# One Golden Thread

We design to remind - you are always golden inside.  

- Canonical URL: https://wefunder.com/onegoldenthread
- Entity ID: wefunder:company:192680
- Last updated: 2026-06-13T23:53:47Z
- Generated at: 2026-06-14T03:24:54Z

## Quick facts
- $21M+ cumulative net revenue since 2020, ~$5.6M in 2025.
- 36%+ returning customer rate, reflecting deep brand loyalty and repeat wear
- ~78%+ gross product margins driven by disciplined sourcing and near-shore production
- Founder-led lovestyle brand built on durability, comfort, and timeless design
- $740k+ B2B revenue booked YTD, up from less than 6 figures in 2025
- Ethically crafted with a give-back model - one tree planted per sale, 177k+ planted to date
- 3X featured in Forbes, Fast Company "World Changing Idea", Esquire "Most Stylish Hoodie Award"

## Active fundraises
- wefunder:fundraise:156132: 4(a)(6) open (USD)

## Story
Connection clothes: to self, to community, to planet. Ethically sourced, luxurious, and timeless. The somatic connection nature, minimalist-inspired design, and the performance of movement.And a quiet signal that we are each part of the one golden thread connecting us all.See what people have to say about us: Investment SnapshotSince launch, One Golden Thread has demonstrated strong traction and community alignment.Key Highlights$21M - Cumulative revenue since 2020, $5.6M - Net revenue in 202541,938 - Customers worldwide, 49 Countries - Global distribution, 7,000+ U.S. Cities - Domestic reach78% - Product gross margin, $275 - Average order value, $587 - Customer lifetime value<8% - Return rate (industry avg 15–30%)177,000+ Trees planted, 185,000+ Plastic-free shipments$740,000+ of business development deals closed in H1 2026, representing a new area of significant growth potential for the brand2026 Q1 PerformanceThe brand continues to exhibit resilience to macro-economic conditions. Net sales in Q1 2026 grew 28.4% YoY with an ad spend increase of only 8.6%, thus exhibiting increased marketing efficiency.B2B & Partnerships ExpansionIn May, 2026, One Golden Thread closed its largest single business partnership - over $700,000 in revenue, featuring our Long Sleeve TreeSilk™ Hoodie Tee with a custom bespoke detail hand-stitched onto every garment.Organizations and artists aligned with our mission are coming to us, recognizing there is no better garment to gift, to gather in, to wear as a symbol of something shared.Breakthrough to ProfitabilityWith the improvements and efficiencies to the core business and the expansion into B2B, One Golden Thread has broken through to profitability YTD in 2026, and we're on track for a profitable year - a major landmark after the previous years when we in growth mode.The community has spoken, and expressed us as a beloved brand:41,000 customers across 49 countries. A return rate under 8%. Customers who don't just buy once - they come back, they tell friends, they invest.The hard work is done. The foundation is built. What comes next is scale.More product. More partners. More golden souls finding their way home.What We CreateWe started with one question:What would the perfect tee look like?Not a T-shirt.A Tree Shirt.91,000 units sold, 2,000+ five-star reviews, featured across major media.From there, the expanded collection centers on "elevated elementals" - timeless versatile wardrobe staples - spanning from tops, bottoms, outerwear and accessories.While our product began and is still steered towards menswear, our clothes are "unisexy" and we have a growing women's collection.One Golden Thread Design DetailA minimalist design of a golden thread is woven into the each garment — a design detail that sparks recognition and often inspires connection between strangers no more. And to wear the mantra that we are part of the one golden thread that connects us all.OGT Nature-TechWe spent years developing a proprietary fabric and design system to create clothing people don’t want to take off.TreeSilk™ is One Golden Thread’s proprietary fabric blend combining regenerative European Beech Tree TENCEL™ fiber with Supima, the top 1% of long-staple cotton.BreathableTemperature regulating for year long wear - cools and warmsExceptionally soft and durableNaturally stretchable in all directionsCustomers often describe the feeling simply: “Better than naked. My new second skin.”Elevated Elementals Designed for LifeWhat defines our product:TreeSilk™ proprietary fabric (TENCEL™ + ethical cotton)Temperature-regulating, breathable, ultra-softMulti-functional design (reversible, adaptable, travel-ready)Signature silhouettes built for movement and longevityEthically made in Los Angeles and trusted global partnersIn a culture increasingly defined by speed, noise, and division, One Golden Thread offers something refreshingly simple:Clothing designed for life — and a quiet signal of connection.Born in LACrafted close to home.Much of the knitting, dyeing, and finishing in Los Angeles (including DTLA)Produced with specialized, women-owned fabrication partnersEthical labor. Responsible production. High craftsmanshipAvailable globally online and through our flagship on Abbot Kinney Boulevard.Why This Brand WinsOne Golden Thread succeeds where many apparel brands struggle because it combines authentic founder vision, proprietary material innovation, disciplined production, and a deeply engaged community that amplifies the brand organically.The result is a company built not just on marketing — but on product experience, word-of-mouth discovery, and a growing global community of people who simply love living in the clothes.Exceptional Product-Market FitCustomers consistently describe One Golden Thread simply as:“Clothes to live in for life.”• Return rate: under 8% (industry avg 15–30%)• Average order value: $275• Customer lifetime value: $587 and growingWhen garments become the pieces people reach for again and again, they often become the most valuable items in the closet over time.Founder-Led, Community-AmplifiedOne Golden Thread is guided by a clear founder vision while growing through a deeply engaged global community.More than 41,000 customers across 49 countries and 7,000+ U.S. cities wear One Golden Thread today.Many discover the brand through friends, conversation, and shared experience.Many investors first became customers — and then chose to invest.This alignment between founder authenticity, product experience, and community participation creates a resilient foundation for long-term growth.Unique and Expansive Market OpportunityMost clothing forces a tradeoff:Comfort or performanceSustainability or durabilityStyle or everyday functionFast fashion is disposable.Athleisure is optimized for workouts — not life.Luxury is expensive — but often impractical.We created something better.One Golden Thread exists at the intersection of ethical fashion, affordable luxury, athleisure, and streetwear.TAM - Approaching 1 Trillion by 2030.ZEN STREET LEISURE - We created new hybrid category unto our ownThere is no true everyday uniform built for how people actually live.We craft uniforms for life.Ethically sourced clothing designed first for luxurious comfort and everyday life, with the stretch, breathability, thermodynamic, temperature regulation, and durability associated with performance apparel.Signature silhouettes and thoughtful functional details — including reversibility, hidden pockets, and adaptable textures — allow many garments to serve multiple roles across environments.From travel to work. From movement to everyday life.Customers often summarize the experience simply:pack lighter, do more.By designing garments that serve multiple purposes, One Golden Thread allows people to fit more life into the overhead compartment — with fewer pieces that do more.Our Clothes Are UnisexyWe are a masculine-focused brand that is unisexy, with 40% of our customers being women, who love the cozy comfort of our clothes as well.We've tested an exclusive women's capsule collection with sell-out success, and a true women's category expansion remains a strategic area of growth - either as a new line or spin-off entity.A Regenerative Business ModelThe Problem: Clothing is among the World’s most extractive polluting industries, poisioning the Planet & People.80 Billion new pieces of clothing are made every year87% will be disposed in a landfill or incinerator within just 18 monthsOnly 3% of disposed clothes are made from sustainable fibers38% of micro plastics in the ocean come from tossing and washing polyester clothing.Photo copyright Shawn HeinrichsOur Solution: One Golden Thread operates with a simple guiding principle:Give back more than we take to create.To date:• 177,000+ trees planted worldwide• 185,000+ garments shipped without plastic packagingRegeneration is embedded directly into the operating model.To date:Strong Growth LeversGrowth has been driven by product experience, word-of-mouth, and story-driven digital marketing — reaching a community of creators, entrepreneurs, and everyday leaders who value comfort, connection, and conscious living. Community EngagementBadassador Affiliate ProgramOur brand is deeply rooted in community and our success is tethered to a global network of OGT "Badadassadors" finding each other in the world and proactively sharing the brand with others via our affiliate program. Creator CommunitiesOne Golden Thread is beloved by creator communities - those larger-than-life golden souls. The Rockstars. The actors. The musicians living life full tilt, threading gold through everything they touch.We are proud to be among their chosen.We partner with aligned creators on product collaborations, pop-ups, and events.And for those whose vision and values are vibrationally aligned, we create curated artist capsule collections where the clothes are a benevolent canvas for co-creation.B2B PartnershipsAnywhere people come together around a shared idea, a shared value, a shared experience - our clothes have become the uniform of choice.We craft custom capsule collections for aligned organizations: bespoke prints, signature details, hand-finished touches that make each piece unmistakably theirs - and unmistakably OGT.This year, One Golden Thread closed its largest single business partnership - over $700,000 in revenue, featuring our Long Sleeve TreeSilk™ Hoodie Tee with a custom bespoke detail hand-stitched onto every garment.The pipeline is growing. The fit is obvious.Digital MarketingWe efficiently acquire new customers through online advertising, social media, and lifecycle marketing.We create story-driven, engaging content that reflects the values of the brand - often featuring artists, musicians, athletes, and community leaders.Experiential RetailOur flagship Abbot Kinney store serves as a real world footprint and hub for not only retail sales, but also a place for the community to gather through events in our backyard Oasis garden.The AK store has enabled us to not only generate more top line but has also served as as a key new customer acquisition element as well.Product DevelopmentWe continue to introducing new silhouettes, and are elevating the collection through fabric innovation and new fabric blends.The product road map sharpens the collection while staying rooted in ease, movement, and intelligent design, and keeps the brand ahead of copycats through continued innovation in silhouette, texture, and material presence.Use of FundsYour investment will help OGT grow around three levers:1. Product ExpansionExpansion across new categories and use cases to reach a growing customer base.2. Digital GrowthScale efficient customer acquisition and retention.3. Experiential RetailExpand beyond our Abbot Kinney Boulevard flagshipWhy Invest NowConsumers are rejecting disposable fashionComfort and quality has become non-negotiableExpansive growth opportunityWe've already crossed the hardest thresholds:Proven product-market fitStrong marginsGlobal customer baseOrganic community growthScalable supply chainMore product. More customers. More momentum. Community Stewardship.For the first time, One Golden Thread is opening the company to community investment.Customers, supporters, and brand fans can now participate as owners.Investors receive:Opportunities to provide product feedbackEarly product previewsInvitations to gatherings and experiencesDirect quarterly founder updatesA Values-Aligned Investor CommunityOne Golden Thread has been community-funded by design — not because it was trendy, but because it was true. Beginning with our Seed Round and through our Series A, we’ve raised over $4 million to date while maintaining a remarkably clean cap table rooted not only in sound business principles, but in energetic integrity.We have always believed capital is energy, and who sits around the table matters as much as the capital itself. This next Community Round continues that philosophy: inviting in values-, vision-, and vibrationally-aligned humans who believe business can transcend transaction and become a force for connection, regeneration, shared prosperity, and meaningful impact on the planet.Founder LetterHi — I’m Jeff Scult.Founder and designer of One Golden Thread.In 2016 I ran a simple social experiment.I tied golden threads on people’s wrists as a reminder that we’re all connected.Those threads sparked conversations everywhere I went.Then a question appeared.What if the thread lived in the clothing itself?So I set out to design something I couldn’t find anywhere — the world’s perfect tee.Except it wouldn’t really be a T-shirt.It would be a Tree Shirt.Today more than 41,000 people wear One Golden Thread around the world.Together we’ve grown the company to $21M in cumulative revenue since 2020, while building a community rooted in connection, creativity, and regeneration.Now, for the first time, we’re opening a community investment round.Many of you already own a piece of One Golden Thread to wear.Now we invite you to own a piece of the company as well.Together we rise.Jeff ScultFounder & DesignerJeff Scult's journey towards creating One Golden Thread on Mankind of A Big Deal.In ClosingWe don’t just make clothing.We create a uniform for how people want to live.One Golden Thread began as a symbol of connection.Today, it’s a growing global movement.And we’re just getting started.Join us — before the next stage of scale.We invite you to own a piece of what we’re building together.Always remember, never forget...You are Golden. We are all part of the one golden thread that connects us all.The original vision, in 2016, by digital artist Dreamscape, capturing Jeff's original vision as a world in harmony with nature.

## Team
- Jeff Scult (Founder & CEO)
- Rebecca Zuber Sherr (COO)
- Manu Laude (CRO/CMO)
- Brenton Bryant (Head of Customer & Affiliate Bliss)
- Rebecca Rogers (Director, Social & Badassadors)
- Josh Robertson (General Manager)