103.55 per month, respectively for semi-monthly payrolls, based on rates reported by Payroll4Free.com clients who switched from those services). And lower cost services, like Gusto and Quickbooks Online, charge $64.00 and $69.00 (not including local tax filings) per month, respectively (based on rates shown on their websites as of 5/1/2024). Payroll4Free.com is clearly the best value for the small business owner.ServicePayroll4Free.com is accredited by and enjoys an A+ rating with the Better Business Bureau. We provide the highest level of personal service, and were rated 4.8 out of 5.0 by our clients in service and support. Our type and size client is often dismissed by\u0026nbsp;larger payroll services, who tend to focus on their more profitable clients. We often hear stories from clients about their bad experiences with well-known payroll service companies that they have used previously.Revenue ModelOur clients represent a great target market for companies who offer goods and services of interest to small business owners. Our technology provides for advertising in the business application: \"skyscraper” ads on the right side of the screen and \"leaderboard” ads at the top of the screen rotate to allow multiple ads to appear in succession. Advertisers are assured a monthly per client minimum of 12 impressions with a minimum duration of 10 seconds, with a potential of 180 advertisers (based on average time spent per month by a Payroll4Free.com client). The ads do not interfere with the clients’ payroll work, and when a client chooses to click on a particular ad, they will be directed to the advertisers designated landing page.In addition, Payroll4Free.com also has technology to print ads, such as coupons, on employee paystubs and to show them to employees when they access their pay information on the employee portal.The concept of providing free service supported by advertising is not new.\u0026nbsp;\u0026nbsp;Payroll4Free.com is unique in applying this revenue concept to business software applications. We believe we are in the best position to take advantage of this revenue model because (1) our marketplace of very small businesses (25 million+) is large enough that even a relatively small market share can produce a very large client base, (2) our client base represents a narrowly-defined key target for many advertisers, and (3) because our clients regularly and reliably log on to Payroll4Fee.com to take care of necessary business functions, advertisers can justifiably rely on receiving the exposure for which they pay.HOW WE MAKE MONEYPayroll4Free.com has two major sources of revenue: (1) client fees for optional services and (2) advertising.(1) CLIENT FEES: Clients pay fees for optional services including Payroll Tax Service, Direct Deposit Service, and when paying more than 10 employees. Currently, fees from clients average $20.14 per month per client.(2) ADVERTISING REVENUE: With sufficient success in our fundraise efforts, we are projected to reach 20,000 clients within two years, at which point we expect to begin to attract many advertisers (but it is not guaranteed). Payroll4Free.com offers easily auditable longer-duration advertising impressions that provide assurance that advertising dollars are not wasted on fraud. An article in Adweek (February 21, 2016) indicated just how scary is the problem of fraud in advertising:Long a dirty little secret of the digital media business, the topic of ad fraud has been thrust front and center in discussions among agency executives, advertisers and publishers over the last three years. Bot traffic, or nonhuman digital traffic, is at its highest ever, and recent projections from the Association of National Advertisers have more than $7 billion in advertising investment wasted.Two different categories define our advertising opportunities:(a) Display AdvertisingAds appear on the right side of the screen (skyscraper ads), and at the top of the screen (leaderboard ads) within the payroll application, where clients enter hours worked, print checks and reports, and maintain employee data. Advertisers can be local, regional, or national, and can include a wide range of product and service\u0026nbsp;categories, including those directed to the business (office supplies and equipment, credit card processing, business loans, telecom, IT, etc.) and those directed to the business owner personally (electronics, jewelry, automobiles, etc.).(b) Payroll-Related PartnershipsPartnerships allow us to offer our clients payroll-related services like workers' comp,\u0026nbsp;employee background checks, job posting, banking services, and healthcare plans at\u0026nbsp;great savings. We recently signed a new agreement to offer unique services that allow\u0026nbsp;our employer-clients to offer payroll advances to their employees without using their own\u0026nbsp;funds, and saving their employees from outrageous interest charges!Invest in Payroll4Free.com Today!With 25 million + very small businesses, all of whom can substantially benefit from our services, Payroll4Free.com has the potential of growing its client base exponentially (but it is not guaranteed). As our client base grows, we expect to become very valuable to advertisers for whom our clients represent a key target market.\u0026nbsp;Your investment will provide the funds for marketing, added personnel, and additional automation of back-end processes. Our revenue model should ultimately provide us with more revenue per client than many of the fee-based services, all while providing a fabulous deal for small businesses and a great opportunity for appropriate advertisers. If you would like to personally discuss this investment with the President of Payroll4Free.com, please click here to schedule a call!","quick_facts":["Thousands of very happy clients across the entire United States","Growing fast, rapidly accelerating acquisition rate","2024 Q1 client service revenue up over 25% compared to same period 2023","Top choice on review sites including Forbes, Nerd Wallet, Motley Fool and Business.org.","Largely automated many manual processes relating to client onboarding and tax filings","Rated by clients 4.8/5 in service and support"]},"computed_metrics":{"total_amount_raised":850868,"total_investors":737,"team_size":3,"featured_investor_count":1,"faq_count":5,"recent_post_count":0},"quick_facts":[{"claim_id":"claim-fact-1","value":"Thousands of very happy clients across the entire United States","citation":"https://wefunder.com/payroll4freecom#claim-fact-1","observed_at":"2026-06-04T05:02:03Z","expires_at":"2026-06-11T05:02:03Z"},{"claim_id":"claim-fact-2","value":"Growing fast, rapidly accelerating acquisition rate","citation":"https://wefunder.com/payroll4freecom#claim-fact-2","observed_at":"2026-06-04T05:02:03Z","expires_at":"2026-06-11T05:02:03Z"},{"claim_id":"claim-fact-3","value":"2024 Q1 client service revenue up over 25% compared to same period 2023","citation":"https://wefunder.com/payroll4freecom#claim-fact-3","observed_at":"2026-06-04T05:02:03Z","expires_at":"2026-06-11T05:02:03Z"},{"claim_id":"claim-fact-4","value":"Top choice on review sites including Forbes, Nerd Wallet, Motley Fool and Business.org.","citation":"https://wefunder.com/payroll4freecom#claim-fact-4","observed_at":"2026-06-04T05:02:03Z","expires_at":"2026-06-11T05:02:03Z"},{"claim_id":"claim-fact-5","value":"Largely automated many manual processes relating to client onboarding and tax filings","citation":"https://wefunder.com/payroll4freecom#claim-fact-5","observed_at":"2026-06-04T05:02:03Z","expires_at":"2026-06-11T05:02:03Z"},{"claim_id":"claim-fact-6","value":"Rated by clients 4.8/5 in service and support","citation":"https://wefunder.com/payroll4freecom#claim-fact-6","observed_at":"2026-06-04T05:02:03Z","expires_at":"2026-06-11T05:02:03Z"}],"latest_fundraise":{"id":118809,"entity_id":"wefunder:fundraise:118809","state":"successful","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":false,"funding_started_at":null,"funding_closed_at":null},"investor_memos":[],"team":[{"id":822949,"entity_id":"wefunder:company_role:822949","name":"Michael Rosenberg","title":"President \u0026 CEO","role":"founder","profile_url":"https://wefunder.com/michaelroseneberg"},{"id":81719,"entity_id":"wefunder:company_role:81719","name":"John Presti","title":"VP of Client Services","role":"employee","profile_url":"https://wefunder.com/johnpresti"},{"id":81746,"entity_id":"wefunder:company_role:81746","name":"Carol Emeruwa","title":"Director of Payroll Tax Services","role":"employee"}],"featured_investors":[{"id":9639,"entity_id":"wefunder:company_investor_profile:9639","name":"Victoria Manietta","bio":"Investing since my teens","profile_url":"https://wefunder.com/victoria.manietta","endorsement_quote":"What a concept: Watching a few ads in order to keep compliant with the IRS and state DOR. Payroll4free solves the needs and eases the fears of so many small business owners. I started working for my then-boyfriend, now-husband’s CPA-dad while still in college. He was just beginning to offer payroll processing service to his clients. I found a niche. Back then it was withholding charts in booklets and handwritten tax returns. Over the years, after doing a long stint with big pharma payroll as well as many small businesses, I have used the industry leaders but never felt comfortable recommending their products to businesses with only a few employees. The costs are just too high. When a friend quit her corporate job and started a new venture, she had zero payroll experience, and I felt compelled to find a better system. Digging around the internet uncovered payroll4free. I was immediately drawn to their model of providing this necessary and complex service without charging the small businesses who need all their capital and cash flow to keep their businesses running. I have now been given the chance to put my support and money behind payroll4free. The US Chamber of Commerce reports a record-breaking 5.5 million new businesses from 2023. Few of them will know how to do payroll. I am thrilled to fund payroll4free’s growth so that payroll4free can in turn help those small businesses grow."}],"relationships":[{"source_entity_id":"wefunder:company:12332","relation":"has_team_member","target_entity_id":"wefunder:user:79191","target_url":"https://wefunder.com/michaelroseneberg"},{"source_entity_id":"wefunder:company:12332","relation":"has_team_member","target_entity_id":"wefunder:user:82496","target_url":"https://wefunder.com/johnpresti"},{"source_entity_id":"wefunder:company:12332","relation":"has_team_member","target_entity_id":"wefunder:company_role:81746"},{"source_entity_id":"wefunder:company:12332","relation":"has_featured_investor","target_entity_id":"wefunder:user:4410856","target_url":"https://wefunder.com/victoria.manietta"},{"source_entity_id":"wefunder:company:12332","relation":"has_latest_fundraise","target_entity_id":"wefunder:fundraise:118809"}],"faq":[{"question":"What is your current monthly growth rate? How many active users do you have and what is the estimate minimum number of users you need to reach break even point?","answer":"We have added our 1,000th client on June 13, 2017. With virtually no marketing expense, we are adding 40 - 50 new clients each month. Profitability is a factor not only of the number of clients, but also the number of and revenue from advertisers. Based on our experience so far, we project operating at a profit (break-even) at 5,000 clients. One of the major goals of this funding is to have a marketing and internal support staff budget that will allow for a major increase in the rate of clien..."},{"question":"What are the other ways that you make money except advertisements and premium service charges?","answer":"In the future, we expect to add additional revenue streams, one of which is insurance (particularly payroll-related insurance such as Workers Compensation). We hope to do this in partnership with many of the thousands of independent insurance agencies throughout the US."},{"question":"Are investors if they invest $250 only to get back $500 eventually or does the 5% keep going on forever?","answer":"Under Revenue Share, Payroll4Free.com will pay 5% of its revenue to investors, until each investor has received double the initial investment. So if you invest $250, you will receive a total of $500."},{"question":"What is your retention rate of the 40 to 50 new clients you sign up monthly? When does this round of raising money end?","answer":"Our retention rate varies, but over time we have lost about 35% of clients, mainly due to the fact that they have gone out of business (since many of our clients are very small startups). This round will end in 180 days since it started (6/26). We may choose to end earlier once a certain level of goal has been met, if we feel that it will be to our benefit not to wait."},{"question":"when does this round close and for the $2k investment is it 2 nights in a hotel?","answer":"Yes, one hotel room is included for two nights in the $2,000 level investment perk, along with the other items listed."}],"recent_posts":[],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-04T19:04:12Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-04T05:02:03Z","as_of":"2026-06-04T19:04:12Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-04T05:02:03Z","as_of":"2026-06-04T19:04:12Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-05-01T05:02:46Z","as_of":"2026-06-04T19:04:12Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-05-01T05:02:46Z","as_of":"2026-06-04T19:04:12Z","confidence":"medium"}}}}}}