# Papumba

We help you raise kids who are
confident and prepared for school

- Canonical URL: https://wefunder.com/papumba
- Entity ID: wefunder:company:127729
- Last updated: 2026-06-15T05:00:59Z
- Generated at: 2026-06-16T04:43:37Z

## Quick facts
- 2022 Revenue: Achieved a solid $1.5M.
- Investor Credibility: Auth0 CTO & Co-Founder ($6.5B exit) leads our round.
- Strong User Base: 37,000+ loyal, paying subscribers and growing.
- Global Reach: Significant traction in key markets - USA, Brazil, Mexico, & China.
- Efficient Use of Capital: Raised $2M, generated $3.5M+ in revenue.
- Expert Team: 20 specialists from successful startups, ready to scale.

## Active fundraises
- wefunder:fundraise:76368: 4(a)(6) successful (USD)
- wefunder:fundraise:76369: 4(a)(6) successful (USD)

## Story
Join us on an exciting adventure with Papumba—the app making waves as one of Apple's top 10 kids' apps worldwide. We're more than an educational app; we're a mission to elevate the way families interact with technology, filling homes with laughter, learning, and high-quality digital experiences.What is Papumba?Papumba is a unique content platform aimed to help kids learn through play. We are a team of passionate people, who believe in the power of technology to make learning fun and accessible for children around the world. Through a subscription app, we focus on delivering high-quality, personalized educational content to kids from 2-7.Our resources are designed around the concept that all children have a natural curiosity to play and discover—the cornerstone of learning and preparing for school and life. With a vast library of diverse content (all created by early childhood learning experts), we give parents peace of mind knowing that technology can be an opportunity to turn screen time into safe, engaging learning experiences both online and offline.We created Papumba with the aim of giving meaningful screen time to our own little ones. Now, families from all over the world trust us for their kiddos' fun and learning.Our Vision for the FutureWe're not just setting our sights on the here and now; we're planning for a future where Papumba is the go-to digital playground for 500 million families worldwide. But it's not just about scale; it's about shaping the tech habits of the next generation. We aim to redefine 'screen time' from a dreaded term into a celebrated one. We're not merely polishing the surface of digital content; we're laying down the foundation for healthier, more mindful tech consumption for our kids and their future families.Why 2023 is the Year to ActLet's face it. The current digital landscape for young families is, well, unsettling. Kids average 90 hours a month on mediocre content, leaving parents scrambling to find better alternatives. Sound familiar?Enter Papumba: Changing the Digital PlaygroundWe’re not just an award-winning app; we're a safe haven for curious minds and busy parents. Offering a curated library of educational games, stories, videos, and even yoga, we’re turning screen time into dream time—a place where creativity and education co-exist.What's Cooking at PapumbaOur 37,000 paying subscribers aren’t just numbers; they're families who trust us to enrich their children's lives. We’re a global community with members from the USA to Brazil, China, and Mexico. And hey, we've managed to achieve this by putting our product and amazing team front and center.Parents, We've Got Your BackImagine effortlessly weaving quality time with your kids into your packed schedule. With Papumba's autonomous play features, you can finally sip that coffee in peace, knowing your child is exploring a secure, educational universe.Standing Tall, But Still GrowingWe've reached a key milestone: operational break-even. What that really means is, we're a self-sustaining passion project, backed by a 20-strong team and $2M in investment. Our scalable model has propelled us to a $3.5M revenue, matching our operational costs.Characters that Capture HeartsMeet Coco and friends, our in-house creations that aren't just cute—they're educational superstars. Our proprietary content opens doors to diverse platforms, making us much more than a one-trick pony.The Talented Team Fueling PapumbaImagine a workspace filled with inspiration from Latin America's top companies, supported by industry veterans who believe in our vision. That's Papumba for you.Advised by a notable set of experts skilled in growth and IPsKids in action - Papumba's Playtesting SessionWhen making an app for children, it’s important to create user-friendly experiences that take into account child development and age-appropriate content. That’s why we have playtesting sessions whenever possible, to ensure our app is engaging, educational, and safe for young users. Playtesting allows us to gather valuable feedback from children and their caregivers, helping us refine and improve our app to better meet their needs and expectations.What Our Community SaysWe can toot our horn all day, but our 40,000 parent reviews across 18 languages do a way better job. The trust we’ve built is reflected in our solid 4.6 rating.Not only does our own community have our back, but Kingscrowd, the premier source for venture capital crowdfunding, has rated Papumba as a Top Deal on their platform! Forecasting a Bright FutureWe project to have half a million families join us in the next three years, targeting $30 million in revenue. Big dreams? Sure. But we're well on our way.Let's Turn the Page TogetherThis is your invitation to invest in a world where kids grow smarter and parents breathe easier. Your support means the wind beneath our wings, propelling us to enrich family lives on a global scale.At Papumba, we're more than just an educational platform; we're a movement. Our mission is to ensure children receive impactful education while reducing wasted screen time, setting the foundation for a brighter, better-informed future. This is about creating meaningful engagement that not only educates but also shapes young minds.Your investment won't just support a company—it will help pave the way for a generation that is empowered, inspired, and ready to make the world a better place. Are you ready to be part of this transformative vision?Let's build something meaningful together.The Papumba TeamBonus - Interview with Papumba Co-Founder Gonzalo Rodriguez

## FAQ
1. **Hi, I've already reserved my investment and am super excited to see the closing of the round. Besides all that, I have a question. I check all the parts of this website but I couldn't find any information regarding your previous investment rounds (valuations, the companies att...**
   - Hello Başar, Thank you so much for your support and for reserving your investment in Papumba! We are really excited to have you on board! Regarding the information about our previous investment rounds and current investors, you can find those details on our Crunchbase profile here: https://www.crunchbase.com/organization/papumba. In response to your question about why we decided to raise crowdfunding, we are indeed raising a round with the same conditions with great angel investors and VCs. H...
2. **Hello. regarding the investment terms, I hope to get a discount for an early investor .**
   - Hello Alghamdi, Thank you for being part of our Papumba family with your investment! Your support is highly appreciated. In terms of benefits, we've got something exciting. When you invest $250 or more, we're delighted to offer a lifetime Papumba subscription, a gift that keeps on giving. Once again, thank you for your faith in us. We're thrilled to have you with us on this journey! Warmest regards, Gonzalo and Pablo
3. **Great app, congrats! What's the revenue breakddown for the last 3 years? Thanks :)**
   - Hi Gabriel, Thanks for your interest in Papumba's financial journey over the last three years, and for your decision to join the round. In the last three years, we directed our resources towards product development and enhancing the user experience. The figures reflect this commitment, with our product development investment growing from $405k in 2020 to $979k in 2022. Our revenue also saw growth from $791k in 2020 to $1.5m in 2022. Interestingly, this happened with minimal marketing investme...
4. **hi i was wondering if i can i get i touch with the founder via quick phone call.**
   - Thanks for your interest in Papumba. If you have specific questions or topics you'd like to discuss, feel free to connect with me on LinkedIn where we can chat further. Here's the link to my profile: https://www.linkedin.com/in/gonzaloar/
5. **Hi. What is your YTD revenue and ARR? What is your churn? How much runway do you have and what is monthly burn? What updates do you have regarding user growth?**
   - Hey Yosef, Great to hear from you and thanks for the interest! Here's the rundown on the numbers you asked about: ARR: We're at $1.5M right now. Churn: It varies a bit depending on the country, but it's generally in the 6-7% range monthly. Runway: Looking solid with over 24 months. Monthly Burn: We're at close to $10K per month. On the user growth front, this round is all about acceleration. We've been growing on a tight budget so far. Our plan includes launching a YouTube show, a Spotify pod...

## Team
- Gonzalo Rodriguez (CEO)
- Pablo Capurro (CSO)
- Ariana Scasserra (Product Lead)
- Juan Carlos Granados (Lead Software Engineer)
- Macarena Sabalza (User Acquisition Manager)
- Martín Almeida (Business Inteligence Lead)
- Micaela Ahedo (Product Lead)
- Andrés Ballone (Content Manager)

## Recent posts
- LAST CALL! 12 Hours Left to Invest in Papumba! (2024-04-29T15:10:36Z)
- Don't Miss Out! Only 48 Hours Left to Invest in Papumba Alongside Top Investors! (2024-04-28T17:12:59Z)
- Only 3 days left: Meet our community of investors! (2024-04-27T00:36:55Z)
- 1 Week Left! Join Our Prominent Investors in Shaping Papumba's Future! (2024-04-22T21:22:52Z)
- Recent major company milestones 🚀 (2024-04-18T20:52:41Z)
- Why we're raising (2024-04-11T19:42:09Z)
- Our New Early Literacy Module is Fully Live! (2024-04-05T20:50:35Z)
- Introducing Our New Investor Interview Series: Meet Icy Williams! (2024-03-28T00:24:36Z)
- What our community is saying about Papumba! (2024-03-26T21:15:53Z)
- The story behind "Save the Oceans": A Collaboration with NGO World Animal Protection (2024-03-19T15:08:54Z)
- Two New Literacy Games Launch! (2024-03-08T20:26:43Z)
- Papumba is now on YouTube! (2024-02-29T21:02:38Z)
- 200K Milestone & We want to hear from you! (2024-02-20T20:19:15Z)
- New Partnership: Papumba Teams Up with Maslow! (2024-02-08T14:29:18Z)
- Papumba Teams Up with Kindergartens for the Summer! (2024-01-19T16:02:42Z)

## Q&A
- Q: Great app, congrats! What's the revenue breakddown for the last 3 years? Thanks :)
  - A: Hi Gabriel, Thanks for your interest in Papumba's financial journey over the last three years, and for your decision to join the round. In the last three years, we directed our resources towards product development and enhancing the user experience. The figures reflect this commitment, with our product development investment growing from $405k in 2020 to $979k in 2022. Our revenue also saw growth from $791k in 2020 to $1.5m in 2022. Interestingly, this happened with minimal marketing investment. The growth was fueled by word-of-mouth referrals, our in-house growth channels, including three free kids' apps with a large user base, and partnerships with industry leaders like Apple and Google. Moving ahead, our focus is shifting from development to scale. Our product is robust, our unit economics are healthy, and we are poised to expand, which is the objective of this upcoming funding round. Best, Gonzalo
- Q: Would be great to get a company update
  - A: Hey Justin! Thanks for reaching out. We are currently sharing all our latest news through our private WhatsApp group for investors. We’d love to have you there! Please send us an email at info@papumba.com or leave yours here so we can get you added and send the update your way
- Q: Papumba may just be the Leapfrog, Coco Melon or Sesame Street of today's standards... mmmm
- Q: What is the price of each share of Papumna on wefunder.com!@??????
- Q: Hi! Just had a couple of questions: 1) what is your subscriber retention rate? 2) Can you elaborate on the use of funds for this financing round? 3) How does the company plan on doubling subscribers in 12 months? 4) How does the company define success? Are you testing if children using the app are meeting childhood development milestones? 5) Is the company creating content in English and Spanish?
  - A: Hey Diana, Thanks a ton for your investment and the insightful questions! I'm excited to dive into them. Regarding our subscriber retention rate, while we keep specific metrics confidential for strategic reasons, I can share that we're proud of our strong retention figures, which reflect our commitment to delivering a top-notch user experience. As for the use of funds in this financing round, we're focusing on two key areas: Firstly, launching our web-based acquisition model. This includes an optimized purchase funnel for subscribing via our website, accessible on both iOS and Android. Secondly, we're developing a web-based referral product for partnerships with brands, media, and influencers, offering extended free trials of Papumba. We're already making strides in this area, as seen with our recent partnership with MercadoLibre, and we have more exciting announcements on the horizon. Our strategy for doubling subscribers in the next 12 months is twofold. We're enhancing product engagement with new gamification strategies to promote playful learning. 2024 will see significant improvements in this regard. We're also focusing on partnerships to increase Papumba's visibility, which is a key driver for our growth. At Papumba, we define success by becoming a trusted partner for millions of families worldwide. Our goal is to positively influence children's integration into technology, stimulating them to unlock their potential. Regarding developmental milestones, we've conducted some studies on mathematics and logical thinking and plan to explore more areas in the future. Yes, we're creating content in English, Spanish, and Portuguese, catering to a diverse global audience. Hope this helps clarify your queries. Feel free to reach out if you have any more questions! Best, Gonzalo
- Q: What do you hope to accomplish with Papumba in the next 5 years?
  - A: Hey Duke, First off, a huge thank you for your recent investment in Papumba. It means a lot to us! The end game for Papumba is to evolve into a massive subscription-based company with over 1 million families actively subscribed to our service. But we’re not stopping at mobile apps. We have our sights set on expansion across other platforms like Netflix and YouTube, and exploring additional revenue streams such as educational toys and TV series. Beyond products, we’re looking to disrupt traditional preschool education by developing tools that empower teachers to engage with kids in a fun, personalized manner. Essentially, we aim to be more than just an app; we want to be a comprehensive educational ecosystem for young children and their families. Hope that paints a vivid picture of where we’re headed! Best, Gonzalo
- Q: Hi, great news about the recent partnership. To understand, wasn’t your ARR 1.5m in 2022? What is current ARR run rate, YTD revenue and what do you expect for FY 2023? Also with the new partnership what revenue do you expect for 2024? What percent of downloads are from Apple App vs Google? CAC/LTV?
  - A: Hi Yosef, Thanks for your interest in Papumba! We're over the moon about our recent partnership as well. Those are great questions. We typically don't disclose such sensitive information, but we'd be more than happy to have a conversation on these matters. Don't hesitate to get in touch with us at hello@papumba.com so we can arrange a meeting! Best, Gonzalo
- Q: Hi. What is your YTD revenue and ARR? What is your churn? How much runway do you have and what is monthly burn? What updates do you have regarding user growth?
  - A: Hey Yosef, Great to hear from you and thanks for the interest! Here's the rundown on the numbers you asked about: ARR: We're at $1.5M right now. Churn: It varies a bit depending on the country, but it's generally in the 6-7% range monthly. Runway: Looking solid with over 24 months. Monthly Burn: We're at close to $10K per month. On the user growth front, this round is all about acceleration. We've been growing on a tight budget so far. Our plan includes launching a YouTube show, a Spotify podcast, and a web version of Papumba. These new initiatives will serve as additional growth channels to supplement our paid marketing campaigns. Hope that answers your questions! Feel free to reach out if you need more info. Best, Gonzalo
- Q: Hi, I've already reserved my investment and am super excited to see the closing of the round. Besides all that, I have a question. I check all the parts of this website but I couldn't find any information regarding your previous investment rounds (valuations, the companies attended etc) and why you chose to launch a crowdfunding round rather than an angel or VC round? Thanks in advance for your responses.
  - A: Hello Başar, Thank you so much for your support and for reserving your investment in Papumba! We are really excited to have you on board! Regarding the information about our previous investment rounds and current investors, you can find those details on our Crunchbase profile here: https://www.crunchbase.com/organization/papumba. In response to your question about why we decided to raise crowdfunding, we are indeed raising a round with the same conditions with great angel investors and VCs. However, we humbly wanted to open this opportunity for our subscribers and customers as well. Our hope is to bring together a group of investors who are passionate about Papumba and willing to share our vision with their friends, helping us create a vibrant community. By involving our users as investors, we aim to build a strong and supportive network of people who not only believe in our vision but also actively use our products. This approach allows us to share our progress, receive valuable feedback, and engage with our community in ways that foster a sense of unity and shared purpose. Thank you once again for your support and interest in Papumba. We're thrilled to have you on board and look forward to our journey together! Warm regards, Gonzalo and Pablo
- Q: Exit plan?
- Q: Hello, I forgot to setup my free lifetime membership to Papumba at the time of my investment. I just replied to the email that was sent to me regarding the lifetime membership, but I got an error that my message was not sent. My wife, who has a master's degree in elementary education, is homeschooling our small children and I'm sure she would have valuable suggestions for improvements. I'm just wondering how to setup the lifetime membership now?
- Q: Any update on 2023 Revenue? Or current Run Rate?
- Q: My investment is locked in and I qualify for the free subscription for my little one. Just curious, will I have to wait possibly 12 to 18 months for this raise to close, before my little one can enjoy the free subscription?
  - A: Hi Titus, Thank you so much for your investment in Papumba! We’re thrilled to have you on board. Good news! Your little one can start enjoying the free subscription right away. No need to wait for the investment to close. Keep an eye on your inbox for an email titled “WeFunder - Welcome Aboard the Papumba Journey!” It will guide you on activating your brand new lifetime subscription for your little one. Best, Gonzalo
- Q: Hi there! I was wondering if you could elaborate on the side-by-side/off-platform raise Papumba is currently running along with this WeFunder campaign. Additionally, I'd love to hear more about the markets Papumba is operating in/focusing their energy, and if you can share more about Papumba's operations in the US. Thanks!
  - A: Hello Casey, Thank you for your question and your interest in Papumba! We’ve decided to narrow our focus to the LATAM and US markets. These two markets are our primary areas of concentration, and we believe they hold significant growth potential for Papumba. Regarding our off-platform raise, we’ve attracted notable investors, including the founder of Auth0, a global leader in single-sign-on platforms. We have also garnered the support of high-profile executives from companies like Disney and Netflix, among others. These individuals are bringing their expertise and resources to our project, bolstering our efforts with their industry insight and connections. If you have any more questions or would like to discuss these updates further, please don’t hesitate to reach out. Best, Gonzalo
- Q: hi i was wondering if i can i get i touch with the founder via quick phone call.
  - A: Thanks for your interest in Papumba. If you have specific questions or topics you'd like to discuss, feel free to connect with me on LinkedIn where we can chat further. Here's the link to my profile: https://www.linkedin.com/in/gonzaloar/