# Painterland Sisters

Female farmer-owned organic yogurt making a difference.

- Canonical URL: https://wefunder.com/painterland.sisters
- Entity ID: wefunder:company:134349
- Last updated: 2026-06-04T05:02:55Z
- Generated at: 2026-06-04T19:04:11Z

## Quick facts
- Fastest growing yogurt brand in terms of unit and dollar percentage YoY in the natural channel
- Our yogurt is sold in 2000 stores across almost all 50 states! *launched only 1.5 yrs ago!*
- We’re on track to hit a projected $3.5 million in revenue in 2023 (first full yr in biz)
- More than DOUBLED our sales orders in the last two months (averaging 9% month-over-month growth)
- Our off-shelf velocity increases month over month per store
- ‍‍Certified WOMEN-owned, FARMER-owned, SISTER-owned, MOTHER-owned & FAMILY-owned
- Made with organic milk sourced from our regenerative family farm and others like it in the area
- Your ROI is distributions of profits and increased value of shares

## Active fundraises
- wefunder:fundraise:84467: 4(a)(6) successful (USD)
- wefunder:fundraise:84468: 4(a)(6) successful (USD)

## Story
As 4th generation organic farmers, our goal is to connect consumers to the source of their food while sustaining the land for future generations to come. How are we doing this? Through our organic Icelandic-style skyr yogurt! We believe that each cup of yogurt in the hands of the consumers opens a conversation about the importance of dairy, nutrition, and sustainable agriculture.What does the future of Painterland Sisters look like? Our vision for Painterland Sisters is to become a large player in the yogurt industry, as well as to expand into other dairy product lines. As we focus on sustainable and impactful decision-making, we are continuing to build a strong internal team and investor network for the future that believes in: 1. Profitability 2. Growth 3. Being a leader in premium dairy products while creating a positive impactWhy are we opening up this investment opportunity? The answer is short and sweet: to accelerate our growth as a company, and to share the upside of our success with our supporters by giving them the opportunity to invest and reap the benefits with us! What will my investment be used for?Your investment will be allocated towards increasing growth and efficiency, ultimately driving us towards profitability (projected in 2025). We are planning to use our funding to support: working capital (sales expenses + production), labor, marketing, and more. *See the “Details” tab for info.Why should you invest? As a shareholder in Painterland Sisters, your future share is anticipated to: 1. Continued growth in value!  In 7 years, we see the opportunity to 10x the business. 2. Reap distributions of profits (dividends) annually, which is projected to begin in 2025.In just 7 years, we are forecasted to make $41M in revenue and $11M in profits, and are anticipating a steady growth of profits and top-line sales. In simple terms; as our company grows, so will the profits, distributions and your individual shares!Keep reading to learn more about our story, products, explosive growth and investment opportunity!We are Stephanie and Hayley Painter, two sisters who have dreamed of bringing light to our family's 4th generation organic regenerative dairy farm in the rolling hills of Pennsylvania. We sought out to sustain our family’s farm and expand our reach by bringing nutritious dairy products to the world. After 4 years of crafting, working with many advisors, and learning from experts in the industry, we decided on the Icelandic-style yogurt because it was proven to be a niche in the market. We partnered with a 10th-generation Icelandic yogurt maker to craft a nutrient-dense Icelandic-style skyr yogurt using milk from our family's farm and farms in the area.We are now the fastest-growing yogurt brand in terms of unit and dollar percentage YoY in the natural channel (Spins wk 9/10/23).Farm and ranch families comprise less than 2% of the U.S. population (Source: fb.org), and that number is shrinking. This decline has raised concerns in the food industry, where relatively few brands today are farmer-owned. These concerns revolve around land and animal welfare, nutrient depletion, and a growing sense of distrust due to greenwashing practices. As both farmers and food brand owners, our top priority is the well-being of the land and animals, which has led us in our mission to: 1. Transparency: Connect consumers to the farmer 2. Sustainability: Protect the land, animals and farming3. REAL food: Offer products that are as nutrient-dense as possible Painterland Farms uses regenerative organic practices meaning we work sustainably and symbiotically with the land, animals and farms. From all-natural fertilizers for the soil to cows that graze freely on open rotational pastures, we carefully think through every action and its impact on food, the environment, the animals, and the community. Did you know? Global adoption of regenerative practices across both grasslands and arable acreage could sequester more than 100% of current anthropogenic emissions of CO2 (Source: Rodale Institute). In simple terms, regenerative practices use less energy, reduce carbon emissions, and contribute to a healthier Earth.There is no other yogurt like ours on the market! Our Icelandic-style yogurt (aka skyr) is extra creamy and defiantly dreamy. We use double-cream milk to create a yogurt that is naturally high in protein, while also being velvety smooth. Plus, it's lactose-free! Our yogurt is one of the most nutrient-dense yogurts on the market. We're providing REAL food directly from a farmer. Our yogurt stands out from the competition - it’s packed with protein, billions of probiotics, micro-nutrients, and 6% milk fat. Icelandic-style yogurt is quickly growing due to its irresistible texture, higher nutritional value, and lower sugar content.We offer 6 flavors of our skyr: Savannah’s Peach, Meadow Berry, Strawberry, Blueberry Lemon, Vanilla and Plain.In our first 12 months of business, we hit $1.3 million in sales. In 2023, we're on track to hit $3.5 million. In just 1.5 years of operation, we have quickly emerged as a prominent player in the dairy yogurt industry, securing an impressive ranking of #19 out of 128 dairy yogurt brands specifically within the natural channel*.With the support of our internal sales team and national sales broker team, we've been able to quickly expand into small and large natural and conventional grocery chains across the US! In fact, today, we’re in almost 2,000 retail stores nationwide!Our products have been particularly successful within the natural foods channel.We are thrilled to report that our velocity at Whole Foods in the Mid-Atlantic region has increased from 6.5 to 11 per unit/store/sku/week since February, indicating strong customer satisfaction and repeat purchases. We are dedicated to sustaining this forward momentum and expanding our product reach to a broader customer base by means of strategic collaborations and distribution initiatives.The yogurt industry is fiercely competitive as many brands recognize its potential for rapid growth. With consumer’s daily consumption of yogurt, stores experience quick product turnover on their shelves, intensifying the market competition. It is difficult to get started but once you have growth, it continues! Why is there so much opportunity for growth? Stability: Dairy is a global staple with daily consumption - people eat yogurt every day!High Velocity: Due to its short shelf life, yogurt has a high product turnover.Highly Competitive Shelf Space - Securing shelf space for yogurt is challenging, but once on shelves, the rapid growth for brand recognition it achieves can lead to the success of other higher-margin dairy products. Good news - we’re already on thousands of store shelves! Companies such as Chobani and Siggi’s have successfully capitalized on the opportunity for growth within the yogurt sector, paving the way for brands like us to do the same.Chobani is by far one of the most successful yogurt companies. Starting in 2005, Chobani has paved the way for greek yogurt and now owns 43% of the greek yogurt market share and 20.2% of the yogurt category (2021 Chobani S-1 Filing). Siggi’s is the major player in the Icelandic Skyr space. Starting in 2004, they grew their revenue to $200 million by 2018. For both companies, this type of growth shows the huge potential and consumer demand for protein-filled, thicker and creamier yogurt.With such fierce competition, what sets us apart from the rest? Finding our niche! As an Icelandic-style skyr yogurt, our focus is on a distinct segment within the yogurt industry. We are one of the two certified organic skyr yogurts on the market. The US yogurt industry is valued at $5.9 billion, with organic yogurt sales contributing $217 million to this figure, and skyr yogurt $177 million.Our initial goal is to reach $41 million in sales in the organic yogurt category. With increased brand recognition we aim to expand and thrive in the premium organic dairy industry, beyond just yogurt.With the sustainable dairy sector continuing to thrive, consumers are in search of yogurt that is both clean and nutrient-rich, while also offering positive benefits to the environment and animals.Because of our ability to fulfill that need for consumers, we are planning for over a 10x revenue growth of our company in 7 years!Our vision is to nurture this business to make a lasting impact in the yogurt sector and beyond for generations to come! We firmly believe that sharing profits with shareholders is the most effective means to realize this vision. We project profitability by 2025 and aim to provide returns to investors within the next 5 years!Investing in the early stages means you will benefit from being locked in at the best valuation ($15 million). As our brand expands, both profits and distribution channels will increase, offering investors a promising long-term opportunity with our rapidly growing company. Who's our target market? It depends on what they are looking for! Our yogurt consumers are everyone from children, to the working mom, to the health-conscious gym-goer, to the elderly population.Our audience is eco-conscious, buys organic and earns a higher income. Millennials rank ‘organic’ as one of their top considerations when buying food behind natural and low or no sugar (Source: McKinsey). In addition, 25% of millennials are willing to pay more for sustainable goods (Source: Nielsen).As millennial women, we are able to provide a different perspective of what it means to be an American farmer. We use our social media platforms as a space to connect with our community, educate about agriculture, and share behind the scenes of our business. In keeping our channels inviting and fun, we’ve seen our audience increase by 125% YTD. While people may follow us for our yogurt, they stick around for our transparent and fun content!Additionally, our grassroots brand ambassador program, consisting of our dedicated and passionate fans, serves as an invaluable resource for spreading brand awareness by actively engaging potential customers with their enthusiasm and personal experiences, ultimately allowing us to authentically connect and extend our reach.Sources: *Spins data - Oct 2023, Sustainability Growth in Yogurt Channel: SPINS Natural Channel, MULO (powered by IRI), 52 Weeks Ending 3.26.23, In the PressForbes - Pennsylvania Sisters Want To Change The Dialogue Around Dairy With Their New BrandCountry Living - Cream of the Crop: for two enterprising sisters, a fourth-generation dairy farm provides all ingredients for a new family businessPA Eats - Meet the Farmer: Hayley & Stephanie Painter of Painterland SistersHoard's Dairyman - Sharing Their CultureNew Hope - How Painterland Sisters Organic Skyr Yogurt saved the family farmSuccessful Farming - Pennsylvania's Painterland Sisters are farming with the future in minds hereThe Brand Insider PodcastPositively Pennsylvania - Building a LegacyNortheast Family Farming - Feature Family FarmersWomen's WorldEden Magazine

## FAQ
1. **What is your 5 year business plan?**
   - In the next five years, our plan is to saturate the natural food channel which includes maximizing efficiencies in the distribution channels, expanding into new natural grocery chains and increasing velocity in the ones we're already in. We plan to scale productions and expand with value-added dairy products. We'll ramp up our marketing efforts to increase brand awareness via digital and field marketing efforts. Through these efficiencies, we plan to improve margins with the priority of reach...
2. **Have A good Day I have view questions regarding to the company: 1- Do you any plan in future to go for IPO or acquisition is the best option? 2- Do you coparte with groceries market like Walmart, Costco, etc...? 3- Do you have expension plan outside US to enter new market like...**
   - Wow! Thank you for all of these great questions. We’d love to hop on a call to answer these more in-depth. Please send me your email to sisters@painterlandsisters.com and we’ll set up a time to chat. To answer most of your questions in short see below… 1. Do you any plan in future to go for IPO or acquisition is the best option? We are 4th generation organic farmers and our overall goal is to be a profitable company that fulfills our mission of connecting consumers with the source of their fo...
3. **In the video, there is mention of "vertically integrating the farm" which usually means taking the product from start to finish in-house but then in the mention of how funds will be used, "co-packer" is mentioned a couple of times. Where is the yogurt produced and then stored?**
   - That’s right! We’re using milk from our family’s farm and others like it in the area to produce the finished good, organic skyr yogurt. We partner with a local co-packer that specializes in the production of Icelandic skyr that we store with a cold storage facility in Pennsylvania. Then the yogurt is distributed to retail stores across the country. Our family farm, Painterland Farm, is a dairy and crop farm. The farm is vertically integrated because we take the crops from the land and turn it...
4. **When the funding round will be close?**
   - Thanks for reaching out to us! It's fantastic to see that our campaign has created a lot of excitement, even in its early stages. Our primary goal for this campaign is to achieve the $1.2 million target and leverage this capital to continue achieving sustainable growth. We are ambitious about reaching our goal quickly and are making every effort to do so by the end of August.
5. **I usually wouldn't look at stuff like this. However, after seeing the frozen farmer that was on shark tank (don't know if you saw that episode) and seeing how well they are doing got me excited about this opportunity. I see you mentioned 3.5 million in sales what would your pr...**
   - Hi John! Thank you for your patience as we navigate this new aspect of our business. We’re working hard to reach our raise goal and are certainly open to all opportunities. We’d love to chat more if you’re open to it. Let us know your email and we can set up a call. Please see your answers broken down below: 1.1) I usually wouldn't look at stuff like this. However, after seeing the frozen farmer that was on shark tank (don't know if you saw that episode) and seeing how well they are doing go ...

## Team
- Hayley Painter (Co-Founder & Co-CEO)
- Stephanie Painter (Co-Founder & Co-CEO)
- Kevin Griffith (Fractional CFO)
- Trever Knoflick (VP of Sales)
- Joanna Widman-French (Director of Marketing)
- Tim Stewart (Director of Operations)
- Tera Johnson (Business Advisor)
- Alex Bayer (Fundraising Consultant)

## Q&A
- Q: I really like the pitch and I’ve viewed it multiple times. I’m going to purchase some today and taste it for myself. You guys have an amazing story. The ability to receive annual profits in 2025 is also appealing. I really like the family aspect of what you all have done and it seems like you have done a lot of work. Congrats to what you have accomplished to date and I’m hopeful to be apart of the journey soon. Sincerely, Mondray Gee Super Bowl 48 Champion
  - A: Thank you so much for your kind words and interest in investing. We would be honored to have you not only as a customer but as an investor, too! We've worked hard to develop a sustainable and profitable business model, and we're excited to share the rewards of our success with our investors. Check out our store locator to find some yogurt near you! painterlandsisters.com/store-locator We cannot wait to have a Super Bowl Champion as an investor in our company! Let us know if you would like to talk further: sisters@painterlandsisters.com
- Q: Hi! My wife and I recently discovered your product at our local grocery store and were immediately impressed. Intrigued, I visited your website to learn more about your company and noticed the opportunity to invest through a SAFE. We are highly interested in supporting your venture, drawn not only by the exceptional quality of your product but also by the admirable values and vision that your company represents. Before we proceed, we do have a specific question regarding the investment. Could you please provide some insight into the liquidity aspect of this investment? We totally understand this highly illiquid compared to most other investments. We also appreciate your company's focus on sustainable growth rather than pursuing large-scale funding from venture capitalists or private equity firms. While we understand that future market conditions are unpredictable, any information on potential exit strategies for early investors in the medium to long term (such as in 5, 10, or 20+ years) would be greatly appreciated and would help us in making an informed decision about our investment size. Thank you for your time and consideration. Bryan
  - A: Thank you for your interest in investing and we are so HAPPY you are enjoying our yogurt as well as stand behind our mission. For our first question: Yes, you are right; this is an illiquid investment compared to most. Liquidity options in the future will be dependent on the performance of the business and there are three likely scenarios we think (although this is constantly evolving) to liquidity: 1) dividends - once profitable we intend to start paying a dividend that we hope to grow as the cash flows of the business grow; 2) buyback - if financially able, the company could buy back shares from investors at their option. The valuation on this could be negotiated or it could be based on an offer from the company that shareholders choose to accept or decline. 3) the business could have a liquidity event with a mission aligned partner The mission and smart growth that improves cash flow is our objective. If we are successful, that will open up options for the company and shareholders to get liquidity and a return. We think dividends will start in 3-5 years and beyond that if we build a great business, we will have options!
- Q: Hello sounds like your doing things the right way kudos! Am thinking of investing. For the pricing, would the 5.3 oz containers be priced a bit above Icelandic Provisions at $1.99? Also for the sugar content, do you have any plans on lowering that using stevia or monk fruit? I currently buy Oikos Triple Zero and love that it's sugar free. Lastly, I would have liked to buy shares in the company at around $1 instead of the SAFE. I like to obtain as many shares as possible, usually 700 or more, in a company at a low price. I am concerned that the SAFE may convert into shares at a relatively higher price like $3 or even higher. If you were offering shares at $1 and I invested $700 I would get 700 shares. If the SAFE converts at $3 or more then my $700 investment would only yield 233 shares, which of course is a huge difference (or even less than 233 shares if it converted at $4 or $5). Do you have any estimate as to what value the shares will convert at in the next funding round?
  - A: Hi John! These are great questions! Our 5.3oz is priced a little above Icelandic Provisions, we are averaging $2.50 currently. Comparatively, our yogurt is organic, higher in protein, has double cream and has 4 cups of milk per container, which means it is jammed packed with all the micro-nutrients as well! We are considered lower in sugar without using any non-nutritives. The plain yogurt has zero sugar and no non-nutritives. The sugar we do use is organic cane sugar as it is the easiest for our bodies to digest comparatively to non-nutritives like stevia and monk fruit. Have you tried the product yet? If you go to our website you can find a store near you to see what you think of it. Our customers love our yogurt because it’s a healthier choice and even tastier. Try it for yourself :) You will get either $15 million or the lower valuation in the next priced round, whichever is lower. The SAFE instrument gives you downside protection because any new money coming in would be non-dilutive. To understand your potential future equity, you’d divide how much you're investing by the $15 million post-cap valuation.
- Q: The last numbers we have seen were 2024. Can we get a year end 2025 numbers. Love the investment but wondering if there will be a liquidity event?
- Q: Hello, I love your yogurt! And believe in your mission. I have a question about the liquidity in the company: In your financial information, you mentioned that you would be raising capital again in 7 months. Does that mean you will be raising money again in the very near term? Can you provide an update on your liquidity position and when/how much your next fundraise will be? Will it be through Wefunder? Separately, is it possible to see any of your updated financial results? You provided some projections through the end of 2023 and I would love to see how your actual performance compared. Thank you very much and keep up the good work. Amy
  - A: Hi Amy! Thank you for your questions + excitement about our company and mission. We officially closed our Wefunder round as we hit our investment goal. For future opportunities, please reach out to sisters@painterlandsisters.com and we can get any questions answered.
- Q: Can you provide some color on why general and administrative expenses are so high? What is most of this expense going towards? $750K in general/administrative expense compared to 650K in revenue seems really excessive. Thanks and best of luck to you!
  - A: Hi Nathan! We officially closed our Wefunder round as we hit our investment goal. For future opportunities, please reach out to sisters@painterlandsisters.com and we can get any questions answered.
- Q: Hi Hayley, Thanks for answering my previous questions. After reviewing the financial statements, I'm still a little unclear as to how a reduction in trade spend and a projected 5% growth rate supports a net profit increase from $80K to $1 million. Any additional insight would be greatly appreciated. I also have a question specific to your strategy during scale up, regarding waste. What is your strategy to prevent or avoid significant waste…at each scale up milestone? It sounds like your product is doing great in the Mid-Atlantic region with a velocity score of 8.4 at Wholefoods. This is great. Have you seen your velocity increase in Nov & Dec.? How is your velocity on the west coast at Wholefoods and non-Wholefoods retail stores? Which regions are your top 3 regions, in terms of velocity? Thanks again for your time in answering my questions. Matt
  - A: Hi Matt! We officially closed our Wefunder round as we hit our investment goal. For future opportunities, please reach out to sisters@painterlandsisters.com and we can get any questions answered.
- Q: What was this past months revenue? U also seem to be in alot of the health stores with a 3.5 million run rate which is phenomenal but how quickly can u jump to 10 million? Meaning don’t u feel that with so many stores you should be seeing more sales? You’re averaging 3 k a year per door in the health stores Walmart or target will be less …………… not criticizing just want to understand
  - A: Our August revenue was $393,818. September revenue: $386,516. Based on current accounts and accounts in the pipeline, we should hit an annual sales of $10m by 2026. In the past two months, we’ve more than doubled our sales orders. Our products have been particularly successful within the natural channel, which is where we have seen the most demand. We are thrilled to report that our velocity at Whole Foods in the Mid-Atlantic region has increased from 6.5 to 8.4 per unit/store/sku/week since February, indicating strong customer satisfaction and repeat purchases. We are committed to maintaining this momentum and bringing our products to even more customers through strategic partnerships and distribution efforts.
- Q: I usually wouldn't look at stuff like this. However, after seeing the frozen farmer that was on shark tank (don't know if you saw that episode) and seeing how well they are doing got me excited about this opportunity. I see you mentioned 3.5 million in sales what would your profit be roughly that is what is hurting many companies. I would ask you for your margins,however, I have seen several companies great profits, margins etc and still losing money,cogs destroyed them,how is your cogs. Compared to your competitors how does your price compare? Excuse me if I am overlooking it but do you plan on taking part of raise to develop new products? Do you plan on doing in field stuff, taste testings etc? You are doing an amazing job! Do you plan on changing your packaging or leaving it as is?. I look at the number of stores when it comes to revenue the amount may sound good but not for the number of stores..thanks for your time!
  - A: Hi John! Thank you for your patience as we navigate this new aspect of our business. We’re working hard to reach our raise goal and are certainly open to all opportunities. We’d love to chat more if you’re open to it. Let us know your email and we can set up a call. Please see your answers broken down below: 1.1) I usually wouldn't look at stuff like this. However, after seeing the frozen farmer that was on shark tank (don't know if you saw that episode) and seeing how well they are doing go me excited about this opportunity. We did, what a great product! We love to see fellow family farms developing innovative products that resonate with consumers. 1.2) I see you mentioned 3.5 million in sales what would your profit be roughly that is what is hurting many companies. I would ask you for your margins,however, I have seen several companies great profits, margins etc and still losing money,cogs destroyed them,how is your cogs. Our goal is to continue to increase our margin through maximizing efficiencies in the distribution channels, expanding into new natural grocery chains and increasing velocity in the ones we're already in. We plan to scale productions and expand with value-added dairy products. 1.3) Compared to your competitors, how does your price compare? Our price is in line with other organic skyr brands. Compared to non-organic yogurts, our price is typically .50 -.85 more. That’s because we’re using higher quality, organic ingredients to make our yogurt (including milk from our regenerative family farm) and additionally, our technique leaves the product jam-packed with nutrients like protein, probiotics, calcium and many many more. We’ve seen that our consumers are willing to pay more for products that are certified organic, sustainable, traceable and just overall have higher nutrients! 1.4) Excuse me if I am overlooking it but do you plan on taking part of raise to develop new products? We certainly have plans to expand our product line with other value-added dairy products. Can’t wait to share what we have in the works once we’re ready! 1.5) Do you plan on doing in field stuff, taste testings etc? Absolutely! We strategically execute demonstrations (tastings) across various retailers. In addition, we have an “on-the-ground” brand ambassador program where our biggest fans help spread brand awareness about the product. Furthermore, we’re testing digital and scalable tactics to increase trial and conversion. 1.6) Do you plan on changing your packaging or leaving it as is? Our packaging helps tell our story and connect with consumers. We are eager to continue to make improvements to our packaging to support that mission. The packaging we utilize currently is more environmentally friendly comparatively, but we will continue to find innovative ways to reduce costs while also taking steps toward sustainability.
- Q: Hello Painterland Sisters, I am writing to ask can we investors get an update?
- Q: Painterland Sisters Closes Seed Funding Round with Notable Investors https://share.google/TOY2zuXxu1KkK3zlN
- Q: Just tried the lactose-free skyr and shared a review on my profile! Loved finding and trying a founder brand in the wild.
- Q: Hello, Looking for updates, last were Q1 2024.
- Q: Current investor: Any update of your financials for 2024?
- Q: How does a person invest in your company?