# PANGEA

 Turning Trash into High-Quality Sustainable Products (Campaign Closes Dec 1st!)

## Elevator pitch
We identify high-demand products for the outdoors and replace them with ecological and carbon-negative alternatives. We sell them online around the world and use part of the funds to clean our planet, plant mangrove trees, and stop ocean pollution by placing river trash barriers.

- Canonical URL: https://wefunder.com/pangea
- Entity ID: wefunder:company:109913
- Last updated: 2026-06-05T05:00:40Z
- Generated at: 2026-06-05T12:21:51Z

## Quick facts
- Taking on the $180B sunglass industry with a first-in-the-world alternative cleaning the planet
- Our products are 2.5x more profitable than 6 months ago! Profit margin increased from 15% to 40%
- Featured on InvestorPlace's List of The 7 Best Startups You Can Buy on Wefunder Right Now
- 20% returning customers. Launched 4 high quality products in the last 6 months
- Pangea's certified supply chain cleans the planet every step of the way! No 3rd Party outsourcing
- Still early! 1M valuation 2 years ago. Aiming to 5x our valuation in 2 years (not guaranteed)
- Signed contract with a large eyewear manufacturer that supplies global brands!

## Active fundraises
- wefunder:fundraise:69153: 4(a)(6) successful (USD)
- wefunder:fundraise:69154: 4(a)(6) successful (USD)
- wefunder:fundraise:59038: 4(a)(6) successful (USD)
- wefunder:fundraise:59039: 4(a)(6) successful (USD)

## Story
Pangea uses Certified environmental waste WE COLLECT, and WE RECYCLE at our Plastic Innovation Center, to make YOUR HIGH QUALITY PRODUCTS.Our sunglasses are handcrafted from trash collected in PANGEA Mangrove Cleanup in the Philippines and ocean bound plastic in Bali.Still early! 1M valuation 2 years ago. Aiming to 5x our valuation in 2 years. Forward-looking financials are projections and not guaranteed.(Backed by venture capital funds in our pre-seed and seed rounds)River Barrier: Your name will be displayed on our newest river barrier with the other investors who commit over $1000.The Pangea Club: is a private group where investors and super customers can influence the future and direction of the company with like-minded individuals. Free Trip to Bali: Includes accommodation, food, activities with the team, a visit to our river barriers and Plastic Innovation Center. Click here to learn more.(Does not include flights)All Pangea Products Free: You will get 1 unit of every product we have made so far for free. You can customize your colors and sizes.Pangea Club members get to vote on the direction and strategy of Pangea + discounts on Pangea products.*All perks are cumulative and include the perks from the previous tier.PANGEA has one of the highest impact per dollar sold of any product company we have found. We sell high-quality, durable products like All Birds and Cotopaxi, but make a much more direct positive impact through our own movement with each product sold.Doing no harm or donating 1% is not enough. Our planet needs more action. We want to be the most impactful brand in the world, powered by profitable sustainable products.(Image taken from our campaign back in September 2022)We launched our first sunglasses in January and presold $150K (1800 pairs) in the first month.On Feb 19th 2023 we gathered 1,400 volunteers in Manila Bay, Philippines, and cleaned 10,800 lbs of trash in 8 hours. This cleaned up one of the dirtiest Mangrove forests in the world.Instead of polluting the planet, the PANGEA Mangrove Sunglasses collect trash and capture CO2.We are planting mangroves in North Java, Indonesia, to fully offset our carbon emissions, and go beyond carbon neutral by capturing more CO2 than we produce. By doing it ourselves we cut the middlemen and we can plant 4x more trees per dollar than by outsourcing it like all the other brands do. Forward-looking financials are projections and not guaranteed.With this investment round, we will take our brand to the next level by attracting some of the best marketers, content creators, and designers in the industry and developing unique products with a great story to drive massive impact.Forward-looking financials are projections and not guaranteed.The images and designs below were completely generated by AI in less than 15 mins:We are pioneering a new product development process using Artificial Intelligence. We will implement it for our upcoming line of sunglasses. Using AI saves the company 2.5 months of time in product development. We can go from idea to HD renders in 1 day instead of weeks, cutting down product development costs by 50%.The outdoors market is huge, with immense growth potential and a wide array of product categories to disrupt. After conquering the recycled eyewear niche, we will expand to disrupt other product categories.We launched an ad on Times Square to raise awareness for World Oceans Day. It got over 12,000 shares on Twitter.Our customers are so satisfied that over 90% are active promoters of the brand.Source: https://blog.hubspot.com/sales/average-email-open-rate-benchmarkWe have already moved all our revenues, expenses and operations from SG to the US, we are in the process of swapping the shares and making the US subsidiary the holding company.River Barrier: Your name will be displayed on our newest river barrier with the other investors who commit over $1000.The Pangea Club: is a private group where investors and super customers can influence the future and direction of the company with like-minded individuals.Free Trip to Bali: Include: Accommodation, Food, Activities with the team, a Visit to our River Barriers and Innovation Lab, and Unlimited Ice Cold Coconuts :)Click here to learn more.All Pangea Products Free: You will get all of the Products we have made so far for free. You can customize your colors and sizes.*Pangea Club members get to vote on the direction and strategy of Pangea + discounts on Pangea products.*All perks are cumulative and include the perks from the previous tier.

## FAQ
1. **What valuation do investors AFTER the first 50 000 dollars get?**
   - Hi Daniel, thanks for your question! After the initial $50k, the valuation cap will be $6.4M instead of $4.8M.
2. **Any person from any country can invest? Or only form certain countries? How would the contract work? And where would the stocks be available once everything is done?**
   - Yes! Here is a step-by-step guide for international investors: help.wefunder.com/15…onal-investor-guide . The only locations we cannot support are investors from Canada residing in the Provinces of Quebec, Ontario, or Alberta. You would be issued a SAFE note if you invest in this round and the shares would be issued at the next priced round that we aim to do in Q1 2024 for our Series A.
3. **Hello I tried investing 250.00 the other day 315.53 Canadian is showing on my credit card but on here keeps showing that it’s not going through properly, am I doing something wrong…? Unfortunately now after two days it says cannot support investors from my location “ Canada” v...**
   - Hi Jeff! I'm very sorry but we cannot support investors from Canada residing in the Provinces of Quebec, Ontario, or Alberta.
4. **Incredible work. Trying to invest, but it’s not letting me. I’m trying to use the Bank Account option and I fill out all sections. When I try to complete the process, it tells me I haven’t filled out all the information required. I have. It doesn’t tell me what information it ...**
   - Hey Adam, glad you resonate with PANGEA and our mission! Can you email some screenshots to support@pangeamovement.com so we can try to help solve the problem please?
5. **Great business model and I fully support cleaning up the oceans! If I invest early but maybe I need to get out in 12 months or so, how do I sell?**
   - Thanks Roy! The SAFE will convert into shares during our next priced round, which will be our Series A. We are aiming at raising it in Q1 2024. Once you get your shares you would have to find someone that is willing to buy them at the valuation price and follow the steps in the shareholders' agreement. Usually, this type of startup investment provides returns when the company is acquired by another business or when it IPOs, and then all the shareholders get a fraction of the acquisition price...

## Team
- Marcos Bulacio (CEO and Co-Founder)
- William DiRicco (COO and Co-Founder )
- Sharon Smith (Sustainability Advisor)
- Tudor Tanase (E-commerce Advisor)
- Harry Schiff (Strategy Advisor & Shareholder)
- Ahad Arif (Advisor)

## Recent posts
- Only one day left before our round closes! (2023-11-29T11:10:20Z)
- 3 major updates in the last week before we close! (2023-11-23T13:19:39Z)
- Lights, Camera, Action: PANGEA shines in new upcoming docuseries (2023-10-23T15:37:53Z)
- We are thrilled to announce the launch of the all-new OceanGuard Sunglasses! (2023-08-22T14:48:06Z)
- The 7 best startups you can buy on Wefunder according to InvestorPlace (2023-06-30T12:00:25Z)
- Today is World Oceans Day, but how do we do it justice? (2023-06-08T15:45:06Z)
- Action required: 2 clicks to complete your PANGEA investment! (2023-05-15T12:00:29Z)
- $170K and counting after public launch! (2023-05-05T10:49:47Z)
- PANGEA’s Annual Letter to Shareholders, Customers, Family and Friends (2023-01-13T13:57:54Z)
- Line up for Series A (2022-06-24T06:50:06Z)
- Our Lead Investor (2022-06-14T08:52:27Z)
- Just 2 clicks to complete your discounted Pangea investment! (Action Required) 🚨 (2022-05-26T19:00:35Z)
- Updates and Extended Discount! (2022-05-24T06:48:06Z)
- Meet our angels and VC fund for this round! (2022-05-13T09:06:19Z)
- Video: Q&A with our Angel Investor, Jonathon (2022-04-22T08:43:47Z)

## Q&A
- Q: Hi! I am repeating the question that i made 3 months ago and never got answered... I wanted to know how are you planning your future sales... I mean so far, you have just made some kickstarters, are you planning to continue forever this way to sell your products? Because I don't see that as a solid business. How are your % of sales done through KS vs sales made through your own website or other ways? How many NEW customers you get with every new KS? number and % please.
  - A: Hi Mauricio, sorry I missed your questions, I didn't see your notifications earlier. I'm happy to reply here: The future sales are going to be through two main avenues, B2C and B2B. B2C will be through online and physical. Online at the moment is through Kickstarter and our Shopify store, and in the future we will also add marketplaces starting in 2024. Physical will be through our future retail stores and pop-up stores. We will do the first test of our pop-up store in Bali during September this year and if the results are successful we are planning to open our first retail store in Bali by the end of this year. The first store will be the pilot and if it works we plan to expand to five stores in 2024, and later on expand internationally to US, Europe, and Australia. After we consolidate the previous B2C channels, and we streamline our products and operations ready for massive scale, we plan to expand globally B2B in the second half of 2024 onwards through distributors that can sell our sunglasses and existing products in the network of other retail stores. In parallel we plan to also supply other brands to white label our sunglasses and other products. That way we can tap upstream on the eyewear and outdoor industry sales by enabling big brands to become regenerative and improving their sustainability scores. To date we have launched four 6-figure Kickstarter campaigns in a row and we are on track to scale the fifth one. This is a proven go-to-market strategy that enables us to acquire loyal customers at a very low CAC and a very high conversion rate. On average we acquire ~1.2K new customers per campaign at $16 per customer. We plan to keep launching 3 new campaigns per year and scaling these products through the sales channels I mentioned above. At the moment 90% of our sales come from Kickstarter and Indiegogo and we're currently working to scale our Shopify store to 6 figures. The retail stores look like a very promising and profitable channel that can generate about $10K per month of profit per store. I hope this answers all your questions and please let me know if you have any doubts.
- Q: Hello, it has been a while since your last update. Are you able to share any news of how the year has progressed so far? How have sales been? How have the funds raised in December been used to grow or fund the business? Also, any update on those who contributed at a perk level, when will we get notice for the sunglasses?
- Q: Seems only the positive questions get answered. 4 months, 2 questions and still no sign of an answer, with something so important as asking the revenue and client growth over time, and business model. Shady business risk. Bye and good luck.
- Q: What was 2022 revenue?
  - A: Our total sales to date are $1.1M USD. 2022 was only $100K because we were focused on R&D to set up our plastic innovation center in Bali and preparing our mangrove sunglasses campaign so we were not focusing on revenue. In the first half of 2023 we have already sold $220K and we are on track to sell $500K-$1M this year.
- Q: Why are you calling it a Chinese recycling industry in your email blast title, when you seem to be referring to China’s recycling industry. As a Taiwan American and someone that supported your Kickstarter, as well as a long time supporer , I find it ignorant and callous for you to use a term that encompasses the ethnicity of people that are all over, outside of China, including American citizens. And the way you phrase this, reeks of the intent to stoke negativity towards this large ethnic group., especially in light of all the Asian Hate that continues to happen here in America and elsewhere. This is a pretty low and disgusting move by you guys.
  - A: Hi Jean, we're very sorry for using that email subject line. It was definitely not our intention to offend you or anyone, and it was an oversight on our part. As world travelers ourselves, we absolutely want to make sure that we are being considerate, and empowering, towards all ethnic groups around our planet. We'll be sure to be more mindful about this in the future, thank you for pointing this out to us!
- Q: I never received the investor perks from 2022. What's the process look like? I thought I filled out a form with shipping information.
- Q: you say you are in the largest outdoor retailers in scandinavia but I don't see you in Outnorth, the largest one. Can you comment?
  - A: Hi Kyle, sorry we meant distributor*. We have corrected the graphic, thanks for bringing this to our attention!
- Q: Hi! I wanted to know how are you planning your future sales... I mean so far, you have just made some kickstarters, are you planning to continue forever this way to sell your products? Because I don't see that as a solid business. How are your % of sales done through KS vs sales made through your own website? How many new customers you get with every new KS? discounting the ones buying the new products, but are old customers.
  - A: Hi Mauricio, sorry I missed your questions, I didn't see your notifications earlier. I'm happy to reply here: The future sales are going to be through two main avenues, B2C and B2B. B2C will be through online and physical. Online at the moment is through Kickstarter and our Shopify store, and in the future we will also add marketplaces starting in 2024. Physical will be through our future retail stores and pop-up stores. We will do the first test of our pop-up store in Bali during September this year and if the results are successful we are planning to open our first retail store in Bali by the end of this year. The first store will be the pilot and if it works we plan to expand to five stores in 2024, and later on expand internationally to US, Europe, and Australia. After we consolidate the previous B2C channels, and we streamline our products and operations ready for massive scale, we plan to expand globally B2B in the second half of 2024 onwards through distributors that can sell our sunglasses and existing products in the network of other retail stores. In parallel we plan to also supply other brands to white label our sunglasses and other products. That way we can tap upstream on the eyewear and outdoor industry sales by enabling big brands to become regenerative and improving their sustainability scores. To date we have launched four 6-figure Kickstarter campaigns in a row and we are on track to scale the fifth one. This is a proven go-to-market strategy that enables us to acquire loyal customers at a very low CAC and a very high conversion rate. On average we acquire ~1.2K new customers per campaign at $16 per customer. We plan to keep launching 3 new campaigns per year and scaling these products through the sales channels I mentioned above. At the moment 90% of our sales come from Kickstarter and Indiegogo and we're currently working to scale our Shopify store to 6 figures. The retail stores look like a very promising and profitable channel that can generate about $10K per month of profit per store. I hope this answers all your questions and please let me know if you have any doubts.
- Q: Hi there, I really like the concept but struggle when I see things like the following: 1) "Our parent company..." am I investing the parent company or a subsidiary? 2) giving trips as a perk at $3K. At this point, you need the money for growth and not to spend on trips. You could have offered the Jacket instead. 3) Looking at the Kickstarter, it seems the jackets are still in production with a funding of around $116K. How much of this raise will be going to fund the jacket? 4) How did you come up with this valuation at around 7 times your lifetime sales (not last year's sales)? Thanks
  - A: Thank you for the thoughtful critique! I will address each question individually. 1) Our first investment was from a fund called Reapra Ventures headquartered in Singapore. So for simplicity, we created a Singaporean Entity in 2020 at the time of the investment. Since then we have grown a lot, and we have created Indonesian and American subsidiaries. In 2022 we have so much interest from US investors we are deciding to make the American subsidiary the parent company. We are in the middle of the paperwork at the moment, but anyone buying equity on Wefunder is receiving a safe note that will be redeemed for equity in the United States parent company. 2) Thank you for the feedback. I'm not sure the free trip is simply a liability on the balance sheet. The opportunity to live, work, and connect with our customers and investors is worth more than the cash expense would suggest. We have already had a customer visit us on a free trip, and he has become a business partner and friend. Furthermore, we are offering our entire gear set at a 10k investment including the jacket, towels, water bottle, and more. 3) This raise will not fund the jacket. 4) Very good question! At this early stage, valuations are not really tied to revenue or EBITA multipliers as they are in later-stage companies. In this round, we pitched to about 50 Venture Capitalists and Angels. For the first few weeks, we did not have a valuation in our pitch deck. At the end of the pitch we asked the investors what price they would give to our company. 6.4 Million represents the average of the responses we received. A couple of these investors who helped us "set" the price invested in this round! Let me know if you have any further questions!
- Q: Hi, was wondering how the free trip to Bali works? If I was to invest 5K+, what's actually included in the trip, etc, is there some type of itinerary to look at? Maybe its already been posted?
  - A: Hi, Niels The Free trip includes: * Meals cooked by a private chef for a week * Free accommodation in a beautiful location. * Activities with the PANGEA team * Free coworking space in our private office. Unlimited ice-cold coconuts provided! * Day trip to visit a river barrier and see how we prevent ocean pollution If you visit in the next 4 months you would stay in the master bedroom in the photos below. (includes a private gym and private spa) https://www.deavillas-bali.com/about/villa-sarasvati.html Here's a short video I made of the villa this morning: https://www.youtube.com/watch?v=Z1HOdcg-Z74 Let me know if you have any additional questions!
- Q: Great business model and I fully support cleaning up the oceans! If I invest early but maybe I need to get out in 12 months or so, how do I sell?
  - A: Thanks Roy! The SAFE will convert into shares during our next priced round, which will be our Series A. We are aiming at raising it in Q1 2024. Once you get your shares you would have to find someone that is willing to buy them at the valuation price and follow the steps in the shareholders' agreement. Usually, this type of startup investment provides returns when the company is acquired by another business or when it IPOs, and then all the shareholders get a fraction of the acquisition price, based on the percentage of shares they hold.
- Q: Incredible work. Trying to invest, but it’s not letting me. I’m trying to use the Bank Account option and I fill out all sections. When I try to complete the process, it tells me I haven’t filled out all the information required. I have. It doesn’t tell me what information it still needs. I’d previously tried to use my debit card, but it declined it (probably because it’s debit, not credit). I’m from the UK. Any ideas?
  - A: Hey Adam, glad you resonate with PANGEA and our mission! Can you email some screenshots to support@pangeamovement.com so we can try to help solve the problem please?
- Q: Any person from any country can invest? Or only form certain countries? How would the contract work? And where would the stocks be available once everything is done?
  - A: Yes! Here is a step-by-step guide for international investors: help.wefunder.com/15…onal-investor-guide . The only locations we cannot support are investors from Canada residing in the Provinces of Quebec, Ontario, or Alberta. You would be issued a SAFE note if you invest in this round and the shares would be issued at the next priced round that we aim to do in Q1 2024 for our Series A.
- Q: Hi Marcos, net losses for FY2023 were $316k which is significantly higher than the revenue for the same period. As an investor, please can you advise how you plan to turn this around into a profitable business?
  - A: Hi Luke, Despite the reported net losses of $316k for FY2023, it is important to note that we actually sold $322k during this period. This revenue is reflected in our financial statements but appears lower due to the accounting treatment of unearned revenue from presales. We had a significant portion of our sales recognized as unearned revenue due to delays in delivering about 70% of the pre-sold units. These units have all been delivered already during Q1 and Q2 of 2024. Looking forward, we have exciting plans for the future. After validating our proof of concept and the demand of our sunglasses that pre-sold $300k last year in the first 10 months, we got a confirmation for a $1M investment to power our new stage of growth. We are developing an exciting technology called EcoFusion that will blend ocean plastics with captured carbon from coconut shells. We will use this technology to create top quality materials for the eyewear industry on a B2B scale. That way we can extrapolate the impact model we validated D2C but on an industrial level by supplying big factories in China and other brands. By using our materials, we will enable them to also become regenerative and achieve their sustainability targets. This investment will enable us to expand our B2B market while we also expand our D2C line. Our goal is to achieve breakeven within the next 12-18 months. We have an agreement with one of the biggest eyewear factories in China and several big brands that are very interested in using our materials. Additionally, we are planning a Series A round in Q2 next year to fund the following phase of our growth, and expand EcoFusion for fabrics, and scale beyond eyewear, to make the fashion industry regenerative. We are already in discussions with several VCs who are interested in participating next year as well.
- Q: Hello, I don't see this expanded upon anywhere, so apologies if it is somewhere and I missed it. Could you provide the composition of the 209k General and Administrative exp? It is not in the footnotes. Also, curious if expected that this would continue to grow proportionately and how you might expect to reduce this in the future?
  - A: Hey Robert, Thanks for the question! Those are all the operating expenses, our fixed costs: mainly salaries, rent, utilities, softwares, and also some R&D that we invested to create our Plastic Innovation Center. Our fixed costs will remain quite stable at an average of $20k per month during 2024. They will increase slightly with the hire of a new Head of Retail Development to open our retail stores and a Head of Marketing to scale our online sales. They will keep growing on 2025+ according to our sales and future rounds of investment. But we plan to break even on 2024, so sales and contribution margin will grow higher while keeping our operating expenses stable.