# Palmia

Spanish inspired and U.S. brewed, the world's 1st 90 calorie lemon-infused lager

## Elevator pitch
Palmia is much more than a refreshing, naturally lemon-infused beer. It is our 90 calorie love letter to good taste. Inspired by adventures on the coast of Spain, our dream was to bring a new choice to the light beer market, a lager that has superior flavor & offers a long overdue alternative to all the other watered-down beer brands. Whether you find yourself relaxing at the beach or just spending time with friends after work, Palmia wants your time & your beer to be of the highest quality.

- Canonical URL: https://wefunder.com/palmia
- Entity ID: wefunder:company:12878
- Last updated: 2026-06-15T05:00:08Z
- Generated at: 2026-06-15T10:22:06Z

## Quick facts
- Partnerships with Whole Foods, Target, Total Wine & More, Cost Plus, Sprouts, BevMo! In fact, we are now being sold in Raley's, Sprouts, Nob Hill Foods, Cost Plus World Market and Total Wine & More.
- Sold in more than 150 California stores and 30 bars and restaurants less than a year after launch and recently opened distributor accounts in Oregon. 
- Successfully raised $204,565 from 288 Wefunder investors in July 2017.
- Sold in some of the most recognizable bars and restaurants in San Francisco, including Sabrosa, Delarosa, Tacolicious, Monaghan’s, Dosa, Chubby Noodle, Blue Light, and more.
- Partnerships with LYFT, San Jose Sharks, and SAP Center.
- Connections to Bottle Rock, Coachella, Life is Beautiful, ESPY's, and other large venues and events.
- Winner of the 2018 People's Choice Award for the "Best Beer" at the Fremont Chamber of Commerce Burger and Brew Fest, beating out 38 other beers.
- Recently signed with four distributors outside of the Bay Area -- Morris Distributor (serving Sonoma County and San Francisco), Chrissa Imports (Counties: San Mateo, Santa Clara, Contra Costa, Alameda, Santa Cruz, Monterey and San Benito), Sacanni Dist

## Active fundraises
- wefunder:fundraise:18275: 4(a)(6) successful (USD)
- wefunder:fundraise:8563: 4(a)(6) successful (USD)

## FAQ
1. **Hi, got several curious questions: 1) Why did you not continue sales of existing product in 2015 and 2016? 2) Are there any orders pending from accounts that are waiting for the production? And what is the order gross amount if there are any? And what will be you profit from i...**
   - Hello Kristaps......Thank you for the questions. 1) We spent the last two years reformulating and perfecting the recipe with an all natural flavor. We also worked with the TTB which is regulated by enforced by strict guidelines and getting approvals needed. With the market research we conducted we wanted V2.0 to be what our customers wanted in addition to the feedback we got from retailers such as Target. They loved the new recipe so much they put us on their website and we became an approved...
2. **Hello. Is this Tier 1 or Tier 2 Reg A+ Crowdfunding?**
   - Hello Nitin! We are in a Regulation Crowdfunding (Regulation CF) which Mike Normal, the founder and CEO of this site has worked on and helped write the laws with SEC guidelines that is called the "JOBS Act". In fact, it went into effect on May 16, 2016. Here is the link for more information on how to invest in a crowdfunding campaign. We hope you can join our growth and our company at Palmia! https://wefunder.com/faq/investors#applying-to-invest
3. **How much does a 6-pack expect to Cost in store? How much does it cost the company?**
   - Hello Joel! The 6-pack of Palmia is $9.99 retail. I am happy to discuss our financials with you. Please email me at robert@palmiacorp.com and I can send you our memorandum that also includes our financial projections. Thank you again, and hope you can join our company with our success and growth.
4. **What is the share to dollar ratio?**
   - Hi Eli, We will not know this until Series A in determined. The offering is a discount of 20% with a $4M valuation cap for the first $100,000 and then a $5M valuation cap for the remaining $900,000 which will convert to shares ie: Series A. (See example below) https://techcrunch.com/2012/04/21/convertible-note-seed-financings-econ-101/ From link above, "Using the example above, let’s assume the cap were $5 million and the pre-money valuation in the Series A round were $10 million. If the note...
5. **Why are you claiming to be in (or going to be in) 3,000 Target stores when they only have just over 1,800?**
   - Hello Mark. Not sure how this was over looked, as I will be corrected immediately. With BevMo! having 148 locations, WholeFoods with 431, Safeway's 1,300, Albertson's 2,200, Kroger 2,424 - our aim is to be in well over 3,000 "Key" stores. Again, not sure how this was overseen. Total Wine & More is also a great store to be in with over 153 locations and growing. We met with a buyer and the meeting went really well. Thank you again.

## Team
- Robert Nathanson (Former CEO)
- David Epstein (President and Chairman of the Board)
- Mark Colburn (Former VP of Sales & Marketing)
- John McAlister (Technical Consultant)
- Jennifer Zanotto (Sales Ambassador (contract))
- Johnny Metheny (Sales Ambassador (contract))
- Christina Vincent (Sales Ambassador)
- Jimmy Consos (Business Development Advisor)
- Brad Kern (Advisor)
- Michael Neril (Advisor)
- Jeff Zeiszler (Advisor)
- Lisa Faer (Advisor)
- Frank Quadro (Advisor)

## Q&A
- Q: Robert, Can we get a significant update on the company? We haven’t seen an update in a long time that I am aware of.
- Q: when are we to get an update ,it has been a long time since we heard anything.
- Q: This new fundraise (August 2018) is at the same valuation as the last round (a year ago)?
  - A: Hello Craig! The valuation cap in the previous round started at $4M which is 20% greater than it is this round. The valuation cap is not a valuation rather an incentive to get in and increase your equity. With adding and delivering to national big box grocers like Whole Foods, Raley's, Target, Total Wine & More, Draeger's, Cost Plus World Market, Mollie Stone's, BevMo!, and many others you can be sure that when we raise the series A the valuation will be much larger. In fact, we got an opportunity to be a part SAP Arena and the San Jose Sharks. Now with a partnership with four of the largest distributors in beer, look for some great momentum over the next 12 months! Thank you again, and please feel free to email me direct at robert@palmiacorp.com - Robert
- Q: Just curious about a update on this? Where is it financially, what is a 2 year goal. What states is it selling in? Really anything.
- Q: When will Palmia be in the Ft. Worth-Dallas area?
- Q: Seems like business is growing! Any updates?
  - A: Thank you William! Yes sales are picking up with the new 12 ounce cans and packaging. We are now in more Safeway locations, Whole Foods, Ralphs, and soon more to come. Light a candle this week as we hope to give huge positive news to come shortly. Everyone loves the new packaging! 
- Q: Updates? Haven’t heard anything in months?
  - A: Hi! So many updates not sure where to start. As of today we are now in 4 states! CA, OR, NV and we signed with RNDC of CO!  I will send an update to the group and include pictures. We wrapped our first box truck last week and it looks amazing.  Thank you!!! Robert 
- Q: Any more updates? Thanks
- Q: Wanted to ask about the first time early investors. Will you be giving us certificates through carta or what is the plan for us . How is our investment playing a role for you and me ? What out look do you for see for returns ? Thanks Chris Cole
- Q: Do you intend to pay dividends?
  - A: Hi Craig, as an early stage company, we do not currently plan on paying dividends. With our momentum and sales, we hope to get there soon. Thank you again...Robert
- Q: When do you expect to send out your next investor update?
  - A: Hi Craig, and email will be sent out likely today! Thank you again, and you will be happy to see where we are today. Robert
- Q: Hi, got several curious questions: 1) Why did you not continue sales of existing product in 2015 and 2016? 2) Are there any orders pending from accounts that are waiting for the production? And what is the order gross amount if there are any? And what will be you profit from it. 3) Your timeline shows that in May you will run production for v 2.0, but in spendings of raised cash you write that you will fund production. As crowdfunding end date is set for now on 08-07-2017, could you please clarify if crowdfunding money is meant to increase stock or for the first production run and there is mistake in timeline? 4) After 2 years of no sales you have to get more in details how did you come up with the valuation of 5 million. Thank you for the answers in advance.
  - A: Hello Kristaps......Thank you for the questions. 1) We spent the last two years reformulating and perfecting the recipe with an all natural flavor. We also worked with the TTB which is regulated by enforced by strict guidelines and getting approvals needed. With the market research we conducted we wanted V2.0 to be what our customers wanted in addition to the feedback we got from retailers such as Target. They loved the new recipe so much they put us on their website and we became an approved vendor. We are excited to be in Target as it takes years to be approved by them! http://www.target.com/p/palmia-clara-de-espana-6pk-bottles/-/A-50821872#prodSlot=medium_1_1&term=Palmia+Beer 2) Yes, we have 110 accounts in the Bay Area that have ordered Palmia V1.0 and sold through and are looking to restock their shelves and continue to sell Palmia with the new recipe in V2.0. Our profit is 36% margin. With Target and other large box retailers coming in as we scale the the company will continue to be profitable in Q4 of year 2. Please email me at robert@palmiacorp.com and I can send you our financial forecasts over the next 2 years or 8 quarters. 3) We have spent the last 4 years with branding, approvals from COLA and TTB, new formulation and recipes, legal, labeling & packaging. While we sold through our Palmia V1.0, we have been self funding the company since our last production run in September 2013. The crowdfunding monies raised will go towards production of our V2.0 along with sales and marketing efforts. In addition, we will have other costs incurred as well that are in our financial forecast. Those include, warehouse fee's, accounting, etc. Please email me, and we are happy to discuss any further questions you may have. robert@palmiacorp..com 4) We are not giving the company a $5 million valuation today, and instead postponing the valuation until a future round of fundraising. These SAFE Notes convert to equity at a 20% discount off the valuation a future round of investors would pay. For example, if the future round of fundraising is priced at a $4 million valuation, these notes would convert at a 20% discount, or a $3.2 million valuation. The $5 million number you are seeing is the Valuation Cap. It is a ceiling on the conversion price. If, for example, the future round raised funds at a $10 million valuation, these notes would convert to equity as if the valuation was only $5 million. An even greater discount than the 20% scenario described above. We have had a great start in San Francisco with over 110 new accounts that sold though our V1.0 and after sending samples of our new formulation and recipe to such retailers like BevMo! and Target, the response was overwhelming with positive feedback and acceptance. In fact we did a blind taste test with one of these large retailers, and 6 out of 6 asked where they could buy the lemon infused lager! With these large box retailers, we believe our valuation will surpass our expectations in year 2 based on our financial forecasts. We have spent years perfecting the new formulation and recipe and I am confident you will love the taste and low calorie profile. Its always great to be the first in the market and the craft beer industry is booming.
- Q: The last update I see is 2023. Do you have any updates since then?
  - A: Please reach out to David Epstein (Founder), as he will have all the updates you need. Thank you for reaching out as the company has shifted its direction.
- Q: Any updates?
- Q: Any updates? Financials 2022?