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A round-up app that helps users CRUSH their auto loans!

Pitch Video
Investor Panel

Investor Panel

Fares and Todd interviewed PaydownHero on April 7, 2021. Play Video
Fares Ksebati
CEO of MySwimPro
Todd Folk
Founder/CEO of AppApp 10+ years in the hospitality industry. Serial Entrepreneur, Tobacconist, & Rum aficionado.
says, "Great concept borrowing from proven success in adjacent finance categories. Applying the method of roundups to debt (automotive) is a huge untapped opportunity!"
says, "Fintech is a growing space and people are always looking for ways to use tech to improve their financial standing."
says, "I'd like to see the execution of the marketing strategy play out over the next few quarters. With strong unit economics, this business has high growth potential. Best of luck!"
says, "What I would really love to know is... what else? Cars is fantastic - but what is the 10 year vision? Do you stay in cars or can you expand to other verticals. This is what I think moves you from a small buyout opportunity to a billion dollar IPO."

What Investors Say

Invested $5,000 this round
Seed Round Capital is excited to introduce and lead the investment in PayDownHero. This company checks all the boxes- huge market, novel solution, mission-driven founders, scalable, clear path to profitability, and big long-term goals.   
While there are other services that “round-up”, there is nothing that specifically addresses the enormous auto loan industry. PDH’s app quickly and easily allows users to pay down loans faster using gamification and automation.  The founders were able to build their MVP and get 3k active users- without marketing spend or outside investment. That’s a testament to the founders, but we aren’t investing in PDH because of their current app- we are investing in PDH Phase 2- the auto loan marketplace.   

The auto loan market exceeds 1.2T and over 100M American’s have at least 1 car loan. In the past few years, car dealers’ primary source of profit is from financing- not selling cars. The highest-paid people at dealerships don’t sell cars, they sell loans. PDH is uniquely positioned to get in on the game by linking their users to eager auto lenders- for a healthy cut.    

The founders are both Army Captains, car buffs, and have the unique industry experience to lead PDH to a huge exit. We’ve continued to be impressed with their ability to stretch a dollar, attract top talent, and, most importantly, continue to gain traction.   

Want to be a hero? Download the app, invest alongside SRC and be a PayDownHero.

In the News

PayDownHero - Paying Down Your Auto Loan Quickly - Storied Media
April 25, 2021
America's auto debt problem is massive, today holding a record $1.36 trillion in loan balances. These vehicle loans make up 9% of all household debt and have staggering average interest rates over 7% even in this low-rate environment. People are increasingly saddled with inappropriately expensive auto loans.
AutoTechnic Racing Enters Pirelli GT4 America Competition
April 23, 2021
New Milford, CT - AutoTechnic Racing enters a BMW M4 GT4 to compete in the upcoming rounds of Pirelli GT4 America SprintX competition at Circuit of the Americas. Alongside a 2 car TC America Championship campaign, Tom Capizzi and John Capestro-Dubets are set to compete in the 2-driver, 60 minute competition May 1-2.
What People Say