Company Profile (AI Text)
Name: Outerly
Canonical URL: https://wefunder.com/outerly
Updated at: 2026-06-02T05:01:25Z

Tagline: The Social App for the Outdoors

Key claims:
- Total raised on Wefunder: 61958 | citation: https://wefunder.com/outerly#claim-total-raised
- Total investors: 165 | citation: https://wefunder.com/outerly#claim-total-investors

Verified facts:
- Total raised on Wefunder: 61958 | observed_at: 2026-06-02T05:01:25Z | expires_at: 2026-06-03T05:01:25Z
- Total investors: 165 | observed_at: 2026-06-02T05:01:25Z | expires_at: 2026-06-03T05:01:25Z

Computed metrics:
- total_amount_raised: 61958
- total_investors: 165
- team_size: 1
- featured_investor_count: 1
- faq_count: 1
- recent_post_count: 0

Quick facts:
- Community app aimed at making the $889B outdoor recreation industry safer & more social | citation: https://wefunder.com/outerly#claim-fact-1
- 400+ beta participants; 28K+ waitlist signups & email subscribers | citation: https://wefunder.com/outerly#claim-fact-2
- Founder previously bootstrapped outdoor media company to 200K+ unique monthly users & $25K+ MRR | citation: https://wefunder.com/outerly#claim-fact-3
- MVP created based on 350+ in-depth customer interviews & survey responses | citation: https://wefunder.com/outerly#claim-fact-4
- Acquired first B2B contract with DC pilot with potential to scale nationwide | citation: https://wefunder.com/outerly#claim-fact-5
- All star founder with experience at Bain, National Geographic, and several early stage startups | citation: https://wefunder.com/outerly#claim-fact-6
- Currently beta testing our web & mobile apps in Washington, DC, with full launch in Sept 2023 | citation: https://wefunder.com/outerly#claim-fact-7

FAQ:
- Q: Good morning, Congratulations on your app! Two questions: - How are you currently making money? (if I calculate the 7% of the 400 beta I don't come up with $60K in ARR) - Why are you going from $122K to $60K between 2021 and 2022? - How long has the application been in beta te...
  A: Hi! Thanks for your questions, happy to shed more light: - All of our current revenue comes from our legacy asset, UrbanOutdoors.com. It is monetized via ads and affiliate marketing. - However we have shifted our focus away from building that media company and instead have been focusing on building Outerly's app, which has resulted in the decline/shift in revenue in the last year. - 4 months; we've learned about the most exciting and payment-worthy features we offer and are launching a refres...