{"data":{"type":"company_profile","id":177617,"entity_id":"wefunder:company:177617","attributes":{"canonical_url":"https://wefunder.com/pathroot.health","generated_at":"2026-06-12T03:32:08Z","updated_at":"2026-06-11T23:52:37Z","entity_ids":{"company":"wefunder:company:177617","slug":"wefunder:company_slug:pathroot.health"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":false,"privacy_mode":"unlisted","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-12T03:32:08Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-11T23:52:37Z","as_of":"2026-06-12T03:32:08Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-11T23:52:37Z","as_of":"2026-06-12T03:32:08Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-09-10T03:33:08Z","as_of":"2026-06-12T03:32:08Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-09-10T03:33:08Z","as_of":"2026-06-12T03:32:08Z","confidence":"medium"}}},"company":{"id":177617,"entity_id":"wefunder:company:177617","slug":"pathroot.health","name":"Pathroot Health","tagline":"Virtual Family Support for Addiction Treatment Programs","story":"Investor Overview50+ addiction treatment providers are rolling out Pathroot Family Support to turn family engagement into recurring revenue.Families often play a major role in whether a patient enters treatment, stays engaged, or leaves early. Pathroot supports families from the day treatment begins through the return home, helping them understand the treatment process, reduce fear and confusion, and stay aligned with care — so more patients stay, complete treatment, protect provider revenue, and improve recovery outcomes.Pathroot is a fully managed, subscription-based family support program embedded into addiction treatment. Families enroll at intake for $300/year, the experience is branded to each provider, and programs can expand family support without adding staff or budget.Pathroot is already moving from launch to scale. More than 50 addiction treatment providers are under agreement, with initial family subscriptions generating revenue and larger program rollouts now underway. As these providers activate Pathroot within their admissions process, each new patient creates the opportunity to onboard another family into recurring support.Key Reasons to Invest in PathrootStrategic distribution is accelerating provider adoption.Pathroot is being introduced to addiction treatment providers through a healthcare distribution relationship that is helping accelerate pipeline development. In this model, Pathroot Family Support can be included as part of the provider’s pricing bundle, making adoption easier and aligning family support with the treatment episode.Embedded in the treatment workflow.Pathroot is designed to launch as part of the admissions and family onboarding process, so families are introduced when treatment begins — the moment they are most engaged and most in need of support.Recurring revenue tied to ongoing admissions. At $300 per family annually, Pathroot generates revenue as contracted programs admit new patients and enroll their families. This creates a recurring revenue opportunity tied to each provider’s normal patient flow.Fast activation with expansion inside existing accounts. Programs can launch in as little as 5 days, with growth occurring as new families are enrolled through existing provider relationships.Family engagement improves provider economics. When families are educated, supported, and aligned, programs can reduce avoidable early discharges, protect reimbursement, reduce staff burden, and keep more patients in treatment.Early traction with a clear path to scale. Pathroot is live with paying families, has signed agreements with 50+ providers, and has near-term activation already underway as additional programs prepare to launch.Experienced leadership with direct domain expertise. Led by operators who have built and exited SaaS companies and owned an addiction treatment program, Pathroot brings firsthand understanding of the problem, buyer, workflow, and market.Why I started Pathroot: From loss to a better standard of care“For years, my family cycled through treatment with my daughter and were told to ‘wait for family day.’ We left each discharge unprepared and watched the revolving door continue. Later, I founded a treatment program that added structured virtual family support from day one—helping keep patients in care and giving families a plan after discharge. That experience became Pathroot, so no family has to guess what to do when it matters most.” — Carolyn BradfieldWhy Family Engagement Changes the Economics of TreatmentWhen treatment begins, families are often overwhelmed, scared, and unsure what to do. Without guidance, that fear can turn into pressure, conflict, or decisions that make it harder for a patient to stay in care. For treatment programs, early exits create real financial consequences: empty beds, missed reimbursement, higher replacement costs, and weaker outcomes.Pathroot gives families structured support from day one, helping them understand treatment, stay aligned with the care team, and support the patient through completion — helping programs protect revenue while improving the treatment experience.Pathroot addresses one of the most overlooked drivers of early exits: unsupported families who need guidance from the day treatment begins.A Massive Underserved MarketAddiction treatment is a large, fragmented market with a major gap: families influence treatment decisions, but most programs are not staffed or reimbursed to support them at scale.More than 17,000 U.S. addiction treatment programs serve approximately 12.8 million people each year, while 43 million U.S. families report being directly impacted by addiction.Why Now?Treatment programs are under financial pressure.Many programs lose patients before treatment is complete. Early exits leave beds empty, disrupt census, reduce reimbursement, and force teams to spend more money to replace patients who were already admitted.Family support is becoming a competitive advantage.Families often drive the decision to seek treatment and help choose which program to trust. In a crowded treatment market, providers need visible ways to show they support the full recovery environment — not just the patient during the treatment episode. Pathroot gives programs a branded family support experience that helps them stand out to families, referral partners, payers, and networks.Payers and networks want measurable performance.Referral networks, employers, and payers are increasingly focused on completion, engagement, satisfaction, and post-discharge stability. Family engagement supports all four.Technology makes family support scalable for the first time.Family engagement has always mattered, but it has been difficult for treatment programs to deliver without adding staff, meetings, and administrative burden. Pathroot turns family support into a repeatable, branded, managed service that can launch quickly and scale across programs, locations, and patient populations.Programs need leverage, not more workload.Treatment teams are already stretched. Pathroot gives programs a way to expand family support without building a new department, hiring more staff, or managing another complex technology system.Backed by Research. Built for Real-World Impact.Research has long shown that family involvement can improve engagement, treatment completion, recovery stability, and long-term outcomes in addiction care. But most treatment programs are not built to support every family consistently.Pathroot turns family engagement into a scalable service providers can deploy from intake through aftercare — helping families understand treatment, reduce conflict, stay aligned with the care team, and support recovery after discharge.The result is a stronger treatment experience for the patient, the family, and the provider.Helps Patients Stay Engaged in TreatmentWhen families understand what is happening, they are less likely to panic, pressure the patient to leave, or create avoidable disruption.Supports Recovery After DischargeFamilies are often the first to see warning signs. Pathroot gives them education, guidance, and ongoing support after the patient returns home.Strengthens Provider Reputation and ReferralsFamilies influence treatment decisions. A better family experience can turn families into advocates, referral sources, and proof that a program does more than treat the patient.Family Support, Built Into the Treatment ExperienceWhen a loved one enters treatment, families are often scared, confused, and unsure how to help. Pathroot gives them a branded support experience from the provider — with education, guidance, live support, community, and resources from intake through aftercare. Instead of searching online or repeatedly calling staff, families get practical support when they need it most.Families get access to:Live clinician-led support groupsGuided learning paths with practical education and self-assessmentsRootie, a 24/7 AI assistant for questions and guidanceModerated discussion forumsExpert live streamsCurated resource libraryShared stories from other familiesBuilt to Scale Across Treatment NetworksPathroot is already operating on a secure, multi-tenant platform that can support many programs, brands, and family communities at once.Program-branded portals for each providerSecure infrastructure with role-based access and audit trailsFast setup for new programsBuilt to support multi-site treatment networks“In 20 years advising treatment centers, I’ve rarely seen anything scale family engagement like Pathroot.”— Mike Webb, B\u0026amp;W Behavioral HealthJoin Our SAFE RoundPathroot Health is raising on a SAFE with a $10M valuation cap to accelerate rollout across contracted addiction treatment providers, expand family enrollment, and strengthen our referral-driven distribution model.Capital will be used to:Activate 50+ contracted providersConvert existing provider demand into paid family subscriptionsExpand family enrollment through treatment program workflowsSupport implementation, sales, and customer successWhy invest now: Pathroot is live with paying families, signed provider agreements, and a distribution pathway that is accelerating pipeline growth. We are entering the execution phase where capital can help convert existing provider demand into recurring subscription revenue.“Families influence whether treatment starts, continues, or breaks down. Pathroot gives providers a scalable way to support those families from day one — and we now have the signed provider network, revenue model, and distribution pathway to bring it to market.” — Carolyn Bradfield, CEOCompetitive DifferentiationMost behavioral health tools focus on the patient, alumni, or internal program operations. Pathroot focuses on the family — the people often driving program selection, influencing whether treatment continues, and shaping the home environment after discharge.Family-first support from day one.Pathroot engages families at intake, not after problems escalate or after the patient leaves treatment.Fully managed for the provider.Programs do not have to hire staff, create content, schedule groups, moderate forums, or manage another family-support department. Pathroot operates the service for them.Designed to reduce staff burden.By giving families a structured place to learn, ask questions, and get support, Pathroot helps reduce avoidable confusion, escalation, and repeated staff calls.Engagement and outcomes in one platform.Education, support groups, AI guidance, community, engagement tracking, surveys, and outcomes reporting are delivered through one secure, branded platform.","location":"Salem, SC","website":"https://pathroothealth.com","total_amount_raised":0,"total_investors":0,"is_funded":false,"is_active":false,"quality_score":2,"related_urls":["https://wefunder.com/pathroot.health","https://pathroothealth.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/177617/xxl_avatar.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/177617/large_blob","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/177617/standard_avatar.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/177617/standard_avatar.jpg","pitch_deck_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTg0NzgxNywicHVyIjoiYmxvYl9pZCJ9fQ==--0222b09706baac20b1f68b0c9de327d606e980a0/Pathroot%20Investor%20Deck%206-1-26.pdf","pitch_deck_filename":"Pathroot Investor Deck 6-1-26.pdf"},"links":{"company_url":"https://pathroothealth.com","linkedin_url":"https://linkedin.com/company/pathroot/?viewAsMember=true","facebook_url":"https://facebook.com/PathrootCommunity","instagram_url":"https://instagram.com/pathrootcommunity/","youtube_url":"https://youtube.com/@PathrootCommunity","blog_url":"https://pathroothealth.com/catalog/resources/catalog_page/200044/blog-articles"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"50+ addiction treatment providers under agreement, with rollouts underway"},{"index":2,"claim_id":"claim-fact-2","value":"Live revenue from paying families, with larger program launches underway"},{"index":3,"claim_id":"claim-fact-3","value":"Distribution relationship accelerating provider pipeline development"},{"index":4,"claim_id":"claim-fact-4","value":"$300/year family subscriptions tied to ongoing patient admissions"},{"index":5,"claim_id":"claim-fact-5","value":"Led by serial founders with SaaS exits a treatment program exit and an RPM exit."}],"team":[{"id":5575866,"entity_id":"wefunder:company_role:5575866","user_entity_id":"wefunder:user:4707060","role":"founder","name":"Carolyn Bradfield","title":"CEO","bio":"5x founder with 4 exits in the technology and treatment space. Co-founded a licensed addiction program acquired by CRC Health/Acadia. Now leading Pathroot to transform post-treatment recovery with tech. Lost daughter to overdose.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5575866/square_blob.jpg?1777036673","profile_url":"https://wefunder.com/carolyn.bradfield","personal_url":"https://pathroothealth.com","linkedin_url":"https://linkedin.com/in/carolynbradfieldsaastechnologyprovider/","related_urls":["https://wefunder.com/carolyn.bradfield","https://pathroothealth.com"]},{"id":5575922,"entity_id":"wefunder:company_role:5575922","user_entity_id":"wefunder:user:4817411","role":"founder","name":"Mike Guardalabene","title":"Chief Technology Officer \u0026 Co-Founder","bio":"CTO with over 15 years building B2B and B2C SaaS products with a Master’s in Analytics, leveraging AI and analytics expertise. Leads global teams at Pathroot Health to deliver secure, scalable AI-powered platforms that transform customer outcomes.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5575922/square_blob.jpg?1777036673","profile_url":"https://wefunder.com/mike.guardalabene","linkedin_url":"https://linkedin.com/in/michael-guardalabene/","related_urls":["https://wefunder.com/mike.guardalabene"]},{"id":5575923,"entity_id":"wefunder:company_role:5575923","user_entity_id":"wefunder:user:4817479","role":"founder","name":"Brent Palmer","title":"Chief Marketing Officer","bio":"CMO with 17+ years in tech and SaaS marketing, leading growth, branding, and digital strategy for Pathroot. Formerly with InterAct LifeLine and Convey Services. Expert in UI/UX, multi-channel marketing, and building high-performing, user-focused teams.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5575923/square_blob.jpg?1777036673","profile_url":"https://wefunder.com/brent.palmer","linkedin_url":"https://linkedin.com/in/brentonpalmer/","related_urls":["https://wefunder.com/brent.palmer"]},{"id":5575937,"entity_id":"wefunder:company_role:5575937","user_entity_id":"wefunder:user:4708253","role":"founder","name":"Bruce Ahern","title":"Chief Strategy Officer and Chairman","bio":"Chief Strategy Officer with deep experience in SaaS, behavioral health, and clinical innovation. Co-founded InterAct LifeLine and Phoenix Outdoor. Led FDA-cleared mobile health platform at Entra Health and launched a wireless glucose meter.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5575937/square_blob.jpg?1777036673","profile_url":"https://wefunder.com/bruce.ahern","linkedin_url":"https://linkedin.com/in/bruceahern/","related_urls":["https://wefunder.com/bruce.ahern"]}],"featured_investors":[{"id":11950,"entity_id":"wefunder:company_investor_profile:11950","investor_profile_id":4307301,"investor_profile_entity_id":"wefunder:investor_profile:4307301","subject_entity_id":"wefunder:notable_investor:15763","name":"Carolyn bradfield","role_title":"","bio":"Serial entrepreneur with 4 successful tech exits and a behavioral health company sold to CRC Health. Now backing bold founders tackling recovery, mental health, and chronic care through tech and innovation.","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6NTM0ODczLCJwdXIiOiJibG9iX2lkIn19--874f981f6d6b7efafca03873029178c5df437f1d/filename","profile_url":"https://wefunder.com/carolyn.bradfield.1","endorsement_quote":"\"I invested in Pathroot because I know firsthand what it’s like to lose a daughter to addiction and how critical family support is in recovery. Pathroot gives families the tools we never had. It’s also built on the kind of SaaS foundation I’ve backed before: scalable, high-margin, recurring revenue, and built for connection just like the most successful collaboration tech companies I’ve founded and funded.\"","endorsement_name":"","is_lead_investor":false,"memo_paid_for_by_company":false,"related_urls":["https://wefunder.com/carolyn.bradfield.1"]},{"id":11951,"entity_id":"wefunder:company_investor_profile:11951","investor_profile_id":4307346,"investor_profile_entity_id":"wefunder:investor_profile:4307346","subject_entity_id":"wefunder:notable_investor:15765","name":"Bruce Ahern","role_title":"","bio":"Bruce is a serial entrepreneur and strategic advisor with decades of experience in healthcare SaaS, digital content, and behavioral health innovation. He co-founded Phoenix Outdoor (acquired by CRC/Acadia), helped pioneer an FDA-cleared mobile health platform at Entra Health, and has led growth strategy for startups and public companies alike. At Pathroot, Bruce drives partnerships, market positioning, and long-term growth strategy.","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6NTM0OTAxLCJwdXIiOiJibG9iX2lkIn19--f3a528176c3935044ab23a9d15765768e681d779/filename","profile_url":"https://wefunder.com/bruce.ahern.1","endorsement_quote":"\"I invested in Pathroot because it solves one of the most overlooked problems in addiction recovery, supporting the family. Programs need our help to reduce the relapse rate and number of trips to treatment to achieve meaningful recovery. Beyond that, the market is going to demand programs show their outcomes and we can help them make that happen. With our proven team, real partnerships, and technology that can scale, Pathroot isn’t just building a company, it’s changing lives.\"","endorsement_name":"","is_lead_investor":false,"memo_paid_for_by_company":false,"related_urls":["https://wefunder.com/bruce.ahern.1"]}],"investor_memos":[],"tab_counts":{"posts":0,"ask_questions":1,"featured_investors":2,"faq_entries":0},"active_fundraises":[{"id":137557,"entity_id":"wefunder:fundraise:137557","state":"open","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":2000000.0,"minimum_target":"50000.0","maximum_target":"2000000.0"}],"latest_fundraise":{"id":137557,"entity_id":"wefunder:fundraise:137557","state":"open","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":true,"funding_started_at":null,"funding_closed_at":null,"terms":{"eb":"$9M","nb":"$10M","txt":"valuation cap"}},"recent_posts":[],"q_and_a":[{"id":312033,"entity_id":"wefunder:comment:312033","question":"Is Pathroot just an idea or is the service taking customers in the market?","author_name":"Carolyn Bradfield","votes":1,"created_at":"2025-07-28T19:56:38Z","canonical_url":"https://wefunder.com/pathroot.health#question-312033","answers":[]}],"faq":[]}}}