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Beloved for our sweet-salty treats, we are expanding our successful bakery chain

Last Funded March 2023




Rated "best bakery" in NYC many times over (NY Mag, TimeOut, Village Voice)
Massively successful retail with 15-30% EBTIDA per unit and millions in gross revenues
$3.5mm run rate, with plans to $11mm+ in three years and profitably (not guaranteed)
Decade+ of organic marketing, 65k+ social followers, 1000s of press features (NYT, CNN, Food52, etc)
Huge white space for quality, full-service retail in an industry with a $36 billion TAM
Low CapEx per unit with ROI in <12 months (not guaranteed)
15% of round already reserved
Women-owned and -led

Our Team

Neighborhood bakeries help to build community and bring joy to people on a daily basis through accessible, affordable, and creative products .

Welcome to Ovenly!

We have been named "best bakery in New York" many times over by the press and our fans.

Prior to Ovenly, Agatha and Erin worked in social work and social justice in low-income and at-risk communities. They bring that experience and learning into Ovenly every day. Agatha now operates the company as CEO while Erin is a board member.

We have five bake shops in NYC: the West Village, Greenpoint, Park Slope, Williamsburg, and Cobble Hill, deliver locally, and ship nationwide.

Ovenly has been a viral sensation since we opened our doors in 13 years ago. We have invested under $100,000 in advertising, influencer, growth and marketing since we launched and have invested $0 in PR.

Baked goods have been enjoyed for Millenia, and that trend is not changing any time soon. Convenient, grab-and-go, quality treats, however, are what our Gen Z and Millennial customers want and what we give to them. Consumers are also moving away from alternative sweets are looking more for all-natural ingredients, exactly what we use in everything we bake.

We are vertically integrated, hub-and-spoke bakery chain, which means we manufacture and deliver our product to our stores and a select number of wholesale clients throughout New York City.

Besides baked goods, 40% of our in-store sales are coffee and specialty drinks. So not only is Ovenly folks' neighborhood bakery, it is their local coffee shop, too.

Final 2022 numbers: $137,750 ecommerce; retail: 2.1mm

We spend, all in, $180,000 to build out our small footprint bake shops and achieve profitability typically within one year. Our average ROI is also 12 months or less. Our formula is simple: small spaces, small rents, cheap build outs to achieve maximum EBITDA and sales per square foot. With this investment, we hope to open two new stores which will provide us the right cash flows to self-fund our growth through 2025 (not guaranteed). At at that point, we plan on launching a much larger funding round for national expansion.

Forward looking projections cannot be guaranteed.

The use of funds breakdown above does not include the 7.5% Wefunder intermediary fee.

Forward looking projections cannot be guaranteed.

Forward-looking projections and performance are not guaranteed.

EBITDA and profitability are key to our growth and financial strategies. Ad and marketing spend includes contractors and agencies.

Future top- and mid-level hires include a chief operating officer, a sales manager, and a marketing associate.

Forward-looking projections such as completing a strategic exit are not guaranteed.

Check out our perks for joining in the fun!