# OMG! Pretzels

Once you pop one in your mouth, OMG! comes popping out!®

- Canonical URL: https://wefunder.com/omg.pretzels
- Entity ID: wefunder:company:162667
- Last updated: 2026-06-11T23:52:33Z
- Generated at: 2026-06-12T03:22:31Z

## Quick facts
- Launched in 4 convenience store chains and 3 airports in 2024, plus 2 additional airports in 2025.
- Added over 100 new retailers since January 2025, and carried in 1000+ locations across the U.S.
- Exceeded more than $1/2M in revenue for the first time in 2024 through steady, organic growth.
- 90% wholesale customer retention rate, including retailers who have been with us since we started.
- Featured at Super Bowl LIX and at 2025 New York Fashion Week.
- Featured in Delish, BuzzFeed, and on NBC Boston.
- OMG! Pretzels is a women-owned, family-run company, proudly made in the U.S.A.
- OMG! Pretzels are the only authentically-aged and seasoned sourdough pretzel nuggets in the market.

## Active fundraises
- wefunder:fundraise:122230: 4(a)(6) open (USD)

## Story
As the only award-winning, seasoned, authentically-aged sourdough pretzel nugget in the market, we are driven by our mission to bring people together and inspire joy over shared moments of scrumptious, better-for-you snacking. Each of our unique, culinary-inspired seasoning blends boasts a distinctive 2-note tasting experience with a light, airy crunch. OMG! Pretzels are kosher-certified, vegan/vegetarian, free from artificial ingredients, MSG and most allergens, and 8 of our flavors are nonGMO.Tastebuds deserve a revolution!Our vision is to bring our love-at-first-bite flavor and crave-worthy crunch to the world and earn a place in the hearts and pantries of snack lovers everywhere. We believe that first impressions are everything, especially when it comes to snacking and feeding family and friends. That’s why we take special care in everything we do. We believe in only using the best ingredients, providing top-notch customer service, and expanding the OMG! Pretzels' family. As we continue to expand our presence and impact, we're seeking strategic partners who share our values and vision for growth. Started Two Pans at a Time in Mom's KitchenWhen Co-Founder Lynn was raising her kids, she would not allow them to have potato chips and closely monitored our sugar and salt intake. They were, however, allowed to have pretzels because that is considered a better-for-you snack.So, she started making Garlic seasoned sourdough pretzel nuggets for after school snacks. Then, they became a staple at family parties and other events; over the years people started asking where they could buy them. Though they didn't yet have a name, OMG! Pretzels was born, two pans at a time in Lynn's kitchen in Plymouth Meeting, Pretzelvania. Fast forward to 2022, Stephanie (the oldest of Lynn's 4 kids) took over as CEO and led the charge to update and expand the brand. In 2023, OMG! Pretzels released gorgeous new foil packaging and an elevated taste - thanks to premium ingredients and carefully-crafted recipes - and crunch. Now, we are poised to take over the pretzel category. Who is buying OMG! Pretzels and why?We have a loyal customer base. Everyone who tries our seasoned sourdough pretzel nuggets loves them! Whether being eaten straight out of the bag or enjoyed as part of a get together, OMG! Pretzels bring people together. Record Sales in 2024 and New Opportunities in 2025Thanks to our elevated flavors and gorgeous packaging, we've recently secured deals with several large distributors and launched in new retailers across the country, including:5 international airports4 convenience store chains3 universitiesAnd over 120 new gift gourmet retailers across the countryOMG! Our seasoned sourdough pretzel nuggets are everywhere!We continue to find new opportunities to expand our reach and share OMG! Pretzels with even more people. With this rapid growth, we're looking to raise additional capital to fuel our expansion and continue changing the way people think about pretzels. That's where you come in. The Pretzel Category is a $2.4 Billion Business In fact, it's seen 6.4% growth in the past year alone.OMG! Pretzels fills a gap in the pretzel world - we are the ONLY authentically-aged and seasoned sourdough pretzel nugget on the market. Each of our 9 unique varieties boasts a two-note tasting experience, so our customers always come back for more!We are deliciously different from the competition! As a disruptor in the pretzel category, OMG! Pretzels are a first class snack.We continue to innovate! Our Lemon Pepper variety won two awards in 2024 - Silver in the C-Stores Hot New Products and a finalist in the Most Innovative New Products Award at the Sweets & Snacks Expo. This is a huge accomplishment for our up-and-coming brand since we placed alongside snack industry giants Doritos, Planters Nuts, and SkinnyPop. And, our 3-ounce grab-and-go bags hit stores in Q4, already driving additional growth and revenue.More OMG! Pretzels at More LocationsWe will use the funds we raise to fuel our retail growth and increase revenue. Our primary areas of investment are:Trade Spend for free fills, BOGOs, ongoing promotionsSales & Marketing for influencers and affiliates; sampling and product trials; e-commerce/website optimization; PR and advertisingManufacturing of inventory, onboard 2nd copackerOperation funds for team expansionDid you know? Most major retailers require brands to pay a fee per SKU to get onto their shelves. These can range anywhere from $2,500 to $10,000 (or more) per flavor, depending on the scale of the retailer.Our Partners Love OMG! PretzelsConsumers Love OMG! PretzelsInvest in OMG! Pretzels TodayGet in on the ground floor to fuel our growth and your long-term financial returns! When you join OMG! Pretzels as an investment partner, you are supporting: a brand that's passionate about quality, innovation, and bringing joy to snack time.a women-owned and family-run company that believes in perseverance and hard work.an emerging premium product that is on the cusp of changing the way people think about pretzels. Thank you for learning more about OMG! Pretzels. We hope you are inspired to join us on our journey to the pinnacle of the pretzel category and into stores and pantries across the world.

## Team
- Stephanie Kriebel (Co-Founder & CEO)
- Lynn Kriebel (Co-Founder & Fulfillment Specialist)
- Michael Hoare (Business Development Manager)
- Tali Benjamin (Creative & Public Relations Director)

## Recent posts
- Updates and highlights 2024-March 2026 (2026-03-28T04:41:52Z)
- OMG! Pretzels featured in Commercial Baking magazine (2025-08-12T21:41:26Z)
- The Summer has been very busy! (2025-08-08T23:04:07Z)