{"data":{"type":"company_profile","id":75845,"entity_id":"wefunder:company:75845","attributes":{"canonical_url":"https://wefunder.com/paydown.hero","generated_at":"2026-07-08T19:36:55Z","updated_at":"2026-07-08T05:01:44Z","entity_ids":{"company":"wefunder:company:75845","slug":"wefunder:company_slug:paydown.hero"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-07-08T19:36:55Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-07-08T05:01:44Z","as_of":"2026-07-08T19:36:55Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-07-08T05:01:44Z","as_of":"2026-07-08T19:36:55Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-07-07T16:53:51Z","as_of":"2026-07-08T19:36:55Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-07-07T16:53:51Z","as_of":"2026-07-08T19:36:55Z","confidence":"medium"}}},"company":{"id":75845,"entity_id":"wefunder:company:75845","slug":"paydown.hero","name":"PaydownHero","tagline":"A round-up app that helps users CRUSH their auto loans!","elevator_pitch":"We calculate our user's round ups and pay them toward their car loans as additional payments; thereby paying off the loans early, saving time and money! Its shocking how much of an impact we can make on the AVERAGE loan! Thousands of dollars saved!","story":"We saw the problem of exploding car loan debt and how the American consumer is falling farther and farther behind. Unless you have excellent credit, you will be paying 7%+ in interest and spending so much more $ for the same car! It's an old industry that hasn't changed much in decades. Very little innovation and most 'new' products coming to market for consumers add debt by financing secondary purchases like winter tires, maintenance plans, cosmetic protection packages. What has all this accomplished? It has buried the consumer in terrible loans and made it near impossible to pull themselves out of. We are here to help! Truly. We aren't a gimmick. We aren't here to sell out our users. We are here to actually help users payoff their debt by making extra payments, freeing them from the yoke of oppressive lending practices. We offer real-time updates on the impact that payments have and incentivize our users to reach their goals! We kept the concept simple. The business fundamentals are rock solid. We provide a service for which we charge small fees and are careful about the costs to move money to service our users. We know our margin. We are generating revenue now. There is little guesswork in the revenue ramp. What makes us special? It turned out that automating our payment process on the back-end was nearly impossible. We overcame substantial technical and industry hurdles in order to solve the automated movement of funds at a large scale across a high number of lenders. We are the first to develop this payment system and apply it to the auto loan market!We're the first to tackle auto-loan payoffs in this was and we charge extremely reasonable fees compared to other 'competitors'. We built this platform to actually help people, not just make a buck. In a financial world where profit and growth is often the ONLY motive, we are mission driven and duty bound to help our fellow Americans get a hold of their debt. That is what happens with two Army Captains at the helm of this organization.Since launch, we've experienced exciting growth that outpaced even our own expectations! Users are flocking to our platform which proves the demand for a helping hand! We're thrilled to take the next leap forward and grow, with your help! We've solved the technical side, now we need to reach more users! We're embarking on the next phase with the build out of the Paydownhero marketplace. A place where lenders can offer direct re-fi products right to the hands of our user base. Better rates, better terms, the user wins. Period. Help us build phase 2 and really disrupt the market!From Ken, Erik, and the rest of the team, thank you! Join us and help us make a difference!","location":"Boston, MA","website":"https://paydownhero.com","total_amount_raised":174318,"total_investors":62,"is_funded":true,"is_active":true,"quality_score":3,"related_urls":["https://wefunder.com/paydown.hero","https://paydownhero.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/75845/xxl_cropped_WeFunder_Image.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/75845/large_cropped_PayDownHero_Final-12.jpg","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/75845/standard_cropped_WeFunder_Image.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/75845/standard_cropped_WeFunder_Image.jpg","profile_video_url":"https://wefunder.wistia.com/medias/srz6hkzk6n"},"links":{"company_url":"https://paydownhero.com","twitter_url":"http://twitter.com/paydownhero","facebook_url":"https://www.facebook.com/Paydownhero-106895780924244","instagram_url":"https://www.instagram.com/paydownhero/","blog_url":"https://apps.apple.com/us/app/paydownhero/id1450757989"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"Massive scalability attacking a huge underserved market. We've got the first mover advantage!"},{"index":2,"claim_id":"claim-fact-2","value":"We've already proven rapid, forecastable growth. With your investment we aim for 35%+ MoM growth 📈"},{"index":3,"claim_id":"claim-fact-3","value":"Built by Army Veterans to help credit consumers TRULY level up."},{"index":4,"claim_id":"claim-fact-4","value":"We're operating, growing, making money, help us reach even more users! 💰💰💰"},{"index":5,"claim_id":"claim-fact-5","value":"Our secret sauce is a unique, proprietary back end payment system that streamlines our process!"}],"team":[{"id":1376325,"entity_id":"wefunder:company_role:1376325","user_entity_id":"wefunder:user:1325701","role":"founder","name":"Kenneth Sargavakian","title":"Founder + CEO","bio":"Entrepreneur, Army Officer, born leader. A career spent in every facet of the auto world. He built multimillion dollar brokerages within the industry and now shifting focus to making a true social impact! Erik and Ken met while serving in the Army!","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1376325/square_cropped_Ken_-_Founder.jpg?1611876146","profile_url":"https://wefunder.com/kenneth.sargavakian","linkedin_url":"https://www.linkedin.com/in/kenny-sargavakian-45231238/","related_urls":["https://wefunder.com/kenneth.sargavakian"]},{"id":1346999,"entity_id":"wefunder:company_role:1346999","role":"founder","name":"Erik Rueda","title":"Founder + CCO","bio":"Builder of companies, Architect, Army Officer. Erik spent the last decade bootstrapping a design business from 0 to $20MM+ in rev. Investor in various ventures. Erik brings his design experience to guide the creative UI/UX side!","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1346999/square_cropped_FullSizeRender-6.jpg?1611876126","linkedin_url":"https://www.linkedin.com/in/erik-rueda-79b8841a/","related_urls":[]},{"id":1387443,"entity_id":"wefunder:company_role:1387443","user_entity_id":"wefunder:user:1337946","role":"employee","name":"Jim Paris","title":"Chief Technology Officer","bio":"An MIT PhD who sent his code into space. Jim has done groundbreaking work on software based systems predicting mechanical failures through power consumption analysis. Jim is the smartest person any of us have ever met.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1387443/square_cropped_Jim_-_PDH.jpg?1611876808","profile_url":"https://wefunder.com/jimparis","linkedin_url":"https://www.linkedin.com/in/jim-paris-40761a32/","related_urls":["https://wefunder.com/jimparis"]},{"id":1376327,"entity_id":"wefunder:company_role:1376327","user_entity_id":"wefunder:user:1327934","role":"employee","name":"Josh Heapes","title":"Chief Growth Officer","bio":"Reformed banker. Clumsy surfer. Proud supporting early-stage companies where core financial services are critical. Favorite journeys include: ride-share tech with skyrocket growth and a fintech payment innovator from cozy co-working to $2B+ unicorn.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1376327/square_cropped_Family_pic_w_jodi_2017__2_.jpg?1612204500","profile_url":"https://wefunder.com/josh.heapes","linkedin_url":"https://www.linkedin.com/in/joshuaheapes/","twitter_url":"https://twitter.com/beantownjosh","related_urls":["https://wefunder.com/josh.heapes"]},{"id":1396577,"entity_id":"wefunder:company_role:1396577","user_entity_id":"wefunder:user:1346491","role":"employee","name":"Cassandra Kral-Dillon","title":"Chief Financial Officer","bio":"An accomplished mountain climber, CKD travels the world scaling impressive peaks! While not doing THAT she's been in charge of companies small and large, private and public. She brings a wealth of experience in operations and fund raising!","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1396577/square_cropped_CKD.jpg?1612138207","profile_url":"https://wefunder.com/cassandra.kraldillon","linkedin_url":"https://www.linkedin.com/in/cassandra-kral-dillon-63967a/","related_urls":["https://wefunder.com/cassandra.kraldillon"]},{"id":1387446,"entity_id":"wefunder:company_role:1387446","user_entity_id":"wefunder:user:1339211","role":"employee","name":"Ryan O'Donnell","title":"Junior Full Stack Developer","bio":"Ryan is one of those young brilliant minds that MIGHT be too smart for his own good ; ) He is championing our backend improvements as well as crafting exciting new UI features for release!","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1387446/square_cropped_IMG_6503.jpg?1611876808","profile_url":"https://wefunder.com/ryanodonnell2","related_urls":["https://wefunder.com/ryanodonnell2"]},{"id":1387448,"entity_id":"wefunder:company_role:1387448","user_entity_id":"wefunder:user:1340727","role":"employee","name":"John Power","title":"Financial Advisor","bio":"JP has spend a career in finance @ Fidelity, Da Vinci Capital, and Santander. He brings with him a trove of advice, lessons learned, and wisdom to guide the team along this journey!","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1387448/square_cropped_JP.jpg?1611876801","profile_url":"https://wefunder.com/john.power.3","linkedin_url":"https://www.linkedin.com/in/john-power-69848412/","related_urls":["https://wefunder.com/john.power.3"]}],"featured_investors":[{"id":5167,"entity_id":"wefunder:company_investor_profile:5167","investor_profile_id":556814,"investor_profile_entity_id":"wefunder:investor_profile:556814","subject_entity_id":"wefunder:user:1013178","name":"Bradley Jenkins","bio":"Seed Round Capital, founded by seasoned entrepreneurs, provides funding, mentoring, and fundraising support to early-stage tech startups.","avatar_url":"http://uploads.wefunder.com/uploads/user/avatar/1013178/medium_cropped_Brad_Jenkins.jpg","profile_url":"https://wefunder.com/bradleyjenkins","investment_total":5000,"investment_info":"Invested $5,000 this round","is_lead_investor":true,"related_urls":["https://wefunder.com/bradleyjenkins"]}],"investor_memos":[],"tab_counts":{"posts":13,"ask_questions":4,"featured_investors":1,"faq_entries":3},"active_fundraises":[{"id":41927,"entity_id":"wefunder:fundraise:41927","state":"successful","offering_type":"506(b)","funding_type":"note","structure":"ttw","security_type":"debt","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":250000.0},{"id":40694,"entity_id":"wefunder:fundraise:40694","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"convertible_note","security_type":"debt","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":150000.0,"funding_started_at":"2021-02-19T23:56:16Z","funding_closed_at":"2021-10-08T05:02:00Z","auto_close_at":"2021-10-08T03:59:59Z"}],"latest_fundraise":{"id":41927,"entity_id":"wefunder:fundraise:41927","state":"successful","offering_type":"506(b)","structure":"ttw","testing_the_waters":true,"can_invest_now":false,"funding_started_at":null,"funding_closed_at":null,"terms":{"eb":null,"nb":"$5.5M","txt":"valuation cap"}},"recent_posts":[{"id":165432,"entity_id":"wefunder:feed_item:165432","type":"FeedItem::Update","visibility":"public","title":"Paydownhero Update 2023","preview":"Good morning all!We have been trucking along with business as usual, and are following some very unique transitions towards a new step in our offerings.We hope to have a new release completed before the end of August 2023...SO STAY TUNED!As always, thank you for the support!-PDH Team","published_at":"2023-07-07T11:31:57Z","author_name":"Kenneth Sargavakian","url":"/feed/165432","canonical_url":"https://wefunder.com/feed/165432"},{"id":159530,"entity_id":"wefunder:feed_item:159530","type":"FeedItem::Update","visibility":"public","title":"Overdue Update...WHAT A RIDE!","preview":"Well, first things first. Good morning!It's Thanksgiving week, and we felt an urgent need to 'give' an update to all of you who have believed in us and helped get our company, Paydownhero, to this very day.It has been a tremendous year+ since we closed our round with WeFunder, and in addition, Mucker Capital, who added additional fuel to our funding fire. 2021 into 2022 was a very exciting time here at Paydownhero. We dove right into additional development, re-branding of our colors and logo,...","published_at":"2022-11-22T15:05:38Z","author_name":"Kenneth Sargavakian","url":"/feed/159530","canonical_url":"https://wefunder.com/feed/159530"},{"id":149378,"entity_id":"wefunder:feed_item:149378","type":"FeedItem::Update","visibility":"public","title":"Last Chance!!","preview":"We're thrilled to have exceeded our goal! If you've had your eye on us, now is the time to jump in before we close out. It's been quite the ride and we're excited to take this company to the next level!\u0026nbsp;Be a part of something that genuinely helps the American consumer. No tricks, no gimmicks, no selling out customers behind the scenes.\u0026nbsp;We are a company on a mission to TRULY help.\u0026nbsp;","published_at":"2021-10-07T13:34:13Z","author_name":"Kenneth Sargavakian","url":"/feed/149378","canonical_url":"https://wefunder.com/feed/149378"},{"id":149248,"entity_id":"wefunder:feed_item:149248","type":"FeedItem::Update","visibility":"public","title":"VIDEO UPDATE 4 DAYS TO GO!","preview":"VIDEO UPDATE 4 DAYS TO GO!","published_at":"2021-10-03T17:35:05Z","author_name":"Kenneth Sargavakian","url":"/feed/149248","canonical_url":"https://wefunder.com/feed/149248"},{"id":149155,"entity_id":"wefunder:feed_item:149155","type":"FeedItem::Update","visibility":"public","title":"PayDownHero Hits Their Mark...And More!","preview":"All, we are SUPER excited to announce we've eclipsed our MINIMUM goal of $150,000 in funds raised...To be more exact, we've actually hit $160,000 and still GOING! \u0026nbsp;We have 7 days left in the campaign, and are truly excited and humbled by YOUR investments in us as a team, and a company. \u0026nbsp;If you have friends, contacts, anyone who may be on the fence and considering jumping in, reach out today! Let them know, and let's try to hit our full goal of $250,000 by next week's close date!Than...","published_at":"2021-09-30T13:31:28Z","author_name":"Kenneth Sargavakian","url":"/feed/149155","canonical_url":"https://wefunder.com/feed/149155"},{"id":149151,"entity_id":"wefunder:feed_item:149151","type":"FeedItem::Update","visibility":"public","title":"We surpassed our goal!!!","preview":"We've got so much interest we're going to keep the campaign open until next week! We surpassed our minimum raise of $150,000 and are still going strong. So exciting. If you are on the fence or have been following us, now is the time to jump in before we close the round for good!\u0026nbsp;Thank you to all who have given us their vote of confidence!\u0026nbsp;Ken + the PDH team","published_at":"2021-09-30T12:53:12Z","author_name":"Kenneth Sargavakian","url":"/feed/149151","canonical_url":"https://wefunder.com/feed/149151"},{"id":148716,"entity_id":"wefunder:feed_item:148716","type":"FeedItem::Update","visibility":"public","title":"Big News!","preview":"We're excited to spotlight Rich Doucette, who will be joining our advisory board and just came in with a $75,000 investment. Bravo sir!\u0026nbsp;Rich is the Founding Chair of The Boston Cup, an avid car enthusiast, and a lifelong marketing professional. He brings with him a lifetime of relationships and experience growing brands into household names. He will be helping us craft key partnerships that will help countless more consumers join Paydownhero and save on their auto debt!\u0026nbsp;If you are i...","published_at":"2021-09-16T22:17:49Z","author_name":"Kenneth Sargavakian","url":"/feed/148716","canonical_url":"https://wefunder.com/feed/148716"},{"id":148584,"entity_id":"wefunder:feed_item:148584","type":"FeedItem::Update","visibility":"public","title":"Exciting Update!!","preview":"Keep an eye out over this week. We've got some good sized investments flowing in! Onward and Upward!\u0026nbsp;","published_at":"2021-09-13T18:30:50Z","author_name":"Kenneth Sargavakian","url":"/feed/148584","canonical_url":"https://wefunder.com/feed/148584"},{"id":143982,"entity_id":"wefunder:feed_item:143982","type":"FeedItem::Update","visibility":"public","title":"PayDownHero\u0026gt;Sponsorship Press Release","preview":"Good morning all!Building off of our long standing relationship with the amazing owners over at AutoTechnic Racing in Connecticut, PayDownHero is extremely excited to announce our partnership, as we sponsor their upcoming race in Austin, TX, at Circuit of the America's.PDH's founders, Erik and Ken will be on ground all weekend in Texas, leveraging this fantastic exposure and building the brand.Come find us in the paddock or stands we'll be (safely distanced!), air shaking hands, passing out Q...","published_at":"2021-04-19T13:46:26Z","author_name":"Kenneth Sargavakian","url":"/feed/143982","canonical_url":"https://wefunder.com/feed/143982"},{"id":143586,"entity_id":"wefunder:feed_item:143586","type":"FeedItem::Update","visibility":"public","title":"Just Saying Hi! Happy Tuesday from PDH!","preview":"Just Saying Hi! Happy Tuesday from PDH!","published_at":"2021-04-06T18:30:28Z","author_name":"Kenneth Sargavakian","url":"/feed/143586","canonical_url":"https://wefunder.com/feed/143586"},{"id":143363,"entity_id":"wefunder:feed_item:143363","type":"FeedItem::Update","visibility":"public","title":"WeFunder Investor Panel 03-31-2021","preview":"Good morning all!This evening we have the opportunity to talk with Todd Folk and Fares Ksebati for our WeFunder Investor Panel chat. \u0026nbsp;We're looking forward to this discussion and hope you will all enjoy the ability to see a bit more about who we are and what we do!Cheers from PDH, K\u0026E and Team!","published_at":"2021-03-31T15:51:12Z","author_name":"Kenneth Sargavakian","url":"/feed/143363","canonical_url":"https://wefunder.com/feed/143363"},{"id":142447,"entity_id":"wefunder:feed_item:142447","type":"FeedItem::Update","visibility":"public","title":"Thanking our initial investors!","preview":"Happy Saturday! The PDH team wants to thank everyone who jumped in early and kicked off this campaign! We still have a way to, so tell your friends, fam, kids and help us rocket to our goal! We've already grown to 3,000+ app installs and can't wait to expand to help even more Americans!\u0026nbsp;","published_at":"2021-03-13T16:05:41Z","author_name":"Kenneth Sargavakian","url":"/feed/142447","canonical_url":"https://wefunder.com/feed/142447"},{"id":141823,"entity_id":"wefunder:feed_item:141823","type":"FeedItem::Update","visibility":"public","title":"Amazing momentum from just a few days!!","preview":"Thank you to friends, family, and associates who have jumped into this raise early! We're excited to see how much has come in thus far!","published_at":"2021-03-04T15:57:07Z","author_name":"Kenneth Sargavakian","url":"/feed/141823","canonical_url":"https://wefunder.com/feed/141823"}],"q_and_a":[{"id":172572,"entity_id":"wefunder:comment:172572","question":"How are you currently protecting your IP?","author_name":"Omar Shehab","votes":2,"created_at":"2021-10-04T17:07:29Z","canonical_url":"https://wefunder.com/paydown.hero#question-172572","answers":[{"id":173096,"entity_id":"wefunder:comment:173096","answer":"Hi Omar. At the moment, we are not looking into IP protection for our current process and backend. We spent a good chunk of time discussing the pro's and con's of both considerations, and ultimately (at that juncture) the cost to do so made little sense with how markets and tech move. Thank you for the question and consideration. Best, Ken S.","author_name":"Kenneth Sargavakian","votes":1,"created_at":"2021-10-07T13:43:32Z"}]},{"id":172566,"entity_id":"wefunder:comment:172566","question":"Do you intend to expand your market from auto loans to credit cards? I think credit cards have much higher rates than auto loans.","author_name":"Tem Balanco","votes":2,"created_at":"2021-10-04T15:02:51Z","canonical_url":"https://wefunder.com/paydown.hero#question-172566","answers":[{"id":173095,"entity_id":"wefunder:comment:173095","answer":"Hello Tem, yes we plan on expanding in the future with additional debt vehicles. In addition, we have some very exciting new roll outs with Android version, and some multiple revenue producing features. January 2022 is going to be a massive marketing blitz for all new tech and these features :)","author_name":"Kenneth Sargavakian","votes":0,"created_at":"2021-10-07T13:38:13Z"}]},{"id":281645,"entity_id":"wefunder:comment:281645","question":"Are there any 2023 results to update investors?","author_name":"Duncan Kelm","votes":1,"created_at":"2024-04-17T19:10:26Z","canonical_url":"https://wefunder.com/paydown.hero#question-281645","answers":[]},{"id":172159,"entity_id":"wefunder:comment:172159","question":"Hello, I am considering a small investment to support my Southbury neighbor and military vets. I have some questions for you, as well as ideas to fuel your user growth that I know a little bit about, and sent you a Linkedin invite to discuss further. Regards, V","author_name":"Vilem Fruhbauer","votes":1,"created_at":"2021-10-02T08:40:21Z","canonical_url":"https://wefunder.com/paydown.hero#question-172159","answers":[{"id":172378,"entity_id":"wefunder:comment:172378","answer":"Hi Vilem, responding now to your LinkedIn. Thanks! - KRS","author_name":"Kenneth Sargavakian","votes":0,"created_at":"2021-10-03T18:24:44Z"}]}],"faq":[{"question":"Hello, I am considering a small investment to support my Southbury neighbor and military vets. I have some questions for you, as well as ideas to fuel your user growth that I know a little bit about, and sent you a Linkedin invite to discuss further. Regards, V","answer":"Hi Vilem, responding now to your LinkedIn. Thanks! - KRS"},{"question":"Do you intend to expand your market from auto loans to credit cards? I think credit cards have much higher rates than auto loans.","answer":"Hello Tem, yes we plan on expanding in the future with additional debt vehicles. In addition, we have some very exciting new roll outs with Android version, and some multiple revenue producing features. January 2022 is going to be a massive marketing blitz for all new tech and these features :)"},{"question":"How are you currently protecting your IP?","answer":"Hi Omar. At the moment, we are not looking into IP protection for our current process and backend. We spent a good chunk of time discussing the pro's and con's of both considerations, and ultimately (at that juncture) the cost to do so made little sense with how markets and tech move. Thank you for the question and consideration. Best, Ken S."}]}}}